• Journal of Industrial Convergence
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• v.16 no.2
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• pp.1-14
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• 2018

The interconnectedness of all things is continuously expanding. For example, bluetooth low energy (BLE) beacons are wireless radio transmitters that can send an identifier to nearby receivers and trigger a number of applications, from proximity marketing to indoor location-based service. iBeacon technology which is one of the newest technologies in the smart tourism field, is reckoned as being very useful for travelers in enhancing the experience with visiting places. However, there is consequently not much existing research yet about the connection between iBeacon technology and tourism destination. Considering that, this study analyzes the adoption of iBeacon in tourism destination, this study examine the interrelationships and feedback structures of key factors in iBeacon adoption. To serve the purpose, this study used system dynamics approach to develop a model of iBeacon adoption in tourism destination. The analysis results showed that the concept of 'Social Influences' is one of the significant predictors for individual's intention behavior to accept iBeacon, and word of mouth (WOM), subjective norm, privacy concern, and perceived usefulness are key factors influencing the iBeacon adoption.

• Journal of Industrial Convergence
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• v.14 no.2
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• pp.1-14
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• 2016

According to the previous studies about relationship marketing, customers who have relationship with preferable brand or company take spontaneous word of mouth(WOM) and make more purchases than those who don't. Recently, as e-commerce has been combined with social media, many companies that are looking for solution which can promote customer relationship quality using social media. This study aims to investigate the role of customer's perceived value on brand relationship quality in social media. Although perceived value has been defined from many perspectives, we only consider "perceived social value" and "perceived emotional value" in this paper. According to social capital theory, self-esteem is an important variable when we explain the relationships. Thus this paper considers "self-esteem" as a moderating variable between relationship quality and relationship retention. To serve the research purpose, we collect 226 valid questionnaires from social media users. And we analyze data set and test research hypotheses by using SPSS 20.0 and AMOS 20. We expect that the result contain a lot of implication for both researchers and practitioners. Major findings from analyzing 226 valid questionnaires are as follows. First, when customer recognizes social value about brand or company, relationship quality with the brand or company has been improved. Second, when customer recognizes emotional value about brand or company, relationship retain intention with the brand or company has been improved. Third, self-esteem doesn't have moderating effect between relationship quality and relationship retention in social media.

• Journal of Korean Society of Archives and Records Management
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• v.19 no.2
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• pp.109-145
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• 2019

Citizens are becoming providers of weather information through crowdsourcing on the Internet. In Korea and abroad, national weather service organizations and companies are using weather information provided by citizens for weather forecasting. Recently, it is necessary to pay attention to the changes and the current status of the producers of meteorological information in the meteorological field as they are aware of the importance of information management including data in academia. In this paper, first, the present status and problems of the weather observation network constructed by each weather information producer were identified. Second, to confirm the crowdsourcing in the meteorological area, the researchers directly participated in the weather forecasting process through crowdsourcing and analyzed the collection, utilization, and the possibility of weather record information. Third, prospects for the utilization of weather information through crowdsourcing were presented.

• Journal of the Korea Convergence Society
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• v.10 no.4
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• pp.219-227
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• 2019

The purpose of this study was to analyze relations among the stages of exercise change, exercise self-schema, and temptation of quitting exercise to figure out changes to the exercise behavior according to a psychological process. For this purpose, the study used total 297 questionnaires from adults using a public sports center. Collected data was treated with the SPSS 18.0 program, being put to the test through exploratory factor analysis, MANOVA, multiple regression analysis, and discriminant analysis. The findings were as follows: first, there were differences in exercise self-schema according to the stages of exercise change; second, there were differences in the temptation of quitting exercise between coaches and burnout according to the stages of exercise change; third, behavioral self-schema and burnout were major factors to distinguish the stages of exercise change; and finally, exercise self-schema had negative effects on burnout, and cognitive-emotional self-schema had negative effects on affect.

• 한국체육학회지인문사회과학편
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• v.56 no.5
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• pp.91-104
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• 2017

The purpose of this study is to examine the problems of the shuttlecock card introduced by the Busan Metropolitan City Badminton Union to members. To this end, surveys and in-depth interviews were conducted together as mixed research methods. As a result, it was found that the shuttlecock card was obligatory as an identification card, was providing some inconvenience to the members, and was not satisfactory as a payment means. In addition, it was revealed that it was not registering the existence or use of the fund under the agreement between members. It revealed that the use of the fund of the shuttlecock card has been unclear. The cause of the shuttlecock card project was basically a communication problem due to the characteristics of the vertical structure of the union, a product of failed governance.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.332-343
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• 2021

This study shows that reality in interactive documentaries can be distinguished between narrative reality and visual reality, which can be defined as a feature of reality-based interactive documentaries. This study reveals the visual reality in that all audiences who visually watched "The Maribor Uprisings" were immersed in the movie presented by the producer, and thus sympathized with the problems of non-violent protests and social conflicts through two-way communication between the audience and the actors. This study also confirms that epic reality in that it can selectively participate in the narrative of movies through questions about democracy in action. Besides, this study finds that the reality expressed in the interactive documentary deepens the audience's 'immersion', showing that the direction of the narrative can be determined by reflecting the opinions of the audience on an event or narrative of the movie. In this process, the audience was found to have the characteristics of being able to recognize and rediscover events in the movie as if they were close to them.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.67-78
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• 2020

As the number of tourists visiting Korea is increasing, the demand for improving the quality of public services also rises rapidly due to the number of tourists who visit Busan. Busan, as the maritime capital of South Korea, it would be best to consider a design proposal for the purpose of the design of multilingual signage system and guideline design for foreign tourists in Haeundae, Busan. It is expected to provide qualitative convenience to those visiting Haeundae with the demand for multilingual needs and additional application of service design to those who plan to visit Busan.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.6
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• pp.499-506
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• 2021

The purpose of this study is to verify the effect of SNS addiction on cyber-bullying among adolescents, considering the adjustment effect of friendship on this relationship. This study involved 811 middle/high school students with a gender distribution of 391 males and 420 females. According to the analysis, the higher the level of SNS addiction, the higher the level of cyber-bullying. A hierarchical regression analysis was conducted to verify the moderating effect of friendship. The result shows that better peer communication and reliance lowers the impact of cyber-bullying from SNS addiction. Based on research results suggesting the popularization of proactive pre-diagnosis programs to solve SNS addiction, practical intervention plans and the limitations of research on SNS addiction and cyber-bullying in youth are suggested.

• Journal of The Korean Association of Information Education
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• v.25 no.2
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• pp.301-308
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• 2021

In line with the social changes due to the Fourth Industrial Revolution, foreign countries are strengthening information education for the future of education. This study analyzed the current status of software (SW) and artificial intelligence (AI) education among different types of information education programs in elementary schools of major foreign countries, and compared them with the education provided in Korea. Compared to major foreign countries, Korea allocated very little time for software education in elementary schools, making it difficult to sufficiently cover all areas of the curriculum achievement standards. In addition, other countries recognized the importance of artificial intelligence, an important technology of the Fourth Industrial Revolution, and were providing artificial intelligence education on the basis of software education at the national level. The Korean government is also planning on providing the education at national level, but it was identified that the information education of elementary schools have many problematic issues. This study emphasized the need to establish an information curriculum for elementary schools as a way to address these issues.

• (The) Korean Journal of Advertising
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• v.28 no.6
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• pp.7-34
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• 2017

The debate surrounding advertising effectiveness is not to be overstated as a major source of advertising research. However, there is still a lack of discussion on the model for measuring the effects of government and public service advertising. This study focuses on this point and develops an index model that can evaluate government advertising. For this purpose, we conducted a survey of 800 respondents in 7 major cities. Based on the creativity evaluation factors (originality, clarity, and appropriateness) of government advertising and the evaluation factors (interest, avoidance, and relevance) of policy contents, a causal model that affects the cognition, attitude, and behavioral responses of the audience was set up. As a result of analysis, originality, clarity, interest, and relevance except for appropriateness and avoidance were meaningful variables for creating government advertising effect such as policy understanding, audience attitude, word of mouth intention of policy. In addition, policy understanding and audience attitude were the main mediating variable influencing the word of mouth intention of policy. Based on research results, this paper discussed the direction for creating effective government and public service advertising in the future.