• Title/Summary/Keyword: 인상관리

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Revisiting Effects of Endorsers' Race on Attitudes Toward Ad and Brand (광고 모델의 인종이 광고와 브랜드 태도형성에 미치는 영향에 대한 고찰)

  • Lee, Eunsun;Kim, Yeo Jung;Ahn, Jungsun
    • The Journal of the Korea Contents Association
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    • v.14 no.8
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    • pp.110-121
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    • 2014
  • As the Korean market is becoming increasingly diverse, it is imperative that marketers targeting the Korean market understand the consumers with various racial and cultural backgrounds. The current study investigated the effects of the endorser race (White vs. Black) on the attitudes toward the ad and brand while varying the experimental context (private vs. public) and product type (high involvement-rational vs. low involvement-emotional) with White participants. Impression management was included as a covariate. The results showed that when the endorser was White and the product was an automobile, participants indicated more positive attitudes toward the ad in the private context than in the public context. When the endorser was Black, the context had no significant effects on the attitudes. The implications of these findings for the Korean market are discussed.

Corruption and Government Expenditure Volatility (부패와 정부지출의 변동성)

  • Lim, Eung-Soon;Hwang, Jin-Young;Song, In-Sang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.1
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    • pp.188-194
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    • 2011
  • Using cross-section of 83 countries, this paper empirically examines the relationship between corruption and government expenditure volatility. A country's corruption is denoted by either control of corruption, compiled by Kaufmann et al. (2008), or corruption perceptions index, provided by Transparency International. In addition, a country's government expenditure volatility is measured by the standard deviation of the change ratio of government expenditure from 1990 to 2005. Regression results suggest that a country's control of corruption and corruption perceptions index (higher ratings signifying more transparency) are significantly and negatively associated with the volatility of government expenditure. However, the estimated coefficients of corruption perceptions index show somewhat reduced statistical significances. The results are robust to the sub-sample of countries excluding European OECD countries. Therefore, the regression results suggest corrupt bureaucrats are able to periodically change economic rules of the game, which results in the possibility of a higher variance in government expenditure.

Reasons for Violation of the Self Carfree Day Policy (승용차요일제 준수와 위반에 미치는 영향 분석)

  • Bin, Mi-Yeong;Jeong, Ui-Seok
    • Journal of Korean Society of Transportation
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    • v.28 no.4
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    • pp.61-73
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    • 2010
  • This research is to analyze reasons for violation of the Self Carfree day policy. It also analyzes satisfaction of the policy participation incentives. The results are that the violation rate is increasing if the drivers live in a zone which is highly energy consuming, which has low potential demand per bus stop and low trip generation per number of houses, which therefore requires more bus routes and bus services, and in which the drivers pay more car operating fees and show less tendancy towards participation even with the 5-10% oil price increase. The results are significant at the 0.05 level.

A Study on Development of National Examination Security Service (국가시험 보안업무의 발전적 방안연구)

  • Ha, jeong hoon
    • Korean Security Journal
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    • no.55
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    • pp.75-95
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    • 2018
  • The purpose of this study is to find the development of the examination security business plan based on the problem that guards are now aware of examination security service. To achieve the purpose of this study, the interview was conducted by interviewing interviews with five field related graduates and seven field specialists who are currently engaged in the examination for more than six years. The guard who perform national examination security service proposed a development plan of national examination security services as follows. First, the security guards at the national examination must complete an education program suitable for the nature of the workplace. Second, disaster and emergency response training should be added. Third, national examination security guards should be provided with mental training, search equipment and advanced equipment. Fourth, The National Examination Security Service should be specified in the Security Law so that laws and regulations can actively respond. Fifth, the related organization (contracting party) must raise the cost of service according to reality after realizing the property. Sixth, The national security service should ensure that security guards who have completed the security guards' training will be recruited.

$DEVSim ++^ⓒ$을 이용한 AS/RS의 Modeling 및 Simulation

  • 김용재;황문호;김탁곤;최병규
    • Proceedings of the Korea Society for Simulation Conference
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    • 1994.10a
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    • pp.7-8
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    • 1994
  • 최근 들어 원자재, 재공품 또는 완제품을 신속하고 정확하게 공급/배분하기 위해 저장과 인출을 담당하는 Material Handling System을 이용하여 작업자의 개입요소를 줄이며, 제고관리 Computer를 이용하여 입고/출고 명령을 유효적절하게 처리하는 ASRS(Atomated Storage and Retreival System : 자동창고 시스템)가 널리 공급되고 있다. 중앙은행의 현금창고, 병원의 약품창고, 식품/화장품 회사의 배송창고, 군수물자의 군납창고에 이르기까지 물품의 저장 또는 공급의 필용성을 갖는 곳에서는 어디든지 찾아볼 수 있는 ASRS는 가깝게는 관공소나 대형빌딩의 주차장에도 이의 개념이 도입되어 사용됨을 볼 수 있다. 최근의 인금인상, 구인난등의 이유로 ASRS설치는 계속 증가할 추세에 있으나 자동 창고 시스템을 설치하기 위해서는 막대한 초기 투자가 필요하며 시스템의 설계 및 설치후 운영에 대한 연구가 반드시 필요하다. ASRS의 운영 Rule 검증, 수행능력 분석등의 목적을 갖는 연구에는 여러 접근방법이 있을 수 있으나 구성 설비와 운영 Rule의 복잡한 관계로 컴퓨터 시뮬레이션의 거의 유일한 문제해결 방법이다. ASRS의 Modeling에 관한 기존의 연구로는 수리모델 수립. 이산사건 시스템의 관점에서 event-graphy, petri-net을 이용한 modeling이 있으며 ASRS에 대한 전용 Simulator 개발등이 진행되었다. 본 연구의 대상 시스템은 2개의 Rack과 하나의 Stacker Crane 으로 구성된 Aisle과 입출고의 물류를 처리하는 순환 RGVS(Rail Guided Vehicle System), 입/출고장을 구성하는 Conveyor Net등으로 이루어진 제조-물류시스템의 일반적인 ASRS이다. 또 이 ASRS의 입/출고 방식은 전수 입/출고만을 포함하며 Blocking 방지를 위한 Capaicty 예약, 다중설비 선택등의 문제등을 고려하고 있다. 본 연구의 접근방법으로는 ASRS의 개념적인 Reference Model을 수립하고 이 Reference Model에 대한 Formal Model로 DEVS(Discrete Event System Specification)을 이용하여 시스템을 Modeling하였다. 이의 Computer Simulation을 위하여 DEVS형식론 환경에서의 Simulation Language인 DEVSim ++ⓒ를 이용하여 시스템을 구현하였다.

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Challenges and Solutions of Electronic Journal Consortium (전자저널 컨소시엄의 당면과제와 해결방안 모색)

  • Kim, Sang-Jun
    • Journal of Information Management
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    • v.41 no.4
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    • pp.93-118
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    • 2010
  • This study was aimed to establish a workable strategies to operate KESLI consortium reliably. To encourage the research purposes, it was mainly investigated international literature on current challenges for the e-journals consortium in comparison with the domestic implications. Major issues and challenges are divided to six items by scholarly communication changes and e-journals percentage increase, a big deal for a contract -based consortium pricing model in vogue, a consortium of the price hikes and making budget difficulties, use the standard statistics by the results of the use, archiving and archive security uncertainty, and contracts public availability of such external conditions. As a result, the international challenges of E-journals consortium was similar to KESLI, but the depth of information and research on domestic was weaker than the international research. To see more research and a rational perception based on scientific evidence and alternatives that enable KESLI working in the field was needed to be.

A study on the Impact of Financial Conditions on Accounting indicators -Focusing on the Financial Soundness of Private Universities- (재정여건이 회계지표에 미치는 영향에 관한 연구 -사립대학 재정건전성을 중심으로-)

  • Park, Tae-Hwan;Bae, Eun-Jin
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.273-280
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    • 2021
  • The purpose of this study is to provide implications for fiscal policy by comprehensively examining the relationship between the on-campus retention and university soundness items of four-year private universities in the context of financial contraction of private universities due to suppression of tuition increase. Multiple regression analysis was performed to analyze the correlation of variables and the effect of financial soundness items on accounting indicators using SPSS 25. First, private university's on-campus reservations had an effect on accounting index items. Second, financial soundness items had an effect on accounting index items. Third, the financial condition factors influenced the change of accounting index by the location of the university. Fourth, according to the size of students, financial conditions had an effect on the change in accounting indicators. Government investment and support for private universities should be changed to a paradigm of securing finance through establishment of a development plan, rather than financial support through reduction of quota, and survival should be sought through income diversification policy strategies.

Development of e-learning support platform through real-time two-way communication (실시간 양방향 소통을 통한 이러닝 학습 지원 플랫폼의 구축)

  • Kim, Eun-Mi;Choi, Jong-Won
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.7
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    • pp.249-254
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    • 2019
  • The concept of 'Edu-Tech', which is rapidly reorganized around e-Learning, has been spreading along with the development of intelligent information technology according to the fourth industrial revolution such as Artificial Intelligence (AI), Internet of Things (IoT), BigData. Currently, leading companies are conducting online education services, but real-time two-way communication is difficult. In addition, in the case of off-line class, there are many students, and not only the time is limited, but also they often miss the opportunities to ask questions. In order to solve these problems, this paper develops a real - time interactive question and answer management system that can freely questions both on - line and off - line by combining the benefits of offline instant answers and the advantages of online openness. The developed system is a real-time personalized education system that enables the respondent to check the situation of the questioner in real time and provide a customized answer according to the inquirer's request. In addition, by measuring and managing the system usage time in seconds, the questioner and the respondent can efficiently utilize the system.

A study on baby face makeup to create a baby face image (동안이미지 연출을 위한 동안 메이크업에 관한 연구)

  • Yong-Shin Kim
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.1
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    • pp.146-159
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    • 2023
  • As a makeup technique for a baby-faced image, there will be a difference in perception of the expression technique of baby-faced makeup according to general matters.' Two hypotheses were supported: 'There will be a difference in perception of the expression technique of baby face makeup depending on the general characteristics', and the makeup technique for creating a baby face image is an important function for both men and women, as well as appearance. As a 'physical resource' for social activities, it was confirmed that there is an improvement in the efficiency of the body and mind and an outstanding improvement in mental ability in daily life. Through the results of the study on 'expression of baby face image makeup', awareness and interest in baby face images are high, but research on the production of baby face images is needed. The need for facial expression elements for baby face makeup is expected to be used as basic data for developing baby face images, and this study focuses on external face management for baby face images and baby face makeup.

The Satisfaction of Employment Promotion and the Intension of Participation Continuity of the Elderly: Focusing on the Intension of the Participants of the Public Sector Employment Promotion Program (노인일자리사업 참여만족도와 참여지속의사에 관한 연구: 공공분야 노인일자리 사업 참여자를 중심으로)

  • Kim, Jin Wook;Son, Ji-yun
    • 한국노년학
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    • v.29 no.4
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    • pp.1295-1311
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    • 2009
  • The aims of the study is to analyse the participation satisfaction and the intension continuing participation through volunteering of the elderly who take part in the employment promotion programme for the elderly. The major findings can be summarised as follows; first, although the level of satisfaction of the public sector programme participants seems relatively high, the satisfaction level on the payments is not. Secondly, there was differences in the level of volunteering intension according to different kinds of the programmes. Thirdly, higher socio-economic status, the sorts of the programme, and the level of satisfaction affects the odds of the participation intention of the elderly. Based on these findings, the study suggests various directions of the employment promotion programme for the elderly such as need assessment for the elderly, the increase of the payment, promoting the quality of employment, and the administrative system for supporting elderly volunteering.