• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.140-148
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• 2017

This study examines the differences in the use of self promoting, ingratiating and defensive impression management behavior between Jamaica and South Korea. Previous researches on impression management behavior and culture suggests that differences in culture will determine the type of impression management behavior one uses. This study, therefore aimed to determine which of the two will be more motivated to engage in impression management behavior and does the use of impression management behavior differs based on the differences in culture. Analysis of 102 individuals from Jamaica and South Korea, through the use of questionnaire survey, shows both similarities and differences in the use of impression management behavior. Although there were a few limitations to this research, our findings do highlight some cross-cultural significant differences in the use of impression management behavior between both countries. Results showed that South Korean will be more likely than Jamaican to be motivated to engage in impression management. In addition, South Korean respondents reported higher use of self promoting and ingratiating impression management behavior while Jamaican respondents reported a higher use of defensive impression management behavior.

• Journal of Korean Home Economics Education Association
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• v.34 no.1
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• pp.97-111
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• 2022

The purpose of this study is to systematically develop an impression management education program for career women by applying the Educational System Development Model [ESD] (Kwon, 1997) based on the research results of Hwang and Lee(2019) on social attractiveness. Since the previous impression management education programs were generally developed by content experts, few of them were developed systematically by considering the learner characteristics, clearly setting the educational goals, and structuring the contents accordingly. In this study, 'social attractiveness' defined by Hwang and Lee (2019) was considered as the educational goal of the impression management education program. In particular, this study focused on the design stage of the ESD model, set teaching goals based on the components of social attractiveness derived from previous studies, and conducted an analysis of teaching activities, the establishment of the educational goals at the specific function level, allocation of time, and establishment of an evaluation plan. The research process was intended to improve the learners' social image directly related to success through a systematic educational program designed to enhance the social attractiveness of working women with various hands-on activities and information. The impression management education program designed in this study has the educational advantage of a learner-centered education program configured to meet the needs and goals of career women. In addition, based on the ESD model, the sub-factors necessary for impression management were identified, and the curriculum was configured to reflect them through mutual communication between the instructor and learners. Therefore, this education program meets the basic requirements of impression management education necessary for career women and is expected to contribute to enhancing the social attractiveness of working women.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.397-413
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• 2020

Humor is often considered as a positive phenomenon, and thus frequently employed as an impression management technique for individuals. However, humor may create unexpected outcomes in terms of impression management. This study investigates the relationship between humor and impression management of individuals within three South Korean organizations. A qualitative methodology is employed and data collected through participant observation and semi-structured interviews. Findings suggest that humor may be used more frequently by workers in superior positions, and it may be dangerous for individuals in subordinate positions to initiate humor, as negative impressions such as lack of professionalism and work competence may be crafter through humor. In particular, traditional Confucian values and expectations may lead to perceptions that humor is inappropriate and even rude when it is used by individuals in subordinate positions. However, humor may help to craft an independent identity, and help alter user's impressions as desired. This suggests that while perceptions towards humor as an impression management tool may embed significant risks, humor may help individuals to influence their impressions and diverge from a stereotypical expectations and impressions of workers(according to their hierarchical status), which may be interpreted in multiple ways. This implies that organizations should be careful in encouraging workers to use humor as an impression management tactic, as the relational outcomes may be complex, depending on the cultural understanding of hierarchy and relationships between communicators.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.117-125
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• 2022

This study presents product marketing strategy for mobile gift-giving by recognizing how consumers' propensity of conspicuous consumption and level of impression management affect the choice between hedonic goods and utilitarian goods. Data were collected through an online survey, and logistic regression analysis was performed using SPSS 23.0. The result of this study showed that people with high propensity of conspicuous consumption chose hedonic goods more than utilitarian goods in mobile gift-giving regardless of the level of impression management. On the other hand, those who with low propensity of conspicuous consumption chose utilitarian goods more than hedonic goods when the level of impression management was low, while these was no difference in choice between hedonic and utilitarian goods when the level of impression management was high. This study proposes to advertise in consideration of consumers' propensity of conspicuous consumption and impression management in marketing mobile gift products, especially for hedonic goods. Advertisements can appeal to consumers by using the desire to recognition or show off. Furthermore, further research can be conducted in consideration of other factors affecting gift behavior and expanding the age group.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.284-291
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• 2022

People use various tools to present themselves including Social Network Services(SNS hereafter). This study categorized three types of presentation of self, which are genuine, ideal, and social self, and based on Goffman's Impression Management Framework, investigated if these types of presentations have any patterns related to SNS posting styles. Especially, we focused on the styles of hashtags including if hashtags are used in the main tests, if hashtags are hidden, and what kinds of words are used for hashtags. Using 450 posting data uploaded to the Instagram, we found that the posting presenting ideal self show very high rate of using hidden hashtags(98%) and using common expressions(97%), which are not the case for genuine and social self types. This results imply that people concern more about their impressions especially when they present their ideal self on SNS, partially confirming Goffman's Impression Management Framework.

• Environmental and Resource Economics Review
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• v.7 no.1
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• pp.151-164
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• 1997

물부족현상을 해결하기 위해서는 장기적인 공급기반시설의 확충과 함께 여러 형태의 경제적 유인제도의 활용을 통한 수요관리정책을 병행함으로써 물의 절약효과를 최대화시키는 것이 바람직하다. 본 연구에서는 1993년 한국 제조업을 대상으로 시장구조적, 환경적 제약여건하에서 공업용수의 비효율적인 사용실태를 알아보고 적정수준의 용수수요량을 유도하기 위하여 용수가격의 인상을 추진할 경우, 이에 필요한 가격인상율을 제시한다. 방법론적으로는 적정수준의 자본투입을 가정한 제약일반비용함수를 추정한다. 추정결과, 공업용수는 적정수준에 비해 무려 평균 50배 이상 과다하게 사용되고 있으며 1993년 현재의 용수가격을 106.8% 인상시켜야 적정수준으로 유도할 수 있는 것으로 나타났다.

• Korean Journal of Heritage: History & Science
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• v.47 no.4
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• pp.74-91
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• 2014

The stone statues in the site of Mireuksaji Temple(Iksan, South Korea) were created after the stone pagoda was built in 639. They, transitional statues between animal sculptures and human shaped statues made from the late Goryeo dynasty until the early Joseon dynasty, were set up at the four corners of the stone pagoda by way of guardians. In the case of three statues, their surfaces were denudated and their iconographies have been indiscernible. However, the one in the southwest clearly shows its iconography. It is inferior in properties to the other three statues in the northwest, the northeast and the southeast respectively, but on the other hand its iconography has been well maintained. The reason is related to exposure to harmful environments; specifically, the retaining wall, built around the stone pagoda in the 17th century, had the southwest statue inside and could naturally worked as a buffer against harmful environments. As a result, for about 400 years there has been difference in weathering conditions between the three stone statues and the southwest statue, which brought denudation, the consequent indiscernibleness of iconography and biological invasion to the three statues, notwithstanding superior properties(northwest statue:$176kgf/cm^2$, northeast statue:$109kgf/cm^2$, southeast statue:$273kgf/cm^2$). In contrast, the southwest statue significantly shows its iconography with black contaminants and granule decomposition, despite inferior properties($133kgf/cm^2$). Defenseless exposure to external environment is not recommended for the stone statues, because it is hard to preserve the extant iconography. Herein lies the application of the data on microclimate around Mireuksaji Temple. As regards the weathering zone in which the stone statues are located, Conservation increases in acidity and frequency as years go by, Hereat, in the approach to the Conservation of stone statues, the first consideration needs to be morphological historicity rather than geographical location.

• Proceedings of the Korea Society of Costume Conference
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• 2004.08a
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• pp.320-321
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• 2004

• 건강소식
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• v.27 no.10 s.299
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• pp.38-39
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• 2003

• Korean Journal of Social Welfare Studies
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• v.49 no.3
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• pp.87-114
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• 2018

While social desirability has been neglected in the field of social work research in Korea, social work articles published in foreign journals have tried to identify respondents with a high level of social desirability and to control the effect of social desirability. The Social Desirability Scale (SDS-24) is the first social desirability scale developed by a Korean research is composed of two factors, self deception and impression management. This study was conducted to improve its practicability by evaluating its psychometric properties with social work practitioners and students. The findings of this study are satisfactory. The factor structure of the Social Desirability Scale (SDS-24) was confirmed and its reliability and validity were satisfactory. The advantage of the Social Desirability Scale (SDS-24) is that it includes items related to Korean culture. The ways of using Social Desirability Scale (SDS-24) in social work research are provided.