• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.239-244
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• 2015

We can build regular relationships with customers by integrating SNS (Social Networking Service) and internet shopping mall functions. For example of direct dealing of agricultural products, consumers can find news of regular sellers (seeding, farming, harvesting and new products) in the timeline at their SNS home. Then, they can purchase the necessary products by one click motion. The sellers provide news and discount information for building regular customers. Besides these SNS personal connection building, our system provides shopping mall functions to consumer's SNS home pages with auto classified catalog of products. Then, consumes easily find necessary products and these purchase may lead to regular relationships with sellers. Consumers may redistribute recommendations and reviews and it enables direct communications between consumers who are unknown to each other.

• Management & Information Systems Review
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• v.31 no.2
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• pp.61-87
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• 2012

In order to improve the value of individuals and the organization's performance, strenuous efforts have been made on improving their human capital and expanding their social capital by members of the organization. Accordingly, the purpose of this study is to verify how members' intimacy network of an organization affects the organization's performance. In this research, they are verified by setting the characteristic of individuals intimacy network as an independent variable, and the job performance and the degrees of cooperation in the network as dependent variables. The results of this study show as follows. First, the size, strength, approach of intimacy network showed significant results. In particular, the first impression when first saw him becomes an important variable. And, that is affected by the approach of intimacy network. Second, the approach of intimacy network has a high impact on the cooperative behavior and job performance in a group which is formed by relationships through face-to-face contract.

• Korean Journal of Social Welfare
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• v.65 no.3
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• pp.131-153
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• 2013

This study examine the selection criteria for recruiting social workers, commonly agreed by the persons in charge of human resources. We visited 46 social welfare facilities and performed interviews individually with them. Thirty three items belong to 7 different areas (ability, career, suitability and agreement to the facility, characteristics, recommendation, religion) were made based on the results of interviews, and these items were sent to social welfare facilities in 16 different cities in Korea for asking questions (from Oct, 2012 to Apr, 2013). One hundred and sixty cases were collected and among them 45 cases exhibiting consistency rate less than 0.2 were finally selected. Superior scope and subordinate scope were extracted and comparisons between day care centers and living institutions were made. Results demonstrated that ability of social workers was the most important for superior scope and suitability and agreement of social workers to both day care centers and living institutions were the most important factor for recruiting workers.

• Journal of Korea Game Society
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• v.12 no.2
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• pp.101-113
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• 2012

In this paper, our goal is to investigate the influencing factors on the online-based interpersonal relationships formation of the SNS users. To achieve this, first, we collected the influencing factors on the online-based interpersonal relationships, conducted survey, and then we analyzed the data with the PLS(Partial Least Square) and structural equation. As a result, we verified the main cause of factors as personal, relational and environmental factors and 8 kinds of detailed factor as social attraction, physical attraction, informational post, reciprocality, similarity, contents quality, web appearance and perceived spatiality are the influencing factors on the online-based interpersonal relationships dimensions. Finally, these factors were proposed as the influencing factors on the online-based interpersonal relationships formation of the SNS users.

• KIISE Transactions on Computing Practices
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• v.22 no.12
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• pp.675-680
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• 2016

The development of various mobile devices and mobile platform technology has led to a steady increase in the number of online social network (OSN) users. OSN users are free to communicate and share information through activities such as social networking, but this causes a new, user privacy issue. Various distributed OSN architectures are introduced to address the user privacy concern, however, users do not obtain technically perfect control over their data. In this study, the control rights of OSN user are maintained by using personal data storage (PDS). We propose a technique to improve data privacy protection that involves making a group with the user's friend by generating and providing fake text data based on user's real text data. Fake text data is generated based on the user's word sensitivity value, so that the user's friends can receive the user's differential data. As a result, we propose a system architecture that solves possible problems in the tradeoff between service utility and user privacy in OSN.

• The Journal of the Convergence on Culture Technology
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• v.2 no.1
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• pp.93-98
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• 2016

As information technologies are rapidly developed recently, social networking services through a variety of mobile devices and smart screen is becoming popular. SNS is a social networking based services which is online forms from existed offline. SNS can also be used differently which is confused with the online community. A modelling algorithm is a variety of techniques, which are assocoation, clustering, neural networks, and decision trees, etc. By utilizing this technique, it is necessary to study to effectively using the large number of materials. In this paper, we evaluate in particular the performance of the algorithm based on the results of the clustering using Facebook Insights data for the EM algorithm to be evaluated as a good performance in clustering. Through this analysis it was based on the results of the application of the experimental data of the change and the South Australian state library according to the performance of the EM algorithm.

• Korean journal of communication and information
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• v.66
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• pp.211-241
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• 2014

In the era of neoliberalism with high rate of youth unemployment, young college students are forced to believe that the only way to enter the job market is by accepting and participating temporary off-campus apprenticeship, which often disguised as an internship for the creative culture and knowledge. This article discusses that the mode of off-campus apprenticeship, which is supposed to voluntary and participatory, bears in fact a strong resemblance with digital labor. Based on a series of in-depth interviews with college students, this study argues that the apprentice-typed labor denotes a process by which immaterial labor or free labor coincides with self-directed job training. Throughout the digital labor processes young college students are in a constant oscillation between precarity and hope, negotiating their autonomy and social conditions in the neoliberal work environment. The digital labor accumulates students' knowledge and information as a form of commodity, which in turn supports communicative capitalism.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.137-145
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• 2010

Humans are social existences who connect with others and live together. Communication between human has evolved into diverse formats and contents beyond time and space. Social Network Service builds social relationship based on web and its users increase rapidly in a global environment due to the user-friendly web circumstances, easy access and wide-spread supply of the smart phones. One of the aspect that is taking the center of Social Network Service is a Social Game. Social Games are based on web that has simple rules to play in fictional time and space background. This research is to analyze the relationship between social game, Social Network and user behavior through the Social Games Farm Villand Cafe World.This paper, firstly, is going to observe the characteristics of people who participate in the two social games 'Farm Ville' and 'Cafe World'. It, then, attempts to analyze individual and social human desires depicted in the games. In the social games, personal perception is revealed through an image of "possession", while one's social activity is displayed by an image of "consumption."

• Journal of Intelligence and Information Systems
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• v.15 no.2
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• pp.75-95
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• 2009

The aim of this research is to design and analyze a social network service model using mobile RFID based business card. This paper suggests how the behavior of exchanging business cards will be changed in ubiquitous environment and designs a social networking service model using a ubiquitous business card, which embeds a RFID tag. We describe the scenarios and analyze a role, value and potential benefits of participants of the u-SNS service model. For the proof of the superiority and the feasibility of our model, we compare it with its related researches and products based on the calculation of the benefits and costs of the alternatives.

• Journal of KIISE
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• v.43 no.1
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• pp.96-105
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• 2016

Recently, social network services have changed by moving towards an open platform where, as well as simply allowing the building of relationships among users, various types of information can be generated and shared. Since existing user reputation management methods evaluate user reliability based on user profiles, explicit relations, and evaluation, they are not suitable for determining user reliability on social media due to few explicit evaluation. In this paper, we analyze social activities on social media and propose a new user reputation management method that considers implicit evaluation as well as explicit evaluation. The proposed method derives positive and negative implicit evaluation from social activities, and generates user reputation information by field in order to consider user expertise. It also considers the number of users that participate in evaluation in order to measure user influence. As a result, it generates the reputation information of users who have no explicit evaluation and creates user reputation information that is more suitable for social media.