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http://dx.doi.org/10.7583/JKGS.2012.12.2.101

The Influencing Factors on the Online-Based Interpersonal Relationships Formation of the SNS Users  

Heo, Song-Ji (Dept. of Contents Design, Seoul Women's University)
Kim, Ja-Young (Dept. of Contents Design, Seoul Women's University)
Jang, Hee-Jin (Dept. of Contents Design, Seoul Women's University)
Park, Su-E (Dept. of Contents Design, Seoul Women's University)
Ko, Hye-Young (Dept. of Contents Design, Seoul Women's University)
Publication Information
Journal of Korea Game Society / v.12, no.2, 2012 , pp. 101-113 More about this Journal
Abstract
In this paper, our goal is to investigate the influencing factors on the online-based interpersonal relationships formation of the SNS users. To achieve this, first, we collected the influencing factors on the online-based interpersonal relationships, conducted survey, and then we analyzed the data with the PLS(Partial Least Square) and structural equation. As a result, we verified the main cause of factors as personal, relational and environmental factors and 8 kinds of detailed factor as social attraction, physical attraction, informational post, reciprocality, similarity, contents quality, web appearance and perceived spatiality are the influencing factors on the online-based interpersonal relationships dimensions. Finally, these factors were proposed as the influencing factors on the online-based interpersonal relationships formation of the SNS users.
Keywords
Social Networking Service (SNS); Online Interpersonal Relationship; Network;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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