• The Journal of the Korea Contents Association
• /
• v.9 no.12
• /
• pp.647-655
• /
• 2009

Colors, as a part of contents, have great implications to consumers. Each individual feels the image of colors as an outcome of the accumulated experience or knowledge of oneself. This study aims to find the personality and meaning of color images through the predicted trend colors and to analyze the consumers' attitude towards them. We found that the 5 major trend colors such as Crystal Sound, Creamy Touch, Mysterious Vintage, Autumn Forest and Carnival seem to have their own personality images. Furthermore, we discovered that Crystal Sound has an image of a self-made man, Creamy Touch a highschool girl, Mysterious Vintage a God father, Autumn Forest the public and Carnival a circus clown as a result of additional adjective image analysis. In addition, customers marked the highest preference for Creamy Touch. The research result shows that the personality of an individual and that of colors are coincide and it might bring about a positive consumer behavior. And this research has a significant meaning since it is a sort of interdisciplinary study in-between fashion and marketing and it should be studied further later.

• Journal of the Korea Society of Computer and Information
• /
• v.16 no.2
• /
• pp.267-278
• /
• 2011

This study examines the relationship among stock options, pay equity, organizational commitment. Employees who received stock options tend to perceive their pay more equitable and the tendency shows a positive relationship among the amount of stock options and the equity perception. Also employees who received stock options perceive greater procedural equity, as they recognize stock options are awarded to many employees. However, the perception of stock options was not significantly associated with organizational commitment, turnover intention, and pay satisfaction. In 2003, the study surveyed 115 employees who received stock options in 10 publicly owned Korean firms that introduced stock option plans. The statistical analysis leads to the conclusions as follows. First, as the number of stock options increases, the receiver tends to perceive that pay system is more distributively equitable. Second, as the number of stock option receivers increases, the employees perceive the pay system more procedurally equitable. Third, stock option payments don't ensure that it improves pay satisfaction, turnover intention, and organizational commitment. This study shows a positive relationship that stock options work favorably in terms of pay equity, but the effect doesn't seem to be widely positive. The reason is that the introduction of stock options in domestic firms has been made only recently after the foreign exchange crisis in the late 1990s. More experiments and design issues should be discussed for the future.

• Journal of Korean Library and Information Science Society
• /
• v.43 no.2
• /
• pp.157-178
• /
• 2012

Utilizing a qualitative multimethod approach, this study was to discover and improve the understanding of occupational socialization process of librarians. Through theoretical sampling, 42 participants were in-deathly interviewed at three studies, i.e phenomenological, ethnographic, and grounded theory approach. Analyzed data were finally integrated using grounded theory approach. 'Acquiring Social Recognition as an Information Professional' was emerged as the core category for describing and guiding the occupational socialization process. A seven-stage process was discovered: 'Adapting', 'Experiencing being the Periphery', 'Perceiving the Role', 'Pursuing the advancement', 'Realizing the professionality', 'Rediscovering the Value', and 'Showing the Professionality'. Especially, 'Experiencing being the Periphery' was identified as a critical and unique process, reflected the perceived status of librarians in Korea. Also, it discussed characteristics and socialization strategies of the process.

• Journal of Korean Philosophical Society
• /
• v.123
• /
• pp.441-465
• /
• 2012

In der Kritik der reinen Vernunft entfaltet sich die Lehre des $Selbstbewu{\ss}tseins$, die in sich die verschiedene Auffassungen ${\ddot{u}}ber$ das transzendentale Ich $enth{\ddot{a}}lt$. $Demgem{\ddot{a}}{\ss}$ ist das transzendentale Ich einerseits das Ich als reine $Selbstt{\ddot{a}}tigkeit$. Die Vorstellung des Ich $dr{\ddot{u}}ckt$ insofern als die intellektuelle Vorstellung ${\ddot{u}}ber$ die spontane Handlung des denkenden Ich die numerische Einheit oder die Einfachheit der verschiedenen Handlungen desselben aus. Aber andererseits ist das transzendentale Ich im $Selbstbewu{\ss}tsein$ das Ich als den Gegenstand ${\ddot{u}}berhaupt$. Das Ich als Gegenstand ${\ddot{u}}berhaupt$ ist gerade das Ich als Gegenstand des inneren Sinnes oder das empirische Ich ${\ddot{u}}berhaupt$. In diesem Sinne $dr{\ddot{u}}ckt$ das $Selbstbewu{\ss}tsein$ die unbestimmte Wahrnehmung ${\ddot{u}}berhaupt$, oder apprehensio simplex aus. Auf diese Weise $enth{\ddot{a}}lt$ das transzendentale Ich im Selbstbewusstsein in sich die doppelseitigen Momente. Das Ich im $Selbstbewu{\ss}tsein$ ist einerseits das Ich als das denkende Subjekt, $n{\ddot{a}}mlich$ das logische Ich, aber andererseits zugleich das Ich als das wharnehmende Subjekt, das psychologische Ich ${\ddot{u}}berhaupt$. Und diese doppelseitigen Momente des Ichs unterscheiden sich voneinander, aber zugleich auch $dr{\ddot{u}}cken$ in sich ein und dasselbe Ich aus. Dennoch ist das Problem der Einheit und Entzweiung des Ich im Selbstbewusstsein bleibt in der Kritik der reinen Vernunft als ein $unerkl{\ddot{a}}rbares$, $unaufl{\ddot{o}}sbares$ $R{\ddot{a}}tzel$. Eben mit diesem Problem setzt Kant sich im Opus potumum ernsthaft auseinander und $l{\ddot{o}}st$ dieses Problem durch eine neue Lehre des $Selbstbewu{\ss}tseins$ oder die Lehre der Selbstsezung auf.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.10 no.1
• /
• pp.1-12
• /
• 2015

The purpose of this study is to examine the effect of company characteristics and individual characteristics perceived by employees of small businesses on job satisfaction and especially to seek activation of the organization by extending from previous studies to examine the intermediary role of company innovation and applying management measures focusing on the environment of changing global society where CEOs of small businesses cause job satisfaction of organizational members and present the direction for the improvement of management and institutional development. This study was carried out for about 2 months targeting employees of small businesses and the results of empirical analysis are as follows: First, company characteristics and individual characteristics perceived by employees of small businesses turned out to have a positive (+)effect on job satisfaction but the hypothesis that job stress affects job satisfaction was not significant. Second, of the effects of company characteristics and individual characteristics perceived by employees of small businesses on company innovation, organization flexibility and CEO's leadership, company communication and degree of cooperation between departments, individuals, challenge of individuals perceived individual characteristics were found to affect company innovation but the hypothesis that job stress affects it was not significant. Third, company innovation was found to have a positive (+)effect on job satisfaction and fourth, in the intermediary effect verification of company innovation between company characteristics and individual characteristics perceived by employees and job satisfaction, organization flexibility and communication, collaboration turned out to perform partial intermediation and CEO's leadership to perform full intermediation and individual challenge performance to perform full intermediation and the intermediary effect of job stress was not proven. These results are company characteristics and individual characteristics that is the perception of the independent variables in SME employees is not only a direct relationship with job satisfaction, suggesting that also has an indirect effect is mediated depending on the innovation of the company. Therefore, it can be seen that even for the innovation performance of enterprises is important to increase the job satisfaction of employees of SMEs. In particular, the conductivity of the leadership and individual parameters so completely over the innovativeness of the company is the result of job satisfaction itgetda can be said that the innovation efforts of the organization is effective at the same time be pursued.

• The Journal of Society for e-Business Studies
• /
• v.20 no.1
• /
• pp.117-135
• /
• 2015

Mobile wallet that can keep coupons and membership cards for mobile is one of rapidly growing services due to its usability and financial benefit. However, in spite of its rapid growth, the increase of users who do not use continuously it is an important consideration to service providers for making a profit. This study aims to test the effects of factors affecting the continuous use intention of mobile wallet based on VAM (Value-based Adoption Model) which can analyse them in both benefit and sacrifice aspects, so as to suggest considerations to increase the use period of mobile wallet for service providers. The research findings supported the hypotheses regarding to the effects of usefulness, value-expression, perceived security and enjoyment in the benefit aspect and technicality in the sacrifice aspect on perceived value. In addition, the causal path from perceived value to continuous use intention was significant. The study results are expected to be used in marketing or service improvement for short-term users by taking account of emotional factors as well as functional factors.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2013.10a
• /
• pp.919-921
• /
• 2013

영상시장의 개척과 디지털 기술의 발전과 더불어 차세대 3D 입체영상기술에 대한 관심과 수요가 증가하고 있다. 입체 정보는 크게 '단안 입체 정보(monoscopic depth cue)'와 '양안 입체 정보(stereoscopic depth cue)'로 분류 할 수 있다. 단안 입체 정보는 은폐, 상대적 크기, 상대적 밀도, 시야 안의 높이, 공기투시, 운동투시, 초점조절인 7가지로 경험에 의한 입체감을 지각하는 것을 말하며 양안 입체 정보는 두 눈으로 볼 때 처음으로 깊이를 지각 할 수 있는 것으로 크게 '동시시(simultaneous perception)', '융합(sensory fusion)', '입체시(stereoscopic vision)'의 세종류의 기능으로 분류한다. 3D 촬영은 이 양안시의 원리를 이용하여 두 대의 카메라의 좌우 영상을 합성하여 깊이감 있는 영상을 만들어 내게 된다. 본 논문에서는 3D 촬영방법은 촬영방식에 따라 크게 평행방식, 직교방식, 교차방식이 있는데 이중 중 원거리 촬영에 유리한 교차방식을 활용하여 사이드 바이 사이드 리그(Rig; 카메라를 수평으로 설치할 수 있도록 만들어진 장치)를 원거리 촬영에 맞게 축간거리를 기존의 리그 사이즈보다 2배 이상 긴 리그를 제작하여 보다 먼 거리에서의 상이한 좌우 영상획득이 가능하도록 설계하였다. 또한, 일정한 간격에 따라 피사체를 촬영하면서 거리에 따른 양 카메라의 가장 이상적인 IOD(Interocular Distance)와 CONV(Convergence)를 찾고, 교차방식촬영에 따른 특징적인 아티팩트인 키스톤 왜곡(Keystone distance)의 보정을 통한 원거리 입체영상을 효과적으로 획득하는데 본 연구방법을 제안하고자 한다.

• Journal of Fisheries and Marine Sciences Education
• /
• v.28 no.3
• /
• pp.701-712
• /
• 2016

The purpose of this study was to investigate the effect of democratic and autocratic behavior type of dance art instructors in elementary dance education on class satisfaction focused on mediations of flow and perceived competence. A total of 500 questionnaires were distributed but insincerely replied or double-replied questionnaires were excluded and finally 453 questionnaires were analyzed for this study. For the analysis of the data, SPSS 18.0 version was used and double mediation model operating in serial, proposed by Hayes and a bootstrapping method were used. First, instructor's democratic behavior type was statistically positive effect on class satisfaction. However autocratic behavior type was statistically negative effect. Second, the indirect effect of instructor's democratic type and autocratic behavior type on class satisfaction through the flow were statistically positive significant. Third, the indirect effect of instructor's democratic behavior type on class satisfaction through the perceived competence was statistically significant. However autocratic behavior type was statistically negative effect. Lastly, the indirect effect of instructor's democratic and autocratic behavior types on class satisfaction through the flow and perceived competence were statistically positive significant.

• Journal of Venture Innovation
• /
• v.7 no.1
• /
• pp.201-223
• /
• 2024

This study undertook an empirical analysis to examine the impact of various factors on entrepreneurial intention among young people, with a particular focus on the role of startup mentoring. Employing a survey distributed nationwide, data from 250 valid respondents were subjected to structural equation modeling to investigate these dynamics. The analysis uncovered that workplace stress, subjective norms, and perceived behavioral control positively influence the entrepreneurial intentions of youth. Meanwhile, technological constraints negatively affected these intentions. The study did not explore the potential effects of future uncertainty and the burden of failure. Significantly, it was found that startup mentoring plays a crucial role in mitigating the negative impacts that may deter young individuals from pursuing entrepreneurship. Mentoring was instrumental in reducing negative influences, thereby fostering a more conducive environment for entrepreneurial ambition. By integrating the Push-Pull-Mooring (PPM) and Theory of Planned Behavior (TPB) models, this research not only validates these frameworks within the context of youth entrepreneurship but also underscores the essential function of startup mentoring in enhancing entrepreneurial intentions. The insights from this study highlight the importance of mentoring programs in nurturing the entrepreneurial spirit among the youth, suggesting that targeted mentoring support can play a pivotal role in overcoming barriers to entrepreneurship.

• The Journal of the Korea Contents Association
• /
• v.20 no.9
• /
• pp.558-576
• /
• 2020

The purpose of the research was to verify the mediating effect of social support and cognitive emotional regulation strategy when office worker's emotional expressive ambivalence influences on interpersonal stress. A survey was conducted with 422 office workers from August to September of 2018. SPSS, AMOS and Mplus were used for descriptive statistics, correlation analysis, verification of structural equation modeling and mediated effect. There was a partial mediating effect in emotional expressive ambivalence of self-defense model, a complete mediating effect in relational emotional expressive ambivalence model. In both self-defense and relational emotional expressive ambivalence model, double mediation effect of passing through support and cognitive emotional regulation strategy in the relationship between emotional expressive ambivalence and interpersonal stress was significant. This study sought ways to reduce interpersonal stress by increasing the level of perception of social support and using adaptive cognitive emotional control strategies for office workers.