• 제목/요약/키워드: 이은영

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의복과 자기이미지 (Clothing and Self-Image)

  • 정인희;이은영
    • 한국의류학회지
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    • 제20권1호
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    • pp.207-217
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    • 1996
  • Self is well·expressed by clothing, so self-image can be an effective variable for conducting clothing·behavior studies. But there ate some problems in clothing and self-image researches. This paper will be a clue to discuss these problems. The contents of this study are as follows. (1) The notion of self-image is compared with self-concept, and according to this work, self concept comprehends the evaluative properties in addition to self-image illustration. In tai.; part, the problem in translating the terminologies, 'self-concept' and 'self-image', are also discussed. (2) The aspects of self-image are explored, thus physical and social-psychological aspects are determined. (3) Two sub-dimensions of self-image ate recommended relating to clothing researches: actual versus ideal and intrinsic versus phenomenal. (4) Some comments for future studies ate added. It is needed to investigate the relationships of other social- psychological variables and self-image in clothing department.

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소비자의 의복쇼핑성향에 관한 연구 (A Study on Clothing Shopping Orientations of Consumers)

  • 김소영;이은영
    • 한국의류학회지
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    • 제18권3호
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    • pp.429-439
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    • 1994
  • The purposes of this study were to identify shopper types by analyzing clothing shopping orientations and to compare consumer characteristics such as store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics among different shopper types. A questionnaire was developed to measure clothing shopping orientations, store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics. The questionnaire was administered to 453 female adults during the fall of 1993. The results of this study were as follows: 1. Clothing shopping orientations were factor analyzed resulting six factors, such as Recreational Shopping, Economic Shopping, Store/Brand Loyalty, Careful Shopping, In- dependent Shopping, and Self-confidence in Clothing Shopping factors. 2. According to the factor scores of recreational shopping factor and economic shopping factor, consumers were segmented into four shopper types: Low Shopping-involved Shopper, High Shopping-involved Shopper, Recreational Shopper, and Economic Shopper. Consumer characteristics such as store evaluative criteria, perceived risks in clothing purchase, and demographic characteristics were significantly different among shopper types.

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의복동조에 영향을 미치는 준거집단과 준거집단의 특성에 대한 연구 -직장인들을 대상으로- (A Study on Reference Groups and Their Characteristics Influencing Business Wear Conformity)

  • 박혜진;이은영
    • 한국의류학회지
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    • 제18권4호
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    • pp.490-500
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    • 1994
  • The purpose of this study was to identify reference groups and their characteristics that influence career people's clothing conformity. The responses of 714 fulltime employees subject from four different cities were analyzed. Business wear used as the stiuational stimulus. The Identificational Conformity was most influenced by friends or school seniors and juniors, followed by spuse or lover and siblings. The Normative Conformity was most influenced by spouse or lover, followed by supervisors, parents or elders, customers or business counterparts, and colleagues. And it was found that career people showed more Identificational Conformity and Normative Conformity to the reference groups which regulated their clothings, had credibility and had attractiveness.

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의복구매시 지각되는 위험과 위험감소행동에 대한 영향변인 연구 (Identification of Variables Influencing on Risk Perception and Risk Reduction Behavior in Clothing Purchase Situations)

  • 김찬주;이은영
    • 한국의류학회지
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    • 제19권3호
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    • pp.434-447
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    • 1995
  • This research was intended to identify variables influencing on risk perception and risk reduction behavior in clothing purchase situations. Responses from 631 female adults living in Seoul area were collected and analyzed. Towner for social occasions or working in office was used as clothing stimulus. The analysis included three product variables(price, style, type of clothing), 4 personality variables(generalized self-confidence, specific self-confidence, generalized informativeness, fashion informativeness), 2 clothing attitude variables(clothing importance, clothing interest), 4 demographic variables(age, educational level, occupation, income), and 3 situational variables(purchase planning, time pressure, effects of shopping company). Multiple regression revealed the fact that each type of clothing risk and each type of risk reduction behavior was influenced by the set of different variables. Generalized self- confidence and age and time pressure had more effects on clothing risk perception, while clothing risk reduction behavior was more influenced by clothing risk type, clothing interest, price of clothing and fashion informativeness. Implications for marketing strategies planning were also provided.

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패션상품의 인지된 속성의 구조분석 (Structural Analysis on the Perceived Attributes of Fashion Goods)

  • 이미아;이은영
    • 한국의류학회지
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    • 제33권11호
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    • pp.1755-1767
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    • 2009
  • This article develops the perceived attributes of fashion goods and hierarchical structure among these attributes. In-depth interviews of 12 adult women in the exploratory research and a questionnaire survey of 472 adult women in the empirical research were conducted. The results of the research are as follows: First, a total of 5 perceived subjective attributes of fashion goods are composed of newness, mass fashionability, social compatibility, personal compatibility and self-expressiveness, and the dimensions of the five drawn attributes show a hierarchical causality rather than an equal level. Newness and mass fashionability, perception attributes effect social compatibility and personal compatibility as consequence attributes exert a direct influence on the self-expressiveness represented by value attributes. Personal compatibility and social compatibility as consequence attributes also directly effects self-expressiveness while mediating newness and mass fashionability.

성인여성의 내재적 혁신성이 관여와 유행혁신성에 미치는 영향 (The Effects of Adult Women's Innate Innovativeness on Involvement and Fashion Innovativeness)

  • 전대근;이은영
    • 한국의류학회지
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    • 제32권11호
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    • pp.1739-1749
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    • 2008
  • This study aimed to investigate the effects of innate innovativeness of young female adults on involvement and fashion innovativeness. To explain conceptual structure of adult women's fashion innovativeness, 4 dimensions of innate innovativeness were adopted as explanatory variables, and fashion involvement and clothing involvement were included as mediating variables. Date collecting using written survey instrument yielded 801 complete responses from female consumers aged between 20 and 39. Factor analysis on innate innovativeness resulted in 4 dimensional structures of innate innovativeness for the sample: uniqueness seeking, risk taking, newness seeking and dramatic stimulus seeking. All of these significantly and directly affected fashion innovativeness, however, uniqueness seeking, newness seeking and dramatic stimulus seeking except risk taking significantly and indirectly affected fashion innovativeness through fashion involvement and clothing involvement.

인공지능망을 이용한 냉장고 정상 가동 운전 상태의 음질 인덱스 개발 (A Study on Development of Sound Quality Index of a Refrigerator Based on Human Sensibility Engineering)

  • 구진회;김중래;이은영;이상권
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2004년도 춘계학술대회논문집
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    • pp.991-996
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    • 2004
  • The international competition in refrigerator markets has continuously required the research for sound quality of a refrigerator to improve the quality of a life. In this paper, A new method for evaluation of the sound quality of a refrigerator is developed based on human sensibility engineering by using ANN(Artificial neural network). Finally it is applied to evaluate the sound qualify of refrigerator on the production line.

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공동주택 환경친화적 리모텔링 계획요소의 중요도에 관한 거주자 의식조사 (A Survey on the Residents' Consciousness to Remodeling Planning Factors for Environment-Friendly Apartment Housing)

  • 이은영;정유선;윤정숙
    • 한국주거학회:학술대회논문집
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    • 한국주거학회 2004년도 추계학술대회 논문집
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    • pp.227-232
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    • 2004
  • The purpose of this study is to accumulate basic data to establish planning direction of the environment-friendly remodeling through residents' consciousness in apartment Housing. The results are as follows : 1)More than half of residents thought remodeling is influential in decreasing of environmental pollution. 2) The important planning factors of the environment-friendly remodeling appear saving-energy, increasing health & amenity, coping with the change of population & society.

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청소년이 지각한 우정의 순기능과 역기능 및 학교적응 (Adolescents' Perception about the Positive-and Negative Function of Friendship and Their Adjustment to School)

  • 이은영
    • 가정과삶의질연구
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    • 제16권4호
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    • pp.125-138
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    • 1998
  • The purpose of this study was first to investigate the positive-and the negative function of friendship perceived by adolescents second to examine the difference of these two function s by adolescents' gender and grade and third to evaluate adolescents' adjustment to school according to the positive-and the negative function of friendship. For these purposes and empirical survey data was gathered from 988 junior higher- and high school students in Inchon city. Three factors of the positive function and three other factors of the negative function of friendship were constructed as results of factor analyses. There six factors were correlated one another and were significantly different by adolescents' gender and grade. Lastly adolescents' adjustment to school was significantly different by the positive function of friendship.

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전류연속모드 승압형 컨버터의 효율 분석에 관한 연구 (A Study on the efficiency analysis of CCM boost converter)

  • 배진용;김용;이은영;권순도;조규만;엄태민
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 2008년도 제39회 하계학술대회
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    • pp.920-921
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    • 2008
  • This paper presents the efficiency analysis of CCM(Continuous Current Mode) boost converter. A thorough efficiency analysis of a boost converter taking into account the conduction losses, the diode power loss, the switching losses, the gate-drive loss and the capacitive switching loss, for both continuous conduction mode is presented.

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