• Journal of the Korean Society of Food Science and Nutrition
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• v.46 no.2
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• pp.259-266
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• 2017

The purpose of this study was to improve satisfaction of university dormitory foodservice customers by analyzing the correlation between foodservice satisfaction and customer loyalty. The questionnaire was distributed to 510 students residing in a dormitory of a University located in Gyengsangbuk-do from 1st to 8th December, 2015. The average customer satisfaction score was 3.19/5.00. The category with the highest score was sanitation, followed by environment, food, reactivity, and menu. Male students showed significantly higher foodservice satisfaction score than females in terms of reactivity (P<0.01) category. Students living in the dormitory for over 2 years were significantly less satisfied with the dormitory foodservice in terms of menu (P<0.05) and reactivity (P<0.001) categories. The average customer loyalty score was 2.73/5.00. Scores for revisit intention, words-of-mouth intention, and intent not to switch were 2.80, 2.73, and 2.65, respectively. Revisit intention and words-of-mouth intention showed a significant (P<0.001) positive correlation with food, environment, menu, sanitation, and reactivity. Non-switching intention showed a significant (P<0.001) positive correlation with food, menu, and reactivity. After classifying customers into four groups according to customer satisfaction and loyalty, a comparison was carried out to determine satisfaction and loyalty by each customer stratum. In the "loyalist" group, satisfaction with sanitation and the advertise intention by revisit and words-of-mouth were significantly higher than in the other groups (P<0.001). In "defector" group, satisfaction with menu (P<0.001) and advertise intention by words-of-mouth (P<0.01) were significantly lower than in the other groups.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.135-139
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• 2022

현재 COVID-19 전염병으로 인해 전 세계적으로 오프라인 상점 대신 소비자는 전자 상거래를 선호하는 추세이다. 이에 실시간 상호작용과 상거래의 통합인 '라이브 커머스'가 각광받고 있다. 국내 라이브 커머스 시장규모가 2023년에는 10조원이 넘어설 것이라는 전망에 비하여 연구가 현저히 적은 실정이다. 이에 본 연구에선 라이브커머스의 가치와 소비자의 동기가 적극적인 소비자 행동인 E-WOM 의도를 어떻게 예측하는지 살펴보았다. 라이브 커머스의 가치로는 쾌락적가치, 실용적가치, 상징적가치와 감정적가치로 분류하였다. 또한 수단-목적사슬 이론 및 이용과 충족 이론을 적용하여 설명하였다. 종속변수인 E-WOM 의도와에 사이에서 라이브커머스의 주역할을 하는 판매자를 매개변수로 설정하였다. 이때 판매자의 상호작용성과 신뢰도로 구분짓고 연구를 설정하였다. 그리고 지각된 위험성을 조절변수로 활용하여 지각된 가치들과 판매자의 사이에서 영향이 있는지 살펴보였다. 본 연구의 설문 응답 대상은 네이버 라이브 커머스 이용 대상자 410명을 대상으로 진행하였다.

• The Journal of the Korea Contents Association
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• v.10 no.12
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• pp.434-444
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• 2010

Hotel should provide customers with trust and satisfaction through a long-term relationship to receive a loyalty from them. In this study, we interviewed resort hotel customers in Je-ju island to find out how an interpersonal trust affects customer's loyalty and repurchase intention. Through this research, we found out the customer's feeling on employees regarding their abilities and similarities has a positive effect on the customer's loyalty and repurchase intention while the consistency of employees has a negative effect. For the customers who're interested in resort area with curiosity and new concerns, consistency is negative affected factor to customer loyalty and repurchase intention.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.147-157
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• 2020

The purpose of this study was to investigate the factors influencing the intent to revisit among health screening center customers. The subjects were 195 customers of a health screening center. The intent to revisit was positively correlated with customer satisfaction and word-mouth communication. Multiple regressions showed that customer satisfaction and perceived health status explained 29% of the variance of the intent to revisit. In order to increase the intent to revisit, hospital and nursing managers should strive to improve customer satisfaction. In particular, strategies to arrange explanation of the result consultations, individual health management tailored to customers' needs, and customers-relationship management for continuing relations with the customer should be needed. In addition, it will be needed to expand the roles of nurses who are working in the health screening center from simple heath check or customer reception to active health education and continuous health screening plan after initial one.

• Journal of Service Research and Studies
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• v.8 no.2
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• pp.77-94
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• 2018

Internet-only bank is one of the promising areas of Fintech industry. Kbank and Kakaobank launched services since 2017 in Korea. Experts estimated the younger generation including undergraduate students as target customers in the initial stage of the Internet-only bank in Korea. Thus, it is necessary to investigate factors influencing intention to use the Internet-only bank. Data were collected from undergraduate students studying in Seoul, Pusan, and Gyeongbuk province. The empirical study showed the evidence that four factors such as convenience, social influence, perceived privacy, and unverified risk had a significant influence on intention to use the Internet-only bank. However, economic benefit has no significantly influence on the intention. The present study focused on the influence of convenience and social influence and discussed the issues regarding convenience and social influence in more detail.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.189-199
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• 2020

The purpose of this study was to provide basic data for the development of strategic measures for the application and growth potential of care farming as a healing for office workers. Therefore this study was investigated the relationship between supply conditions and offer programs for the activation of care farming and the intention of participants to use. The analysis results of the survey conducted for general office workers are as follows. Frist, there was a significant positive correlation between all sub-factors and intention to use. Second, the higher the awareness about the convenience of using healing facilities among supply conditions of healing farming and the necessity of medical service, the higher the intention to use. Third, the higher the awareness about the necessity of cultivation of crops, animal mediation, natural activities, and cultural activities among supply conditions of healing farming, the higher the intention to use. Based on the above analysis results, this study discussed the differences from previous studies and also derived insights for establishing a strategic plan to promote care farming.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.195-205
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• 2018

The purpose of this study was to investigate the effects of perceived risk, perceived benefits and trust on the intention of continuous use of Internet primary banks in order to explore ways for stable establishment and growth of Internet primary banks. In addition, the mediating effects of trust on the relationships among perceived benefits, perceived risk and intention of continuous use were tested. Through an online survey, 457 people aged 20-59 years who had experience of using an Internet primary bank within the last 3 months were selected as the subjects for this study. First, perceived benefits, perceived risk, and trust were found to have a significant influence on the intention of continuous use of Internet primary banks. Second, the partial mediation effect of trust on the relationships of ease of use and functional risk with intention of continuous use was confirmed, and the full mediation effect of trust on the relationships of attractiveness and innovativeness with intention of continuous use was verified. In order to achieve sustainable growth, Internet primary banks are required to increase major benefits of customers and lower the risk levels to build firm customer trust.

• Journal of Internet Computing and Services
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• v.25 no.3
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• pp.93-100
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• 2024

This study empirically examined the influence of motivation for using the metaverse virtual community Ifland on satisfaction and intention to continue usage, as well as the moderating effect of innovativeness. Specifically, the study identified the motivations for using Ifland among its users and analyzed their relationships with satisfaction and intention to continue usage. For this purpose, a survey was conducted targeting 303 university students who had experience using Ifland.The results of the study are as follows: Firstly, the motivations for using Ifland were identified as entertainment and relaxation, information-seeking, social interaction, and self-expression motives. All of these motivations were found to have a significant impact on user satisfaction. Secondly, satisfaction with Ifland was found to influence intention to continue usage. Thirdly, innovativeness was found to moderate the relationship between entertainment and relaxation motives and satisfaction, and it was confirmed to play a moderating role between satisfaction and intention to continue usage.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.453-459
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• 2017

This study was conducted to review the usage behavior of mobile social network games that are attracting attention as a new growth engine in the game market. To that end, a survey was conducted on 250 male and female university students. The result of the study showed that first, the relationship formation motivation and seeking fun during leisure times in association with mobile social network games had a positive effect on game attitudes. Second, the relationship formation motivation had a positive effect on the continuous use intention. Third, the relationship formation motivation and the fun-seeking motivation had a positive effect on word-of-mouth recommendation, while the relationship formation motivation and advertisement recommendation motivation had a positive effect on the intention to recommendation online formats. Fourth, the attitude towards mobile social network games had a positive effect on the continuous use intention. Lastly, the attitude towards mobile social network games had a positive effect on only the intention to recommendation through word-of-mouth. This study is expected to provide useful and basic data for the development of quality game content that will cater to users' needs.

• Annual Conference on Human and Language Technology
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• 2012.10a
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• pp.157-159
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• 2012

화자의 의도를 결정하는 문제는 대화 시스템에서 핵심적인 부분이다. 기존의 연구에서는 모델의 간소화를 위해 화자의 의도를 화행과 개념이라는 두 요소로 분리하여 분석하였다. 하지만 두 요소는 서로 밀접하게 관련되어 있기 때문에 모델의 간소화는 의도 분석 성능 저하의 원인이 되었다. 이런 문제점을 해결하기 위해 본 논문에서는 화자 의도 분류를 위한 재학습 방법을 제안한다. 제안된 방법은 화자의 의도를 분석하기 위해 화행 분류 모델과 개념열 분석 모델로 분리하여 분석한다. 학습 단계에서 화행 분류 모델은 개념열 분류 결과를 입력으로 사용하고 개념열 역시 마찬가지로 적용하였다. 목적 지항 대화를 대상으로 한 실험에서 제안된 시스템은 화자 의도 분류에서 최대엔트로피 모델과 지지 벡터 기계의 성능을 효과적으로 향상시켰다.