• Journal of the Korea Society of Computer and Information
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• v.27 no.4
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• pp.169-181
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• 2022

Currently, due to the activation of SNS live broadcasting, online services based on influencer live broadcasting are becoming a major consumption trend around the world. This study aims to verify the relationship between service quality, customer satisfaction, product characteristics, and acceptance intention for influencer broadcasting based on nfluencer broadcasting experiences in an Internet environment. This study conducted a survey of users who experienced live broadcasting on social media in Taiwan from June 29 to August 30, 2020, and a total of 253 copies were used for empirical analysis. The collected data were analyzed through SPSS 25.0. The results of the empirical analysis are summarized as follows. First, it was found that the service quality factors (reliability, tangibility, responsiveness, certainty, and empathy) of Taiwan's influencer live broadcast had a significant effect on live broadcast satisfaction. Second, it was found that the product characteristics of Taiwan's influencer live broadcasting had a significant effect on product satisfaction. Third, it was found that live broadcasting satisfaction and product satisfaction had a significant effect on the acceptance intention of new brands in Taiwan's influencer live broadcasting. This study will provide useful data for establishing efficient marketing strategies to improve live and product satisfaction and increase acceptance of new brands by identifying service quality factors and product characteristics of Taiwan's influencer Live Broadcasting.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.3
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• pp.313-334
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• 2022

This study examines the economic use value of Discover, an access service of research papers and a subsystem of the National Open Access Platform (AccessON). Based on previous literature on scholarly communications and in-depth interviews with 14 academic and industrial researchers, the service value of Discover was identified as the value of time savings. Administering a survey with 1,313 researchers, the following empirical data required for estimation were obtained: for an average Korean researcher, s/he publishes 2.84 papers per year and takes 30.13 minutes in searching and using one relevant research paper. Discover was found to save 5.64 minutes per paper, saving a total of 225 minutes and KRW 99,384 per researcher per year. Finally, a total economic value of Discover was estimated as KRW 82 billion for the entire 8-year business period. An additional value of KRW 11.3 billion was estimated with the legalization of mandatory deposit of OA research papers. The study demonstrates a sufficient economic value of the national OA platform project, and positive economic impact of the OA legalization, futher offering important domestic data for future research on economic value of scholarly communications.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.544-560
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• 2022

In order to verify the effect of job-esteem attitude on the empowerment of social service workers on service orientation, this study conducted a questionnaire survey on manpower providing local autonomous social service investment projects in Chungcheongbuk-do through analyzing 329 copies of data. The main research results show that, work performance relationship and personal work orientation have a significant effect on job esteem among the sub-factors of empowerment, it was found that the work environment control had a significant effect on all of the service-oriented sub-factors (trust-oriented, sincerity-oriented, and type-oriented). In addition, personal work-oriented empowerment was found to have a significant effect on sincerity-oriented and type-oriented among the service-oriented sub-factors, and it was confirmed that the empowerment of social service workers had a positive effect on service orientation through employee appreciation as a medium. It was confirmed that job-esteem, which is a mediator, affects sincerity and type orientation, which are sub-variables of service orientation. In order to improve the service orientation of social service workers, it is necessary to develop a manual for a clear understanding of their work and to provide continuous and practical maintenance education so workers can develop their own abilities.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.34 no.1
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• pp.209-238
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• 2023

This study aims to propose the main learning contents, functions and activation plans for building an e-learning platform for libraries through a literature review, case analysis and expert survey. Through the literature review, it was found that libraries must play a role in providing high-quality online education for users in the e-learning ecosystem. Based on the previous studies, a learning function analysis tool was developed for the analysis of the library's e-learning platform. Based on this, the learning contents, learning functions and characteristics of library e-learning platforms were analyzed, and expert surveys and interviews were conducted. As a results, the construction of a platform for effectively applying learning processes and technology is essential for the library's sustainable e-learning services. The contents that should be provided for characteristics of library education, reading guidance, information literacy instruction, library usage instruction, and the latest IT technologies. And The main learning functions include the ability to conduct video lectures and real-time classes among learning types, and learning activity support functions, a cloud platform support function and a personalized environment support function. Additionally, suggested re-education for library staff to improve their technical skills and the formation of an e-learning team.

• Journal of Korea Society of Industrial Information Systems
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• v.27 no.6
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• pp.25-40
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• 2022

This study is about how the quality of M2M big data that provides real-time information affects users. Recently, there are many difficulties in acquiring and managing data because data types such as variety, data volume, and data velocity are changing rapidly and diversified. This not only leads to a decrease in data quality but also it can give a negative impact when making decisions using data. Generally, the quality of data is defined as 'suitability for use', which means that data quality must meet the expectations of user needs. Therefore, data providers need activities to improve data quality for this purpose, and the key is to identify data quality dimensions in each field where data is used and provide data suitable for the level of user needs. In this study, the relationship between the quality area of real-time M2M data used in the traffic information system and user satisfaction was analyzed. Research models and hypotheses were established to analyze the effects between variables related to M2M big data. In order to test the hypothesis, a causal relationship between the major factors was identified by conducting a survey and analyzing the data users.

• The Korean Journal of Emergency Medical Services
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• v.26 no.2
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• pp.97-111
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• 2022

Purpose: Automated External Defibrillator (AED) usage in out-of-hospital cardiac arrests (OHCAs) improves the survival of patients. In Singapore, public AEDs are protected by locked boxes with a 'break glass' mechanism to deter theft. Community responders have sustained injuries while breaking glass to retrieve AEDs. This unprecedented study aimed to elucidate the factors influencing successful retrieval of an AED and to document the prevalence of injuries. Methods: A survey was created and distributed. Participants were required to have responded to an OHCA in the past 12 months. Comparison tests were performed with the Fischer-Freeman-Halton Exact test or Pearson chi square test at 5% significance levels, and with multiple logistic regression with a logit link function. Results: Eighty-eight participants were eligible. The success of retrieving an AED was found not to be impacted by occupation, age, gender or time. Participants who responded to an OHCA because of activation by the myResponder App were more likely to retrieve an AED successfully. (AOR 11.111, 95% CI: 2.141-58.824) Conclusion: Use of the myResponder mobile application is associated with the greater success of retrieving an AED. Successful retrieval of an AED is not impacted by time, gender, age, or the occupation of the responder. Community responders in Singapore remain motivated to respond to Cardiac Arrests despite risk of injury.

• Journal of Korean Library and Information Science Society
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• v.53 no.3
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• pp.47-72
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• 2022

This study identified the current status and degree of awareness of specialized libraries through a survey of public library employees in relation to specialized library projects supported and promoted by the Ministry of Culture, Sports and Tourism and local governments and sought policy directions to revitalize specialized libraries in the future. As a result of the analysis, local (region) was the most common specialized topic, but there were many places that selected topics according to the interest of policymakers. In the case of the data, less than 5% of the total books are specialized, and specialized subject-related programs account for more than 20% of the total library programs, providing an average of three to four programs, and operating personnel generally do not deploy dedicated librarians. When specialized topics meet regional characteristics, when there are separate buildings or specialized rooms, there are two to three dedicated librarians, at least 15% of specialized books, and more than five to six programs, the user's awareness and satisfaction were higher. In order to revitalize specialized libraries, it is necessary to secure additional books, organize differentiated programs, arrange exclusive librarians, provide subject-specialized education through the Korea Library Association and regional representative libraries, develop and distribute specialized and target service manuals, and secure a sufficient budget.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.3
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• pp.5-30
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• 2022

In this study, a survey of public library librarians was conducted to examine the current librarian's job status by conducting a survey on the library's environment, such as the size of books, number of employees, and operating subjects. As a result of the study, it was found that based on the current job content and recognition, librarians are mainly working in the order of operating reading culture programs, planning reading culture programs, and user information services. In addition, it can be seen that librarians highly value the importance of their respective duties, and in the case of labor intensity, more than half of them recognize that the current labor intensity is high. Among the detailed competency units corresponding to each task in the future, more appropriate competency unit elements should be considered in consideration of the essential competency, additional supplementation, and lower factors through this study. In addition, the higher the number and experience of regular workers in the library, the higher the degree of librarian certification, and the higher the current position, the higher the importance, difficulty, and expertise of the current work, so it is expected that the library should continue to build experience in the future.

• Journal of Service Research and Studies
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• v.13 no.3
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• pp.20-38
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• 2023

Recently, car sharing has shown the most remarkable growth among sharing economy services. In the process of analyzing the intention to reuse the car sharing service, this study tried to reflect the unique characteristics of the service, which consists of non-face-to-face self-service, such as reservation, approval, handover, inspection, and return of the vehicle. Specifically, in addition to the perceived benefits and the perceived risks, we considered 'information quality' as a platform characteristic and 'self-efficacy' as a personal characteristic. To collect data, an online survey was conducted on adults with experience in car sharing, and a total of 320 responses were used for analysis. As a result of analyzing the structural equation model, it was found that information quality and self-efficacy increased the perceived benefits of services, and the higher the information quality, the higher the self-efficacy. On the other hand, the role of information quality and self-efficacy in lowering perceived risks was insignificant, and the intention to reuse services was more affected by perceived benefits than perceived risks. As a result of further analysis using Process Macro, it was found that the effect of self-efficacy on reuse intention was mediated by perceived benefits. It was analyzed that the indirect effects of information quality on reuse intention through perceived benefits or self-efficacy were all significant. These results suggest that providing timely, sufficient, and easy-to-understand information required by users on the platform improves self-efficacy and increases service reuse intention. In order to increase the number of service users, it is important for service providers not only to provide promotional activities such as offering attractive prices, but also to provide high-quality information so that users can use it more easily.

• Journal of Service Research and Studies
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• v.12 no.4
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• pp.106-124
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• 2022

This study examined whether the social support (emotional support, information support) provided by customers through chatbot service affects the satisfaction of chatbot service felt by customers and whether the satisfaction of chatbot service affects loyalty and intention to continue using chatbot service. In order to confirm the moderating effect of social presence of chatbot service, a total of 300 effective data were obtained by conducting an online survey divided into a group that recognizes social presence highly and a group that recognizes low. As a result of the analysis, the path from emotional support to satisfaction of chatbot service was supported in the group that recognized social presence highly, and the path from emotional support to satisfaction of chatbot service was not supported in the group that recognized social presence low, and the difference was confirmed in the hypothesis path coefficient. This is interpreted as the social presence affecting human emotional response.This study can provide implications for the function of social presence of chatbot service in that it applied information support and emotional support, which are two factors of social support, to chatbot service, and demonstrated the relationship between satisfaction, loyalty, and continuous use according to the degree of social presence of chatbot users.