• Proceedings of the Korea Water Resources Association Conference
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• 2009.05a
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• pp.376-380
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• 2009

본 논문에서는 하천정비에 있어 구상, 계획, 설계, 사업, 운용 유지관리의 각 단계에 따른 대응에서 의사 합의 형성의 목적과 논의의 대상을 정하고, 객관적이며 합리적인 합의 형성 방법을 선택하는 모델로서 "안전", "이용", "환경" 이라고 하는 3요소 모델을 제안하고자 한다. 종래의 제도로써 계획의 절차, 환경평가, 행정소송, 의회제도에 새로운 대응으로써 공공사업의 구상 단계에 있어서 주민 참가 절차 등을 고려하고, 다양한 이해관계자의 의향을 조정하고, 원할한 합의 형성을 추진하면서, 대상 사업 등을 사회적으로 바람직하게 끌어가기 위한 합의 형성에 관한 종합적인 producer의 필요성을 논한다. 끝으로 이 모델에 의거한 4대강 정비사업에 대한 예비 전문가 그룹의 의사결정의 관점을 합의 형성 이론과 테크닉으로써 분석결과, 4대강 정비사업에 대하여는 3요소간의 우선순위가 "안전", "환경", "이용" 의 순으로 나타나고 있어, "이용" 에 우선순위를 둔 경부대운하 사업에 대한 시민들의 우려를 뒷받침하고 있다. 또, 전통적인 유역하천에 대하여는 "환경" 이 큰 비중을 차지하고 있어 시민의 환경에 대한 높은 관심을 표현하고 있다. 끝으로 이러한 새로운 패러다임을 파악하기 위한 3요소 모델의 의사합의 형성내용을 하천정비사업이나 관리에 적용하여 실현시키기 위하여 하천정비사업에도 "유니버설디자인" 수법의 도입을 제언한다.

• Food Science and Preservation
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• v.16 no.4
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• pp.579-589
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• 2009

We focused on the condition of washed, fresh ginseng in the market and analyzed consumer attitudes to the product to improve the consumption of fresh ginseng. A preference for fresh ginseng was high among every age class, and was particularly notable in older individuals. Fresh ginseng was usually eaten as ginseng chicken soup, mostly in summer and winter, and as a valuable health food, rather than because of desirable qualities of taste or smell. A total of 66.5% of those surveyed reported that they had purchased fresh ginseng, mostly from big discount stores. Such stores were preferred as outlets owing to a reputation for quality and shopper convenience (the stores were located near interviewees' homes). More than 70% of purchasers emphasized that they chose to purchase in department stores and traditional markets owing to the reputation for quality of such sources. Most consumers considered quality to be a prime element in purchase decisions. A total of 32.9% of those surveyed had bought washed fresh ginseng to give as a gift to a friend. Of those surveyed, 67.1% had never bought washed fresh ginseng. The following reasons were proposed to explain the preference for purchase of ginseng with attached soil. Most consumers (40.2%) thought the soil was a reflection of quality. Those who preferred washed fresh ginseng considered that the material was hygienic and convenient to store. When questioned about their intention to buy washed fresh ginseng, 55.0% of consumers replied in the affirmative and 17.1% in the negative. When consumers were asked whether they would be willing to pay an additional charge for the washing and packing of fresh ginseng, 58.8% answered in the affirmative.

• Journal of Korean Society of Forest Science
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• v.103 no.2
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• pp.287-298
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• 2014

This paper aims to analyze the satisfaction level of people for the different types of tree burial sites, in order to suggest directions for the policy to revitalize tree burials. For the purpose of this study, the tree burial sites were classified into four types, and we conducted a questionnaire, targeting 414 visitors to the different case sites. Through the comparative analysis among the case sites, this study found that people prefer the public tree burial sites to the private ones, and most people liked the type of tree burials best created in a natural forest among the public sites. Based on these results, this study suggested that the policy should be focused on the revitalization of public tree burial sites created especially in natural forests in order to satisfy the preference of people. Through the analysis of the questions regarding the general citizens' awareness of tree burials, this study found the improvement measures are required for convenience facilities, low satisfaction for usage charge, low credibility for private tree burial sites, and strong demands to create stable growth environment for memorial trees. On the other hand, this study confound the bright prospect for the spread of tree burials because people who have used tree burial sites were highly willingness to recommend tree burial sites to others and they wanted to do a tree burial for their own funerals.

• Journal of Korea Technology Innovation Society
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• v.10 no.1
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• pp.164-181
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• 2007

This paper empirically analyzes determinants of DTV (Digital Television) adoption in household survey data with IT-related household demand characteristics. To this purpose, we conducted a survey for the adoption of DTV to 1,000 households nationwide. In the questionnaire, various questions asking socio-economics characteristics such as age, education, income were included. Also, status of adoption and usage of IT services such as paid broadcasting, internet, and DVD were asked. To analyze the determinants of intention of purchasing, decision of purchasing, and the timing of purchasing DTV, we adopted the ordered logit, binary logit and multinomial legit models. When there is an order among groups, ordered logit was employed and when there is no orders among groups, multinomial logit was emplyed for the estimation. It is found that when conditions of other explanatory variable are constant, the more educated household heads are, the more probable they become early adopters of DTV. It is also found that other conditions being constant, the income level of households and IT-related household demand characteristics are very important factors affecting DTV adoption. Since the likelihood of purchasing DTV is much higher for those who know the government policy of analog broadcasting termination schedule than others who do not know, dissemination of the Korean government's digital broadcasting policy will affect significantly the adoption of DTV. And policy with various incentives ought to be employed to accelerate DTV adoption, because households with the older TV sets are more likely to purchase DTV. It is suggested that the Korean government should develop policy to connect both DBS (Direct Broadcast Satellite) and DTV since DBS subscribers are more likely to be an early adopter than non-subscribers.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.457-467
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• 2014

The purpose of this study was to induce continuing health screening of the examinees of the health promotion centers by identifying reason of health screening, selection factors of health promotion center, satisfaction level for health promotion center and revisit intention for the examinees who have utilized the health promotion centers of hospitals in Busan and also understanding the examinees' preferences. This study has been conducted from 2, 22.~4, 5. 2013 with the 892 examinees who had utilized the 10 medical institutes in Busan. And the frequency, ${\chi}^2$-test, t-test, ANOVA, logistic regression was analysed. The summary of the study results is as follows. In terms of health screening type, those with office worker physical examination, those with revisit had the highest frequency whereas the group with no disease and the group of being healthy for subjective health condition had the highest frequency. As for the determination factors of health promotion center, accessibility, partnership work, acquaintance recommendation was found to be the highest and followed. And as for the satisfaction level of health promotion center, satisfaction level for accessibility and medical check-up was found to be the highest with 3.59 points, and followed by satisfaction level for brand name, facility, the economic cost. Finally, as for the revisit intention had the highest frequency. Based on the study results above it would be necessary to establish a reasonable price structure in revitalizing promotion and improving health program.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.301-309
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• 2017

The purpose of this study was to explore family caregiver's need for online education for dementia caregiving. Participants in this study were 220 family caregivers from district dementia centers in Seoul. Family caregiver's usability and needs of online education program were assessed using self-administered questionnaires. Descriptive statistics and t-test comparisons were conducted. About 50% of family caregivers answered they could use and have intention to use online education. The results showed that there were the highest demand for the video lectures which give information about dementia and case video about caregiving skills. There were differences in needs of online program according to the gender and age. The use of online program offers users the opportunity to participate support program at their own time and pace. In order to maximize the effects of online support programs, it is important to establish the strategies of the customized programs considering the characteristics of the caregivers.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.12
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• pp.37-50
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• 2017

This study was performed to understand Malaysian Muslims' awareness, attitudes and purchasing behaviour on ginseng (G) and red ginseng (RG) products. A survey of 200 Muslims residing in Malaysia was conducted on awareness, eating experience, preferences, cognitive efficiency of G and RG products, purchase behaviors and satisfaction through a online-survey methodology. Results shows that 50 % and 40% of the participants aware the G and RG products. In particular, awareness amongst female or married consumers is relatively high. Health promotion is the major reasons to consume eat G and RG products in this group of participants. However, the most frequently consumed type of G products was ginseng coffee, candies and chocolates, in their 40s and 50s or married consumers. Participants are also aware of the efficacy claims of these products with regard to improvement of fatigue, immunity and hypertension. While Malaysian Muslim consumers are satisfied with the health claims, convenience to purchase and tastes and aroma, they are dissatisfied with packaging specifications, price. Participants would intend to recommend G and RG products to relatives (82.6%), and are willing to buy them in the future (83.5%). Conclusively, there must be a clear interest and demands of Halal-certified G and RG products among Malaysian Muslims and it is deemed to need of strategic product development and marketing to enhance awareness of G and RG products in the future.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.467-475
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• 2020

As the growth rate of IPTV VOD usage increases it is necessary to analyze VOD usage patterns systematically. This study divides VOD users into free VOD and paid VOD users, then explores how VOD usage motivations, usage patterns, and demographic factors affect the differences between two groups. The results show that social motivation, VOD satisfaction, using content after the holdback expiration, an intention to pay for ad-skip, the proportion of VOD usage, a VOD give-up experience, TV usage time, and SVOD usage time, are statistically significant. Except the VOD satisfaction factor, all of the factors analyzed are more likely to expect paid VOD users. Additionally this study found paid VOD users are more likely to use a SVOD service as an alternative one compared with free VOD users.

• Informatization Policy
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• v.23 no.3
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• pp.3-25
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• 2016

The Korean government has done annual fact-finding surveys on the use of e-government since 2007, but put little effort to analyse and draw implications. We analyzed the trend of the use of e-government in Korea using the survey results of 2012~2015. While the awareness and the user uptake of e-government in Korea have increased steadily, the relative portion and frequency of the use stagnates and falls back. Korean citizens still utilize in-person channel more than e-government channels, and the speed of the transfer from the former to the latter is not fast enough. While more than 95% of the Korean people intend to use the e-government as the main channel in the future, their actual rate of use was 43.2%. We suggest following measures to overcome the troubling situation and increase the uptake of e-government services in Korea through: the expansion of mobile e-government services, strengthening of seamless services, elevation of the level of customization, increasing frequency of using the current e-government services, and raise of the awareness level and the improvement of Korean E-Government Portal.

• Journal of Global Scholars of Marketing Science
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• v.15 no.2
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• pp.141-159
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• 2005

In this research, we develope an estimation method for the estimation of the market potential in the new service (or product) diffusion model. The developed method is based on the ordered response model which can effectively incorporate the survey result of the multi-point scale intention for subscription as well as the responder's characteristics, the characteristics & attitudes of the related service. We also apply the developed method to an estimation of the market potential of the digital multimedia broadcasting (DMB) service. As a result, an optimistic and a pessimistic estimates of DMB market potential are 41.10% and 14.83% of the cellular subscribers respectively.