• Title/Summary/Keyword: 이용몰입

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The Relationship among Participation Motivation, Flow, and Problem Gambling in Bicycle Racing: Moderated Mediation Effect of Visit Frequency (경륜 장외발매소 이용자의 도박동기, 몰입, 문제도박과의 관계에서 이용빈도의 조절된 매개효과)

  • Lee, Soyoung;Choi, Hyejin;Yoon, Suin;Choi, Soonlye;Lee, Hongjik;Yun, Seungtae
    • The Journal of the Korea Contents Association
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    • v.19 no.3
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    • pp.659-674
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    • 2019
  • The purpose of this study is to verify the path of the motivation, the flow, and problem gambling and intervention points. To this end, we verified the mediation effect of the motivation of the users outside sales offices influences the problem gambling through a flow and the moderated mediation effect of the frequency of the use of a bicycle racing tracks in that process. A total of 411 cases were analyzed using surveys conducted for one day on a weekday and weekend (September 13th and 15th 2018) for adults using an outside sales office in Jangan. According to the analysis, the causality of gambling by gambling motivation(amusement, excitement, avoidance, society, money) showed its effect positively by mediating the flow. The adjusted effect of the frequency of the use on the intermediary effect of the motivation ${\rightarrow}$ flow ${\rightarrow}$ problem gambling behavior, which is the main concern of this study, was found to be statistically significant. More specifically, the effect of adjusting the frequency of the use was statistically significant in both paths: motivation/flow and flow/problem gambling. It was also shown that, in the model with excitement, avoidance and social motivation, the adjustment of the frequency was only significant in the causal relationship between the flow and problem gambling. Based on these findings, this study made clinical and policy suggestions for intervention for gamblers and user protection regulations.

Effect of Organizational Structure Variable on Social Welfare's dual commitment to Organization and Career by Parallel Model (평행모델을 이용한 조직구조화 변인의 사회복지 조직과 경력에 대한 이중몰입 효과)

  • Kang, Jong-Soo
    • The Journal of the Korea Contents Association
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    • v.12 no.2
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    • pp.301-309
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    • 2012
  • Prior research has shown empirically that organizational and career commitment may also be highly compatible with each other. The purpose of this study is to examine the effects of social welfare's organizational structure variable on the dual commitment to the organization and career. Dual commitment is analyzed by using multiple regression analysis of parallel model. For the research, organizational structure was consisted of complexity, formalization and decentralization. The results showed that social worker have high correlation to organizational commitment and career commitment. Especially, decentralization and complexity have a positive effects on the dual commitment to organizational and career commitment. This study finally discusses theoretical implications for future study and practical implications for structure design strategies on the results.

The Relationship of Private Security Provider's Corporate Social Responsibility and Job Satisfaction and Organizational Commitment (민간경비업자의 사회적 책임과 직무만족 및 조직몰입의 관계)

  • Bae, Du-Yeol;Kim, Il-Gon
    • Convergence Security Journal
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    • v.11 no.5
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    • pp.53-63
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    • 2011
  • The purpose of this study is to investigate the causal relationships among corporate social responsibility, job satisfaction, and organization commitment in the Private Security Provides's. One hundred eight one questionnaires, with a 72.4% response rate from a convenient sample of 12 security organization guards, were utilized to study the relationships between research constructs. SPSS(14.0 version) were guard to analyze the unintentionality of research concepts and reliability test, and confirmatory factor analysis were performed. Factor analyses identified three internal dimensions of relational factor as superior relation. There are among results, first, the corporate social responsibility is influencing to job satisfaction positively. second, the corporate social responsibility is influencing to organizational commitment positively. third, the job satisfaction is influencing to organizational commitment positively.

Influence of User-Motivation on User-Commitment in Social Media: Moderating Effects of Social Pressure (소셜미디어 이용 동기가 이용자 몰입에 미치는 영향: 사회적 압력의 조절효과)

  • Bae, Jee-Woo;Park, Cheong-Yeul
    • The Journal of the Korea Contents Association
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    • v.15 no.1
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    • pp.462-474
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    • 2015
  • This article is aimed to investigate the role of social pressure in the influential relationship of user motivation on user commitment in social media. On this purpose, user motivation in social media was divided into 3 sub-dimensions as social motivation, functional motivation and hedonic motivation and social pressure was also categorized into informational isolation pressure and conformity pressure and then it was explored that how the social pressure makes differential effects in the relationship of each dimensions of user motivation and user commitment. Major findings are as follows. First, user's social motivation and hedonic motivation in social media had significant positive influence on user commitment. Second, the informational isolation pressure showed moderating effect in the relation of functional motivation and commitment. Third, conformity pressure displayed moderating effect in the relation of social motivation and commitment. This article suggests empirical supports about the role of social pressure in the phenomena of social media use and commitment, but requires to explore more specific factors and multi-dimensional studies in regard of social pressure in social media.

A Case Study of Group Music Psychotherapy for Improving Adolescents' Awareness of the Motivation Behind Their Excessive Online Gaming (게임 과몰입 청소년의 게임 이용동기 인식을 위한 그룹 음악심리치료 사례)

  • Song, Jisun
    • Journal of Music and Human Behavior
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    • v.17 no.2
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    • pp.1-28
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    • 2020
  • This case study aimed to investigate changes in adolescents' awareness of the motivation behind their excessive internet gaming after group music psychotherapy. Five middle school students participated in six 60-minute group sessions over 4 weeks. The group music psychotherapy program was developed to help participants understand their implicit reasons for excessive internet gaming. Verbal responses were obtained from pre-program and post-program interviews and original lyrics created by participants during program were collected for analysis. Obtained data were analyzed in terms of emotional and cognitive aspects in relation to the participants' awareness of the motivation behind their excessive gaming. The results showed that song writing as creative musical process allowed participants to be aware of positive and negative influence of gaming on themselves and express their motivation to change their perception on gaming behavior. Also, the participants reported that the use of musical product for their daily lives could be an effective coping strategy to manage their gaming behaviors and an alternative for gaming. The findings from this study support that group music psychotherapy can be an effective approach to promote awareness of adolescents' motives for excessive internet gaming and to help adolescents better manage their gaming behaviors.

A Pulley-Type VR Interface that Efficiently Conveys a Sense of Weight to the User in a Virtual Environment (가상환경에서 무게감을 효율적으로 사용자에게 전달하는 도르래 방식의 VR 인터페이스)

  • Seong-A Park;YeRin Moon;Soyeon Park;Jong-Hyun Kim
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.381-384
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    • 2023
  • 본 논문에서는 마이크로소프트의 홀로렌즈를 이용한 손 위치 추적 및 모션 인식과 아두이노를 통해 상황에 맞는 무게감을 사용자에게 전달할 수 있는 VR 인터페이스를 제안한다. 홀로렌즈는 혼합현실을 체험할 수 있지만 홀로렌즈를 이용해 가상의 물체를 잡았을 때 현실과의 물리적인 상호작용이 없기 때문에 현실감이 떨어져 몰입을 저하하는 원인이 된다. 본 논문에서는 혼합현실에서 사용자의 몰입을 개선하기 위해 아두이노를 이용하여 사용자에게 무게감을 효율적으로 전달하여 현실과 같은 몰입을 줄 수 있는 도르래 방식의 VR 인터페이스를 제안한다.

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Study on the Influence of Enterprise Features of SNS Service on Relationship Commitment and On-line Word-of-Mouth (기업의 SNS서비스 특성이 관계몰입과 온라인 구전의도에 미치는 영향에 관한 연구 -이용 빈도를 조절효과로-)

  • Kwak, Dong-Sung;Yim, Ki-Heung;Kwon, Jin-Hee
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.225-235
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    • 2013
  • Recently, in order to promote their marketing promotion, the entrepeneurs attach importance to many SNS services and execute it. The representative elements of the SNS service are interactivity, information offering. This study analyzes empirical effects on the SNS service depending on the Relationship Commitment and shows the strategies to enlarge the use frequency and the On-line Word-of-Mouth. The conclusion of this study shows that the Interactivity has a higher positive effects on Affective Commitment than those on information offering and Information offering has stronger positive effects on calculative commitment than interactivity. Also, these effects enlarge the high use frequency more than the low use frequency. This study also shows that the information offering affect the On-line Word-of-Mouth more positively than the Interactivity. And this study shows that SNS service affects the positive effects on the relationship commitment rather than the On-line Word-of-Mouth. Based on the results, the practical implications are offered.

Relationships Between Leisure Flow, Leisure Benefits, Life Satisfaction and Revisit Intention of College Student Customers in Ski Resort (대학생 스키리조트 이용객의 여가몰입, 여가이득, 생활만족과 재방문의도의 관계)

  • Jang, Kyoung-Su
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.254-266
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    • 2016
  • The purpose of this study was to examine the relationships between leisure flow, leisure benefits, life satisfaction and revisit intension of college student customer in ski resort. To achieve the goal of this study, a total of 229 surveys collected from college students who visited the ski resort were utilized for analyzing. Frequency, reliability, confirmatory factor analysis, and structural equation modeling analysis were conducted using SPSS 22.0 and LISREL 8.72. Main findings were as follows; First, leisure flow had a positive effect on the leisure benefits. Second, leisure flow did not have influence on the life satisfaction. Third, leisure flow had positive effect on the revisit intention. Fourth, leisure benefits had a positive effect on the life satisfaction. Fifth, leisure benefits had a positive effect on the revisit intention. Lastly, life satisfaction did not have influence on the revisit intention.

A study on the determinants of game over-flow in adolescents : Focusing on differences according to the level of school (청소년의 게임 과몰입 영향요인에 관한 연구 : 학교급(초·중·고)에 따른 차이를 중심으로)

  • Kwak, Eun-A;Choi, Jin-Ho
    • Journal of Korea Game Society
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    • v.20 no.1
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    • pp.33-46
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    • 2020
  • The purpose of this study was to examine the differences in the factors that determine the game immersion of adolescents by the level of school. The results of this research showed that among the internal variables, loneliness, self-control, and among the psychological variables, game leadership, game subjective norm, and game efficacy played a common role in game addiction in all groups. To be specific the factors determining game overflow by the level of the school were identified as discriminatory. These findings can help making policies or developing a program on adolescent's overflow.

Effect of usage motivation of luxury fashion brands' Instagram on flow, enjoyment, and purchase intention (럭셔리 패션 브랜드 인스타그램 계정 이용 동기가 소비자 몰입, 즐거움, 구매의도에 미치는 영향)

  • Lee, Eun-Jung;Baltabaveva, Bibigul
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.405-413
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    • 2021
  • In this study, based on the theory of use and satisfaction, the motives of consumers who use Instagram accounts for luxury fashion brands were classified and the effect of the flow state experienced according to the motives on the purchase intention and the enjoyment was empirically studied. As a result of the analysis, the conclusions obtained through this study can be summarized as follows. First, it was found that the motive for using Instagram, a luxury fashion brand, had a significant positive effect on flow, followed by social interaction motive, informational motive, and enjoyment motive. Among the motivations for use, it was confirmed that the motivation for social interaction had the greatest influence on flow. Second, when using the luxury fashion brand Instagram account, the state of consumer flow induces positive emotions such as pleasure, which has a positive effect on purchase intention. Third, age, which is a characteristic of luxury fashion brand Instagram account users, had a significant positive moderating effect on the relationship between informational motives and flow, and had a significant negative effect with playful motives. Through the results of this study, we contributed to the flow of previous related studies by empirically showing the dynamics of consumer psychology related to the use of luxury Instagram accounts.