• Title/Summary/Keyword: 이미지 특성

Search Result 2,474, Processing Time 0.028 seconds

Mediating Role of Consumer's Affective Respones and Store Image in Relationships between Perceived Store' Characteristics and Loyalty (지각된 점포특성과 충성도관계에서 소비자의 감정적 반응 및 점포이미지의 매개적 역할)

  • Choi, Chul-Jae;Min, Dae-Gyu
    • The Journal of the Korea Contents Association
    • /
    • v.16 no.5
    • /
    • pp.68-86
    • /
    • 2016
  • This study confirmed structural causal relations among concepts such as characteristics of store, store image, affective satisfaction, affective commitment, and loyalty and surveyed mediating roles of affective commitment in grocery retailing. Analysis of structural equation modeling with SPSS18.0 and AMOS18.0 were performed to test the research hypothesis. The results are as follows. First, Perceived quality, product assortment and product price influenced satisfaction. Second, Store image influenced affective satisfaction, affective commitment and loyalty. Affective satisfaction influenced affective commitment but not loyalty directly. Third, affective commitment influenced loyalty through the powerful mediating role. The store characteristics was seen to have a positive impact on affective satisfaction through store image, and in turn related to affective commitment, ultimately leading to loyalty. Especially, It is meaningful result in this study which is confirmed affective commitment have a strong mediating role in between store image, affective satisfaction and loyalty. Finally, we discussed the role of affective commitment and the strategies of affective commitment development, and suggested future studies.

Examining City Image from the Application of Country Image: The Case of Daegu City (국가이미지를 응용한 도시이미지 연구: 대구시를 중심으로)

  • Park, Kyung-Ae
    • Journal of the Korean association of regional geographers
    • /
    • v.10 no.1
    • /
    • pp.96-109
    • /
    • 2004
  • Applying the construct of country image this study examined city image for Daegu in Korea. Study 1 measured the city image for Daegu and Seoul, identified the city image dimensions, and compared the images of the two cities. Study 2 confirmed the city image dimensions and examined the Daegu image by residency and demographic characteristics of respondents in Daegu and Seoul regions. The study extracted 4 dimensions of city image including economy, people, conservatism, and development capability. High conservatism and low economic prosper represented the image of Daegu while the opposite did of Seoul. Regardless of residency, single and Young respondents with high income and education had negative images for Daegu, and residents in Daegu rather than in Seoul had more negative images.

  • PDF

Classification Scheme using Emotional Elements for Abstract Computer-Generated Images (감성 요소에 기반한 추상 CGI의 분류)

  • Seo, Dong-Su;Choi, Min-Young
    • Science of Emotion and Sensibility
    • /
    • v.14 no.2
    • /
    • pp.293-300
    • /
    • 2011
  • The CGI(Computer-generated Image) techniques provide designers with an effective means of creating design artifacts in an automatic way. It has been pointed that two important activities while applying the CGI techniques are both image generation and managemental issues for the generated images. By applying automatic generation techniques for creation of images, designers can acquire benefits in that they can produce free style results in a simple way. Along with such benefits, it is also important for designer to identify and to establish well defined mechanisms for storing vast quantity of auto-generated CGIs. However, it is problematic to assign key-words and to classify abstract images mainly because they lack an analogy of the real world entities. This paper presents classification scheme for the abstract CGIs by applying classification and description criteria from the viewpoint of both design elements and emotional elements. Effective classification and specification can help designers build and retrieve desired images in an easy way, and make management process more simple and effective.

  • PDF

A Development of Tentative Measuring items of Korean Corporate Symbolic Image using brand personality (브랜드 개성 항목을 활용한 한국 기업의 상징적 이미지 측정 도구 시안 개발)

  • Oh, Ju-Yeon;Kim, Young-Kyun
    • Journal of Korea Society of Industrial Information Systems
    • /
    • v.17 no.3
    • /
    • pp.83-94
    • /
    • 2012
  • This study was designed to identify and develop the measurement items of symbolic image (personality) of most preferred Korean companies in adaptation of prior research of brand personality. From the common factor analysis, factors were extracted to five dimensions: Sincerity, Competence, Affection, Excitement, and Sophistication. In this survey, we collected data from the 558 respondents and performed a structural equation model using AMOS 16.0. The result of the confirmatory factor analysis indicated that the measurement model of Korean corporate symbolic image could be effectively used to envision the personality of Korean companies with similar context of brand personality research. Furthermore, this empirical study showed interesting results. One of unique Korean emotions, affection factor, was derived from this research as well and it is also proven that the Korean-corporate symbolic image could be used to measure the corporate personality and it should be continuously reinterpreted with deviation of socio-cultural changes rather than adhering to standardized paradigm.

Design of A Tool for Color Combination Image Effects on Animated Characters' Clothes (애니메이션 캐릭터의 의상 컬러에 대한 배색 이미지 탐색도구 설계)

  • Sohn, Eun-Ha;Kim, Jae-Ho
    • Journal of Korea Multimedia Society
    • /
    • v.10 no.10
    • /
    • pp.1319-1327
    • /
    • 2007
  • Clothing color for animation characters is very important in expressing a given characters image and characteristics. Consequently, in this paper, we propose a tool that allows an easy and simple selection of clothing color combinations in conjunction with previous color combination image research (color image chart). This tool has two functions, The first allows the user to search what color best fits a given image, and the second calculates which image is closest to the color that user has chosen. This tool was developed so it can be used over the web, and was used to verify whether the color combination for Disney and Dream Works animated characters' clothing has been selected appropriately according to the character's image, as determined through a survey.

  • PDF

A Multi-domain Style Transfer by Modified Generator of GAN

  • Lee, Geum-Boon
    • Journal of the Korea Society of Computer and Information
    • /
    • v.27 no.7
    • /
    • pp.27-33
    • /
    • 2022
  • In this paper, we propose a novel generator architecture for multi-domain style transfer method not an image to image translation, as a method of generating a styled image by transfering a style to the content image. A latent vector and Gaussian noises are added to the generator of GAN so that a high quality image is generated while considering the characteristics of various data distributions for each domain and preserving the features of the content data. With the generator architecture of the proposed GAN, networks are configured and presented so that the content image can learn the styles for each domain well, and it is applied to the domain composed of images of the four seasons to show the high resolution style transfer results.

The image format research which is suitable in animation work (애니메이션 작업에 사용되는 이미지 포맷 연구)

  • Kwon, Dong-Hyun
    • Cartoon and Animation Studies
    • /
    • s.14
    • /
    • pp.37-51
    • /
    • 2008
  • The computer has become an indispensable tool for animation works. However if you don't understand the characteristics of the computer and its software, you might not have the result satisfying your efforts. The incorrect understanding of image format sometimes causes it. Habitually image formats are selected usually for most of works but there is a distinct difference among those image formats while the efficient usages of them are different from each other. For your more efficient work therefore, you need to identify the characteristics of various kinds of image format used mostly for animation works. First I took a look at the theories of the lossy compression and lossless compression, which are two types of data compression widely used in the whole parts of computer world and the difference between bitmap method and vector method, which are respectably different in terms of the way of expressing images and finally the 24 bit true color and 8 bits alpha channel. Based on those characteristics, I have analyzed the functional difference among image formats used between various types of animation works such as 2D, 3D, composing and editing and also the benefits and weakness of them. Additionally I've proved it is wrong that the JPEG files consume a small space in computer work. In conclusion, I suggest the TIF format as the most efficient format for whatever it is editing, composing, 3D and 2D in considering capacity, function and image quality and also I'd like to recommend PSD format which has compatibility and excellent function, since the Adobe educational programs are used a lot for the school education. I hope this treatise to contribute to your right choice of image format in school education and practical works.

  • PDF

Images of Decomposition of Hydrogen Peroxide Demonstration Represented in New Media Contents: Focusing on Simulacra and Simulation (뉴미디어 콘텐츠에서 재현되는 과산화수소 분해 실험의 이미지 -시뮬라크르와 시뮬라시옹을 중심으로-)

  • Shin, Sein;Ha, Minsu;Lee, Jun-Ki
    • Journal of The Korean Association For Science Education
    • /
    • v.40 no.1
    • /
    • pp.13-28
    • /
    • 2020
  • This study attempted to understand the characteristics of images of scientific experiments represented and consumed on YouTube, a representative of today's new media. In particular, this paper analyzes the case studies of YouTube's hydrogen peroxide decomposition experiment based on Baudrillard's theory of Simulation and Simulacra, which discusses the strong status of images and the ambiguity of the boundary between virtual and reality. A total of 14 YouTube videos related to hydrogen peroxide decomposition experiments were analyzed. In those videos, hydrogen peroxide decomposition experiments were typically conducted with several signs representing scientific experiments, but the most important sign in the videos were bubbles produced through experiments. For more public consumption of the content, the bubbles resulted from hydrogen peroxide decomposition reproduced in YouTube have been transformed into a more spectacular image as 'super-huge' and 'explosive' bubble. Considering the influence of new media that can be accessed by students anytime and anywhere, it is positive that science experiments in new media enhance students' intimacy and access to science. At the same time, however, it is also important to note the danger that the purpose of scientific experiments will be limited to only 'showing specular images', due to the nature of new media, which mainly deals with immediate and superficial images. Furthermore, this study argues that improving students' science media literacy is required to critically examine the science-related images represented in the new media based on understanding the characteristics and limitations of new media that deeply affect daily life.

밀리터리 패션에 나타난 성적 이미지 연구 - 1990년대 여성복을 중심으로 -

  • 이화정;채금석
    • Proceedings of the Korea Society of Costume Conference
    • /
    • 2001.04a
    • /
    • pp.41-41
    • /
    • 2001
  • 본 연구는 1990년대 밀리터리 패션에서 성적 이미 지의 표현양상을 살펴보고 각각의 미적 특성과 형성 요인을 분석하여 현대 여성의 다양한 미적 가치와 미의식을 이해하고자 한다. 1, 2차 세계대전을 계기로 자연스럽게 등장한 밀 리터리 패션은 20세기 초반에 여성의 사회참여와 지 위 향상으로 인해 실용성과 기능성을 추구하였고 중 반에 들어서면서 히피와 젊은 세대들에 의해 반전운 동의 일환으로 입혀져 안티패션의 의미를 내포하게 되었으며 후반에는 포스트모더 니즘으로 인해 다양성 을 추구하는 복고풍의 패션 트랜드로서 각종 컬혜션 에서 부각되었다. 그 결과 밀리터리 패션은 기존의 남성적 이미지뿐만 아니라 여성적 이미지도 표현하 게 되었다. 이러한 밀리터리 패션에 나타난 성적 이 미지는 권위적 이미지와 공격적 이미지의 남성적 이 미지와 보수적 이미지와 과시적 이미지, 관능적 이미 지의 여성적 이미지로 표현되어 나타났다. 남성적 이미지는 자유주의 페미니즘과 관련하여 남성 중심적 사고 방식에 도전하고자 하는 여성들의 자아의식이 한층 강하게 작용한 일종의 반 패션 현 상으로 권위적 이미지와 공격적 이미지로 특정지을 수 있다. 첫째, 권위적 이미지는 주로 고전적 군복과 제복의 이미지를 차용해 군복이 가지는 권위와 위엄을 표출 하였으며 남성 우월주의에 기초한 영웅주의를 가시 적으로 표현하였다. 이는 떳떳하게 자신의 위치를 세 우고자 하는 여성들의 욕구를 대변하였으며 영웅주 의와 가부장제도가 그 형성요인으로 작용하였다. 둘째, 공격적 이미지는 권위적 이미지에 대한 저 항과 기존의 성 정체성에 대한 저항으로써 전위적인 형태와 해체적인 표현으로 본래의 위엄있는 군복의 이미지를 무너뜨려 남성다웅의 표면적인 메시지를 약화시키고자 하였으며 반체제 정신, 성 정체성에 대 한 저항, 해체주의가 그 형성요인으로 작용하였다. 여성적 이미지는 급진주의 페미니즘과 관련하여 여성 본래의 성을 부각시키고 여성이 주체가 된 여 성중심적 사고로 여성의 감성적 심리를 패션을 통해 표현하고자 하였으며 보수적 이미지, 과시적 이미지, 관능적 이미지로 특징 지을 수 있다. 첫째, 보수적 이미지는 남성적 영역이라고 믿어왔 던 군복에 여성성을 강조하여 가늘고 유연한 실루엣 과 곡선적인 라인, 색채. 심플한 디테일만으로 밀리 터리 패션을 표현하여 남성중심의 이데올로기에서 벗어나 여성도 사회의 중심이 될 수 있음을 시사하 였으며 남성 권위의 추락이 그 형성요인으로 작용하 였다. 둘째, 과시적 이미지는 전통적 군복이 과거의 상 류층 엘리트들만의 아이템이었듯이 현대의 여성들은 신분과 매력의 과시를 표현하고자 금속 단추나 벨트 등 기타장식을 부각시킨 밀리터리 패션을 착용하였 으며 엘리트층에 대한 동경이 그 형성요인으로 작용하였다. 셋째, 관능적 이미지는 신체의 간접적인 노출과 직접적인 노출을 통해 여성의 신체에 의한 에로틱한 관능미를 부여하고자 하였으며 나르시시즘과 보이고 자 하는 욕구, 성적 유희가 그 형성요인으로 작용하였다. 그러므로 밀리터리 패션에 나타난 성적 이미지에 관한 연구는 패션을 통해 자아를 표현하고 미적으로 자기완성의 방편을 삼으려고 한 현대 여성들의 가치 관과 미의식을 이해하며 이를 충족시키고자 하는 패 션 트랜드와 디자인 개발에 도움이 될 것이다.

  • PDF

A Study on the Change of the Recognition on National Image by Health Care Invitational Training (보건의료 초청연수에 따른 국가이미지 인식 변화에 관한 연구)

  • Kim, Inseong;Lee, Won Jae
    • Journal of the Korea Convergence Society
    • /
    • v.8 no.11
    • /
    • pp.203-213
    • /
    • 2017
  • This study is to find the effectiveness of the invitational training in healthcare field of developing countries through grasping the change of the national image of Korea. To this end, we collected data on the satisfaction on the invitational training from 192 participants of short-term and long-term training programs conducted by the Korea Foundation for International Healthcare(KOFIH). T-test, ANOVA analysis and hierarchical regression analysis were conducted. The results of the analysis are as follows. First, the national image was enhanced after the invitational training. Second, satisfaction on contents of the training programs had a significant positive (+) effect on the national image. Third, English proficiency and nationality influenced national image significantly. According to this study, it was confirmed that the invitational training in healthcare was influential for enhancing the national image. To enhance the effectiveness of the invitational training, it is necessary to study the contents of the training program and the process of selecting the participants.