• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.292-304
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• 2009

This paper is to identify how merchandise quality, store environment, personnel service, sales promotion, store amenities and supporting service which is considered to store image components influence on satisfaction and loyalty and examine the role of satisfaction in explaining relationships between store image and loyalty. The results of the study are as follows: (1) each components of store image influence on cognitive satisfaction or emotionally based satisfaction or loyalty. (2) merchandise quality and store amenities have influence on cognitive satisfaction and emotionally based satisfaction is affected by personnel service and supporting service, but store environment has directly influence on loyalty. (3) store image components that is concerned with service in the store e.g. personnel service, supporting service build customer loyalty by mediating emotionally based satisfaction. In order to build strong customer loyalty, marketer have to formed through store image components that is much stronger on loyalty.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.493-506
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• 2016

The purpose of this study is to identify the image of the feel of the local festival visitors participated in local festivals, the local festival image Impact on vistor's satisfaction, revisit and intention of recommendation. In addition, empirically how the visitor's satisfaction impact on their revisit and intention of recommendation. Analysis showed that local festival image factor is derived by three factors, such as cognitive image factor, emotional image factor, facility image factor. All three factors ware seen as the important factors affecting the visitor's facilities satisfaction, but only emotional image of the three images was a factor affecting the visitor's operating satisfaction. Above all should be considered cognitive image Among the three images(cognitive images, emotional images, facilities Images) To enhance the visitor's revisit and intention of recommendation. In other words, it is important that the position of local festival be considered. Should try to raise the quality of cognitive images to improve the visitor's satisfaction, revisit and intention of recommendation at the same time.

• International Commerce and Information Review
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• v.13 no.1
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• pp.55-76
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• 2011

America is traditionally friendly to South Korea. Last year in 2008, U.S. exports to South Korea totaled $32.4 billion. The U.S. and Korean must reciprocate economic exchange. The purpose of this study to measure the re-purchase intentions and product satisfaction in America image. The major result of article can be summarized as follows. The factors of this article have been divided into 'society safety', 'industrialization level', 'economic image', 'political image', 'cultural image', and 'the character of a nation'. In the empirical result of the article, the goods satisfaction for America country image would be shown in the results. The first, 'society safety', 'industrialization level', 'the character of a nation' are significantly positive statistically to goods satisfaction. The second, 'economic image', 'political image', 'cultural image' are not as significantly positive statistically speaking.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.516-529
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• 2018

The purpose of this study is to investigate the effect of perceived medical service quality by outpatient on hospital image, satisfaction, and re-use intention in a general hospital. A total of 176 questionnaires were administered to outpatients who presented to a S general hospital in Daejeon. The results of this study are as follows. First, medical service quality had significant effects on re-use intention, satisfaction, and hospital image. Second, the mediating effect of satisfaction on the relationship between medical service quality and re-use intention was not significant but the mediating effect of hospital image on the relationship was significant. Third, satisfaction and hospital image had significant effects on re-use intention. Consequently, this study verified the influence of perceived medical service quality by outpatient on hospital image, satisfaction, and re-use intention in a general hospital. Further, considering that hospital image, rather than satisfaction, mediates the relationship between perceived medical service quality and re-use intention, it suggests that much more general satisfaction is required in the marketing activities of hospitals.

• Journal of Convergence for Information Technology
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• v.8 no.2
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• pp.227-232
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• 2018

The purpose of this study is to investigate the relationship between facial image efficacy and job satisfaction in a sample of 167 workers in SMEs in Seoul and Gyeonggi province. and to examine the effect of SME workers' face image efficacy on job satisfaction. The results of the study are as follows. First, there was a statistically significant correlation between management ability and job satisfaction, which is a sub - area of facial image efficacy. This means that the higher the management ability, the higher the degree of job satisfaction. There was a statistically significant correlation between perception attitude and job satisfaction, which is a sub - area of face image efficacy. Second, management ability, which is a sub - area of face image efficacy of SME workers, has a statistically significant effect on job satisfaction. The sub - domain of face image efficacy has no effect on job satisfaction, Expression confidence, which is a sub-domain of image efficacy, has a statistically significant effect on job satisfaction.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.4
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• pp.35-55
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• 2018

The purpose of this study is to suggest how to activate the school library by examining how the users' perceive teacher librarians. For this purpose, questionnaires and in-depth interviews were conducted for students in 10 middle and high schools in Seoul and Gyeonggi. Analyses lead to these findings: the image types of teacher librarians were classified as professional image, active image, and simple-work image. Multiple regression analysis was used to examine the effect of teacher librarians images on school library user satisfaction. In order to enhance the teacher librarians images and school library user satisfaction, it is necessary to strive to cultivate the active attitude and professionalism of teacher librarians. Also, as the frequency of use is lower, the teacher librarians' images are viewed as simple work. Therefore, it is required to consider various reading events and reading education to raise the frequency of use. This study shows that the teacher librarians' images have a positive effect on school library users' satisfaction and suggests improvement plan for school library activation.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.8
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• pp.1069-1078
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• 1998

본 연구의 목적은 미국 여대생의 의복태도, 유행혁신성, 쇼핑에 신체이미지가 미치는 영향을 규명하는 것이다. 신체이미지는 신체 5부위(얼굴, 상체, 하체, 신장, 체중) 각각에 대한 신체만족도와 이상적인 신체이미지의 중요성으로 측정하였고, 의복에 관련된 변인인 의복태도, 유행혁신성, 쇼핑(점포내 쇼핑관심과 카탈로그 쇼핑행동)은 선행연구에서 타당성이 입증된 척도를 사용하였다. 결과로 의복태도와 유행혁신성은 신체 각 부위에 대한 이상적인 신체이미지의 중요성과 특정부위에 대한 신체만족도와 유의한 관계가 있는 것으로 나타났다. 즉 신체 각 부위에 대한 이상적인 신체이미지가 중요하면 할수록 또 신체 특정부위(얼굴)에 만족하면 할수록 의복에 대해 긍정적인 태도를 갖으며 유행혁신성의 정도가 높았다. 쇼핑의 경우 점포내 쇼핑관심은 신체만족도와 이상적인 신체 이미지의 중요성과 정적인 상관관계를 보인 반면 카탈로그 쇼핑행동은 이상적인 신체이미지의 중요성과 부적인상관계를 보였다. 즉 신체에 만족할수록, 또 이상적인 신체이미지가 중요할수록 점포내 쇼핑에 대한 관심은 커지는 반면 이상적인 신체이미지가 중요하면 할수록 카탈로그 쇼핑 기피하는 것으로 나타났다.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.247-256
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• 2018

The purpose of this study was to investigate the relationship between clinical practice stress, practice satisfaction, and nursing image of nursing students with experience of Gerontological nursing practice and to identify factors affecting nursing image. Data were collected from 150 nursing students from September 1 to 23, 2016 and analyzed using SPSS / Win 23.0. Results showed, practise stress was 3.13, satisfaction, 3.14 and nursing image, 3.32. Correlation analysis revealed that there was negative correlation between practice stress and practicec satisfaction, practice stress and nursing image, and a positive correlation between nursing image and practice satisfaction. Meanwhile, the factor affecting nursing image was practice satisfaction (${\beta}=.602$) and the explanatory power was 40%. Therefore, effective nursing education and practical strategies are needed to improve the nursing image and practice satisfaction of Gerontological nursing practice of nursing students.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.12 s.159
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• pp.1714-1722
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• 2006

Women's perceptions of body size and body image are important topics for researchers in multiple fields. The terms body image or body self refer to perceptions and beliefs that an individual holds about his or her body (Rosenbaum, 1979; Schilder, 1953). Few studies have focused on body image perceptions as they relate to parent-child pairs. This study investigated the perceptions that mothers and daughters each had of their own body, the other's body, and their ideals for the same. The purposive sample used in this study consisted of 41 mother-daughter pairs. The sampled focus was girls between ages 9 and 14, and their mothers. Significant differences between how mothers saw their daughters and how daughters saw themselves emerged only for the plus size group. The clearest significant difference between mothers and daughters was in their dissatisfaction with themselves. The mothers were more dissatisfied. flus-size girls were significantly more dissatisfied with their mothers' bodies than normal size girls were with their mothers' bodies. The mothers of plus size girls were significantly more dissatisfied with their daughters' bodies than were the mothers of normal size daughters.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.95-112
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• 2021

This study analyzed the effects of healing agriculture program types on program satisfaction by using functional image and emotional image of the program as mediators for the participants of healing agriculture program. The sub-variables of the healing agriculture program were classified into horticultural healing, animal healing, food healing, and forest healing. 328 questionnaires collected from the participants of healing agriculture program in the whole country were used for empirical analysis, which used SPSS v22.0 and PROCESS macro v3.4 to analyze the parallel multiple mediation model. First, Among the types of healing agriculture programs, animal healing, food healing, and forest healing had a positive (+) effect on functional image. Second, all types of healing agriculture program had a positive (+) effect on emotional image. Third, both functional and emotional images had a significant positive effect on satisfaction. Fourth, among the types of healing agriculture program, horticultural healing, animal healing, and forest healing had a significant effect on satisfaction, while food healing did not maintain the significant effect on satisfaction. Fifth, functional image mediated between healing agriculture program and satisfaction. Sixth, emotional image mediated between healing agriculture program type and satisfaction. In the next study, it is necessary to study for the adjustment of mediators other than the mediators introduced in this study or the controlled mediated analysis through the conditional process model in which the moderator variable is introduced.