• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.8
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• pp.1119-1130
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• 1999

The purpose of this was to investigate the differences in recognition of brand and advertisement image according to the life style segments of adolescents. The subjects selected for the final analysis were 613 female high school students whoe were residents in Seoul Pusan and Taejeon. The statistics used for data analysis were factor analysis one-way ANOVA Duncan's multiple range test paired t-test frequency distribution and percentage by the SPSS program The results of this study were as follows : 1. The life style of adolescents wee classified into five groups : Sports Uninterest group Friend Preference/Fashion Uninterest group Sports Preference/Home Oriented group Fashion Interest group and Confidence group. 2, The brand image and advertisement image recognition didn's correspond in general 3. The brand image and advertisement image recognition were significantly different among five groups of life style. The Confidence group and Friend Preference/ Fashion Uninterest group recognized brand image and advertisement image lower than the other groups.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.217-226
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• 2010

Reading a photograph is a process of perceiving the image in it. We are able to approach the intention of the photographer only from the sensory material of the image. To make sure how we see the image when we look at a photo, this paper did an experiment with Robert Doisneau's photo, 'Un Regard Oblique'. The hypothesis was set upon the idea of Mary Ann Doane, a pioneer in Gender study. Eye-tracker, Tobii was used to measure the movements and the fixation lengths of the pupils of 44 subjects. From the results of the experiment, it was verified that people look at photographic image in a certain way. At the same time, the gazing strength was differential on every subjects and subject groups.

• The Journal of the Korea Contents Association
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• v.7 no.9
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• pp.194-203
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• 2007

This paper investigates how airline service quality determines airline image and passengers' future behavioural intentions. To investigate the effect of airline service quality, Structural Equation Modeling using a maximum likelihood estimator, was applied to data collected from Korean international air passengers who have used Korean Airlines, Asiana Airlines, and other foreign airline. It was found that there were significant relationships between the variables. The dimension of in-flight service and the dimension of customer and flight related service were each found to have a positive effect on airline image. In addition, airline image had a significant positive influence on Korean international air passengers' future behavioural intentions.

• The Journal of the Korea Contents Association
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• v.5 no.2
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• pp.157-164
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• 2005

The function of image in visual communication is increasing by development of information. It pursuits not only direct and concrete reappearance of information but also infinite possibility of image expression by image. It is also course of future image communication. Therefore, in this paper, if the images which pour out of rapid present society are communication means, it is formed to a point of view that improvement in function of communication will be performed excellently to interaction among consumers by recognizing meaning action process of methods of visual sign about user information processing which perceive Image of visual information.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.5
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• pp.235-243
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• 2020

The more consumers feel the brand as authentic, the better the brand image and the higher the purchase intention, so companies actively seek to build brand authenticity. On the other hand, the quality of products perceived by consumers comprehensively in consideration of various factors such as performance, durability, and materials can affect brand authenticity. The purpose of this study is to present useful implications by building a research model for quality and brand authenticity from a marketing point of view, and empirical analysis. For this, product quality and brand authenticity were theoretically defined, the relationship between them was identified, and ultimately the influence of these concepts on brand image was examined. In detail, a survey was conducted on a total of 286 consumers to find out the quality of the product, authenticity of the brand, and brand image, and the product to be surveyed was S20, the latest mobile phone of S Electronics. As a result of empirical analysis, although quality had a statistically significant positive effect on brand authenticity, the degree was not greater than expected. In addition, quality had a statistically significant positive effect on brand image, and its degree was large, but when quality and brand authenticity were considered together, it was found that the regression coefficient of brand authenticity was larger than that of quality. This means a partial mediating effect of brand authenticity. Therefore, in order to enhance the brand image and purchase intention of SMEs/Venture companies, a strategy that build brand authenticity simultaneously in consideration of the components presented in this study will be more effective than a strategy that focuses only on quality. This study proposes a variety of theoretical and practical implications by empirically examining the relationship between brand authenticity and brand image perceived by consumers through quality from a marketing perspective, based on a research model that was not discussed in previous studies. In particular, this study proposes a plan to build brand authenticity from the perspective of SMEs/Ventures.

• Journal of Korean Society of Forest Science
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• v.88 no.2
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• pp.133-141
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• 1999

The purposes of this study were to evaluate the present management policy of recreation forest under competitive environment with similar types of recreation areas like national parks and to suggest the effective management strategies, using a multidimensional scaling technique. Data were collected from 1200 residents of Seoul, Pusan, Taegu, Kwangju, and Taejon sampled by two stage cluster sampling method. There were some different perceptions between Seoul residents and the others, but most of the respondents perceived recreation forests as uncrowded natural areas with reasonable use fees. The results suggested the need for developing effective marketing strategies to have distinguishing images from national parks that have competitive.

• The Journal of the Korea Contents Association
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• v.6 no.7
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• pp.90-98
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• 2006

Digital watermarking is a technique embedding hidden information into multimedia data imperceptibly such as images and sounds. Generally an original image is transformed and coded watermark data is embedded in frequency domain watermarking models. In this paper, We propose a new color image watermarking technique using Fresnel transform. A watermark image is Fresnel - transformed and the intensity of transformed pattern is embedded into color image. In our watermarking model, an original image is converted from RGB components into YCrCb components and then the values of real number and imaginary number of a Fresnel-transformed pattern of a watermark image are embedded into Y component. The watermarking experiments were conducted to show the validity of the proposed method using PSNR value, and the results show that our method has the robustness against lossy compression like JPEG.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.1-13
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• 2011

In order to create an intelligent autonomous agent in virtual world, we need a sophisticated design for perception, recognition, judgement and behavior. We develop the perception and recognition functions for such an autonomous agent. Our perception mechanism identifies lines based on differences in color, the primitive visible data, and exploits those lines to grasp shapes and regions in the scene. We develop an inferencing algorithm that can infer the original shape from a damaged or partially hidden shape using its characteristics from the ontology in order to intelligently recognize the perceived shape. Several individually recognized 2D shapes and their spatial relations form 3D shapes and those 3D shapes in turn constitute a scene. Each 3D shape occupies its respective region, and an agent analyzes the associated objects and relevant scenes to recognize things and phenomena. We also develop a mechanism by which an agent uses this recognition function to accumulate and use her knowledge on the scene in the historical context. We implement these functions presented above against an example situation to demonstrate their sophistication and realism.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.66-74
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• 2021

As femvertising has raised a great deal of attentions in Korea and abroad, femvertising which focuses on women's equality and empowerment has also brought much pubic attentions. Despite of much attentions, research on femvertising has been scarce. Thus, this study is designed to examine antecedents and consequences of attitude toward femvertising. For antecedents, this study proposes perceived congruence and perceived authenticity; as consequences, it proposes attitude toward brand, purchase intention, and e-word-of-mouth intention. A total of 278 college students participated in the study in return for course credits. Study results suggest that both perceived congruence and perceived authenticity are positively related to attitude toward advertising. In sum, when consumers perceive that femvertising messages are congruent with the company's brand image and the ad messages are authentic, positive attitude toward ads is likely to increase. Findings also suggest that attitude toward femvertising is positively related to attitude toward brand, purchase intention, and e-word-of-mouth-intention. In the last section of this paper, we discuss theoretical and practical implications..

• Journal of Fashion Business
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• v.10 no.1
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• pp.164-177
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• 2006

The purpose of this study was to analyze the differences in the image perception of dress shirts, the shirts style preference, the men's fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group(44 respondents) and Renoma group(21 respondents), for developing the possibility and strategy of the dress shirt market in men's wear market for the apparel marketers and manufacturers. For this study, the data obtained from 65 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follows ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted from each stimulus, the shirts styles were named, they were Basic style, Soft style, Sophisticated style, Modern casual style, Mannish style, and Trendy style. There were significant differences in the image perception of Mannish style, the preferences of shirts style, the fashion consciousness, the shirt purchase attitude, and the usage of the information source between the Daks group and Renoma group.