• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.332-343
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• 2016

With the advance of digital technology, new methods which acquire color information and combine it with various contents are emerging. Color has some effect on emotion while it gives some information as component of an image. In addition, change in emotion and sensation from color stimulus makes some change in cognition. This research investigate the effect of color overlay on cognition depending on emotional state. With this goal, subjects consisting of 10 men and 10 women solved some problems with color overlay of red, orange, and green after watching short video clips which intend to induce target emotion. Experimental results show that red color overlay under positive emotion significantly reduces the average score of solving problems, while green overlay under negative emotion significantly increases it. It is also analyzed that there is not statistically significant difference in cognitive function with color overlay while it is significantly better under positive emotion than negative emotion without color overlay.

• Design Convergence Study
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• v.15 no.2
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• pp.53-69
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• 2016

This paper analyzes the long-run brand Bacchus's TV advertisement narrative, which copes actively with changes in social and cultural circumstances. The paper focuses on the types of narrative and the consequent semantic effects used in the television advertisement of Bacchus. Through this, we aim to investigate the processes of brand strategies and transitions taken by the brand that made it a solid one. In conclusion, the summaries of distinctive meaning and value of long-run brand by examining the narrative of Bacchus in TV ads are as follows. Firstly, the narrative should be reflected in consumer's demands closely associated with changes in social and cultural circumstances. Secondly, a strong brand identity can be built by consistent management of brand image and through the cultivated effects. Lastly, it forms a bond of relationship between socio-cultural context and consumers, and functions as a communication message.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.05a
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• pp.149-152
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• 2009

향에 대한 심리생리적 효과는 널리 알려져 있으며 다양한 연구방법을 통하여 보고되고 있다. 본 연구에서는 에센스 제품 향에 대한 심리적, 생리적 반응을 조사하고, 심리적 향 이미지와 생리적 변화간의 변화를 알아보았다. 실험은 피실험자의 EEG, ECG, SKT, GSR을 이용하였다. 실험 결과, 향 종류에 따른 중추신경반응을 뇌파로 측정하여 알파파의 활성을 비교한 결과, Relaxing Fragrance(Neuro $Fragrance^{TM}$) 및 뉴로 에센스, Grapefruit 향 조건에서 알파파의 활성 비율이 높았으며, 좌뇌보다는 우뇌에서 알파파의 활성도가 높았고 Relaxing Fragrance(Neuro $Fragrance^{TM}$)와 뉴고 에센스가 고른 알파파의 활성을 보였다. 향 종류에 따른 자율신경반응을 비교한 결과, 평균 R-R 간격은 Relaxing Fragrance(Neuro $Fragrance^{TM}$)와 뉴로 에센스 조건에서 무향에 비해서 증가하였다. 피부온도와 피부전기저항에서는 무향에 비해서 전체적으로 내려가는 경향을 띄였으며, Relaxing Fragrance(Neuro $Fragrance^{TM}$)와 뉴로 에센스 조건에서 가장 낮았다.

• Journal of Global Scholars of Marketing Science
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• v.5
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• pp.145-170
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• 2000

브랜드는 단순히 출처를 표시하고 품질을 보증하며 나아가 광고선전을 담당하는 기능을 하는 도구가 아니라 이를 바탕으로 기업에게 가치를 제공하는 매우 중요한 자산으로 부각되고 있다. 기업은 마케팅 활동을 통해 브랜드 이미지를 개발하고 소비자의 태도를 변화시키며, 자사의 브랜드자산을 증가시켜 브랜드의 시장성과를 높일 수 있을 뿐만 아니라 시장에 대한 진입 장벽 효과를 갖게 하고, 브랜드 탄력성을 높이는 등 전략적 가치를 보장받을 수 있다. 이러한 이유로 기업에 있어서 새로운 마케팅 전략의 수단으로 브랜드의 중요성이 높아지고 있으며, 또한 자사의 기업가치를 증대시키기 위해서는 강력한 브랜드자산을 창출하는데 전력을 다해야 할 것이다. 이러한 브랜드자산을 강화하기 위한 수단으로서의 브랜드인지도, 브랜드충성도, 지각된 품질, 브랜드 연상, 광고효과의 역할은 현재와 같은 글로벌 경쟁 시장상황에서 매우 의미가 있다고 본다. 특히 인터넷의 등장으로 더욱 가속화되고 있는 정보화시대에 있어서 광고의 역할이 많은 비중을 차지할 것으로 보인다. 본 연구에서는 브랜드인지도, 브랜드충성도, 지각된 품질, 브랜드연상, 광고효과가 브랜드자산 강화에 어느 정도의 영향을 미치는가를 연구하고자 한다. 그리고, 국내 중형승용차 시장에서 선두를 달리고 있는 현대의 소나타 브랜드에 대한 소비자들의 의식을 설문조사를 통하여 브랜드자산을 강화시키는 요인에 대한 영향을 실증 분석하였다. 본 연구의 결과를 토대로 한 브랜드자산에 대한 마케팅에 있어서 전략적 시사점은 다음과 같다. 첫째, 기업들은 자사의 브랜드인지도를 높여서 소비자의 마음속에 자사의 브랜드가 장기간 기억될 수 있도록 브랜드인지도에 대한 전략적인 관리가 요망된다. 둘째, 소비자들이 자사의 브랜드가 경쟁브랜드보다 더 강력한 연상이 형성되도록 집중적인 마케팅 노력을 기울여야 할 것으로 보인다. 셋째, 제품품질을 향상시켜 소비자들의 지각된 품질수준을 높이는 노력이 요구된다. 넷째, 주로 단기간 작용하는 광고의 긍정적 효과를 위해서는 지속적인 광고의 실행이 요망된다. 끝으로, 분석결과에서도 알 수 있듯이 브랜드충성도가 브랜드자산 강화에 결정적인 영향을 미치기 때문에 마케팅관리자는 마케팅조사를 통해 브랜드충성도의 변화를 추적하고, 자사 제품에 대한 반복구매 및 브랜드태도의 측정을 함께 실시하여 더 높은 브랜드충성도를 소비자들이 가질 수 있도록 전략적인 방안을 강구하여야 할 것이다. 본 연구에서 나타난 결과를 요약하면 브랜드충성도가 가장 많은 영향을 미치는 것으로 나타났으며, 브랜드연상, 지각된 품질, 광고효과, 브랜드인지도 순으로 모두다 영향을 미치는 것으로 나타났다. 따라서 기업에서는 브랜드자산을 강화하기 위해서는 5가지 요인들에 대해 체계적이고 보다 세밀한 관리방안을 수립하여야 할 것으로 판단된다.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.258-267
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• 2018

This study attempted to do a research on whether local festivals contributed to local economic vitalization in an empirical aspect focusing on Almedalen's case of Sweden has not been discussed in Korea. For this, by analyzing Gotland's sociocultural and economic aspects into 3 steps and evaluating them, the study tried to derive policy implications for benchmarking Almedalen in Korea in the future. As a result of analyzing the economic effect of Almedalen in Sweden into 3 steps, it was shown that in the analysis of resources in Step 1, Almedalen positively affected tourist allurement based on Gotland's beautiful natural landscape. In the evaluation of operation in Step 2, according to the result of examining an increase in population and stabilization with a valuation index related to the activation of local economy, Gotland was steadily seeing a new inflow of population, due to which it can be confirmed that local income increases as various jobs are being created. Finally, as a result of examining the improvement in local image in Step 3, it was shown that as diverse members from all walks of life participated in Gotland's festival, external communication became flexible and the opportunity of social participation increased, which positively affected local image. Based on the study results, the policy implications for benchmarking Almedalen, Sweden's local festival, are as follows: First, selecting an appropriate place for attracting the participation of various people is needed. Second, local festivals should be places for communication to exchange opinions, not specific institute-oriented unilateral provision of information. Third, while advancing local festivals for nonprofit, the efforts to make positive changes in local image are needed.

• Journal of Korean Home Economics Education Association
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• v.20 no.2
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• pp.61-73
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• 2008

The purpose of this study was to improve interest and attitude of student's Technology-Home Economics Curriculum and to recognize the change of recognition on Traditional image through Natural Dyeing and Jogakbo making on the unit of making living goods with fabrics in Technology-Home Economics curriculum on first year high school. The abridged result of study following this: First, in Natural Dyeing and Jogakbo making, teaching-learning plan applying LT cooperative studying and learning materials have been developed. Second, after applying the developed lesson plan, the result showed that the change in learning interest and attitude about Technology-Home Economics curriculum was positively improved. After executing the class on Natural Dyeing and Jogakbo making, the interest and concern about tradition were very positively upgraded through the result analyzing the change of recognition on traditional image. Through these results, The Teaching-learning plan and learning materials would show high possibility of application as educational contents about traditional culture in the field of education. After executing the class on making of Natural dyeing and Jogakbo, the learning interest degree and attitude was very positively upgraded, and the recognition on traditional image had been changed to the active and positive recognition.

• The KIPS Transactions:PartB
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• v.12B no.1 s.97
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• pp.9-16
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• 2005

This paper focuses on the study of the face authentication system and the robustness of fact authentication methods under illumination changes. Four different face authentication methods are tried. These methods are as fellows; PCA(Principal Component Analysis), GMM(Gaussian Mixture Modeis), 1D HMM(1 Dimensional Hidden Markov Models), Pseudo 2D HMM(Pseudo 2 Dimensional Hidden Markov Models). Experiment results involving an artificial illumination change to fate images are compared with each other. Face feature vector extraction based on the 2D DCT(2 Dimensional Discrete Cosine Transform) if used. Experiments to evaluate the above four different fate authentication methods are carried out on the ORL(Olivetti Research Laboratory) face database. Experiment results show the EER(Equal Error Rate) performance degrade in ail occasions for the varying ${\delta}$. For the non illumination changes, Pseudo 2D HMM is $2.54{\%}$,1D HMM is $3.18{\%}$, PCA is $11.7{\%}$, GMM is $13.38{\%}$. The 1D HMM have the bettor performance than PCA where there is no illumination changes. But the 1D HMM have worse performance than PCA where there is large illumination changes(${\delta}{\geq}40$). For the Pseudo 2D HMM, The best EER performance is observed regardless of the illumination changes.

• Journal of the Korea Society of Computer and Information
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• v.8 no.4
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• pp.7-12
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• 2003

This paper propose the 1-pass spatially adaptive wavelet thresholding for image denosing. The method of wavelet thresholding for denosing, has been concentrated on finding the best uniform threshold or best basis. However, not much has been done to make this method adaptive to spatially changing statistics which is typical of a large class of images. This spatially adaptive thresholding is extended to the overcomplete wavelet expansion, which yields better results than the orthogonal transform. Experiments show that this proposed method does indeed remove noise significantly, especially for large noise power. Experimental results show that the proposed method outperforms level dependent thresholding techniques and is comparable to spatial Wiener filtering method, 2-pass spatially adaptive wavelet thresholding method in matlab.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.727-728
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• 2015

Nowadays many videos are created with motiongraphics which has new visual effects and technology. The technique try to find out the image models which maximally stimulate the memories to transfer new visual information. The image will be expressed various ways with combining graphics and real scene with the help of computer. With the advances of VFX, the real and graphic scenes are more naturally combined to make believe its real scene. In this paper the novel motiongraphic technique, which uses tracking data from camera, is proposed.

• Korean Journal of Environment and Ecology
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• v.26 no.1
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• pp.113-124
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• 2012

The purpose of this study is to analyze community members' perception due to impacts on use and development of Dulegil in Bukhansan National Park. The study was conducted by questionnaire survey sent to community members of the vicinity of Dulegil. Average score of positive impact on the local community was 3.2. Positive impacts mentioned by community members were 'heightened pride in their community with increased community image' and 'improvement of landscape and natural environment.' Improved residents' awareness of landscape and natural environment indicated that Dulegil almost accomplished intended goal of preservation of ecosystem. However, actual effects on ecosystem preservation and local economy were not perceptible yet. Score of negative impact was 2.8 on average. 'Traffic congestion' and 'increase in noise level' were considered the most serious among the negative impacts. Environmental pollution and destruction of vegetation in the lowland were deemed relatively bad. Regarding resident awareness of community, those in their 50s and older were quite satisfied with the community. However, young people showed lower level of satisfaction. In order to satisfy all ages, infrastructure and programs for the youth should be in place. To minimize negative awareness of impacts of Dulegil, visitor's attitude should be changed, and education and training on the value and mind set of horizontal hiking are required.