• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.1
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• pp.45-59
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• 2020

In the 1950s, Korea was forced to rely on foreign aid, relief supplies, and contraband because of the Korean War. At the same time, Western culture also flowed into the country rapidly, which is believed to have had a great impact on the Korean clothing culture of the time. It is thought that this trend could be found in magazines and newspapers of the time. In the 1950s, newspapers served as the main channel for information acquisition and dissemination. I would like to analyze this tendency focusing on a newspaper article in the Dong-A Ilbo in the 1950s. According to the article, the hanbok was viewed as an old custom that needed to be improved or old clothes that had to be changed to Western clothes. As a result, the doubles system of both hanbok and Western clothes collapsed, and hanbok changed to an evening or ceremonial dress. From the 1960s, Korean fashion quickly changed to a more western style.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.1
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• pp.85-96
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• 2020

The purposes of this study were to segment male and female college students on the basis of sneakers' benefits and purchasing behaviors of each market segment. The research method was conducting a survey of 408 male and female college students in Seoul, Gyeonggi-do, Gwangju and Jeollanam-do province. The data were analyzed by Cronbach's α, factor analysis, cluster analysis, χ² test, ANOVA, and Duncan test. The results were as follows. First, they were segmented into 4 consumer types(positive benefits, economy/ personality, fashion/famous brand pursuit, and an unconcerned group) by the benefit of sneakers. Second, the evaluation criteria of the products were significantly different depending on each sub-group in terms of the type and quality of material, weight, colors, design, brand, elegance, fashion trend, and coordination. In the case of purchasing information, the sources of sneakers showed significant differences according to the sub-group in all factors except for the past shopping experience. All types of stores and styles were significantly different depending on the sub-group. Therefore, the results of this study supported that benefit segmentation in sneakers can be useful as an effective variable for evaluating market segmentation.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.2
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• pp.1-18
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• 2020

The purpose of this study is to investigate the consumers' characteristics in terms of information source usage and purchase channel choice focusing on apparel purchasers in the multichannel retailing environment. The specific research objects are as follows: analyzing consumer's information source usage and purchase channel choice when buying their own clothing, examining the differences of consumers' characteristics according to the groups who are classified by their information source usages, and examining the differences of consumers' characteristics according to the purchase channel choice. The data was collected from adults over 20 years of age who had bought their own clothing within the last year. The questionnaire was carried out during September 2019, using a professional internet research panel, and 490 useful data sets were analyzed by utilizing descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and a Duncan-test using SPSS 21.0. The findings showed that there were also significant differences of consumers' characteristics which included age, gender, monthly clothing expenditure, purchase price, shopping value and perceived risk according to the consumer's information source usage and their purchase channel choice.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.2
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• pp.87-103
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• 2020

This study investigates critical fashion and discusses its critical messages, as it challenges the existing system of the fashion industry. This study reviews the literature on critical art and critical design and analyzes exhibition catalogs, magazines, and websites related to critical fashion practices. Thereupon, this study assumes the two distinctive messages of critical fashion design: materiality and experience, and the redefinition of the ideal body. First, materiality and experience pursues a change in perceptions of clothing materials by way of deconstructing clothes and exposing the process of production. This type of critical fashion breaks away from the traditional sartorial conventions and articulates new structures and experiences through dematerialization. Second, the redefinition of the ideal human body attempts to subvert the stereotypes of ideal beauty and introduce a variety of beauty in the human body. This type of critical design reconstructs the human body through transformation, expansion, and deconstruction and is often liberated from the dichotomy of gender norms.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.89-98
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• 2020

The survey targeted 270 men and women in their from their 20s-50s who live in Seoul and Gyeonggi-do. The purpose of this study was to investigate the effect of the vocation of beauty worker on job satisfaction and self-development. The questionnaire was administered from January 5th to March 10th, 2020, and 243 responses were used for statistical analysis. 27 unanswered or unfaithful questionnaires were disregarded. Using SPSS WIN 21.0 was applied for statistical processing. First, the data was analyzed using descriptive statistical analysis, factor analysis, and reliability verification, For validity verification, one-way variance analysis, correlation analysis, and simple regression analysis were used. The results of this study are as follows. First, upon examining the hypothesis that vocation has a positive (+) effect on job satisfaction, a significant positive (+) influence was shown, and it was found that it was determined vocation is an important factor in job satisfaction for beauty industry professionals. Second, upon examining the hypothesis that vocation has a positive (+) effect on self- development, a significant positive (+) correlation was found between the self-development of beauty industry professionals and job satisfaction. Third, upon examining the hypothesis that occupational vocation has a positive (+) effect on self- development, a significant positive (+) correlation was shown between self-development and job satisfaction of beauty industry professionals.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.33-47
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• 2020

As people have gained leisure time and become more interested in sports, various industries catering to these sports, including aquatic and underwater activities are growing. Many people are getting into scuba diving, where people can explore the sea at depths of more than 40-meters. Despite the increasing demand, there are limited studies on the sport. This study aims to provide basic research on materials suitable for developing technical scuba diving suits by analyzing several areas, such as design, material, sewing patterns, etc. The following trends were observed in all wetsuits: closure designs, ergonomic patterns, practical and functional details. Neoprene was the primary material of diving suits, and various functional materials were attached to the outer fabric or lining. The seam technique which minimized water contact and improved durability was sewing. Various techniques were also applied, such as flatlock stitching, GBS, LFS, etc. Subsequent studies shall investigate consumer preference etc. and other aspects, and continue to allow for the research and development of technical diving suits.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.111-126
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• 2020

The purpose of this study is to understand the gender-neutral phenomenon, to grasp the flow of design, and to seek the future direction of modern fashion design. As for the scope and method of the study, this study was performed based on relevant literature. In terms of visual data, website photos were collected from the collection of S/S in 2016 to F/W in 2020. To assess the properties of the gender-neutral, analysis was implemented on the results after arranging the factors for gender neutrality and the characteristics suggested in the related papers. The fashion-related expert group analyzed the properties of the gender-neutral style from 1,031 pictures, where the gender-neutral style of fashion design collections was applied. As a result of the analysis, the characteristics of the gender-neutral were analyzed and divided into the extended body-positive performance style, the mashup style- respecting the conflicting culture, the street style of coexisting genders, and the fluid style of changing directions. In this study, the attributes were derived as acceptability, playfulness, and sustainability. Accordingly, it is expected that this study will play a fundamental role in the creative fashion design development and unfolding of the fashion industry and fashion designers.

• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.75-87
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• 2020

As the online industry is vitalized by the fashion market, there is a tendency to believe that the recruitment of manpower in the online distribution field is increasing. Thus, this study attempts to analyze the job types and job functions for recruitment in the fashion industry based on job search sites and based on this, suggest an educational direction within the department of fashion design. First, when examining the size (number of employees) of fashion companies that posted jobs, the fashion companies with 30 or fewer employees accounted for 60.7% of the postings, and the location of the fashion companies was most commonly in Seoul with 144 companies located in Gangnam (Seocho-gu, Gangnam-gu). As for the recruitment conditions of the fashion companies, "academic level-irrelevant" was the highest with 42.6%, and in terms of gender and age, 59.3% of the cases were marked as "gender and/or age-irrelevant". Examining the types of jobs for recruitment in the fashion industry, fashion designers were the most popular at 52.6%, followed by on and off-line companies' MD, VMD, and stylist in that order. In the results of examining job function change, it is thought that the fashion design department should have basic educationon in that respect.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.1
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• pp.113-124
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• 2005

Information sources about Mongolian pigtail of 13-14C are relatively rich. But it was difficult to estimate the shape of the pigtail in detail with the descriptions in historical writing or travel books only, and paintings were neither enough to observe the beautiful shape of the pigtail closely on the whole because the portrayed characters were always wearing their hats. However, the authors could trace the detailed shape of the pigtail of 13-14C through close investigation into Mongolian stone statue of the period. In conclusion, the authors performed a comparative study by historically comparing the historical writings, archeological materials, ethnological materials and figurative arts featuring medieval Mongolian pigtail. And the authors paid careful attention to the meaning of those materials to the hairdo history. Historically nothern minority races have become assimilated with surrounding races in language, culture and customs through long economical and cultural exchange, and today their national traits gradually fade away by globalization. But each minority race still stands independently and maintain its own traditional culture. only recently began the study by Korean researchers on Mongolian pigtail, and there is still much to be discussed in ethnological issues such as racial pedigree.

• Journal of the Korea Fashion and Costume Design Association
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• v.7 no.1
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• pp.15-31
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• 2005

Suhainmyuldo(수하인물도) is a kind of picture which express a person under the tree and is known to be transmitted from the Middle Asia. The origin of this kind of expression is assumed to be from Iykshini(=Iygsha), the fairy of tree, in India of from the 'Tree of Life' in W. Asia, and they had in fluenced on the craft art design of Chinese art. However, Chinese art had already developed the motif of this kind in its unique way. For example, Jookrimchilhundo(죽림칠현도: seven wise men in bamboo forest), during Six Dynasty. The tree of life(arbor vitae, lignum viate), the origin of the Painting of figure under a tree(수하인물도), was spreaded in several regions around the center of Mesopotamia early, and them transmitted to Sasan dynasty of Persia, even to Islam, Byzantine, Romanesque, ancient East Asia. The mural painting found in the 4th Tongu Ogoe tomb, which was created after the 5th Tongu Ogoe tomb, used Obangsaek more than the 5th tomb painting did. (The term Obansaek refers to the five Korean traditional colors consisted of yellow, blue, white, red and black) The mural painting on the 4th Ogoe tomb employed distinct technique to depict an object in a certain color by painting the surroundings with different primary colors, making the painting look more exotic and mysterious.