• Asia Marketing Journal
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• v.5 no.4
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• pp.31-47
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• 2003

소비자의 집단 구성원에 대한 자아지각은 소비자 의사결정에 어떠한 영향을 미칠까? 집단소비자 상호간에 영향을 미치는 의사결정 상황이나 소비자 개인적 의사결정상황 등 의사결정 상황에 따라 다르게 영향을 미칠까? 본 연구는 소비자가 집단의식을 인식할 때 개인적 차원과 집단적 차원에서 행해지는 의사결정이 어떻게 이루어지는지를 검증하고, 이때, 소비자의 위험회피성향에 따라 소비자 의사결정이 어떻게 조절되는가를 2 가지 실험을 통해 밝히고자 하였다. 미국 오레곤 주립대학교의 아시아계 학생들을 대상으로 2 가지 실험을 실시한 결과, 집단의식을 지각한 소비자는 집단관련 의사결정은 물론 개인관련 의사결정에서도 긍정적 영향을 미치는 것으로 나타났다. 그러나, 위험회피성향의 조절효과에 대한 실험결과는 집단의식을 지각한 소비자와 집단의식을 지각하지 않는 개인적 소비자 모두 처벌에 관한 상황에서 형평성 선호와 협상적 대안을 선택하는 것으로 나타나 집단의식지각의 의사결정에 대한 위험회피성향의 조절효과는 부분적으로 나타났다.

• Science of Emotion and Sensibility
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• v.25 no.3
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• pp.63-76
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• 2022

Consumers of web novels read online reviews in order to decrease uncertainty when purchasing a web novel. This study examines the types of messages (factual or evaluative) that consumers find more useful and verifies the moderating effect of individual analytical decision-making style levels on differences in usefulness evaluation. Based on the tendency to acquire objective information, the usefulness of factual online reviews was expected to be higher in the context of buying experience goods, such as a web novel. Levels of analytical decision-making styles, which were classified based on individual perception, are also expected to affect the usefulness evaluation of reviews. Experiments 1 and 2 were repeatedly conducted to examine whether consumers think factual reviews are more useful than evaluative reviews. In particular, Experiment 2 was conducted to simulate the circumstance of selecting a romance web novel and demonstrated that reviews have a significant effect on messages and decision-making styles. The interaction effect between analytical decision-making style levels and review message types was also confirmed in Experiment 2. The results of this study can help researchers and marketers comprehend the behavioral patterns of web novel readers when evaluating reviews and consuming experience goods.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.322-330
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• 2013

The purpose of this study was to examine the influence of critical thinking, clinical decision making and job satisfaction of 132 dental hygienists. The data was collected from 1st May to 31th October, 2012 in Ulsan, Pusan and Gyeongsangnam-do areas. The majority participants were female, 30.6 years old, graduate diploma course of dental hygienist, and working in dental clinics. In critical thinking, truth-seeking was highest score, 3.36 but maturity was lowest score, 3.00. In clinical decision making, canvassing of objectives & values was highest score 3.39, but search for alternatives or options was lowest score, 3.10. In job satisfaction, professional status was highest score 3.20, but incomes & promotion was lowest score 2.84. In correlation between general characteristics and critical thinking, there was significantly different in religion, education status, total working period and working areas. There was significantly different with religion and education status in clinical decision making, And There was significantly different with religion and education status, total working period, and working areas in job satisfaction. Critical thinking, clinical decision making and job satisfaction was positive relationship. To improve professional competence and job satisfaction of dental hygienist it need to use actively the critical thinking and clinical decision making. And it need to prepare the education and strategy to increase the job satisfaction of dental hygienist.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.769-777
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• 2022

The purpose of this study was to identify factors influencing the clinical decision making ability of nurses in long-term care hospitals. Data were collected from 174 nurses working in long-term care hospitals in G-do from October 11 to December 10, 2021. The data were analyzed by descriptive statistics, t-test, ANOVA, Pearson's correlation and stepwise multiple regression through the SPSS 23.0. As a result of the study, the clinical decision making ability was positively correlated with critical thinking disposition(r=.494, p<.001) and nursing work environment(r=.451, p<.001). Critical thinking disposition and nursing work environment explained 33.1% of clinical decision making ability. In order to improve the clinical decision making ability, which is the core competency of nurses, education to increase critical thinking disposition and the creation of a desirable nursing work environment are necessary. In future research, research to identify various variables affecting the clinical decision making ability of nursing hospital nurses, and research for the development and effectiveness of programs to improve clinical decision making ability are suggested.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.137-146
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• 2020

The purpose of this study is to confirm the moderating effect of the 'IRrelevance Processing'(IRP) on the relationship between decision maker's openness and business problem solving creativity (BPSC). In order to confirm the psychological mechanism of BPSC and openness, we developed the irrelevance processing. In particular, the creativity in this study is different from the general creativity studied in psychology. BPSC is a study with practical value applied in the management environment. The results showed that openness of the decision maker was correlated with the BPSC, and that the irrelevance processing was a psychological mechanism to moderating effects relationship between openness of decision makers and BPSC. This paper proved the correlation between the propensity of decision makers and BPSC, and contributed to the study of corporate creativity by identifying the psychological mechanisms.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.9
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• pp.610-618
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• 2016

This study was conducted to investigate the level of moral sensitivity, critical thinking disposition and perceived ethical confidence, as well as to identify the factors influencing the perceived ethical confidence in nursing students. The study evaluated 170 nursing students in D Province from May 16-20, 2016. Data were analyzed using a t-test, one-way ANOVA, Pearson's correlation and multiple regression. The mean score of the perceived ethical confidence was $3.54({\pm}0.51)$, the moral sensitivity was $4.92({\pm}0.59)$ and the critical thinking disposition was $3.45({\pm}0.39)$. There were positive correlations between the perceived ethical confidence and moral sensitivity (r=0.410, p<0.001) and critical thinking disposition (r=0.523, p<0.001). The significant factors influencing the perceived ethical confidence were moral sensitivity and critical thinking disposition, which explained 33.2% of the variance in perceived ethical confidence. Based on these findings, programs and teaching methods that develop moral sensitivity and critical thinking disposition are necessary for college nursing students to promote perceived ethical confidence.

• Journal of Distribution Research
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• v.5 no.2
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• pp.69-90
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• 2001

This study is to confirm how customers relationship-orientation toward the focal company has been constructed by what factors. The major factors are including the level of customer satisfaction and four components of transaction-characteristics like efficiency of decision making, inertia of decision making, information-seeking in store, and perceived risk. For testing of the hypotheses, customer survey has been conducted at four department stores and three discount stores in the Bundang Area. The sample size is 494. The result of the survey has indicated that customers relationship-orientation is influenced by customer satisfaction, efficiency of decision making, and inertia of decision making, but not by information-seeking in store and perceived risk. Further research has been needed for solving these conflicting results.

• Korean Journal of Culture and Social Issue
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• v.21 no.1
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• pp.67-96
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• 2015

Do cultural differences affect moral decisions? Two studies were conducted to investigate whether attitudes of individualism vs. collectivism have an impact on ethical decision making. Study 1 (N=92) showed that utilitarianism was preferred in a situation, in which an intervention resulted in the best outcome (i.e., saving more people's lives), while deontology was preferred in a situation, in which the focus was on negative consequences of the intervention (i.e. personal sacrifices). Additionally, there were differences between the idiocentrics and the allocentrics groups regarding morality aspects. In the idiocentrics group, harm and fairness were regarded as more important than other moral aspects, while in the allocentrics group, not only harm and fairness, but also ingroup and authority were perceived as critical moral aspects. In Study 2 (N=30), after lexical decision tasks were conducted for culture priming, the mouse tracking method was used to explore response dynamics of moral decision processes, while judging appropriateness of interventions in moral dilemmas. In Study 2, in a condition, in which the small number of victims were focused upon, there were more maximal deviations and higher X_flips in the individualism priming group than in the collectivism priming group, which showed that the participants in the individualism condition had more deliberative processes before choosing their answers between utilitarianism and deontology. In addition, the participants in the individualism priming condition showed more maximal deviations in the mouse trajectories regarding ingroup related interventions in moral dilemmas than those in the collectivism priming condition. These results implicated the possibilities that the automatic emotional process and the controlled deliberative process in moral decision making might interact with cultural dispositions of the individuals and the focus of situations.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.275-288
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• 2021

This study was attemted to grasp the factors affecting the clinical decision-making ability of nurse. Data were collected from 156 nurse working in hospital in G-do. Analysis was done using t-test, ANOVA, Pearson correlation coefficient, and Multiple regression with IBM SPSS WIN/25.0. The most influential factor on the subjects' clinical decision-making ability was nursing Research 'very interest', critical thinking tendency, 'master/doctor', clinical experience 'more than 20 years and 1 month', moral behavior, nursing research 'important', 'single', clinical work experience '5 years, 1 month-10 years', department work experience '3 years 1 month-5 years'. The explanatory power was 51.4%. It was significant in that it was confirmed that interest and importance, moral behavior, academic background, and career are variables that influence clinical decision-making ability. The results of this study can be utilized as basic data for the development of intervention plans and programs that can increase clinical decision-making ability in the context of an ethical dilemma. In addition, developing and verifying educational programs that can increase clinical decision-making abilities in ethical dilemmas is needed.

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.85-89
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• 2023

최근 급변하는 세계 경제 환경에서 창업기업은 혁신, 고용 및 경제 활력의 핵심 동력으로 등장했다. 그러나 초기 창업 기업이 성장하는 여정에는 많은 어려움이 따르며, 이 과정에서 엔젤투자자의 역할이 필수적이다. 초기 창업 시장의 촉매제 역할을 하는 엔젤투자자는 필요한 자본을 제공할 뿐만 아니라 경영 노하우 및 네트워크를 통해 창업기업이 성공할 수 있도록 지원한다. 그러나 최근 데이터에 따르면 신생 기업 중 엔젤 투자의 혜택을 받는 기업은 1.4%에 불과한 것으로 나타나 창업기업의 잠재력과 지원 사이에는 분명한 공백이 존재한다. 이 연구는 지속가능한 경제 성장을 위해 창업 생태계의 중요한 요소인 엔젤투자자의 위험회피 성향을 이해함으로써 이들의 투자 행동, 의사결정 프로세스에 대한 통찰력을 얻을 수 있다. 위험회피가 엔젤투자에 미치는 영향을 알아보고 엔젤투자가 활성화 될 수 있는 방법을 제안하고자 한다. 본 연구를 통해 위험회피 성향이 엔젤투자에 대한 관심도와 실제 투자 활동 간의 관계를 추정해보고자 한다. 위험회피 성향이 엔젤투자자에 어떻게 영향을 미치는지 탐색하는 것에 중점을 두고, 엔젤투자자의 행동과 관심사에 영향을 미치는 다양한 요인들을 포함하여 진행한다. 연구 표본은 서울 및 경기 지역의 일반 성인과 엔젤투자자로 설문조사를 통해 필요한 데이터를 수집한다. 이 연구는 위험회피 성향이 엔젤투자 결정에 어떻게 반영되는지에 대한 깊은 이해를 제공하고, 엔젤투자 활성화를 위한 정책 및 전략을 수립하는데 중요한 통찰력을 제공할 것이다.