• Journal of Fashion Business
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• v.16 no.1
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• pp.121-136
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• 2012

The purpose of this study was to classify pursuit of clothing benefits and analyze the relationship between pursuit of clothing benefits, lifestyle, fast fashion attitude, and cosmetics behavior of college students. Questionnaires were administered to 338 college students living in Deagu and Busan province. Data were analyzed by using frequency, factor analysis, cluster analysis, correlation analysis, $X^2$-test, ANOVA, and Scheffe-test. The findings are as follows. Pursuit of Clothing benefits typologies of college students were classified into three groups such as self-expression, pursuit of economic, and pursuit of social oriented body. In the relationship of the pursuit of clothing benefits was related to the sub-variables of lifestyle, fast fashion, and cosmetics behavior. Pursuit of Clothing benefits groups showed different the sub-variables of lifestyle, fast fashion attitude, and cosmetics behavior factors. Pursuit of Clothing benefits groups showed connected with college students and ages.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.690-702
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• 2012

This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasing behavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashion lifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, and pursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented, Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were different among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fashion, and preference for Korean fashion brands were different among the three consumer groups. These results can be used as the basic data or information for fashion companies that are developing marketing strategies for Chinese women in their 20s.

• The Research Journal of the Costume Culture
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• v.23 no.1
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• pp.11-23
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• 2015

The purpose of this study was to investigate the differences in female college students' sociocultural attitude toward appearance and pursuit of clothing benefits according to their narcissism. Data collection was conducted through survey for female college students, and a total 221 questionnaires were used for data analyses. For analysis of data, frequency analysis, factor analysis, reliability analysis, and one-way ANOVA were applied. The results were summarized as follows. First, the factor analysis on narcissism resulted in two dimensional structures: self-initiated and other-dependent narcissism. The respondents were categorized into four narcissism groups, such as compositive, self-initiated, other-dependent, and withdrawn narcissism groups. Second, the factor analysis on sociocultural attitude toward appearance resulted in two dimensional structures: internalization and awareness. Five dimensions of pursuit of clothing benefits were identified: individuality, self-expression, fashion, comfort, and social recognition pursuit. Third, there were significant differences among the categorized narcissism groups in sociocultural attitude toward appearance and pursuit of clothing benefits. The results confirm that narcissism has an impact on sociocultural attitude toward appearance and pursuit of clothing benefits. It is expected that this study provides insight for apparel makers or retailers to develop their marketing strategies.

• Journal of Fashion Business
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• v.18 no.5
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• pp.1-14
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• 2014

The purpose of this study was to analyze body mass index of women in their twenties and investigate the relationships of body attitude and clothing attitude. To achieve the purposes of this study, a questionnaire was conducted with 398 people from May 2 to May 30, 2013. The final data was analyzed with spss 18.0 program. The results were as follows: First, I found that body attitude had this order: Feeling fat, Lower body fatness, Salience of weight and shape, Attractiveness, Strength and fitness, and Body disparagement Secondly, there were significant differences of body attitude based on demographic characteristics and body mass index. Thirdly, I found that clothing attitude was classified into four factors of Personality pursuit, Body complement, Appearance ostentation, and Social approval. Fourthly, there were significant differences of clothing attitude based on demographic characteristics and body mass index. Fifthly, there were significant relations of body mass index, body attitude, and clothing attitude of women in their twenties. Thus, I found that body mass index and body attitude were related to clothing attitude.

• Journal of Korean Home Economics Education Association
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• v.17 no.2
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• pp.29-47
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• 2005

In this study. we tried to provide basic materials for teachers to develop consumer's guide of internet shopping for middle and high school students through surveying their Purchase realities, clothing purchase behaviors. and clothing purchase attitudes when they use internet shopping mall. The questionaires were distributed to middle and high school students in Seoul, Daegu, Kyunggi, Chungbuk, Chungnam, Kyungbuk, and Kyungnam November, 2004. The followings are the results of this study. First, clothing items which were bought in internet shopping malls were shirts. shoes, pants, bags in order and they were below $20,000\~30,000$ won. Main payment method used was sending money to seller's account. Second, clothing purchase satisfaction degree was comparatively high but the satisfaction degree for the compensation policy was low. If they had any claims for the products. they were likely to behave more actively than passively. Third. returned items were shirts, pants, shoes in order which are the same as purchasing items and they were due to the size and the difference between the products recognised by computer screen and the real products. The $89.0\%$ of the subjects who have purchased clothing through internet expressed high intention to purchase in the future through internet. Forth the degree of attitude toward the internet shopping concerned with clothing purchase was high in the factor of 'convenience of shopping', especially they thought that the purchase through internet had the advantage of varieties and prices. The significant differences were found (1) in the experience of purchase and clothing purchase through internet according to their regions. school years, allowances per month, (2) in the purchased items through internet according to only their sexes, and (3) in the desired Purchase items through internet according to school years, their sexes. regions. The more frequently the middle and high school students use internet, the more goods they purchase through internet, especially the portion of the purchased clothing is getting bigger year by year. This suggests that we need to develope well-organized programs to teach good consumer's attitude to the middle and high school students when they purchase through internet.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.1
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• pp.181-192
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• 2009

본 연구는 소비자가 다른 사람과 차별되며 특별하게 지각되고자 하는 성향을 나타내는 소비자의독특성 욕구와 의복에 대한 관심이 브랜드 인식, 브랜드 충성, 및 구매의도와의 어떠한 관계를 지니고 있는지를 밝히고자 하였다. 특히 이러한 관계에 있어 문화간의 차이가 있는지를 알아보기 위하여 한국과 미국 소비자를 대상으로, 소비자특성이 구매의사결정에 미치는 과정의 모형을 검증한 후, 두 모형을 비교 분석하였다. 자료는 설문지를 사용하여 한국과 미국대학생을 중심으로 수집되었으며, 응답이 부정확하거나 불성실한 설문지를 제외하고, 총 485부-한국 271부와 미국 214부-만이 최종 자료 분석에 사용되었다 본 연구에서 사용한 통계분석방법으로 신뢰도 검증을 위하여 SPSS 11.0을 이용하여 신뢰도 계수를 구하였으며, Prelis 2와 Lisrel 8.53으로 확인적 요인분석 및 모형검증을 실시하였다. 한국과 미국소비자의 선택친 모형을 비교한 결과, 전반적인 모형의 구조에도 차이를 보였을 뿐 아니라 각 변수간의 영향력에도 차이가 있음을 나타냈다. 소비자의 독특성 욕구의 하위차원인 '독창적 선택'과 '브랜드 충성도'의 관계는 두 그룹간의 반대의 성향을 보였으며, '비대증적 선택'과 '브랜드 인식'도 또한 한국 소비자는 정의 관계를 보인 반면, 미국소비자는 부의 관계를 나타냈다. 이와 더불어 유사성을 회피하려는 한국소비자들은 브랜드에 충성하는 경향이 있는 반면, 미국소비자들은 브랜드 인식도가 높은 것으로 나타나 두 문화간의 차이가 있음을 뒷받침하였다. '브랜드 충성도'는 두 집단 모두 '구매의도'에 상대적으로 높은 영향을 미치는 것으로 나타났다.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.8 s.145
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• pp.1049-1056
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• 2005

The purpose of the study was to investigate adolescents' attitudes toward clothing advertisements and, to examine how much the influence of clothing ads on their clothing purchase depends on their clothing involvements. This research was based on a survey method using questionnaires. The subjects for the research were 508 middle and high school students in the area of Daegu City and Gyungbuk Province. Such methods as factor analysis, correlations, ANOVA, T-test and Scheff's test were used to analyze the collected data. The results of this study can be summarized as follows: 1. Adolescents' clothing involvements showed three dimensions such as interest and symbolism, fashion and danger perception. 2. They showed three different attitudes toward clothing ads: positive, negative, and reliant. 3. The degree of the influence of clothing ads on adolescents' clothing purchase was great in the order of media ads, shop ads, discount ads and brand ads. 4. The more interested they were in clothing, the more likely they were to purchase their clothing on their will and the more positive and reliant on clothing ads they were, which they recognized as useful information.

• The Research Journal of the Costume Culture
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• v.11 no.6
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• pp.913-924
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• 2003

The purpose of this study was to investigate the correlation between self-concept, clothing attitude and clothing buying behavior. The subjects used for the study were 300 male and female college students. The results of the study were as follows. The self-concept of subjects were identified four types(self-confident, positive to self, self-convinced and pessimistic). Self-confident type had the highest scores on self-concept and pessimistic type was the opposite. The clothing attitude was classified into 5 types(rational coordinative, clothing concerned, frugal, clothing showy and others conscious). Rational coordinative type and clothing concerned type were regarded more importantly than other types. The clothing buying behavior was emerged 5 types(economical, diffident, pleasure-seeking, impulsive and name-brand preferred). An economical efficiency was the most important factor in clothing buying behavior. The results of correlation between self-concept and clothing attitude showed that person who has more positive self-concept tends to have more interest and satisfaction toward clothing as well as tendency of showing off and rational coordination. The correlation between clothing attitude and clothing buying behavior showed that person who is more conscious to others tends to have more preference for name-brand products.

• Journal of the Korean Home Economics Association
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• v.40 no.9
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• pp.1-15
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• 2002

The multi-faceted influence of price on consumers' purchasing process of apparel products: Relationships with attitudinal and behavioral variables Price has a significant relationship to clothing products not only because of its practical, emotional and symbolic attributes but also because of its wide range and frequent changes. The purpose of this study was to identify the multi-faceted influence of price on consumers' purchasing process of clothing products. Six types of price-perceptions were related to various attitudinal and behavioral variables in a clothing purchase. A questionnaire was developed and data were collected from 720 adult women living in Seoul. Factor analysis, multiple regression, t-test and canconical correlation were employed to analyze the data. Low price consciousness was negatively related to product-oriented aspects of clothing and effected the one-price sale, visiting public markets and using interpersonal sources of price information. Value for money consciousness was positively related to product-oriented aspects of clothing and consumers' age or marriage and effected price considerations at the on-purchase and post-purchase stage. Price-quality inference was related to product-oriented and market-oriented aspects of clothing while price-prestige inference was related to visual and symbolic aspects of clothing and effected normal-price purchasing. Sale proneness was related to market-oriented aspects of clothing and effected seasonal sale price purchasing and price mavenism was related to market-oriented and visual aspects of clothing and effected price considerations at the pre-purchase stage.

• Journal of the Korean Society of Costume
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• v.53 no.8
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• pp.11-20
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• 2003

The purpose of this study was to compare the Korean and Chinese university students' materialism and clothing attitudes. Self-administered questionnaires developed by researcher were used and the research periods were from Feb. 20 to Mar. 19, 2003. 429 Korean and 405 Chinese students's data was used for analysis. Cluster analysis, one-way ANOVA, t-test, and discriminant analysis were done. Korean students pursuited happiness more than utility and accomplishment, but Chinese students pursuited accomplishment more than happiness and practicality. The students were divided into the happiness pursuit, the utility pursuit, and the accomplishment pursuit. The group size of the utility pursuit and the happiness pursuit among Korean students and the utility pursuit and the accomplishment pursuit among Chinese students were larger. Korean students preferred fashionability, psychological dependence, sexual attraction of clothing more, but Chinese preferred conformity more. Utility and accomplishment of materialism, and fashionability and conformity of clothing were strong variables which discriminated Korean students from Chinese students, and total discriminating power was 77.1%.