• Korean Journal of Human Ecology
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• v.8 no.3
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• pp.487-497
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• 1999

The purpose of this study was to investigate the relationship between the adjustment to life(school life, personal relations, home life, economic problem and time management), the clothing attitudes(status symbolism, fashionability, aesthetics, modesty, conformity, comfort aspect) and the clothing satisfaction. The questionnaires were administered to 456 university students in Chongju city to measure the demographic information, the adjustment to life and the clothing attitudes. As statistical analysis, frequencies, t-test, ANOVA, and correlation were used. The results were as follows: 1. The university students showed average state on the adjustment to their life. The adjustment to their home life and family was showed higher than other aspects, otherwise that to school life was showed lower than the others. 2. There were partially significant differences according to demographic variables of students on each aspect of the adjustment to life. 3. The university students showed moderate interest toward clothing attitudes. In the clothing attitudes, the interest toward comfort aspect was showed higher than other aspects, otherwise that toward conformity aspect was showed lower than the others. 4. There were partially significant differences according to demographic variables of students on each variable of the clothing attitudes. 5. There were partially significant correlations between each aspect of the adjustment and the clothing attitudes aspects.

• Fashion & Textile Research Journal
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• v.17 no.2
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• pp.203-215
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• 2015

This study classifies vanity into groups, analyzes age differences and categorizes price attitudes toward apparel products. Questionnaires were administered to 461 college students living in Daegu City and Kyungbok province. Data were collected using frequency, factor analysis, cluster analysis, correlation analysis, regression analysis, ANOVA, Duncan-test, and t-test. The findings were as follows. College student vanity was classified into three groups of appearance/ achievement pride, low vanity, and appearance/achievement concern. Vanity showed a significant correlation with sub-variables of age difference and price attitude towards apparel products. Appearance pride and achievement concern (sub-variables of vanity) had a significant effect on the conspicuous of price attitude toward apparel products. Appearance pride and Appearance concern (sub-variables of vanity) had a significant effect on information of price attitude toward apparel products. Gender of college students showed a distinction insub-variables of vanity factors such as appearance concern and price attitude toward apparel products such as information, quality, and using coupons. Male students were distinct in look and health as well as age differences by group; female students were distinct in age perception differences (a sub-variable of age difference). Both male and female students showed differences in conspicuousness (a sub-variable of price attitude) toward apparel products by group.

• Korean Journal of Human Ecology
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• v.10 no.3
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• pp.275-290
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• 2001

The purpose of this study was to investigate the transition of clothing behavior and clothing consumption pattern of college students in Choong Nam province. 75 subjects were surveyed in 1995 and 2000. For statistical analysis, $X^2$-test were used by SPSSWIN program. The results of this study were as follows. 1. Number of clothing showed significant difference according to year and the number of coat and formal wear increased in 2000 compared with 1995. 2. Clothing consumption pattern showed significant difference according to year. College students purchased on sale more frequently and preferred more expensive clothes in the year 2000 compared with 1995. 3. Contentment for clothing behavior showed significant difference according to year and the extent of contentment decreased as years go by. 4. Number of clothing showed significant difference according to sex and female students had more clothes than male students, but the difference between male and female decreased as years go by from 1995 to 2000. 5. Clothing consumption pattern showed significant difference according to sex and female students purchased ell sale more frequently than male students, but the difference between male and female decreased as years go by. 6. Contentment for clothing behavior showed significant difference according to sex, but female students described to not adequate the quantity of feminine style wear and the interest in fashion of male students was increased as years go by.

• Journal of Distribution Research
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• v.6 no.1
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• pp.1-21
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• 2001

This study introduced the components of apparel store, which include product and service factor to reflect the modified conception of service. The purposes of this study were to investigate the dimensions of the components of apparel store and to examine consumers' rating of importance on the components of apparel store. In addition, this study explored the effect of clothing involvement and demographic variables on importance perception. Data were collected via a questionnaire from young adult females in their twenties. The results of this study revealed five dimensions of service factor: environmental service, salesperson service, attitude and policy service related to exchange and refund, policy service related to promotion, and policy service related to convenience. Factors related to product were identified price, quality, variety, fashion, design and brand. Attitude and policy service related to exchange and refund is the most important factor that consumer perceived. Salesperson service and product quality were the second important factors. The relatively important factor in each service dimension was this : display in the environmental service, the ability of salesperson to resolve customer's complaints in the salesperson service, sales person’s courtesy in managing exchange or refund in policy service. Clothing involvement and demographic variables do affect consumers’perception on importance.

• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.707-714
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• 2007

This study was conducted by surveying 300 female college students in Yanbian University and 248 surveys were considered for final analysis. Each question was rated according to 5 point scale in which 1 means 'not at all' and 5 means 'definitely'. The data of this study was statistically analyzed by SAS PC program, the factor analysis, cluster analysis, ANOVA and Duncan-test and t-test. The results are summarized as follows; The clothing attitude of the college students is classified into four factors: fashionable, brand-oriented, aesthetic and modest. The behavior pattern was categorized into four groups: conservative modest group, aesthetic modest group, fashionable aesthetic group and brand oriented group. The perception and buying desire of the fashionable aesthetic group and the brand oriented group on clothing made in Korea were higher than those of the other two groups. As the perception and buying desire on clothing made in Korea depended on the average monthly expense for clothing, the group with high expense for clothing showed higher means compared to the low expense group for clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1167-1178
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• 2001

본 연구의 목적은 최근 미국 내에서 교육 개혁의 한 방편으로 공립학교 학생들에게 교복을 착용하도록 하는 도시가 증가함에 따라 교복 정책에 대한 여론은 찬반론이 교차하고 있고, 이를 뒷받침 할 연구는 부족하여 교복 착용에 관련된 요인들간의 관계를 알아보아 교육정책에 제안하기 위하여 시도되었다. 연구 대상자는 미국 미네소타 주, 도심 지역의 세 남녀 공학 고등학교를 대상으로 조사되었다. 세 고등학교는 학교 의복 착용에 대한 서로 다른 규율을 갖고 있었다. School R은 학교에서 지정한 교복만을 착용 해야 하는 규율을 갖고 있고 School F는 학생들에게 학교가 선정한 색상에 일치하는 의복을 통학복 으로 입을 수 있도록 한 매우 유동적인 교복 정책을 갖고 있었다. School N은 특정한 학교 교복은 없고 학생들에게 통학복 착용에 대한 규율은 있었다. 세 학교의 학부모, 교사, 학생을 대상으로 한 연구 결과는 부모, 교사는 교복 착용이 학생들의 행동에 영향을 미칠 것이라고 인지한 반면 학생들은 전체적으로 그렇지 않다는 태도를 보였다. 학생들에게 선호도가 높은 교복은 School F의 교복처럼 통학복에 색상 제한을 하는 약간은 자유로운 형태로 나타났으며 해당 학교 학생들의 교복에 대한 만족도 또한 높게 나타났다. 교복을 입지 않는 School N의 학부모들은 학생들 통학복에 대한 지출이 다른 두 학교 부모 보다 많은 것으로 나타났다. 또한 교복을 착용한 경험이 오래된 학생일수록 교복 착용에 더 긍정적인 관점을 보인 것으로 보아 미국 내에서의 교복 정책은 초등학교부터 실시하는 것이 바람직한 것으로 받아 들여 진다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.03a
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• pp.219-219
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• 1999

마직물은 통기성, 흡수성, 투습성이 좋고 건조가 빠른 편이므로 여름철 직물로 많이 사용되어 왔다. 마직물은 또한 뻣뻣하며 몸에 감기지 않고 촉감이 깔깔하여 시원한 느낌을 주며 다른 직물에 비해 강직하고 표면이 거칠고 드레이프성이 떨어지는 등의 독특한 태를 가지고 있다. KES-F 시험기에 의해 여러 물성량들을 종합적으로 계측할 수 있게 됨에 따라 의복의 착용감에 만족을 주는 소재의 성능에 대한 연구가 종래의 주관적평가에서 KES-F 시스템을 이용하여 객관적으로 태를 예측하는 방법으로 진행되고 있다. 그러나 태를 평가하는 객관적 방법에서는 일반적으로 Kawabata와 Niwa에 의해 만들어진 평가식들이 주로 사용되나 이런 식들은 주로 모직물이나 합성섬유직물들을 평가하기에는 적합하지만 마직물의 독특한 태를 평가하기에는 부족하다고 생각된다. 마직물의 태가 기존의 객관적 평가방법만으로는 규명되지 않기 때문에 주관적 태평가방법을 아울러 실시해야 할 필요가 있다고 생각된다. 따라서 본 연구에서는 마직물의 태를 평가하는 방법의 하나로 주관적 평가척도를 개발하고 이 척도를 사용하여 마직물의 주관적인 태 특성을 살펴보았다. 그리고 KES-FB 시스템을 사용한 객관적인 태를 측정하여 주관적 평가치와 객관적 측정치로부터 태 평가의 산출식을 유도하였다. 실험에 사용된 직물은 혼방률, 밀도, 두께 등이 다양한 암, 저마 그리고 마혼방직물과 한산모시, 중국마, 신합섬 직물 등 총 54종을 사용하였다. 마직물의 주관적 태 평가를 위해 26문항의 형용사쌍으로 구성된 9점의 의미미분척도를 개발하였으며 이 척도를 사용해 주관적 평가를 실시하였다. 또 객관적 평가를 위해 KES-FB 시스템을 통해 역학적 특성치를 구하였다. 주관적 평가를 실시한 결과 마직물의 태에 영향을 미치는 7개의 요인이 추출되었다. 이 요인들은 표면성질, 신축성/드레이프성, 중량감, 강연성, 회복성, 수분특성, 밀도감이었으며, 요인들로 설명되는 누적분산값은 67.18%였다.주관적 평가의 결과와 객관적 평가 결과를 이용해 마직물의 태를 평가하는 산출식을 제시하였다. 태 평가치의 경우 16가지 특성치를 모두 넣는 방법과 stepwise 방법, 또 Kawabatark 사용한 순차적 군 회귀법의 세가지 방법의 회귀식 중 16가지 특성치를 모두 넣는 방법의 결정계수가 가장 높았다.

• Journal of the Korean Home Economics Association
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• v.39 no.11
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• pp.145-160
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• 2001

The purpose of this study was to classify consumer groups according to shopping attitude and analyze buying intention and evaluation criteria of apparel product, opinion to CATV home shopping among consumer groups. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experiene in CATV home shopping. For data analysis frequency, percentage, mean,1-test, factor analysis, Cluster Analysis, Duncan Multiple Range test, were conducted. The results were as follows; First, the type of shopping attitude were classified into the following subdivisions: merchandise assortment oriented type, adventure oriented type, indifferent type, economy oriented group, recreational oriented group. Second, shopping attitude were shown to have the significant differences according to education, the structure of family, working in double hamess. Third, the significant differences among the classified shopping attitude groups were found in buying intention, evaluation criteria of apparel product, and opinion to CATV home shopping.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.395-405
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• 2007

The women selected by random sampling were classified into four groups by their body cathexis and Make-up attitude in order to investigate differences in Clothing Value and Make-up behavior. The result are as follows. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). Four groups showed meaningful difference each other between the peculiarity of Clothing value and Make-up behavior. Make-up behaviors were different at the peculiarity of minutely divided groups under the standard of physical satisfaction and Make-up attitude, and they showed difference in the influence of value affected to each behavior. So it was testified that Make-up behavior can be different depending on the value of respective persons.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1320-1333
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• 2011

The purpose of this study is to investigate high school students' buying attitudes toward school uniform brands according to clothing conformity orientation. For this research, a survey was carried out to 418 boy and girl students in Seoul and Gyeonggi areas. The data analysis of this study was verified by descriptive analysis, factor analysis, reliability tests, cluster analysis, one-way ANOVA with Duncan-test, and ${\chi}^2$-test. The results are as follows. First, high school students preferred and had strong intentions to buy school uniforms of famous leading brands although they were not satisfied with famous brands. Especially, respondents tended to have favorable attitudes toward sophisticated and luxurious designs of famous school uniform brands. Second, respondents who had a conformity to parents tended to follow parents' opinions by purchasing famous brand uniforms. The conformity group of mass media preferred famous brands, and acquired the information about uniforms from various mass media such as television or magazines. A peer conformity group also preferred leading brands. Based on results of this study, curriculum of home education department should consist of contents for inducing rational consumption of uniforms by considering students' inclination of conformity. In terms of marketing perspectives, school uniforms firms need to reinforce strategies to improve products' quality and value for money.