• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.3
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• pp.459-470
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• 1999

The objectives of this study were to investigate the difference the clothing shopping orientation and clothing satisfaction according to satisfaction·dissatisfaction group to examine how the clothing satisfaction was influenced by consumer values demographic variable clothing shopping orientation. The subject were 457 women in Seoul Korea The results of the study were as follows. 1. five factors of clothing shopping orientation (SO) derived by factor analysis : F.1. conspicious SO : F,2 search SO: F,3 recreational SO : F,4 addictive SO :F,5 independent SO . Two factors of terminal value derived by factor analysis : F,1 responsible : F.2 ambitious. 2. Satisfaction group had high levels of search SO, dissatisfaction group had high levels of addictive SO. Satisfaction group was satisfied with color style appropriateness for wearer in order dissatisfaction group was dissatisfied with care price size in order. 3. Conspicious SO were influenced bysocial stratification social recognition and happiness. Search SO were influenced by dwelling area and age. Recreational SO were influenced by social stratification social recognition and responsible value. Addictive SO influenced by responsible value social recognition and happiness. independent SO were influenced by marital status and ambitious value. 4. Clothing satisfaction was influenced by addictive conspicious SO happiness and recreational SO(R2=24.6)

• Proceedings of the Costume Culture Conference
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• 2002.06a
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• pp.38-38
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• 2002

• Journal of the Korean Home Economics Association
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• v.41 no.9
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• pp.55-67
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• 2003

The purpose of this study was to find out the source of information and clothing benefits of female university students according to their shopping orientations. 340 female students living in Seoul were surveyed and the following results were found: Female students were divided into recreational shoppers and convenience shoppers according to their shopping orientations. Recreational shoppers exhibited interest in self-improvement, individuality, economy, and convenience shoppers in practicality of clothing benefits. Recreational shoppers focused higher value on gathering information than convenience shoppers and prefer information they gain in store display and mass communication media. Recreational shoppers have higher value on self-actualizing than social affiliation value. The findings indicate that shopping orientation can be used effectively to segment the female university students market and the finding of this study contribute to the development of strategies for clothing producer or retailer to provide a strong means to satisfy their shoppers' needs.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.3_4
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• pp.472-482
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• 2004

As the sphere of consumers' shopping behavior expands, the need to understand shopping orientation also increases. Yet, there has been few research that investigated the nature of clothing shopping orientation[CSO]. Thus, more research that accounts for CSO is needed. The purpose of this study is to determine the concept of CSO. In order to study CSO, documentary research was conducted. The results of this study were as follows: In order to identify the concept of CSO, the concept of general shopping orientation was determined first. The results indicated that the general shopping orientation was a shopping specific lifestyle. Based on this, the concept of CSO was determined. Through investigating the relationship between clothing lifestyle and CSO, and comparing the general shopping orientation and CSO, the concept of CSO was ultimately determined as a clothing shopping specific life style, that is, a patternized clothing shopping aspect integrating consumer's activity, interest, and opinion relating to clothing shopping. It comprehends both behavioral and psychological aspects appearing while the clothing shopping, and before and after the clothing shopping. The results of this study would be useful to reduce the confusion between the concept of CSO and other similar concepts, and to guide valid research on CSO.

• Journal of the Korean Home Economics Association
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• v.40 no.8
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• pp.123-135
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• 2002

The purpose of this study is to examine the relationship between shopping orientation and purchasing satisfaction of apparels. To achieve the purpose, this study was carried out by means of questionnaires with female consumers aged from 20s to 50s in Daegu. The data were analysed by the frequency analysis, percentage, reliability test, factor analysis, Pearson's correlation analysis, cluster analysis, one-way ANOVA and Duncan's multiple range analysis. The statistical package for social science 9.0 for Window was used for the statistical processing of the data. The result of this study is summarized as follows. 1. To examine factors which construct female consumers' shopping orientation for apparels, a factor analysis was done, therefore, which obtained 6 factors. Also A factor analysis was done to examine the motivative factors of satisfaction with purchased apparels, 6 factors were obtained. 2. Based on the average score of shopping-orientation factors for apparels, a cluster analysis was done and it was classified into 3 clusters. There were differences in purchasing satisfaction of purchased apparels between the 3 clusters. 3. The differences in variety, shopping convenience, dignity, brand & preference, and convenient selection between the clusters were entirely p<0.001 which were very significant. There were no differences in the quality and service factors between the brand-/practicality-oriented cluster and entertainment-oriented cluster. With other factors, entertainment-oriented cluster was most satisfied than brand-/ practicality oriented cluster. But, self-reliance-oriented cluster was lowest purchasing satisfaction of apparels.

• Korean Journal of Human Ecology
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• v.14 no.4
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• pp.683-692
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• 2005

This study was intended to analyze the clothing shopping orientations and purchasing practices for men's dress shirts. It was conducted by means of convenience sampling survey with male office workers who usually wear dress shirts at work and who also live in Seoul, Geonggi, and Chungcheong area. The data collected were analyzed by frequency analysis, cross-tabulation analysis, factor analysis, t-test, and ANOVA using SPSS. The results are as follows: 1) Clothing shopping orientations were classified into six factors: brand oriented; planned; enjoying; expediency oriented; negative shopping; and low price oriented. There were partially significant differences in clothing shopping orientations according to the surveyees' age. 2) The surveyees prioritized low price and expediency in clothing shopping, but they also showed low interest in brands. 3) The criteria for purchasing were in the order of size, color, comfort, and design. There were also partially significant differences in the estimation criteria for dress shirts according to marital status and age. 4) Most respondents tended to purchase 3 or 4 pieces of dress shirts a year, paying 30,000 to 50,000 won for a piece, usually at department stores. 5) When they purchase a dress shirt, they always considers its size. In the case of married men, however, it is the laundry tag that they do care about.

• Journal of the Korean Society of Costume
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• v.55 no.3 s.93
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• pp.33-46
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• 2005

The purpose of this study is to examine the mediate effect of gender on the differences of consumers grouped by the level of fashion interest. Data was collected from 280 men and women of their twentieth and analyzed using crosstab analysis, ANOVA, scheff'e test, x$^{2}$ test, and regression. The results are as follows. First, high interest groups showed little difference in the clothing shopping orientation and showed significant differences in the clothing purchasing behaviors(visiting store, time spent for shopping, and monthly clothing expenditure) between men and women. Second, low interest groups showed a lot of differences in both the clothing shopping orientation and the clothing purchasing behaviors between men and women. Third, several dimensions of clothing shopping orientation were more influenced from fashion interest level rather than the gender of consumers, and other several dimensions, visiting store, and the time spent for shopping were more influenced from gender rather than fashion interest level. These results imply that the gender of consumer has mediate effect on the behaviors of consumers grouped by the level of fashion interest, and the consumers of same fashion interest level must be approached concerning the gender of consumers.

• Journal of the Korean Society of Costume
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• v.60 no.6
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• pp.74-88
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• 2010

This study investigates the relevance between the subjective age and clothing shopping orientation by adults women located in the cities of Seoul and Gyeonggi. The results are following. First, subjective age was identified with interest age, look age, and physical age. Customers were segmented into following five subdivisions: young activity group, actual age group, young appearance group, physical aging group and youth-oriented group. When the study examined differences between real age and subjective age, the study could see that they perceived themselves younger four years than real age- 50s: 7 years, 40s: 5 years, the latter half of 30s: 2.7 years and the former half of 30s: 1.7 years. Second, clothing shopping orientation was identified with planned shopping orientation, leisure shopping orientation, loyal shopping orientation, economic shopping orientation and convenient shopping orientation. Customers were segmented into following three subdivisions: shopping low-involved group, loyal leisure group and planned leisure oriented group. Third, interest age was of no relevance to clothing shopping orientation. On the other hand, look age had negative correlation with leisure shopping orientation and convenient shopping orientation and physical age had a negative relationship with leisure shopping orientation and loyal shopping orientation but had positive correlation with economic shopping orientation. Fourth, in clothing purchase, clothing purchase answerers who were younger five years than actual age had the highest frequency. It means that they purchase clothing according to subjective age perceived younger four years on average.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1138-1152
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• 2010

The purposes of this study are to segment women consumers on the basis of clothing shopping orientation and to investigate clothing purchasing behaviors of each segmented group by age variable for development of effective fashion marketing strategies to meet very changeable modern consumers' needs. The research methodology is survey and subjects were 650 women aged from 20s to 60s. The questionnaire consist of measurement items for clothing shopping orientation, clothing purchasing behaviors and subjects' demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 5 factors were emerged on clothing shopping orientation. Second, women consumers are segmented into 4 types(conspicuous, convenient, pleasurable, and unconcerned type) by clothing shopping orientation. Third, each consumer type divided by age variable showed some important differences on demographic characteristics and various clothing purchasing behaviors. Therefore, the results of this study support that clothing shopping orientation can be useful as one of the effective differentiated variables to segment women consumer market and age variable has important mediate effects on the differences of clothing purchasing behaviors by clothing shopping orientation type.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.71-82
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• 2006

The purpose of this study was to investigate the effect of lifestyle on shopping orientation and internet purchase behavior of Korean adolescents. Specifically, the study categorized the adolescents by their lifestyles and investigated the differences among the groups in regard to shopping orientation, clothing purchase behavior through Internet, and demographics. The subjects for the study were 319 middle and high school students. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and $X^2$ test. The results showed that there were three lifestyle groups: Internet/fashion interest group, study oriented group, and family oriented/self-confidence group. The shopping orientations had 6 factors, and Internet purchase behavior included 5 dimensions of clothing purchase types through Internet, apparel selection criteria, and Internet purchase experiences. The groups were significantly different in regard to their shopping orientations, clothing purchase behavior through Internet, and demographics. For example, Internet/fashion interest group ($47\%$) tended to shop impulsively online. When purchasing clothing products online, the group considered the external factors, such as advertisements and fashion more important.