• Title/Summary/Keyword: 의복색 선호도

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A study on visual sensibility of color combination for clothing (의복배색의 시각적 감성 연구)

  • 은소영;이경희
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1999.11a
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    • pp.167-172
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    • 1999
  • 본 연구는 의복배색에 의해 표현되는 다양한 감성을 파악하기 위해 여성복을 대상으로 배색(2색배색)에 따른 시각적 감성의 구성요인, 시각적 감성의 차이, 시각적 감성 포지셔닝, 선호도ㆍ구매욕구ㆍ고급감ㆍ쾌감과 시각적 감성과의 관계를 알아보았다. 자료수집은 서울ㆍ부산 지역의 20대 여성 803명을 대상으로 조사하였으며 수집된 자료분석은 SAS를 이용하여 통계처리하였다. 그 결과 배색연출, 배색방법, 지역에 따른 시각적 감성의 차이가 현저히 나타났으며 이러한 결과는 의복 색채기획 및 감성을 바탕으로한 마케팅 전략에 응용할 수 있을 것이다.

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A Study on the Image Perception and Preferences of the Color of Male′s Jacket, Shirt, and Necktie (남성의 재킷, 와이셔츠, 넥타이 색의 이미지 지각과 선호도 연구)

  • 최유진;이명희
    • Journal of the Korean Society of Costume
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    • v.54 no.6
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    • pp.131-140
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    • 2004
  • The objectives of this study were to investigate the effect of the color of jacket. dress shirt, necktie. and perceiver's gender on image perceptions of male, and to examine how clothing color preferences varies according to perceiver's gender and age. The stimuli of 8 pictures of male and the semantic differential scale were used to evaluate image perception. Subjects were 192 males and females in Seoul. The colors of jacket gave significant influences on perception of potency. elegance, preference, and manliness. The colors of dress shirt gave a significant influence on perception of manliness, the necktie's colors gave influences on elegance and visibility. Perceiver's gender did not give significant influences on the image perception. Visibility had an interaction effect by the colors of jacket and dress shirt. Potency and preference evaluation had interaction effects by the colors of jacket. dress shirt. and necktie. White dress shirt had positive effects on the perception of potency and preference in the case of matching with dark blue jacket and red necktie, and blue shirt had a positive effect on the perception of potency and preference in matching with dark blue jacket and blue necktie. The preference of dark grey suit and black shirt showed significant differences according to gender. Dark blue suit, white shirt, and blue shirt had significant differences according to the age group.

The Influence of Clothing Color Preference of Adolescents on the Self Expression Desire and Fashion Interest (청소년의 의복색 선호가 자기표현욕구와 패션관심도에 미치는 영향)

  • Maeng, Lee-Sun;Chae, Jin-Mie;Oh, Kyung-Wha
    • Korean Journal of Human Ecology
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    • v.18 no.5
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    • pp.1077-1086
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    • 2009
  • In this study, the effect of clothing color preferences of adolescents on their self expression desires and fashion interest were investigated. These investigations were intended to understand some psychological aspects of adolescents and to make a contribution to guiding them in forming self identities and expressing themselves confidently through clothing. This research was based on 452 copies of questionnaires distributed to middle and high school students living in Seoul and other metropolitan areas from the middle of March to the beginning of April, 2008. The results were as follows. First, there was a significant difference in clothing color preference and clothing color tone preference between male students and female students. Second, the factor analysis which has been performed by taking assimilation, individuality, recognition, and image management as composing dimensions of self expression desire shows significant differences between these dimensions. Third, the difference in the self expression desires according to clothing color preference showed that the group preferring cool colors and the group preferring warm colors possessed the same highest self expression desires. And, it was revealed that the clothing color preference was a significant variable influencing fashion interest. Fourth, the effect of self expression desire on the fashion interest degree showed that recognition was the most significant factor and image management was the next.

An emotional study on the knitted fabrics by color characteristics (색 특성에 따른 니트 소재의 감성에 관한 연구)

  • Gwon, Yeong-A;Lee, Ji-Eun
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2009.05a
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    • pp.235-238
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    • 2009
  • 최근 생활수준의 향상으로 의복의 기능성이 중시되면서, 건강, 감성, 쾌적 등에 대한 욕구를 충족시킬 수 있는 건강 소재 개발에 대한 연구와 니트에 관한 선호도 및 감성연구는 활발히 진행되고 있다. 그러나 현재까지 건강 니트 소재의 감각 및 감성이미지에 관한 연구는 부족한 실정이다. 본 연구는 키토산 섬유와 서스 섬유의 니트 소재를 편성한 다음 최종 소비자의 감각과 감성이미지에 미치는 영향을 연구하여 실제 건강 니트 소재를 기획하는데 필요한 정보를 제시하고자 한다. 본 연구에서 키토산 섬유와 서스 섬유를 회색계열로 변화를 주어 10 게이지의 컴퓨터 자동 횡편기로 5 종의 평편 시료를 편성하였고 20 대 남녀 대학생 69 명을 대상으로 5 종의 시료($20\;cm{\times}15\;cm$)를 랜덤한 순서로 제시하여 눈으로 시료를 보고 직접 만지면서 평가하도록 하였으며, 감각 18 개와 감성 22 개, 선호도 3 개의 총 43 개 형용사로 이루어진 7 점 척도를 사용하였다. 건강 니트 소재의 감각 및 감성 이미지를 요인 분석한 결과, 감각요인은 '부피감', '요철감', '신축감', '현시감', 변형감'의 5 가지 요인, 감성요인은 '온유감', '안정감', '고급감', '활동감'의 4 가지 요인으로 분류되었다. 색 속성 중 명도 수준별 감각요인 및 감성요인 중 '요철감'과 '안정감'의 매우 유의한 차이가 나타났다. 고명도, 저명도 수준은 울퉁불퉁하고 오톨도톨하지만 안정적이고 깨끗한 이미지로 느끼는 것으로 나타났고 중간 명도수준은 '요철감'과 '안정감'이 감소되었다. 차콜색의 키토산 100%와 연회씩의 서스 100%의 경우 울퉁불퉁하고 오톨도톨하지만 안정적이고 깨끗한 이미지로 느끼는 것으로 나타났고, 차콜색 키토산섬유와 연회색 서스섬유를 혼방하여 편성한 경우 '요철감'과 '안정감'이 감소되었다.

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A Study of the Architectural Characteristics Depicted on Andre Courrs Fashion Design (앙드레 꾸레쥬의 패션 디자인에 나타난 건축양식 특성연구)

  • Kyoung-Hee Cho
    • Journal of the Korean Society of Costume
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    • v.23
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    • pp.25-43
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    • 1994
  • 앙드레 꾸레쥬는 자신의 디자인에 건축적 조형미를 표현한 대표적인 디자이너이다. 그의 디자인들은 라인 뿐 아니라 색채, 소재, 액세서리에 이르기까지 건물을 짓듯이 설계, 구성되어 있다. 최근 복식미의 건축적 조형성이 강조되고 있는 것을 감안할 때, 60년대 이미 선구자적인 역할을 하면서 자신의 건축가적인 기호를 유감없이 발휘해온 꾸레쥬를 연구한다는 것은 21세기를 향한 패션의 발전 측면에서 조금이라도 의미가 있지 않을까 생각한다. 본 연구에서는 앙드레 꾸fp쥬가 가장 활발히 활동했던 1974년에서 1970년까지 그의 디자인들을 집중 연구하였는데, 그의 패션디자인에 건축양식의 특징들이 어떻게 나타났는지에 연구의 초점을 맞추었다. 본 연구의 대상으로 사용된 실제의 옷 샘플들은 뉴욕 메트로폴리탄 예술박물관내의 Costume Institute Storage 에 있는 의복과 액세서리들을 직접, 관찰 , 분석한것이고 그 박의 사진들은 패션과 건축에 관한 서적과 잡지, 박물관내의 Slide Library , 그리고 Costume Institute Library Collection에서 발췌 , 비교 연구한 것이다. 일찍이 엔지니어링과 건축을 공부했던 앙드레 꾸레쥬는 50년대의 패션 디자이너의 거장 발렌시아가 밑에서 10년 넘게 일하다가 독립하였는데 그의 디자인 세계는 줄곧 여성들이 입고 편히 활동 할 수 있는 기능성을 강조하면서 단순하고 편안한 의복 구성에 중점을 두었다. 그리고 그는 이러한 자신의 패션 철학과 의복제작 과정들은 현대건물이 갖는 단순성, 기능성의 특징과 일치한다고 믿었다. A. 라인(Line) 앙드레 꾸레쥬는 패션 디자인에서의 비레는 건축에서구조를 쌓아가는 것과 같은 것이라고 생각하고 옷에서의 기본 구성을 기하학적인 라인에 두었다. 그래서 그의 옷들은 A-라인, 사각형, 사다리꼴,,, 등의 분명한 실루엣을 이루고 있는데 이러한 기본라인을 뒷받침이라도 하듯 소매가 아주 짧거나 없는 것이 특징이다. 황금분할이 아닌 1 : 1 구성은 그가 독특하게 사용한 비례방법의 하나인데 그것은 자켓과 스커트의 길이비례, 요크와 몸판간의 면적비례 등에서 잘 나타나고 있다. 그리고 그는 , 의복구성의 비례를 강조하기 위해 사용한 강한 색상의 대비를 현대건물의 인테리어에 빛을 사용하는 것과 같은 이치라고 설명한다. B.색상(Color) 흰색은 그러한 그의 비례강조 의복에 가장 적절한 색으로 사용되었다. 그는 빨강, 오렌지, 녹색, 분홍등 강렬한 원색을 사용하였는데도 불구하고 흰색은 그의 건축양식 발상의 Ideo를 완성시키는 완전한 색이었다. 뜨거운 날씨에 흰색이 가장 기능적인 색인 것처럼 강한 원색 대비를 통해 비례강조를 하면서 동시에 그것을 뒷받침하는 가장 합리적이고 기능적인 색은 흰색이라고 믿었다. C. 소재 (Material) 앙드레 꾸레쥬는 건물을 짓듯이 사람위에 옷을 건축한다고 믿었기 때문에 자연히 둔탁하고 딱딱한 소재가 많이 사용되었다. 비닐, 금속류, 시퀸스처럼 광택나고 투명한 재료 선호는 그 당시 현대 건축에서 선풍적으로 많이 사용되었던 유리, 금속류, 크리스탈 등 비치고 광택나는 건축재료와 일맥상통하는 것이다. 그러한 선국적인 내료 사용결과로 보여진 괴상하고 선정적인 그러면서도 아주 단순한 패션은 미래 지향적인 건축양식 구조의 " Simple", "Plain" 느낌과 정확하게 같은 것이다. 이상과 같이 앙드레 꾸레쥬는 옷을 디자인 했다기 보다는 건축했다. 주목할만한 점은 60년대 말 당시 발표되었던 그의 건축 구조적인 디자인의 특징들이 21세기를 앞둔 90년대에 다시 크게 유행하고있다는 점이다. 꾸레쥬 역시, 최근 자신의 디자인을 통해 건축적 조형미와 미래지향적 이미지를 더욱 강조하고 있는 것을 볼 수있다. 단순하면서 우주공간을 선회하는 듯한 입체적인 라인, 흰색을 비롯한 자연에 가까운 색을 중심으로 하되, 밝은 색조의 하이라이트, 플라스틱, 금속류와 같이 딱딱하고 광택나며 비치는 재료 사용,, 등등이 바로 그것이다. 그리고 이러한 그에 미래 지향적이고 조형적인 디자인들은 앞으로 어떻게 더 모험적인 모습으로 선보일지 우리 모두가 주목할만한 일인 것이다.

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Color Preferences According to Personality Types in term of Color Attributes (성격특성에 따른 색채의 속성별 의복색 선호도-대구광역시 의류학전공 여대생을 중심으로-)

  • 박화순
    • Journal of the Korean Society of Costume
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    • v.26
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    • pp.87-100
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    • 1995
  • This Paper is intended to analyze color preferences for apparel, and color preferences according to personality types. The subjects are one hundred twenty five female university students majoring in clothing, textile & design. Color stimulus are divided according to season, value and chroma, and personality types are classified into four : introverted, achieving, age-gressive and conservative. Duncan test, factor analysis and descriptive statistics have been applied to data processing. The findings are as follows. In terms of hue preferences, winter colors are most preferred and autumn colors follow. In re-gard to value preferences, low value colors have been found to be preferred and in respect to chroma preferences, low chroma colors have been found to be preferred. Seasonal colors, value and chroma show significant differences at the level of P<.001. In terms of color preferences for apparel fabrics according to personality types, winter colors are most preferred regardless of person-ality types, and autum colors follow. The introverted and the conservative dislike summer colors least and the achieving and the aggress-ive, spring colors. In respect to value preferences, low value colors are preferred irrespective of personality types. The introverted and the achieving dislike high value colors least and the aggressive and the conservative, mid value colors. With regard to chroma preferences, all person-ality types have been found to prefer low chroma colors. They dislike mid chroma color, and high chroma colors are least preferred.

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Effect on clothing color preference of seasonal variations in physiology and psychology (계절에 따른 생리와 심리의 변화가 의복색 선호에 미치는 영향)

  • Kim Sook-Hee;Lee Won-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.7 no.3
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    • pp.75-81
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    • 2005
  • The experiment aimed at knowing the effect of physiology and psychology according to season on color preference. Two tests, one of the spring and the other of the autumn was conducted. Seventy subjects with normal color vision served as subjects. The subjects entered a bioclimatic chamber controlled at a temperature of $25\pm1^{\circ}C$, a relative humidity of $50\pm5\%$ and a light of 1000 1x. The subjects wearing white shirts and trousers sat quietly on a sofa for one our. Sensation from warm to cool colors might be possibly different individually Therefore, a subject asked to array 41 randomly placed cloth colors from very warm to very cool colors during rest quietly for one our. All subjects arrayed these cloth colors in the order from red through yellow and green to blue, which had the reproducibility. After rest, they were instructed to choose a single one out of 41 cloth colors, preferred by themselves, every 10min during one our 0-ring test were measured to red, yellow, white, blue, black, favorite color, and dislike color. Most subjects preferred warmer color in April than in December. Tympanic temperature was significantly lower in December than in April. Finger presser was significantly higher in like color than in dislike color but it was no significant differences between spring and autumn. The preferring the warm color in April toward summer when basal metabolic rate is decreased than in December toward winter when it is increased can explain that physiology reaction by load error between actual core temperature and set-point induces psychological reaction to pursue visual alliesthesia. Our present experiment revealed that the preferred color could be determined by the relationship between the internal temperature and its set point according to season. It should be emphasized that the alliesthesia was observed also in the realm of visual system.

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A Study on the Preferences of the Children's Clothing and Color Image. (아동복의 선호이미지와 선호색채 이미지에 관한 조사연구)

  • 추선형
    • Journal of the Korean Society of Costume
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    • v.50
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    • pp.23-32
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    • 2000
  • This study was performed to investigate the mothers' preferences for their children's clothing images and color images. Questionaries were analysed by factor analysis cluster analysis one way ANOVA x2 -test. The results are as follow: First the preferred clothing images for children have no differences across gender. The preferred images are active tidy and fashionable. Second the preferred clothing images are according to season. In the case of clothing color images the preferences in spring and summer seasons are differed from fall and winter seasons. Third factors of boy's clothing image were fashionable cute splendid and classic And factors for girl's clothing image were lively tidy fashionable and classic. These factors revealed the differences of preferences between boys and girls clothing image. Fourth the preferences of clothing color image for children changed across seasons. Bright and neat color images were preferred in spring and summer warm and deep color images were preferred in fall and winter. Fifty the preferences of clothing images classified into four groups and each group has the different preference in color tone. Finally Season and gender were revealed to be more important variables in the preferences of children's clothing image and color image.

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The color characteristics of preferred clothing textiles of college students in spring and fall - A comparison of clothing textiles for top and bottom - (대학생의 춘추용 의복품목별 선호소재의 색 특성 연구 - 상의와 하의용 의복소재의 비교 -)

  • Kim, Hee-Sook
    • Journal of the Korean Home Economics Association
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    • v.44 no.10
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    • pp.47-55
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    • 2006
  • The purpose of this study was to analyze and compare the color characteristics of preferred clothing textiles of college students. One hundred nine male and female college students were evaluated for their preference to clothing textiles in previous research. To analyze the color characteristics, spectral data were measured. Color, color tone, and values of $L^*,\;a^*,\;b^*$ according to clothing item were compared. In addition, chromaticity diagram was drawn. The results of this study were as following. 1. The color of the shirts textile that college student preferred most in spring/fall was PB(purple blue) color, lt(light) tone. In general, the preferred textiles for shirts represented a simple color that is close to achromatic color with light and soft shade. The color of the blouse textiles that college student preferred most was PB color, d(dull), g(grayish) and W(white) tone. 2. The most frequently shown color of upper garment was PB, followed by Y(yellow) for shirt and R(red) for blouses. College students prefer a simple color which is close to achromatic color, and a light and soft color was preferred for shirts fabric and they preferred various, medium shades, but closer to pure colors for blouses because college students tend to consider that the aesthetic side is important and usually wear blouses less often than shirts. 3. For slacks, the colors of the preferred textiles were B(blue), PB color and lt.g.(light grayish), g, d and bk(black) tone. Therefore, the preferred textiles for slacks represented simple colors such as bluish or close to achromatic color with light or dark shade. For skirt, YR(yellow red), PB color and lt.g, lt, d. tone were preferred. Therefore, soft light or moderately toned various colors that are close to pure color were especially preferred for skirts. 4. The colors of preferred fabrics for slacks and skirts differed. The colors of the preferred fabrics for slacks were mostly cold color, whereas those of skirts were mostly warm color. And college students preferred various, medium shaded and closer to pure colors for skirts because they tend to consider the aesthetic side as being important. 5. The pattern of preferred fabrics was mostly solid, regardless of clothing item, and melange was the second most preferred pattern. 6. Through the analysis of $L^*,\;a^*,\;b^*$ values, shirt and blouse textiles showed higher $L^*$ value than that of slacks and skirt. The preferred textiles of college students were generally close to achromatic color because the values of $a^*$, and $b^*$ were very low, as confirmed by the result of the chromaticity diagram.

A Study on Color Characteristics of Summer Clothing Textiles Preferred by College Students (대학생이 선호하는 여름철 상의와 하의용 의복소계의 색 특성)

  • Kim, Hee-Sook
    • Korean Journal of Human Ecology
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    • v.15 no.2
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    • pp.283-292
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    • 2006
  • The purpose of this study is to analyze and compare the color characteristics of preferred summer clothing textiles, such as shirts, blouse, slacks and skirt. 109 male and female college students evaluated the preference to clothing textiles in previous research and top 10 kinds of textiles were chosen for each clothing item. To analyze the color characteristics of preferred textiles, spectral data were measured with spectrophotometer. By the results, color and color tone, value of L, a, b according to clothing item and season were compared. Chromaticity diagram was drawn, too. The results of this study are as following: 1. Color characteristics of shirts textile college student preferred for summer was PB color and p tone. The textile, in general, represented simple color that is close to achromatic color with light and soft shade. 2. The most preferred color of blouse textiles was G color and It, d tone. The color characteristics of blouse textiles represented stronger and more brilliant than those of shirts. 3. For slacks, colors of preferred summer textiles were mostly B, YR color and p, It.g, dk tone. Therefore, preferred textiles for slacks represented simple bluish or brownish color that is close to achromatic color with light or dark shade. 4. The most preferred color of skirt textiles were Y, R color and It tone. Skirt textiles had various colors compared to slacks. 5. College students generally prefer simple cold color that is close to achromatic color, because shirts and slacks have high frequency of wearing. In color tone, light and soft tone were preferred for shirts, and for slacks, they preferred light or dark tone. Comparatively, blouse and skirt which have low frequency of wearing represented various colors which contain more brilliant and stronger toned warm colors. 6. By the result of analyzing L, a, b value, shirts and blouse textiles showed higher L value than those of slacks and skirt. The textiles preferred by college students were generally close to achromatic color, because values of a, b were very low. This was confirmed with the result of chromaticity diagram. 7. In pattern of preferred textiles, solid textile were preferred mostly for shirt, blouse, skirt and slacks, and stripe pattern was preferred secondly.

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