• 한국의류학회지
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• 제34권10호
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• pp.1701-1716
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• 2010

This is a follow-up study of "A study on the color image of baby's wear brands". This study was performed to classify the style images and analyze the style and color images of 7 baby wear brands that suggests how their harmony and consistency identify their clothing images. In order to classify the style image, questionnaires were organized with 40 pieces of the style board of 7 brands and 20 baby wear images adjectives. The total 324 copies were used to survey students who majored in fashion design. Questionnaires were analyzed by factor analysis from the SPSS 12.0 package program. The results of this study are as follows: First, the style image of baby wear brands was classified by 4 factors, 'loveliness', 'chic', 'liveliness', and 'pureness'. This was similar with the results of the color images that were surveyed in advance of this study. There were different characteristics for the style image of 7 baby wear brands. Second, gender (boy, girl, and new-borns) affected the style image and not season. Third, the harmony and consistency of the style and color image of 7 baby wear brands were different. It was possible to identify the clothing image of 5 baby wear brands by consistency and harmony in style and color images. However, it was evaluated that 2 baby wear brands were needed to plan the style and color image closely as well as harmoniously to make their clothing image definitive.

• 감성과학
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• 제6권2호
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• pp.37-47
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• 2003

본 연구는 감성이 인체의 감각기관에 의하여 감지된 외부의 자극에 대하여 인체가 느끼는 복합감정이라는 특성을 고려하여, 향이라는 후각적 감각과 색이라는 시각적 감각이 복합적으로 어떠한 감성으로 표현되는지 알아보았다. 우선 향과 색 감성을 동시에 측정할 수 있는 감성평가 척도제작을 위해 선행 연구를 통하여 향, 색, 의복 색채에 중복되는 19쌍의 형용사 어휘를 채택하였고, 예비 조사를 통하여 향 관련 어휘 1쌍을 첨부하여 총 20쌍의 감성 형용사를 양극 7점 척도로 감성평가 척도를 작성하였다. 전문가 집단인 시각디자인 전공 남녀 각 15명씩을 대상으로 개별 실험을 통해 후로랄 향, 자스민 향, 라벤더 향, 모과 향의 네 가지 향에 대하여 연상되는 색상을 I.R.I Hue&Tone 색채 표에서 선택하게 하고, 향과 선택한 색에 대한 감성평가를 실시하였다 향과 색에 대한 감성구조는 '심미성', '낭만성', '개성', '강도', '자연성'의 다섯 요인으로 구성되었다. 향 종류별 선택 색상의 빈도 분석결과 차이를 보였고, 성별의 선택색상 역시 다르게 나타났다. 향과 색에 대한 감성 척도 평균값을 구하여 감성을 기존 연구에서 밝힌 종류별 향에 대한 감성과 비교한 결과 유사하였다.

• 한국의류학회지
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• 제19권5호
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• pp.747-764
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• 1995

The purpose of the present study were 1) to identify the dimensional structure of impression formed of a female figure, 2) to analyze effects of several elements of apparel design on impression formation of the figure in suit. The experimental materials developed for this study were a set of stimuli and a response scale. The stimuli consisted of 60 drawings made by identical manipulations of 3 indepndent variables in 3 clothing styles(suit, dress and pants with blouse). The independent variables were (1) five clothing colors (red, blue, yellow, white and black), (2) two lengths(short/long) of suit skirt, dress, and pants (3) two types of blouse and dress collars (shirt collar/ribbon collar). The 7-point semantic differential response scale to measure the dependent variables (formed impressions of the female figure) was composed of 37 bipolar adjectives. Further- more, two open-ended questions were used for interpretation of the reponses. The study proceeded in three independent experimental part was based on the 3 clothing styles using a 5(color)$\times$2(length)$\times$2(collar) factorial design. Subject were 200 female undergraduate students reandomly assigned to one of 20 combinations in each part of the experiment. The data were analyzed by factor analysis, 3-way ANOVA and Multiple Classification Analysis. Five factors emerged to account for the dimensional structure of impression of the female figure in specific attire. These factors included three basic dimensions of impression identified as potency, activity and evaluation, confirming the results of previous studies. Result from open-ended questionaire supported the theoretical perspective of Schneider, Hastorf and Ellsworth on the procedure of impression formation.

• 복식
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• 제64권8호
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• pp.37-54
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• 2014

The purpose of this study is to define the tastes of middle-aged Korean men by analyzing their characteristics, such as self-image, and fashion style. This study was carried out by using the Q methodology for survey research. The results of this study are as follows; First, the self-images of middle-aged men were classified into 'comfortable, calm, neat, and gentle,' 'realistic, active, sociable, and familiar,' 'sensible, emotional, romantic, and rational,' 'refined, emotional, luxurious, and sophisticated,' and 'aggressive, sensible, realistic, and rational.' Second, by analyzing the congruity of clothing form, fashion accessory, and fashion color types, this study was classified into the following 10 fashion styles: 'modern classic,' 'sophisticated,' 'town casual,' 'traditional casual,' 'comfortable,' 'chic casual,' 'contemporary,' 'gentle classic,' 'classic sporty,' and 'soft classic.' Third, this study analyzed the self-images and fashion styles of the men, and produced the following personal tastes of middle-aged men: 'success-oriented,' 'ability possession,' 'internal stability-oriented,' 'freedom-oriented,' 'self-satisfaction,' 'individuality compromise,' 'emotional release,' 'stability-oriented,' 'practicability-oriented,' and 'youth effort' types. By combining those types with social dimensions, this study produced the following tastes of middle-aged men: 'stabilized traditions,' 'achievements with high sociality,' 'youthful individuality,' 'active self-realization,' and 'realistic, logical pursuit.' The results of this study can be used as a meaningful data for developing the marketing strategy, which reflects the middle-aged men's changed tastes.

• 한국의류학회지
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• 제19권6호
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• pp.984-994
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• 1995

The dimensional structure of impression formed of a female figure in specific attire was identified and significant influence of skirt length and suit color on impression formed of figures in suits were researched in the part I of this study. In part ll, the effect of identical elements of apparel design on impression formation of a female figure in dress and pants- blouse were studied. The experimental matirals consisted of two sets of stimuli and 7 point semantic differential response scale developed in part 1. Each set of stimuli was composed of 20 drawings representing female figures in each attire. Three independent variables, which were the length of bottom, color of dress or pants and collar type of blouse, were manipulated in each stimulus. The experiment was arranged by 3 factorial design, and the data were analyzed by 3-way ANOVA and by Multiple Classification Analysis. To summarize, in impression formation of figure in dress, the most dominant design element was identified as bottom length and the second most dominant one was color of dress. In contrast, in perception of figure in pants-blouse, the most important design element was color of pants and secondly important one was bottom length. The collar type of top didn't have critical effect on impression formation of figures in both type of attire.

• 복식
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• 제26권
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• pp.87-100
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• 1995

This Paper is intended to analyze color preferences for apparel, and color preferences according to personality types. The subjects are one hundred twenty five female university students majoring in clothing, textile & design. Color stimulus are divided according to season, value and chroma, and personality types are classified into four : introverted, achieving, age-gressive and conservative. Duncan test, factor analysis and descriptive statistics have been applied to data processing. The findings are as follows. In terms of hue preferences, winter colors are most preferred and autumn colors follow. In re-gard to value preferences, low value colors have been found to be preferred and in respect to chroma preferences, low chroma colors have been found to be preferred. Seasonal colors, value and chroma show significant differences at the level of P<.001. In terms of color preferences for apparel fabrics according to personality types, winter colors are most preferred regardless of person-ality types, and autum colors follow. The introverted and the conservative dislike summer colors least and the achieving and the aggress-ive, spring colors. In respect to value preferences, low value colors are preferred irrespective of personality types. The introverted and the achieving dislike high value colors least and the aggressive and the conservative, mid value colors. With regard to chroma preferences, all person-ality types have been found to prefer low chroma colors. They dislike mid chroma color, and high chroma colors are least preferred.

• 복식
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• 제62권3호
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• pp.120-136
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• 2012

The purposes of this study is to analyze the formative relationship between artistic eye-makeup and clothes design by focusing on the period from 2000 to 2010 and to find out the development direction of the next makeup design. This study considered formative theory to analyze the formative relationship between artistic eye-makeup and clothes design of $Marian$ $L.$ $Davis$ and $Marilyn$ $R.$ $Delong's$ theory, and analyzed the formative relationship between artistic eye-makeup and clothes design in an aspect of line and form, color and material, The results are as follows: First, the shapes of the artistic eye-makeup such as tear drops, and rectangular paisleys were similar with the form of clothes such as the hourglass, cylinders and mix-types. Second, monotonic color coordination mainly appeared and sometimes contrast color coordination that induced complex contrast coordination were apparent as well. Third, the objects of the artistic eye-makeup such as glitter papers, spangles and beads had similar features as the material of clothes such as silk and spangle, and contrast was partially used like colors. The results suggest that artistic eye-makeup and clothes have an organic relationship, and artistic eye-makeup is changed with formative elements of clothes.

• 복식
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• 제59권8호
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• pp.66-81
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• 2009

The purposes of this study were to analyze the formative relationship between Surrealistic clothes and hat with the focus on the period from the 1990's to 2008 and to find out the development direction of next hat design. The method to analyze the relationship between clothes and hats was the formative analysis by Marian L. Davis and Marilyn R. Delong. Hat design of surrealism was cylindrical or tear drop in a shape according to the principle of $D{\acute{e}}paysement$ and Trompe l'oeil, and was similar with the Form of a jacket, a sleeve, or a skirt. In color, accent color coordination mainly appeared and sometimes contrast color coordination induced illusion effect. In material, a variety of materials were used according to the principle of $D{\acute{e}}paysement$ and Trompe l'oeil, and contrast was widely used like color. In Decoration, the decoration or pattern of clothes was intactly applied to hats. The results suggest that clothes and hat have an organic relationship, and a hat style is changed with formative elements of clothes.

• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2007년도 학술대회 2부
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• pp.651-655
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• 2007

카툰 렌더링 그래픽을 기반으로 한 온라인 RPG 게임인 마비노기에서는 게임이용자들이 염색 시스템을 통하여 의복아이템에 자신들이 원하는 색을 자유롭게 표현할 수 있다. 마비노기에서 색에 관련된 주목할 만한 현상은유행색이 존재하고 색에 따라 같은 아이템의 가격이 달라진다는 점이다. 유행색이 존재하는 것은 현실과 비슷하지만 같은 아이템이 색에 따라 가격이 달라지는 것은 현실에서는 보기 드물다. 이는 현실과 비슷하면서도 심리적인 속성이 다른 사이버공간만의 특징이라고 생각해 볼 수 있다. 따라서 마비노기에서 게임이용자들이 색을 선택하고 사용할 때 작용하는 심리기제가 존재할 것이라고 가정해 볼 수 있다. 이에 본 연구에서는 마비노기에서 색 선택 행동의 심리적 유형을 확인하고 유형별 특징을 알아보기 위해 자아존중감을 측정하였다. 예비 조사를 통해 게임이용자 20명과 온라인 인터뷰를 실시하여 색 사용 경험을 추출하고, 추출한 경험을 바탕으로 18문항의 색 선택 행동 문항을 구성하였다. 본 조사에서는 온라인 설문으로 129명의 게임이용자를 대상으로 색 선택 행동과 자아존중감을 측정하였다. 연구 결과 색 선택 행동은 4개의 요인-색채 둔감성, 유행추종, 개성표현, 캐릭터이미지와의 적합성-으로 구분되었다. 색선택 행동 4개의 하위 요인을 기준으로 군집분석한 결과 색 선택 행동 유형은 각각 색 분화형, 유행추종형, 색 둔감형으로 구분되었다. 색 선택 행동 유형과 자아존중감과의 관계에서는 자아존중감 하위 범주 중 부정적인 자기평가, 타인의 의견에 대한 걱정, 의존성의 세 가지 하위 범주에서 색 선택 행동 유형에 따른 차이가 유의미하게 나타났다. 한편 자의식 차원에서는 색 선택 행동 유형간 유의미한 차이가 발견되지 않았다. 유행추종형은 다른 두 유형에 비해 상대적으로 자아존중감 수준이 낮음을 확인할 수 있었다. 반대로 색 둔감형은 다른 두 유형에 비해 상대적으로 자아 존중감 수준이 높았다. 색 분화형은 유행추종형과 색 둔감형의 중간 수준의 자아존중감을 볼 수 있었다. 유행추종형은 자기의 외부에서, 색 둔감형은 자기의 내부에서 색과 관련된 자신에 대한 가치감의 소재와 근원을 찾는 특성이 있다고 해석할 수 있다. 본 연구는 온라인 RPG 게임에서 게임이용자들의 색 선택의 심리적 기제를 확인하고 색 선택 유형별로 자아존중감과의 관계를 확인함으로써 색 선택 행동의 심리적 기제를 밝히려는 기초연구라는 점에 의의가 있다. 추후에는 게임이용자들의 색 선택 행동을 보다 포괄적으로 이해하기 위해 게임이용자들이 가지고 있는 공통적인 색이미지와 개별적인 색이미지 및 색이미지의 심리적 구조를 알아보기 위한 색채감성연구가 필요할 것이다. 이러한 연구들은 게임을 제작할 때 캐릭터 디자인과 아이템 디자인에 어떠한 색을 사용해야 되는지 방향을 설정하는데 도움을 줄 수 있을 것이다.

• 디자인학연구
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• 제14권2호
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• pp.197-207
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• 2001

디자인된 사물은 형태, 색채, 소재를 통해 그 의미나 이미지를 전달한다. 이 세 가지 요소 중에서 소재는 촉각적·시각적 특성을 함께 지님으로써 디자인 작업에 있어서 좀 더 독특한 영향을 준다. 한국에서는 전통적으로 생활용품의 고안에 있어서 색채나 장식보다 소재 자체의 특성이 더 중요하게 사용되어왔으며 이에 대한 현대적 활용이 탐구되어야할 필요가 있다. 본 연구의 목적은 한국 전통 생활환경에서 사용된 소재를 수집하고, 그 표면에 나타난 질감적 특성에 의해 이를 체계적으로 분류하려는 것이다. 이 연구를 위해 민속촌 둥의 현장조사와 더불어 문헌고찰을 통해 한국 전통소재가 표현된 사진들을 수집하였다. 수집 대상은 전통건축 및 실내, 가구, 의복 및 직물소재, 예술 및 공예품, 생활용품 등 생활의 각 분야가 모두 포함되도록 하였다. 수집된 소재의 총 사례 수는 543개였으며 이는 금속재, 토재, 석재, 지재, 목재, 초재, 섬유재 둥 7가지로 나눌 수 있었다. 각 소재들의 사례 수는 금속재가 59개, 토재 115개, 석재 62개, 지재 73개, 목재 80개, 초재 47개, 섬유재 97개, 기타 10개였다. 각 소재들은 표면의 질감적 특성에 의해 성형방법과 표면장식으로 나누어 정리 되었다. 본 연구를 통해 한국에서 전통적으로 사용되어온 각 소재들은 그 성형방법과 표면장식이 다양하고 독특함을 알 수 있었다. 또한 각 소재별로 개발된 가공방법들에 의한 다양한 질감은 오늘날의 디자이너들에게도 풍부한 정보와 아이디어를 제공할 수 있을 것으로 전망한다.