The Effect of Elements of Apparel Design on Impression Formation Part ll -Emphasis on the form & color of dress and of pants-blouse-

의상디자인요소가 의복착용자의 인상에 미치는 영향 (제2보) -Dress 및 Pants-Blouse의 형태와 색채를 중심으로-

The dimensional structure of impression formed of a female figure in specific attire was identified and significant influence of skirt length and suit color on impression formed of figures in suits were researched in the part I of this study. In part ll, the effect of identical elements of apparel design on impression formation of a female figure in dress and pants- blouse were studied. The experimental matirals consisted of two sets of stimuli and 7 point semantic differential response scale developed in part 1. Each set of stimuli was composed of 20 drawings representing female figures in each attire. Three independent variables, which were the length of bottom, color of dress or pants and collar type of blouse, were manipulated in each stimulus. The experiment was arranged by 3 factorial design, and the data were analyzed by 3-way ANOVA and by Multiple Classification Analysis. To summarize, in impression formation of figure in dress, the most dominant design element was identified as bottom length and the second most dominant one was color of dress. In contrast, in perception of figure in pants-blouse, the most important design element was color of pants and secondly important one was bottom length. The collar type of top didn't have critical effect on impression formation of figures in both type of attire.