• Journal of Korean Home Economics Education Association
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• v.26 no.2
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• pp.15-30
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• 2014

The purpose of this study is to provide basic information on clothing preference to help teachers suggest clothes that help students adapt better to school life, and to get basic data specific to Home Economics curricula and how teenagers' attitude toward clothes correlate with their conformity to school as a whole. The survey of 587 students was conducted between December 17-24, 2012 in Gwangju. The data was analyzed using the SPSS 18.0 for window program: frequency, means, factor analysis, cluster analysis, Chronbach's ${\alpha}$, t-test, and ANOVA. There were significant differences in the many adolescents's adapted to school life based on the clothing behavior conformity and the attitude toward the name-brand. The results showed that, if it is not extreme, adolescents had the more the clothing behavior conformity on peer & mass media than less, they did well adapt on school life. And the group of more preference for the name-brand clothing result in low school discipline adaptation but high peer and teacher relationship. In adaptation of learning, they were not different significantly based on attitudes toward the name brand.

• Proceedings of the Costume Culture Conference
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• 1995.11a
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• pp.5-7
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• 1995

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.401-411
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• 2000

The objectives of the thesis were to investigate the general trends of clothing conformity and clothing attitudes and to figure out the relationships between clothing conformity and clothing attitudes, and differences of clothing conformity and clothing attitudes between different genders and ages. The conformity includes clothing conformity by informational influence, by identificational influence, and by normative influence. And the clothing attitudes are fashion interests, pursuit of individuality, clothing importance. It was turned out that three types clothing conformity were closely related with variables of clothing attitudes(fashion interests, pursuit of individuality, clothing importance). Particularly, the clothing conformity by normative influence was negatively correlated with pursuit of individuality. And other clothing conformities were positively correlated with the variables of clothing attitudes. It was also turned out that school girls marked high points on the clothing conformity by informational influence and by identificational influence. Middle school students were influenced by identification idol. Most of middle and high school students were believed to recognize the importance of clothing, and they were pursueing both fashion and individuality simultaneously.

• Journal of Korean Home Economics Education Association
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• v.17 no.3 s.37
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• pp.97-108
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• 2005

The purposes of this study were to 1) examine the tendency of elementary school students' self-esteem and clothing behavior, 2) find out the difference in their clothing behavior in accordance with the demographic characteristics and the level of their self-esteem, and 3) analyze the relationship between self-esteem and clothing behavior. This process was to understand the clothing behavior of elementary school students and to provide basic data needed for a desirable clothing life education for them. The subjects of this study were 403male and female fifth and sixth graders from elementary schools located in Suwon, Gyeonggi-do. The results of this study were as follows : First, elementary school students' self-esteem and clothing behavior were found to be in the mid-level. The sub-factors of clothing behavior were indicated in the order of clothing independence, clothing comfort, clothing management, clothing interest and clothing conformity. Second, there were differences in clothing behavior in accordance with the demographic characteristics and the level of their self-esteem. Female students had higher level of clothing conformity, clothing interest and clothing management than male students, while males had higher clothing comfort than females. Fifth graders, compared to sixth graders, had higher clothing management and lower clothing independence. Students who received \20,000 or more allowance a month had higher clothing conformity and clothing interest, and lower clothing comfort. Higher clothing interest was found when students had jobless mothers. The higher the students' self-esteem was, the higher their clothing management level was. Finally, elementary school students' self-esteem was found to have a positive relationship with clothing management. In other words, elementary school students with higher self-esteem manage their clothes better.

• Journal of Korean Home Economics Education Association
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• v.21 no.3
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• pp.65-81
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• 2009

The purpose of this thesis was to analyze shopping orientations of adolescence and to understand the reasons of their dissatisfactions in purchasing garments at so-called internet malls. This study was to provide basic information helpful in clothing study by finding out dissatisfactory factors of adolescence purchasing clothes through internet malls. This survey was done among 273 students of 3 junior-high schools and 3 high schools within the boundary of Seoul and its suburb area, among which 265 of them were qualified as legitimate survey. The results were as follows. First, the youth shopping trends were divided into the 5 categories according to the basic trends. And the 5 categories were 'Convenience seeking', 'Peer-assimilating', 'Personality/trend worshipping', 'Passive and inactive', and 'Thrifty' The survey represented that girls showed higher garment assimilating rate and made better economic choices than boys did. The survey also showed that the highschool students used internet shopping mall in order to seek better prices. furthermore, the primary targets of the juvenile internet shopping were shoes and garments, which includes both upper and lower clothing. Second, The dissatisfaction factors of internet shopping were the 'Mismatch of the goods in the screen and those of the real life', 'Exchange/Refund', 'Qualify', 'Desigin and color', 'Shipping', and 'Size' in order of biggest to the smallest. The dissatisfaction rate was higher among the groups of 'Thrifty', 'Personality/Trend worshipping', 'Convenience seeking', girls and highschool goers.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.2
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• pp.245-256
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• 2000

The purpose of this study was to examine the influence of stress, body satisfaction, academic record, and demographic variables on the normative conformity toward clothing and clothing satisfaction of high school students. The subjects were 389 high school students(boys: 169, girls: 220) in Seoul, Korea. The normative conformity toward clothing measured by the degree of wearing of unsuitable clothes for school clothing and private clothing norm of students. The school clothing was influenced by allowance, gender, stress of home life, academic record(-), mother's education(R2=.270). The private clothes was influenced by allowance, gender, stress of home life, body satisfaction, and geographical region(R2=.200). The clothing satisfaction was influenced by body satisfaction, gender, allowance, geographical region, and stress of home life(-)(R2=.325). The present findings provide that stress of home life, gender, and allowance had effect on the normative conformity toward clothing, and the higher the stress of home life, the lower the degree of clothing satisfaction.

• Journal of the Korean Society of Costume
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• v.51 no.5
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• pp.77-94
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• 2001

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.137-150
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• 2018

The purpose of this study is to closely describe the meaning of the clothing conformity behavior of female consumers in today's society. In this process, the vanity scale was used as a precedence variable, on the other hand, clothing consumption value and information search behavior was used as outcome variable, which has an effect on the clothing conformity behavior. The subjects were 300 females who live in Seoul and Kyung-gi. The data were analyzed by Cronbach's ${\alpha}$, Factor analysis, Regression and ANOVA using SPSS program. The results were as follows. First, the vanity scale was classified into four factors, a concern and a positive view for each achievement and appearance. Clothing consumption value was divided into five factors; fashion, appearance attractiveness, emotional, social and functional clothing consumption value. Clothing conformity behavior was classified into three factors; normal, informational, and identified conformity factor. Second, various vanity scales influenced the clothing conformity behavior factors. In particular, concern for achievement and appearance were more important factors to clothing conformity behavior. Among six clothing consumption values, fashion was a more significant factor affected by clothing conformity behavior. Also, various conformity behaviors influenced the information search behaviors. Finally, according to age, school record, and pocket money, there were significant differences in clothing conformity behaviors and vanity factors.

• Journal of the Korean Society of Costume
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• v.11
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• pp.44-50
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• 1987

• Proceedings of the Costume Culture Conference
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• 1997.10a
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• pp.12-13
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• 1997