• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.7
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• pp.1215-1226
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• 2001

The purpose of this study is to develop a model of adolescent's conspicuous consumption on clothes. For this study, questionnaires were administered to 400 adolescents in Kwang-Ju. Employing a sample of 283, data were analyzed by using the structural equation model of the Lisrel analysis, in addition to cronbach's alpha coefficient for reliability and confirmatory factor analysis for validity. The results of this study was found that a conceptual model for adolescent's conspicuous consumption on clothes was judged to provide acceptable goodness of fit. Specifically, materialism and clothing conformity had a direct effect on conspicuous consumption on clothes, and materialism, hedonic shopping orientation and clothing interests had a indirect effect on conspicuous consumption on clothes. The results indicated that clothing conformity had important influence on conspicuous consumption and its influence on adolescent's conspicuous consumption was mediated by materialism, hedonic shipping orientation and clothing interests.

• Journal of Korean Home Economics Education Association
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• v.19 no.3
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• pp.133-147
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• 2007

The purpose of this study was to identify the effect on the evaluation of a female teachers' role-performance based on appearance according to the clothing attitude of students and their parents. Based on the results of this study a female teachers' role-performance evaluation can be broken down into four ability areas: leaning guidance, living guidance, human relations, and learning management. Likewise the clothing attitudes of students and their parents can be divided into three groups, the clothing oriented group, the trend-individuality group, and the chastity oriented group. The trend-individuality group of students felt that female teachers' appearances have a significant effect on learning guidance and human relations ability while parents thought that there was little relationship or that it has a moderate effect on the role of learning guidance. Because the concerns of students and parents about female teachers' clothing has an effect on female teachers' role performance evaluation, when directing a student group with a high concern for clothing, female teachers need to be sensitive about their appearances and it's affect on learning guidance, human relations, and class management. Based on these results, students and parents felt that female teachers' appearances have an effect on their role performance according to their clothing attitudes.

• Journal of Korean Home Economics Education Association
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• v.18 no.4 s.42
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• pp.13-23
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• 2006

The purposes of this study were to classify high school male and female students according to body cathexis and appearance interest, and understand their appearance management behaviors and clothing benefits sought. The results were as follows : First, the body cathexis of high school students were low, and female students had lower body cathexis than male students especially in the lower halves of bodies. The appearance interests of students were high, but female students had higher appearance interests than male students. Second, male students were classified by body cathexis and appearance interest into three groups with high, middle, and low body cathexis and appearance interest, and most of them belonged to the middle group. Female students were classified into four groups(with high body cathexis and appearance interest, with high body cathexis but low appearance interest, with low body cathexis but high appearance interest, and with low body cathexis and appearance interest) and most of them belonged to the group with low body cathexis but high appearance interest. Third, male students in groups with high and middle body cathexis and appearance interest showed more appearance management behaviors than those in the group with low body cathexis and appearance, while management behavior, followed by the group with low body cathexis but high appearance interest, that with high body cathexis but low appearance interest, and that with low body cathexis and appearance interest. Fourth, female students sought more aesthetics, fashionability, brand, and price in clothing coml)wed to male students. Male students in high and middle groups tended to seek more aesthetics, fashionability, and brand than those in the low group, but all three groups didn't consider price benefit sought. Female students with high body cathexis and appearance interest tended to seek more aesthetics and fashionability than those in other three groups. And only the group with low body cathexis and appearance interest didn't consider brand benefit sought. All four groups were found to consider price benefit sought. I hope that results of this study help teachers to guide students' clothing life more positively by understanding their appearance management behaviors and clothing benefits sought than to control negatively.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.4
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• pp.740-749
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• 1997

The purpose of this study was to identify the effects of perceptual self-concept and evaluative self-concept (self-esteem) on the clothing behavior of college students. The subjects of this study were college students who were attended in Semyung University. For statistical analysis, factor analysis, 1-test, Pearson's correlation and two-way ANOVA were used. The results of this study were as follows: 1. Male students showed higher evaluative self.concept than female students. 2. Shopping motivation was varied according to self-concept especially in male students. And in fashion pursuit factor, sex and self-concept had the main effect and concurrently there was interaction. 3. Clothing interest was varied according to self-concept. About fashion interest, sex had the main effect and sex and self-concept showed the interaction. 4. Clothing satisfaction was changed according to self-concept. Self-concept showed the main effect in fashionable factor and practical factor, and sex and self-concept had interaction in fashionable factor.

• Management & Information Systems Review
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• v.31 no.1
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• pp.1-21
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• 2012

This study analyzes empirically the effect of the degree of interest in cultural marketing on corporate image and how the corporate images affect on consumers' clothes purchasing behavior through the case of a fashion brand, 'Uniqlo'. For this, Chi-square test and independent sample T-test were used for the verification of differences in frequency and average by general characteristics of respondents. To observe the effects between ration scales, it carried out a multiple regression analysis, and also, using AMOS16.0, it verified the suitability of the route model and estimated the coefficients for each route. From the result of analysis, it was found that degree of consumer's interest in cultural marketing affects on corporate images such as corporate confidence and marketing and the corporate image again is closely related to consumer's clothes purchasing behavior and satisfaction. In other words, the consumers who have greater interest in corporations using cultural marketing or who had participated in various cultural events are more likely to think that 'Uniqlo' is a reliable corporation who actively uses cultural factors in marketing. Likely, it was observed that the positive corporate image of 'Uniqlo' has a large influence on purchase of their products and also, it makes consumers feel as if they are participating in mecenat, thus increasing consumer's satisfaction after purchase. This study has a limitation in generalization of study result because it focused on a case of particular brand. However, it is still helpful for the empirical study for growth and reinvigoration of the market for cultural marketing, and through a case of leading corporation, it provides implications to the corporations who use or do not use cultural marketing.

• The Research Journal of the Costume Culture
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• v.9 no.2
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• pp.308-318
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• 2001

The purpose of this study is to investigate the clothing interest, the preference for clothing color, in men of their 20s and 30's. The data were obtained from questionnaires completed by 546 men in their 20's and 30s. The SPSS package was used for data analysis which includs factor analysis, t-test, x²-test, Scheffe test, and Cronbach's α to measure the reliability. This study shows the following results. 1. The interest for clothing color was related to individual factors. (age, marriage status, personality). 2. men in their 20's and 30's preferred neutral color, blue, yellow. 3. Men in their 20s and 30s liked monochromatic match in clothing color. 4. The preference for clothing color were appeared to be influenced by the age, personality, skin color.

• Proceedings of the Korea Society of Costume Conference
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• 2004.05a
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• pp.69-69
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• 2004

최근 인터넷 이용자의 증가와 인터넷 활성화에 따라 새로운 인터넷 컨텐츠 개발의 필요성이 대두되고 있다. 이러한 추세로 새롭게 제시된 온라인 수익모델로 아바타 서비스가 활발히 제공되면서, 인터넷 이용자와 닷컴 기업의 관심이 집중되고 있다. (중략)

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.1
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• pp.125-134
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• 2008

Consumers' need for uniqueness reflects individual differences in counterconformity and related to the attitude toward brands as well as purchase behavior. To understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' need for uniqueness and clothing interest on the brand consciousness, loyalty and purchase intention. Survey was utilized to collect the data and subjects were 271 college students. Measures consisted of five main constructs: Consumer's need for uniqueness, clothing interest, brand consciousness, brand loyalty, and purchase intention. The measurement and structural models were evaluated using PRELIS 2 and LISREL 8.53. Consumer's need for uniqueness was confirmed to have three constructs: creative, unpopular, and avoidance. The researcher tested Model 1 and developed five other models-Models 2 through 6-based on the results from Model 1 evaluation. The additional Models 2 through 6 were nested in Model 1. To select a best model, the researcher compared the value of chi-square, RMSEA, GFI, AIC, and ECVI. Since Model 6 also illustrated conceptually or theoretically reasonable relationships among constructs as well, it was finally selected as a best model. In the Model 6, the creative dimension of consumer's need for uniqueness had a negative relationship with brand loyalty, while the avoidance dimension of consumer's need for uniqueness had positive relationship. The unpopular dimension of consumer's need for uniqueness and clothing interest had significant positive effects on the brand consciousness. The brand consciousness was significantly related to brand loyalty and brand loyalty to purchase intention.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.3
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• pp.119-128
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• 2006

The augmentation in social deviation of adolescence is one of the issues that modern society should resolve. Deviation behavior of adolescents is often expressed as clothing behavior being against the social or school rules. Therefore, to understand the social deviation and clothing behavior of adolescents, the study investigated the relationship with the level of social deviation, clothing interest, the attitude toward clothing, and clothing deviation. Survey was utilized to collect the data and subjects were 411 female high school students. Principal component analysis and regression analysis were used to analyze the data. While the level of social deviation of female high school students had no statistically significant influence on the fashion-oriented attitude, clothing interest of them had an effect on the fashion-oriented attitude, suggesting that adolescents, having a high interest in clothing, thought the fashion-oriented attitude as an important clothing attribute. The level of social deviation of subjects had a statistically significant influence on the behavior of clothing deviation. The less the subjects took an interest in clothing and the lower the level of social deviation was, the more they thought the status-oriented clothing attitude as an important clothing attribute. Also, the result revealed a similar tendency in the modesty-oriented clothing attitude to that in the status-oriented clothing attitude.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.562-573
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• 2001

The purpose of this study was to investigate children and their mothers'purchasing behaviors for children's clothing. A self-administered questionnaire survey was conducted to 640 students(5, 6th graders) and their mothers in the elementary schools in Seoul; 517 were used for the data analysis. Most children wanted to have clothing when they feel not having proper clothing to wear. When parents purchased a clothing, female students more actively expressed her opinion than male students. The comfort was the most important criteria by children about new clothing, and children most complained of monotonous style for their clothing after using the clothing. Mothers usually bought children clothing in changing season. The most important evaluatived criterion was design. The lower level of mothers'clothing interest had less complain than other groups about children's clothing.