• Journal of Distribution Science
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• v.5 no.2
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• pp.35-53
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• 2007

Customer relationship management(CRM) is perceived to be failing, and there is an urgent need for some practical ways to address this issue. The research presented in this article demonstrates that the implementation of CRM activities delivers greater profits. The author examine the key drivers and information technology process in implementing CRM using data collected from a diverse sample of firms. The results show that IT processes and top manager's commitment of CRM play a vital role in enchancing an organization's customer relationship performance. The study provides insights into why the use of customer orientation might not always deliver the expected customer relationship performance outcome.

• Journal of Navigation and Port Research
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• v.34 no.1
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• pp.83-89
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• 2010

By analyzing the data collected through surveys conducted on coast guard officers, this paper measures the level of organizational health and explores indicators of organizational health that influence organizational effectiveness. The findings of the analysis can be summarized as follows: First, the scores of all the organizational health indicators except job stress exceed average, which leads a conclusion that coast guard organizations' organizational health is in considerably good condition. Second, the indicators of organizational health included in the analyses are found to have both positive and negative effects on organizational effectiveness. While such variables as pay, co-worker relationship, job autonomy, job itself, organizational trust, job orientation influence positively, other variables including development-oriented culture, promotion system and supervision influence negatively on organizational effectiveness.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.270-283
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• 2021

The achievement of the long-term relationship is commonly executed by a salesperson that is eventually very crucial to enhance the customer retention in the insurance industry. It indicates there is an urgency to improve the competence of salesperson and organization support to build and maintain bonds of long-lasting loyalty with the individual customers. Therefore, this research aims to analyze the influence of planner's competency and organizational support on sales performance, and to verify empirically whether MDRT goal orientation mediating role between competency, organizational support and sales performance. The results of this research are as follows: firstly, product and customer competence, digital competence, network competence positively affect sales performance. Secondly, sales support positively affect sales performance. Thirdly, meditating effect of MDRT goal orientation were significant found between the planner's competency and sales performance. Moreover, in the relationship between sales support and sales performance, MDRT goal orientation have a fully mediated effect. This means customer management through excellent competency, organization support to insurance trend change, and competence development through MDRT goal orientation positively affect sales performance.

• Journal of Convergence for Information Technology
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• v.8 no.1
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• pp.291-300
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• 2018

The purpose of this study is to analyze the effect of Organizational justice and Empowerment on customer orientation. As a factor affecting customer orientation, sub - variables of organizational justice were set as dstributive justice, procedural justice and interactional justice, and sub-variables of empowerment were set as meaning, competence, self-determination, and impact. As a result of analysis, the dstributive justice, procedural justice, and interactional justice of organizational justice were analyzed as factors influencing customer orientation. competence, self-determinationr, and impact factors were analyzed as factors affecting customer orientation. However, the meaning of the empowerment did not affect the customer orientation. The work environment of small and medium-sized journalists is performing work without restriction of time and space in internet environment. This environment is a digital environment that we have not experienced before. However, organizational justice and empowerment factors are analyzed as important influences on customer orientation as same as previous research results.

• 한국사회복지학회:학술대회논문집
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• 2003.05a
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• pp.377-388
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• 2003

본 연구에서는 여성복지정책 개념이 갖는 지향성에 따라 노무현 정부 여성복지정책과 김대중 정부 여성복지정책을 비교함으로써 노무현 정부 여성복지정책의 성격 규명을 시도하였다. 부녀복지정책에서 여성복지정책으로 개념이 진일보한 1990년대 이후 여성복지정책은 일반 여성을 대상으로 한 정책이라는 막연한 이미지 전달을 시도하였다. 그러나 이같은 여성복지정책 개념은 여성복지정책이 추구하는 사회적 기능의 회복, 인간다운 삶 등이 무엇을 의미하는지 추상적인 나열을 하는 데 그침으로써 성차별 문제를 희석시키는 한계를 보인다. 따라서 김대중 정부 이후 대중적 차원에서 자리매김을 확고히해 가고 있는 여성복지정책의 성격이 좁은 의미에서 복지 문제와 넓은 의미에서 성차별 문제 중 어느쪽에 비중을 두면서 변화해 가고 있는지 혹은 변화해 가야 하는지 등에 대만 분석과 전망을 제대로 제시할 수 없는 제한점을 갖는다. 따라서 본 연구에서는 사회복지정책의 한 영역으로서 '여성복지'를 보는 여성복지정책과 '여성정책'의 한 영역으로서 '여성복지'를 보는 여성복지정책의 차원에서 김대중 정부와 노무현 정부 여성복지정책에 대한 논의를 전개하였다. 김대중 정부 출범 이후 여성복지정책의 변화 양상은 어떠한가? 여성복지정책과 여성복지정책 중 어떤 차원으로의 변화가 두드러진다고 볼 수 있나? 김대중 정부 여성복지정책 기조가 노무현 정부에서 계승되는 양상은 어떠한가? 노무현 정부 여성복지정책 기조는 여성복지정책과 여성복지정책 중 어느 것이 될 것인가? 김대중 정부 출범 이후 사회보험을 중심으로 일어난 변화는 여성복지정책이 전통적인 부녀복지정책 개념에서 탈피하는 양상을 잘 보여주고 있다고 알 수 있다. 또한 여성의 소득 수준 향상 등 여성복지정책적 측면에서 변화를 관찰할 수 있다. 그러나 여성복지정책적 성격을 드러낼 만큼 여성복지정책이 성차별 문제 해소에 중점을 두었다고 보기는 어렵다. 게다가 공공부조에서는 성차별 문제나 복지 문제 중 어느 것에 초점을 둔 정책 방향의 일관성을 발견하기 힘들다. 대통령 공약 사항을 중심으로 살펴본 노무현 정부 여성복지정책은 사회보험 대상자 확대라는 측면에서 여성복지정책적 차원의 단초를 보이고 있으니, 정색 기조는 김대중 정부의 여성복지정책 흐름을 계승하고 있다. 그러나 노무현 정부 출범 이후 관찰할 수 있는 정색 환경의 변화로서 여성부 기능 강화와 급격한 인구학적 변동을 고려할 때 정책 추진 주체 변화를 전제로 한 여성복지정책 강화를 예측해 볼 수 있다.

• Communications of Mathematical Education
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• v.27 no.3
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• pp.249-266
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• 2013

The purpose of this research is to investigate the principles for the development of mathematics textbook based on storytelling through literature review, textbook development, and classroom implementation. Mathematics textbook based on storytelling has been developed to help students learn mathematics interesting and meaningful. The principle for the development principles include as the principle of context, process-oriented, communication, and diversity. The developed mathematics textbooks was implemented in high school mathematics classes in order to investigate the effectiveness of the textbooks. We analyzed the data collected by the survey and the interview to find that the mathematics textbook based on storytelling had positive effect on teaching and learning of mathematics. We discussed the implication for the future development and implementation of mathematics textbook based on storytelling.

• Management & Information Systems Review
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• v.29 no.4
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• pp.305-332
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• 2010

This study was searching for elements affecting satisfaction of customers by comparing health management service businesses such as wellbeing care, yoga, and fitness. The discovered elements were analyzed and verified to find which elements are affecting what businesses through case studies. Multidirectional analysis was implemented for each service type using program, physical environment, and provided service drawn from the previous researches with SERVQUAL criteria and measured values on customer satisfactions. According to the analysis, physical environment in forest wellbeing care, program in yoga, and provided service in fitness were the most affecting elements. Thus, each health management service business must consider the lifestyle and trend of customers, and the specialized service corresponding to its uniqueness must be provided to customers. Surely, modernized exercise equipment, personalized program, and comfortable-luxurious settings are must have in order to be competitive. In addition, the business owners have to realize that customers are moving to quality from quantity. This means exercise must be brought up to the level of social value for relationship and links rather than left at the level of simple physical and mental trainings. To achieve these, other programs to support relationship among customers and circulating system with friendly environment must be considered at the same time.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.166-178
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• 2014

In this study, to know the influence of pro-social behavior by service orientation of care facility for the elderly, made a research from 80 care facility for the elderly of about 400 professor employees with visiting them and by the mail. survey was from 302 senior citizens by 61 facilities, and the final analysis was helped by 297 professor employees. First, as analysis from the standard of prime variable, it showed 3.84 of relatively high marked from the who have had aware of the level of pro-social behavior. overall, standard of service orientation shown 3.69 out of 5 which is also relatively high. Looking at the sub- dimensions of service-oriented leadership performance has shown 4.13 points out of 5, 3.78 points out of 5 on buildup the systems, management of human resource orientation shown 3.5 points out of 5 and attitude of services shown 3.36 points out of 5. In general, the service has showed up higher points on the overall. Second, by the analysis from the regression analysis, fulfillment of leadership (B=.004, P=.938), attitude of service (B=.031, P=.476), management of human resource (B=.147, P=.003), system build up (B=.175, P=.001) were made meaningfully influenced on pro-social behavior. Especially, the sub- dimensions of human resource management and the system buildup had a importantly major role for influencing on pro-social behavior. Based on this, in this study, care facility for the elderly professionals the ability to manage human resources programs and services to improve the efficiency of the system was proposed for building plans.

• Journal of Venture Innovation
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• v.4 no.3
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• pp.69-87
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• 2021

This study was conducted focusing on the innovative behavior necessary for the long-term survival of an organization in a business environment in which uncertainty and complexity are increasing. To this end, the relationship between issue leadership and innovative behavior of organizational members was investigated from the perspective of Signaling theory, Path-Goal theory and Job Demands-Resources theory. In addition, the mediating role of learning agility and sub-components of learning agility was empirically analyzed. For empirical analysis, a survey was conducted with a total of 252 team leaders and team members working in multinational companies (142 in Korea, 110 in the US). The results of this study are as follows. Issue leadership was analyzed to have a positive (+) effect on the innovative behavior of employees. Learning agility was found to play a mediating role between issue leadership and innovative behavior. On the other hand, the mediating effect was tested for each of the sub-components of learning agility, such as feedback seeking, information seeking, reflecting, experimenting, agility. As a result, all five sub-components were found to play a mediating role between issue leadership and innovative behavior. In particular, it was analyzed that the mediating effect of agility was the largest. Next, information seeking appeared to be large. Although there are some studies that have identified the mediating role of learning agility between issue leadership and innovative behavior, this study is considered to have academic implication as there are few cases of subdivided study. At the practical level, it is expected to provide implications for where to focus more when trying to improve an organization's learning agility and innovation behavior

• Journal of the Korean Applied Science and Technology
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• v.40 no.6
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• pp.1498-1505
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• 2023

This study attempted to investigate the difference in service orientation according to the individual characteristics of hair salon workers, and to identify the internal marketing factors of hair salon that influence service orientation. Questionnaires for empirical research were collected from hair salon workers in Gyeongnam, and the results of analyzing the collected questionnaires through IBM SPSS Statistics 26 are as follows. First, as a result of analyzing the difference in service orientation according to the individual characteristics of hair salon workers, the '40s or older' group and the 'working period of 10 years or longer' group showed statistically higher service orientation than other groups. Second, as a result of analyzing the causal relationship between internal marketing and service orientation, it was found that welfare, compensation system, education and training of internal marketings had the statistical effect on service orientation, and in particular, the compensation system had the strongest effect on service orientation. Therefore, service orientation for customers should be improved through internal marketing activities that take into account the individual characteristics of hair salon workers. The improvement of service orientation means the customer's intention to reuse, suggesting that ultimately the management performance of hair salon companies can be further improved.