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http://dx.doi.org/10.22156/CS4SMB.2018.8.1.291

The Effect of Organizational Justice and Empowerment on Customer Orientation -For Small and Medium-sized Journalists-  

Im, Eun-Young (Division of Convergence Industry, Seoul Venture University)
Yi, Seon-Gyu (Division of Convergence Industry, Seoul Venture University)
Publication Information
Journal of Convergence for Information Technology / v.8, no.1, 2018 , pp. 291-300 More about this Journal
Abstract
The purpose of this study is to analyze the effect of Organizational justice and Empowerment on customer orientation. As a factor affecting customer orientation, sub - variables of organizational justice were set as dstributive justice, procedural justice and interactional justice, and sub-variables of empowerment were set as meaning, competence, self-determination, and impact. As a result of analysis, the dstributive justice, procedural justice, and interactional justice of organizational justice were analyzed as factors influencing customer orientation. competence, self-determinationr, and impact factors were analyzed as factors affecting customer orientation. However, the meaning of the empowerment did not affect the customer orientation. The work environment of small and medium-sized journalists is performing work without restriction of time and space in internet environment. This environment is a digital environment that we have not experienced before. However, organizational justice and empowerment factors are analyzed as important influences on customer orientation as same as previous research results.
Keywords
Dstributive justice; Procedural justice; Interactional justice; Meaning; Competence; Self-determination; Impact; Customer orientation;
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