• Journal of the Korean Society of Clothing and Textiles
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• v.11 no.3 s.25
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• pp.111-119
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• 1987

The main purposes of the study were to categorize the clothing items into product groups according to their product characteristics, and to find out the differences of consumer perception on clothing Product groups among different age and socioeconomic groups. A questionnaire about characteristics It?as constructed on the basis of Lipton, Darling, and Miracle's theories on product categorisations. The questionnaires were administered to female subjects in two age groups (20's and 40's) living in Seoul. Subjects were classified into 3 socioeconomic groups for the analysis. The Analysis of variance, post-hoc comparisons (Scheffe test and Tuckey test) were employed for the statistical inferences. The results were as follows ; Group I : none Group II : socks, undershirts, T-shirts (20's age group) Group III : blouse, sweater, blue jean, pajama, langerie, T-shirts (40's age group), skirt Group IV : jacket, skirt (high class of 40's age group) two-piece, half coat, long coat, Korean folk costume Group V : none Some of the clothing items were categorized into different product groups by different age and socioeconomic groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.10
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• pp.1622-1632
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• 2009

This study investigates the influence of the innovativeness of consumers on extended products in brand extensions. 300 surveys were distributed and 283 were used in the final analysis. The results of this study show that consumers evaluate similar product category (i.e., sportswear) better than a dissimilar category (i.e., cosmetics) in brand extension. In addition, innovative consumers evaluated extended product better regardless of similarity with the original brand. The results showed that consumers with higher level of innovativeness were less likely to evaluate differently between a similar product and dissimilar product categories in apparel brand extension.

• Fashion & Textile Research Journal
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• v.6 no.2
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• pp.245-248
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• 2004

This study examied ned physical properties and surface characteristics of papers post-processed by Jumchi technique and stainability of extract from Amur Cork-Tree to use Dakji as clothing material. Then, it found the following results. After-treatment by Amorphophalus konjac K. Koch and persimmon juice showed stronger tensile strength and tearing strength than untreated samples and the drape stiffness was substantially increased. After-treatment by persimmon juice generated dyeing effects as well as excellent tensile strength and tearing strength all samples were generally dyed well by Amur Cork-Tree, While the untreated samples did not show any significant effects in dyeing for more than 5 minutes. It was found that after-treatment substantially contributed on concentration of dyeing as dyeing amounts of post-processed samples were gradually increased as time increased. After-treated sample with agar did not show any significant differences from untreated sample. Accordingly, it has to be studied further.

• Fashion & Textile Research Journal
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• v.11 no.6
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• pp.896-903
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• 2009

The purpose of this study was to compare and analyze the present condition of pants grading and the methods for the specific dimensional increments, a questionnaire has been conducted. For the questionnaire, 16 casual wear brands, which were on higher ranking of sales in Korea, were selected. The results are summarized as follows. Based on the pants grading data resulting from the research conducted on the (16) domestic clothing brands, the grading method could be classified into three different types. According to the criteria; i.e., the front and back divided by crease of pants and the deviation ratio of the grading increments of the waist and the hip girth, the grading types were (1) G1: front 5:5, back 5:5, (2) G2: front 4:6, back 4:6, and (3) G3: front 4:6, back 3:7.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.779-789
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• 2002

The purpose of this study is to examine methodological issues of empirical research using survey methods in Journal of the Korean Society of Clothing and Textiles. We reviewed 95 articles from Journal of the Korean Society of Clothing and Textiles in 1996, 1998, and 2000. Methodological issues were categorized into four areas: questionnaire and scale development, sampling and collecting data, variable construction, and external validity(generalization). In each imp, a check list was made and 95 articles were reviewed based on this limit. Major findings were discussed and some suggestions were made for future research.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.1
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• pp.149-160
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• 1995

Consumer satisfaction and dissatisfaction is a important concept which composes the quality of life. It is especially important for fashion marketers to know the content of consumer dissatisfaction, because they can eliminate or minimize the sources of dissatisfaction to promote marketing efforts. The purpose of the study is to find out the content of dissatisfaction that consumers experience in buying process, and to see if the content of dissatisfaction differ according to consumers' buying practices and consumer charateristics. A questionaire was developed to measure consumer dissatisfaction, clothing buying behavior, clothing involvement and demographic characteristics. The questionaire was administered to 469 female adults during the spring of 1994. Social wear was selected as a clothing item for this study. The results of the study were as follows; 1. Consumer dissatisfaction in clothing buying process was analyzed into seven factors, such as sales personnel, quality and size, information and service, buying decision, product variety, shopping environment, and discounts sale. 2. According to consumers' clothing buying behavior, clothing involvement and demo- graphic characteristics, there were significant difference in consumer dissatisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.5
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• pp.811-825
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• 1995

The purposes of the study were 1) to segment the female apparel market based on clothing benefits sought by female adualt consumer in Cheju, and 2) to develop a profile of each segment concerning lifestyle, use of information sources, perceived store attributes, store preference and demographics. The data(n=228) were collected via a questionnire from adult females of ages over 20's. Using cluster analysis on benefits sought factors, four groups were identified and labeled as 1) Economic-value oriented users of clothing(24%) : 2) Brand oriented users of clothing(14%); 3) Aesthetics/fashion oriented users of clothing(26%); 4) Easy care oriented users of clothing(36%). ANOVA and Chi-square statistics revealed significant differences among the four groups according to clothing benefits sought factors, lifestyle factors, use of information sources, store attributes perceived on store types, store-type choices, new store-type preferences and demographic variables. A profile of these groups was developed.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.1
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• pp.3-14
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• 2002

The purpose of this study was to examine conspicuous consuming tendency and imported-brand preferences based on purchasing behavior of clothing. 464 women living in Seoul were collected for this study. For data analysis, descriptive statistics, Pearson's correlation analysis, ANOVA, Duncan's multiple range teats, and $X^2-test$ were used. As the result, five factors in conspicuous consumption are generated from the factor analysis. Consumers with high conspicuous consumption prefer imported-brand clothing. According to the levels of conspicuous consumption, purchasing behaviors of clothing are significantly different in information usages, clothing selection evaluations, patronage store types, purchasing frequencies, and seasonal clothing expenditure. Finally, clothing purchasing behaviors are significantly different by imported-brand clothing preference in information usages, clothing selection standards, and patronage store types.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.5
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• pp.880-888
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• 1997

This study was intended to analyze the perception of consumers towards TV commercials of women's clothes and variables influencing the effectiveness of the commercials. The sample consisted of 408 female students attending Ehwa Woman's university and the survey was conducted after the TV commercials were shown to the sample. Frequency, percentage, F-test, logistic regression were used for analysis. Conclusions of the study are as follows, 1. TV commercials were grouped into three image categories, Individuality, Nobility, and Activity. The commercials of the formal clothes were perceived based on nobility factor while the commercials of the casual clothes were perceived based on individuality factor by subjects. 2. Commercial image and the brand image appeared similar in three image factors. And TV commercials were more effective when two images were perceived similar. 3. The expenditures on TV commercial influenced the awareness of commercials, therefore frequent commercial drew more awareness. 4. The models on the commercials were more effective when the image of the commercials and the image of the models were perceived similar by subjects.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.8
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• pp.1137-1145
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• 2000

The questionnaire survey was carried out to analyze the difference of consumers perception on apparel products presented in catalog, cable TV home shopping program, and internet shopping site. 676 men and 728 women participated in this survey and they were members of catalog shopping or cable TV home shopping companies or netizen. The results of this study show that the shoppers perception on apparel home shopping differed by the direct shopping media that they frequently utilize and by their demographic characteristics. The cable TV home shoppers had higher reliability on product quality than the shoppers using paper catalog or the internet shoppers. The cable TV home shopping members perceived that the apparel products available in cable TV home shopping were diverse and the information about the products was sufficient to decide purchase. The married women tend to think that the TV home shopping program provides diverse apparel products in the aspects of color, design, size and the information about the materials including fabric.