• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.3
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• pp.492-510
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• 2023

The metaverse, an expansion of the real world, refers to a three-dimensional virtual world where daily life and economic activities can be conducted through avatars. This study examines the effect of avatar identification on metaverse immersion, vicarious pleasure, and fashion brand item sharing intention by subdividing avatar identification into similarity identification, wishful identification, and embodied presence. In addition, it investigates the difference in the influence relationship between avatar identification, immersion, and vicarious pleasure according to the degree of fashion involvement. The total of 319 participants were analyzed using SPSS 26.0 and AMOS 24.0. The results showed that similarity identification, wishful identification, and embodied presence had significant impacts on immersion and vicarious pleasure, influencing sharing intention. There was also a difference in the effect of avatar identification on consumer responses depending on fashion involvement. This study provides theoretical implications for experiential marketing and presents practical suggestions for developing metaverse marketing strategies.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.6
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• pp.1038-1056
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• 2023

This study investigates the effects of ChatGPT's quality characteristics (service and information) on purchase intention and word of mouth intention. We distributed questionnaires among domestic men and women aged in their 20s and 30s who had experience of using ChatGPT. A total of 222 responses were subjected to frequency analysis, factor analysis, correlation analysis, and multiple linear regression analysis using the IBM SPSS statistical program version 26. The major findings were as follows: (1) The factors of service quality were categorized as Tangibility, Reliability, Empathy, and Assurance, while the factors of information quality were categorized as Recency, Accuracy, and Usefulness. (2) Among the service quality factors of ChatGPT, two factors (Reliability and Empathy) significantly impacted purchase intention, and three factors (Tangibility, Reliability, and Empathy) significantly affected word of mouth intention. (3) Among ChatGPT's information quality factors, two factors (Usefulness and Recency) had a significant effect on purchase intention, and two factors (Usefulness and Accuracy) exerted a significant influence on word of mouth intention. (4) Purchase intention had a significant effect on word of mouth intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.5
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• pp.907-928
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• 2023

This study selects imperial clothing items for experiential learning for children aged 5 to 7, presents the pattern design process for each, and proposes a production process. We chose costume items with evident characteristics and specific uses, ensuring they did not overlap. The selection considered the need for representative imperial clothing and the diversity of children's experiences. Ultimately, we produced four costumes : emperor, empress, prince, and princess. In terms of shape, color, material, and pattern, by referring to relics and photographic materials, we developed the costume for experience to emphasize the traditional beauty of the imperial costume of the Korean Empire. Moreover, we enhanced the convenience and efficiency of the clothing for children by developing sizes and details that considered various physique conditions.

• Fashion & Textile Research Journal
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• v.1 no.1
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• pp.26-33
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• 1999

Nowadays the Apparel CAD is required in the clothing industries. So many domestic Apparel education institutions are interested in the Apparel CAD education. By investigating the present Apparel CAD education situations in college, the writer shows some data that are helpful to solve the problems in these parts. The purpose of this study is to give some helps in teaching the Apparel CAD in college. The results of this study are as followings, as the use of CAD systems is growing in the clothing industries, many colleges are concerned with the Apparel CAD. As a result, many colleges equip the Apparel CAD systems and the Apparel CAD is taught as special lectures, the part of other courses or regular course in many colleges. Apparel CAD should be taught as a regular course in colleges. And it should be taught systematically with Design CAD and Pattern CAD. But it is taught limitedly as special lectures, the part of other courses and post graduate studies. So it is impossible to educate the students professionally. As many colleges the CAD equipments are not opened to the students, the student's use of CAD systems are limited, so educational environment needs to improve to use CAD systems freely.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.1
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• pp.71-82
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• 2001

In this study, Internet users were separated into 3 groups(clothing shoppers, clothing non-shoppers, non-shoppers). Shopping behavior of clothing shoppers(those who used the internet channel for clothing shopping) and the attitude to internet clothing shopping were examined. And characteristics of clothing shoppers were compared with characteristics of clothing non-shoppers(those who purchased goods except clothing on internet) and non-shoppers(those who purchased nothing on internet). The reason why clothing non-shoppers and non-shoppers didnt purchase clothing on internet was also investigated. Questionaire was used as method of gathering data. Mean, ANOVA, Duncan-test, t-test and $\chi$$^2$-test were used for data analysis. 1. Clothing shoppers considered carefully design, exchange & refund, quality and price and purchased generally T-shirt, underwear, jeans and sports wear. 2. Clothing shoppers thought clothing in internet shopping malls was not various in item, design, color, size and price. But they were satisfied with shopping convenience. 3. Clothing shoppers were more conscious of the shopping cost compared with clothing non-shoppers and non-shoppers Recreational shopping orientations and fashion leader orientations were low in both groups. Self-confidence in connection with clothing purchase were high in each groups, but that of clothing shoppers were relatively higher than clothing non-shoppers and non-shoppers. 4. The reason why clothing non-shoppers and non-shoppers didnt purchase clothing in internet shopping malls was that they wanted to buy after trying on clothing in a store, didnt believe the quality of clothing, didnt need to purchase clothing in internet shopping malls, and worried about exchange & refund.

• Journal of the Korean Society of Clothing and Textiles
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• v.9 no.3
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• pp.1-7
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• 1985

연구의 목적은 의류생산에 있어서 동양(Oriental women)과 서양여자(Caucasian women: U.S.A)의 인체계측에 의한 치수의 비교를 하였다. 연구자료는 동양여자 100명과 서양여자 970명의 자료로 비교하였다. 동양여자의 인체계측치는 1981년 4월 일본에서 필자에 의해 수집되고 서양여자의 인체계측치는 1976년 11월부터 1977년 2월 미국(U.S.A by the Quartermaster Corps of the United States Army)에서 인체계측을 한 자료이다. 동양과 서양여자의 인체계측치 중에서 각각 32항목을 선출하여 비교된 것은 높이항목과 길이항목(height-related measurements; height and length), 나비항특(surface measurements; breadth and depth) , 둘레항목(measurement of circumference)이다. 32항목을 평균치의 t-test로 동양인과 서양인을 비교한 결과, 모든 항목에서 P<.001 수준에서 유의한 차를 보였다. 그 중에서 머리둘레, 목둘레, 손목둘레, 팔굼치둘레, 손바닥둘레의 항목에서는 동양인이 서양인에 비해서 큰 값을 나타냈다. 그 외에 27개 항목은 동양인이 전부 높거나, 길거나, 또는 큰 값을 나타냈다. 표준편차에서 보이는 바와 같이 서양인자가 동양여자보다 크고, 특히 높이 항목, 길이항목(height-related measurements)이 더 높거나 길다. 이러한 결과로서 동양과 서양여자의 인종적인 측면에서, 다양한 의류생산에 있어서 고려해야 할 것 같다. 이 동양과 서양여자의 인체계측비교에 중요한 요점을 두고 연구한 것은 의류생산과정에 있어서, size설정, 보다 미적인 design, 의복구성을 위한 등등에 고려되겠으나, 특히 미국과 같은 대량생산국에서 동양과의 무역(import or export)에 있어서 중요하게 고려가 될것이며, 나날이 발전하는 우리나라의 의류무역에도 고려되리라 본다. 뒤에 recommendations for future research에서 말한 바와 같이 서양과 한국여자의 입체계측비교를 하며 우리나라의 의류무역(수출)에 도움이 되었으면 한다.

• Journal of Distribution Research
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• v.4 no.3
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• pp.65-86
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• 2000

From the perspective of relationship marketing, salespeople acts important role by creating values and developing, establishing long-term relationship with customers. This study is designed to suggest validated measure of evaluating retail salespeople in department store setting in an effort to facilitate active future studies. For this purpose, this study investigated attributes of retail salespeople based on series of personal interviews and literature reviews, and validated its measurement via exploratory and confirmatory factor analysis. In addition, this study explored consumers' rating of the importance of attributes related to some selected consumer variables (consumer knowledge, product involvement, and demographic variables). The findings of this study revealed five dimensions of retail salespeople attributes: Service Mind, Sales Efforts, Product Knowledge, Comfortable Impression and Sale Inducing Skill. Customers of department stores put importance of salespeople attributes in this order. Some dimensions of consumer knowledge and product involvement do affect consumers' rating of retail salespeople attributes. Theoretical and managerial implications were suggested based on empirical results.

• Fashion & Textile Research Journal
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• v.21 no.2
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• pp.179-188
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• 2019

Domestic apparel products labeled as 'Made in Korea' in the Chinese market are recognized as a high quality products due to the influence of the Korean Wave (Intergen Consulting Group, 2007). This study analyzes the patterns and order arrangement types of a fashion brand company commissioned to produce apparel in Seoul, Korea in order to rebuild a network of small sewing factories scattered in Korea, reorganize operations, and to find the possibility of regenerating the Korean sewing industry by establishing contact points with domestic sewing factories. We surveyed 100 apparel brand companies in Seoul listed in the 2014/2015 Korea Fashion Brand Annual (Apparel News, 2014) and conducted a questionnaire survey on the company's general management status, type of fabric materials dealt with, and major contact points and methods of production handling. The frequency analysis indicated that the main production material with cloth type was woven fabric with ladies' clothes. The Planning MD team has the highest rate of ordering production with delivery method to the production factory after purchasing fabric and trims. Most respondents answered that they would select a production factory based on recommendations from acquaintances. This was due to a lack of no objective indicator provided by the sewing factory at present and the absence of objectively proceeded communication with brand companies. In this study, we analyze various conditions and measurements for production arrangements from a fashion brand company to revitalize sewing factories in Korea.

• Fashion & Textile Research Journal
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• v.21 no.5
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• pp.640-655
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• 2019

Technology status was investigated by analyzing patents and development cases of wearable robots. Development direction of wearable robot for wearability was also suggested by understanding the problems of wearability from development cases through the FGI technique. The number of patents per technical field was the most in the field of strength support, but AI in the technology field was different in each country; Korea was found to be poor in the category of daily living assistance. The number of patents by technology category was the most in the category of muscular strength assistance. However, the values of AI in the technology category were different in each country; Korea was found to be poor in the category of daily living assistance. Development cases were focused on rehabilitation, so development is not fulfilled uniformly by use purpose. By wearing body parts, robots with single function type were mainly developed. Rigid material robots were mainly developed. It was confirmed that wearable robot technology is not developed evenly in the category of application because it is in the early stage of the technical proposal and centered on main performance improvement. We derived twelve wearable conditions for wearable robots: Shape and Size Appropriateness, Movement Appropriateness, Composition Appropriateness, Physiological Appropriateness, Performance Satisfaction, Ease of Operation, Safety, Durability, Ease of Dressing, Ease of Cleaning, Portability and Ease of Storage and Appearance Satisfaction. Finally, the development direction of a wearable robot for each wearable condition was suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.2
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• pp.243-254
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• 2019

This study investigates the yoga clothing market for women over 50 years old. The study found that the target demographic felt that many brands were participating in the Yoga Wear market, but most targeted 20-30 year old women. They felt it was difficult to find brands for women over 50 years old. One common complaint by the target demographic was that they experienced discomfort when wearing Yoga Wear currently available in the market. They attributed this to the fact that even the largest sizes available were not appropriate for their body size. They also noted that there is a large variety of designs presently available in the market; however, most are too colorful and revealing for their tastes. Females in their 50s or older preferred less colorful and less revealing clothes. They noted that they reacted sensitively to fat in the forearms due to changes in body shape as they grew older and wanted looser clothes. Elasticity and hygroscopicity of material are therefore very important buying criteria for the target demographic. These criteria were used to propose a prototype yoga suit designed for women over 50 years old.