• Title/Summary/Keyword: 의류학

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The Study of Consumer's Clothing Discount Store Selection Behavior by Their Price Attitude and Risk Perception (소비자의 가격태도와 위험지각에 따른 의류할인점 선택행동에 관한 연구)

  • 박은주;홍금희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.4
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    • pp.529-540
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    • 1999
  • The purpose of this study is examine how price attitude and risk perception affect6 consumer's attitude to clothing discount stores. As for the methods of the research 313 female consumers who just finished shopping at discount stores were interviewed and questioned. The result is as the following. 1. The factors such as discount price inclination effective value inclination price-quality association and price-social grade association in the price attitude as well as social psychological risk and the risk of losing opportunity in the risk perception affected consumer's attitude to clothing discount store. 2. The domestic national brand discount store acquired the highest scores in all factors but discount inclination factor and low price inclination factor. No difference was seen between stores in terms of the risk perception. 3. The determining factors for repurchase intention were found to be store satisfaction and the attitude to clothing discount store. 4. The convenience of transportation the availability of exchange or repair the payment option the quality of the product and the attributes of the store e, g, good quality with relatively low price affected the store satisfaction. 5. Domestic national brand discount store showed higher score in 'good quality with relatively low price' than domestic casual brand discount store did. And difference between groups was found in repurchase intention, Conclusively most consumers using clothing discount stores are effective value-oriented.

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A Design of Jacquard Woven Textile Electrode to Monitor the Electrical Activity of the Heart for Smart Clothing (스마트 의류의 전기적인 심장 활동을 모니터링 할 수 있는 자카드 텍스타일 전극 디자인)

  • Song, Ha-Young;Lee, Joo-Hyeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.2
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    • pp.119-129
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    • 2010
  • 오늘날 인간의 수명이 연장되고, 웰빙과 건강에 대한 관심이 증가됨에 따라서 언제 어디서나 건강을 모니터링 할 수 있는 건강 스마트 의류 시스템이 개발되고 있다. 이를 위하여 최근에는 생체신호의 모니터링이 가능하도록 디자인된 의류에 통합된 형태의 직물 전극이 개발되고 있다. 혁신적으로 의류 시스템에 통합되어 착용 가능한 니트, 우븐, 자수방식의 텍스타일 전극에 대한 다양한 연구가 개발 제시되고 있으며, 이의 일부는 상용화되어 있다. 이에 본 연구는 경위사의 일정한 직조제어 자동화 시스템이 가능한 컴퓨터 자카드 직기의 캐드(CAD) 직조디자인 방식을 통하여 생체신호 센싱 기능이 향상된 새로운 텍스타일 전극디자인을 연구하고자 하였다. 이를 위하여 본 연구에서는 기존 생체신호 센싱 전극의 개발 및 연구 동향, 비직물/전극 타입에 대한 단점과 장점에 대한 비교 분석을 이론적으로 살펴보고, 자카드 직조 직물 기반으로 심전도 센싱용 텍스타일 전극을 디자인하여 실험 연구하였다. 자카드 직조 방식의 심전도 센싱용 직물 전극은 전극 인터페이스 디자인 방식, 이중직물형 직조 디자인 방식, 사가공 등의 요인들을 고려하여 개발하였다. 본 연구에서 도출된 최종 자카드 직조 직물 기반의 텍스타일 전극은 스마트 의류에 통합시킨 텍스타일 전극 모듈로서 적용되여 향후 상용화 방안을 모색할 수 있다.

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A Study on the Relationship between Customers and Shop Managers according to Line of Brands (브랜드 군에 따른 고객과 숍 매니저간의 관계 특성 연구)

  • Ahn So Hyun;Lee Kyoung Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.9
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    • pp.1669-1680
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    • 2001
  • 본 연구는 의류점포의 고객과 숍 매니저 사이의 관계를 보다 포괄적인 관점에서 심층적으로 이해함으로써 대 고객 관계마케팅에서의 우위를 점하기 위한 전략도출에 기여하고자 하는 목적에서 이루어졌다. 이를 위해 백화점에 입점해 있는 디자이너 브랜드와 캐릭터 브랜드 의류점포 각 4곳의 고객 9명과 숍 매니저 8명에 대한 문화기술적 면접과 이들 점포에 대한 참여 관찰을 통한 질적 연구가 2000년 5월부터 8월말까지 행해졌다. 연구 결과에 대한 내용분석에 따르면 브랜드군 간에는 관련변인이나 관계 형성 과정 등 장기적 관계 형성 메커니즘에 차이가 있는 것으로 밝혀졌다. 또 관계에 대한 관점에 따라 추구이점이 다름으로써 관계에 대한 관여 수준, 관계의 질, 관계지속기 간, 신뢰에 대한 관점에 차이가 발생하는 것으로 나타났는데 관계에의 관점과 추구이점의 차이는 가격의 차이에서 연유하는 것으로 보인다. 따라서 제품수준에 따라서 상이 한 접근방법이 요구된다. 한편 패션상품의 특성으로 하여 의류의 경우에는 고정고객 유지 뿐 아니라 신규고객 창출이 중요하기 때문에 기존의 관계 마케팅과는 다른 접근방법이 요구된다.

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Laundering and Care of Knitwear Products (니트의류제품의 세탁 및 관리현황조사)

  • Ko, Soon-Young;Kim, Cha-Hyun;Park, Jin-Hee;Lee, Hyun-Ju;Lee, Jee-Hyun;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.9_10
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    • pp.1364-1372
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    • 2007
  • The purpose of this research is to provide the fundamental data about knitwear laundering and care. A questionnaire was designed and survey data was colleted from male and female consumers. Descriptive statistics, Chi-squire and t-test were conducted for statistical analysis. Results indicated that female consumers were more susceptible with 'handle with care' or 'fragile label' than male consumers. Females preferred hand washing whereas males preferred dry cleaning. Marital status of respondents did not affect awareness of care labels. Consumers considered more about stability of product shape than stain removal. Although most respondents followed proper ways to knitwear care and laundering, they felt that technical knowledge or deep understanding about washing is needed. In order to increase consumer satisfaction with knitwear products, the importance of care labels should be acknowledged.

The Wearing Evaluation of Bicycle Wear for New Senior Women (뉴시니어 여성을 위한 자전거의류의 착용 평가)

  • Jung, Hee-Kyeong;Lee, Jeong-Ran
    • Fashion & Textile Research Journal
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    • v.19 no.3
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    • pp.302-311
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    • 2017
  • The purpose of this study is to develop an aesthetic and functional bicycle wear for new senior women in their 50s and 60s. We developed bicycle wear that is friendly to bicycling posture and reflects the preference of new senior women. Both the expert group and the subject group evaluated the appearance, completeness of clothing and motion functionality. The results are as followed: First, in the evaluation result of the expert group regarding the appearance and completeness of clothing, high scores are given to design, materials, color scheme, the trends suitability as well as the appearance with regard to clothing fitness. Second, in the results of the evaluation of the appearance and movement functionality targeting the subject groups, movement functionality was rated higher than appearance. In the case of the appearance evaluation, adhesion of both jacket and pants was rated very highly, which is considered to come from the elasticity of the material. In the functionality evaluation, what were pointed out as inconvenient details in the prior studies were found to be all improved and the sleeves and armpit parts were rated highly. Therefore, the pattern design and the usage of the materials suggested in this study were found to be very suitable in the movement on the ride of bicycle.

Mechanical Properties and Garment Formability on Breathable Fabrics for Sports-wear Garment (스포츠 의류용 투습직물의 역학특성과 의류형성성능 특성)

  • Kim, Hyun Ah
    • Fashion & Textile Research Journal
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    • v.19 no.5
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    • pp.626-634
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    • 2017
  • This study investigated garment formability of the 73 breathable fabrics for sports-wear garment and their fabric mechanical properties were measured using KES-FB and FAST systems. Predicted garment formability from the mechanical properties measured using KES-FB and FAST systems was compared and discussed with fabric structural parameters. In addition, virtual 3D simulation silhouette by I-designer CAD system wear appearance by simulation using 3D CAD system. And compared with FAST finger chart by mechanical properties of FAST system. The correlation coefficients of extensibility and shear modulus between KES-FB and FAST systems were high, however, bending rigidity and compressibility showed relatively low correlation coefficients. The correlation coefficient of garment formability of breathable fabrics between KES-FB and FAST systems was 0.82. It revealed that garment formability can be predicted from fabric mechanical properties by KES-FB and FAST systems. The garment formability of nylon breathable fabric was higher than that of PET one, and the garment formability of laminated breathable fabric showed the highest value compared to coated, dot and hot melt laminated breathable fabrics. It revealed that garment formability of breathable fabrics for sports-wear can be predicted from fabric mechanical properties and garment formability was dependent on the materials, finishing method and fabric structural parameters.

A Study on the Causes of Consumer Complaints towards Apparel Products -Based on Laboratory Test Cases- (의류제품의 소비자 불만원인에 대한 연구 -사고 의류제품 원인규명 시험의뢰 사례를 중심으로-)

  • Han, Eun Joo;Cho, Sung Kyo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.7
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    • pp.864-873
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    • 2013
  • This study analyzed the correlation between the sources of the complaints and various factors such as gender, garment type, fabric type, textile material and washing methods for products. This survey utilized a total of 2,609 consumer apparel product complaint cases filed with the Korea Consumer Agency between 1997 and 2009. In regards to consumer liability: it was found that more incidents of failures due to carelessness were reported among men's clothes, knitted garments, cotton clothes, polyester clothes, wool blend clothes, pants, shirts, sportswear, and laundry only clothes. In regards to dry cleaner's liability: women's goods, woven clothes, silk clothes, cotton blend clothes, jackets, shirts and hanbok, and dry clean only clothes indicated problems more frequently. In regards to manufacture's liability: women's clothes, woven clothes, wool clothes, silk clothes, wool blend clothes, polyester blend clothes, formal dress clothes, jackets, hanbok, and dry clean only clothes indicated problems more frequently. This study provides consumers with information necessary to take preventive measures and basic information that can be utilized to improve the quality of production and services by understanding the sources of dissatisfaction, type of clothes found with problems, and the main causes of consumer complaints for garment products according to who is liable.

The Role of Website Characteristics on Impulse Buying (의류웹사이트 특성과 충동구매행동의 상관관계에 관한 연구)

  • Rhee, Young-Ju
    • Journal of the Korean Home Economics Association
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    • v.45 no.6
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    • pp.113-122
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    • 2007
  • The purpose of this study was to examine the relationship between online apparel impulse buying behavior and apparel website characteristics. The data were collected using an online survey with a structured questionnaire. To recruit participants, online surveys were collected and a total of 236 college students were used in the study. The results of factor analysis showed that website characteristics consisted of two factors (i.e., promotion, product/policy information). The results of MANOVA and multiple regression showed that the impulse purchase group evaluated the website where they bought the last apparel item significantly better in promotion and product/policy information than the non-impulse purchase group. Based on the results, H1, H2, and H3 were supported. The evaluations of the characteristics of websites where impulse purchases and non-impulse purchases of apparel products were made were significantly different.

Apparel purchase behavior among internet shoppers -Focusing on perceived risks- (인터넷 쇼핑몰에서의 의류제품 구매행동에 관한 연구 -위험지각을 중심으로-)

  • 조영주;임숙자;이승희
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.7
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    • pp.1247-1257
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    • 2001
  • The objectives of the study were to examine apparel purchasing behavior in internet shopping malls and the level of perceived risk when internet users purchase online. For this research, 15,000 internet users were given questionaries via E-mail, or special website online. The sum of 1958 questionaries were used for statistical analyses. Using, SAS package, factor analysis, Crobach's ${\alpha}$, t-test, $\chi$$^2$-test, frequency and multi-response analysis were performed. As the results, 19% out of internet users had bought apparel products through internet shopping malls. Men had more purchasing experiences in apparels as well as general products than women. Among apparel products, T-shirts/shirts were purchased the most by internet shoppers. For perceived risks, 6 factors(quality risk, time/convenience risk, size and appearance risk, privacy risk and social/psychological risk) were investigated for this study. The level of perceived risk was lower when people had a purchasing experience in internet shopping mall than when they didn't. The level of perceived risk was lower when people had purchasing intend about apparels than when they didn't. Based on these results, marketing strategies will be suggested.

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