• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.385-395
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• 2019

The purpose of this study was to compare the perception of medical institution certification evaluation, job stress, turnover intention, safety management cognition of a general hospital nurse before and after the medical institution certification system. Data were collected from June 1, 2016 to July 17, 2016. The collected data were analyzed by mean, standard deviation, and paired t-test using SPSS 21.0. The results of this study showed that there was no significant difference between before and after certification of medical institution recognition, turnover intention, and safety management awareness, but mean score was high and job stress showed significant difference before and after certification.(t = 2.825, p = <. 005). That is, the job stress was higher than that after the authentication. Therefore, in order to reduce job stress of nurses preparing for certification, active and diverse human and physical support of medical institutions that can reduce work burden is needed.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.271-279
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• 2013

This study has significance in terms of its intent to contribute to the increase in hospital revisits by proposing measures to enhance name awareness through an examination of the relationship between the name awareness of public medical institutions and patients' revisit, and its corresponding influences. The study findings were drawn by employing analysis methods such as frequency analysis, reliability and exploratory factor analysis, t-tests, ANOVA, correlation analysis, and hierarchical multiple regression analysis. The results of the correlation analysis showed statistically significant correlations between all independent variables and the patients' revisit or not. The perception of service quality and the environmental factor of medical treatment increased the explanatory power of independent variables, thereby exhibiting a high correlation with the revisit to medical institutions. The usual image, medical service, and medical treatment environment were revealed to have a positive influence on the patient's intent to revisit. This study could confirm a correlation between the name awareness of medical public institutions and the patients' revisit or not. Consequently, to improve the quality and infrastructure of their medical services, public medical institutions are required to perform studies on measures to increase the revisits of patients by identifying their image, medical services, and treatment environment on a consistent basis.

• International Commerce and Information Review
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• v.17 no.2
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• pp.95-120
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• 2015

Under the stiff competition in the health care industry, the long run survival of medical institution depends on building up customer loyalty. The purpose of this study is to figure out the influencing factors on customer loyalty. This new model is based on Bettman(1979)'s customer purchasing decision making process(awareness-interest-final decision). The key characteristics of this model reflects the psychological change of customer purchasing decision The influencing factor at each purchasing stage must need to be identified because the inner decision making process is generally carried out by multistage. In this respect, this study shows the brand awareness of hospital plays an important role at the first stage. In a second stage, the servciescape and service quality of hospital must be considered. Finally, customer's perceived value is adopted. By using a sample of 116 Chinese tourists, this study empirically examines the influencing factors of customer loyalty. The results that the brand awareness and perceived value have a positive effect on customer loyalty.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.401-402
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• 2013

본 연구는 노후에 대한 인식이 국가의료기관과 민간의료기관에 따라 차이가 있는지, 또한 노후준비에 어떠한 영향을 미치는지를 분석하고자 하였다. 연구대상은 부산의 보건소와 병 의원의 종사자를 대상으로 연구하였으며, 연구결과는 노후에 대한 인식, 정부정책에 대한 만족도, 노후준비에 대해서 국가의료기관이 민간의료기관 보다 더 잘 인지하고, 만족하며, 잘 준비하고 있었다. 하지만 노후준비는 미흡한 것으로 나타났다. 노후 준비에 영향을 미치는 요인을 알아본 결과 국가의료기관과 민간의료기관 간에 영향 요인은 부분적으로 차이를 보였다.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.379-388
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• 2013

u-Healthcare integration between ICT and healthcare service is able to utilize effectively for people's healthcare anywhere and any time. The purpose of this study is to explore the perception and influence factors on intention to use u-Healthcare service of physicians and staffs working for medical institutions. Ninety eight(98) valid cases have been collected for this study. It is also analysed by SPSS 18.0 and SmartPLS 2.0M3. Empirical findings provide important insights as follows: firstly, performance expectation, effort expectation and social influence positively influence intention to use u-Healthcare service; secondly, perceived risk negatively influences usage intention, and finally, performance expectation, effort expectation and perceived risk are moderated by voluntariness.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.26-47
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• 2023

In the age of digital media transformation, the rapid rise of social media has changed the paradigm of traditional marketing techniques by leveraging the influence of influencers. However, the influence of influencers cannot be freed from ethical issues that arise as individuals, so virtual influencers are emerging as a countermeasure. This study is a study on how to increase the influencer effect of virtual models with a focus on the MZ generation in medical service. This study investigated whether respondents in their 40s or younger were aware of 'Rosy', a virtual influencer, and then conducted a survey on those who recognized 'Rosy'. As a result of this study, first, both cognitive and emotional motivation had a positive influence on fanship and attractiveness for virtual influencer. In addition, it was found that there was a difference in follow motive according to gender. Second, in order to lead to the intention of visiting hospitals, which is the medical service industry, only the cognitive motives with useful and reliable information and useful information for the virtual influencer were found to be significant in intention to visit.

• Journal of the Korean Society of Radiology
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• v.11 no.2
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• pp.131-138
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• 2017

This study surveyed the medical staffs in Busan with regard to their awareness and to their performances of infection control in health care facilities. As a result of the survey, the level of awareness and performances showed a high scale regardless of the relation to infection control department, infection control guidelines, and infection control education in the health care facilities. Especially, the group educated on the infection control had shown a statistically significant result of 0.001 in the awareness and performances. The main reasons to failure on infection control practice resulted with a heavy workload and a lack of time. Moreover, it is concluded that the self-consciousness on the infection control have increased in reason that the 99.7% responded a need to infection control education. In general, level of the performance analyzed lower than the level of awareness and it seems that reforming such policy feasible is needed and being active in performing infection control individually is necessary in order to decrease the nosocomial infection.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.303-310
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• 2012

In order to analyze factors that support effective health care delivery system, this study aimed to research general public's perception on the functions of medical institutions(based on the levels of treatment: primary care, secondary care, and tertiary care), choices of medical institution when contracted with an unfamiliar disease, and recognition of diseases based on their severities. We collected data using self-administered survey from 400 general public living in Seoul, S. Korea from April 25 to May 18, 2011. The analysis was conducted using frequency analysis, chi-square test, and t-test; we analyzed the data to see if there are differences based on gender, age, and level of education. The result of both recognition of functional differences of medical institutions and selection of medical institutions when contracted with unfamiliar diseases showed that there were no significant differences based on the gender; however there were significant differences when considering the age and education. Looking at the result of the knowledge of the disease classification based on its severity, there were significant differences in age, gender, and education. In order to provide sustainable and effective health care delivery system, utilization of primary care as well as education and promotion regarding the functional differences of medical institutions and classification of disease based on its severity need to be encouraged.

• Journal of agricultural medicine and community health
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• v.28 no.2
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• pp.87-105
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• 2003

Objectives: The purpose of this study was to examine the health care utilization pattern and its related factors of low-income population with abnormal results through health examination. Methods: Analysed data were collected through a questionnaire survey, which was given to 263 persons who 30 years or over with abnormal results through health examination at Health Center. This survey was conducted in March, 2003. This study employed Andersen's prediction model as most well known medical demand mode and data were analysed through 2-test, and multiple logistic regression analysis. Results: The proportion of medical utilization for thorough examination or treatment among study subjects was 51.0%. In multiple logistic regression analysis as dependent variable with medical utilization, the variables affecting the medical utilization were 'feeling about abnormal result(anxiety versus no anxiety: odds ratio 2.25, 95% confidence intervals 1.07-4.75)', 'type of health security(medicaid type I versus health insurance: odds ratio 2.82, 95% confidence intervals 1.04-7.66; medicaid type II versus health insurance: odds ratio 3.22, 95% confidence intervals 1.37-7.53)', 'experience of health examination during past 2 years(odds ratio 2.39, 95% confidence intervals 1.09-5.21)' and 'family member's response for abnormal result(recommendation for medical utilization versus no response: odds ratio 4.90, 95% confidence intervals 1.75-13.75; family member recommended to utilize medical facilities with him/her versus no response: odds ratio 19.47, 95% confidence intervals 5.01-75.73)'. The time of medical utilization was 8-15 days after they received the result(29.9%), 16-30 days after they receive the result(27.6%), 2-7 days after they received the result(20.9%) in order. The most important reason why they didn't take a medical utilization was that it seemed insignificant to them(32.4%). Conclusions: In order to promote medical utilization of low-income population, health education for abnormal result and its management would be necessary to family member as well as person with abnormal result. And follow-up management program for person with abnormal result through health examination such as home-visit health care would be necessary.

• Journal of Korean Academy of Nursing Administration
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• v.22 no.2
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• pp.167-177
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• 2016

Purpose: This study was conducted to provide basic data necessary to develop a program to improve infection control by examining nurses' perception of accreditation and by identifying its relationship with awareness and performance of infection control. Methods: This cross-sectional study was performed using questionnaires. Data were collected from 210 nurses who were working at one hospital between May 14 and May 19, 2015. Data were analyzed using SPAW. Results: The mean score for nurses' perception of accreditation was 3.10 points out of 5 points. Score for awareness of infection control was $4.63{\pm}0.39$ points and for performance of infection control, $4.39{\pm}0.39$ points. There were significant positive correlation among perception of accreditation, awareness of infection control, and performance of infection control. In the regression analysis, performance of infection control was influenced by awareness of infection control which accounted for 42.6% of the variance. It also showed additional improvement of 1.4% of the variance by when perception of accreditation was added. Conclusion: The result of this study show that nurses' perception of accreditation is relatively positive and that performance of infection control is highly enhanced according to nurses' positive recognition of accreditation as well as attaching importance to accreditation.