• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.129-136
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• 2022

The purpose of this study was to investigate the structural relationship between surfer's experience, lovemark, flow and customer behavioral intention. The model's goodness-of-fit test was conducted to analyze the mediating effect of experience, lovemark, flow and consumer behavioral intention. The result is as follows. First, As a result of the conformity test of the research model, all the fit indexes met the criteria for goodness of fit to predict the causality of experience, lovemark, flow, and customer behavioral intention. Second, experience factors positively effected the lovemark. Experience factors had a positive effect on the flow. Flow had a positive effect on customer behavioral intention. Lovemarks had a positive effect on customer behavioral intention. Experience factors did not have a positive effect on customer behavioral intention.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.85-94
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• 2006

Speeding is a critical issue related to safety. It is one of violations which result in high fatality regarding the crashes causing the death. It is also affected by driver s variables such as sex, age, or mileage. However, these demographic variables cannot only explain fully the psychological mechanisms of speeding but also they are not helpful for the traffic safety education. Therefore, in our study, focusing on the theory of planned behavior (TPB), we explored the effects of attitudes toward speeding as well as subjective norms and perceived behavioral control on the intention and behaviors of speeding in which the demographic variables were controlled. Moreover, because speeding can be habitual without driver s intention, we did hierarchical regression on Past behaviors or habit as variables with ought, anger, and impulse as Predictable variables. The result showed that it was significant that TPB variables predicted intention and behavior of speeding. In addition. all additional variables excepting ought and anger showed the significant increment of the explained variance. Consequently, the limitations and implications for the intervention program of speeding were discussed.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.355-363
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• 2018

Found pesticide-contaminated eggs in 2017, the situation became a hot issue in many countries in the world as well as Korea. In the context of the pesticide-contaminated egg, this study explored that preventive behavioral intention would be predicted by perceived susceptibility and severity from health belief model, trust in the government and evaluation of information from the government, and subjective knowledge. We found that preventive behavioral intention was explained by perceived severity (${\beta}=.262$, t=3.531, p<0.001), trust in the government (${\beta}=.25$, t=3.281, p<0.001), and evaluation of the information from the government (${\beta}=.226$, t=2.936, p<0.01) through stepwise multiple linear regression analysis. The findings imply the government would administer policy in terms of credibility, accuracy, and consistency for decreasing the public's sense of unease and panic when a similar incident occurs.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.149-157
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• 2019

This study is to evaluate the accuracy of a human papillomavirus(HVP) vaccination behavior model based on the health belief model. The subjects were 285 mothers of adolescent daughters and the data was collected from June to September, 2017. The data were analyzed using SPSS, AMOS programs. The results, perceived benefits had effects on the vaccinating behavior by completely mediating the intention while the perceived barriers had effects on the vaccinating behavior by partially mediating the intention. The vaccination intention was shown to be an important variable for predicting of vaccination behaviors while the perceived barrier was revealed to be the most influential factor for vaccination behaviors. These results could contribute to raise the understanding about HVP vaccination processes in the mothers of adolescent daughters and to develop strategies to enhance the HVP vaccination rate.

• 한국노년학
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• v.28 no.4
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• pp.1213-1225
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• 2008

The purpose of this study was to determine psychosocial variables of exercise behaviors for old adults. A major research problem identified through theory of planned behavior and it's empirical data: Do cognitive-social variables(health risk perception, self-efficacy, group conformity, exercise attitude) significantly mediate exercise behaviors(intention, action, maintenance)? A total of 453 older adults above 65 years(171 males and 282 females) who were enrolled in various classes were randomly selected at adults centers in Seoul. Participants completed a battery of questionnaires including the psycho-social variables(health risk perception, self-efficacy, group conformity, exercise attitude) and exercise behaviors(intention, action, maintenance). The results of statistical procedures(e.g., hierarchical multiple regression) indicated self-efficacy and exercise attitude significantly predicted exercise intentions of older adults. Exercise intention was a significant predictor of action, and action was a significant predictor of exercise maintenance. In discussion, various psycho-social mechanisms were provided to interpret the results of this study, and future directions were suggested.

• Information Systems Review
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• v.20 no.1
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• pp.99-114
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• 2018

Technical measures for computer security are essential, but they are not a sufficient condition for security. Therefore, a personal approach to user's security behavior should be developed. Personality, which is a human aspect, is a behavioral characteristic that characterizes each individual and facilitates prediction of how an individual will behave in certain situations. Protection motivation theory has been used extensively in the security research on human behavior. The present study discusses how protection motivation was formed from personality traits. Thus, organizations can refer the result of this study for their HRD and HRM concerns.

• The Journal of the Korea institute of electronic communication sciences
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• v.18 no.4
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• pp.649-660
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• 2023

The study aims to identify the complex effects of information security (IS) environments and individuals' IS-related perceptions and value dissimilarity that negatively affect insiders' IS compliance activities. In detail, the study aimed to confirm the roles of prospective and inhibitory anxiety, and value dissimilarity in the process in which a competitive psychological climate negatively affects IS compliance intentions. The study obtained 387 samples from the firm's workers with IS-related regulations and verified the research hypotheses established using the AMOS 22.0 and Process 3.1 tools. As a result, the competitive psychological climate negatively affected IS compliance intention by increasing individual's IS-related prospective and inhibitory anxiety. In addition, IS-related value dissimilarity had an interactive effect with prospective and inhibitory anxiety and had a negative effect on IS compliance intention. This study has practical implications in terms of presenting information and values to be provided to employees to achieve internal IS goals and has academic implications in terms of applying the complex effects of IS-related anxiety and value dissimilarity.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2349-2359
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• 2013

The purpose of this study was to predict the factors which are related to the intention and behaviour for breast self-examination (BSE) of middle aged women using the theory of planned behavior (TPB). A survey using a structured questionnaire was conducted wih 217 middle aged women. BSE behaviour was assessed at 1-month follow-up. The overall fit of the structural model to the date was acceptable(${\chi}^2$=1246.6(p<.001), ${\chi}^2$/df=2.72, CFI=.831, TLI=.817, RMSEA=.089). The BSE behavior rate within one month was 56.2%. The TPB explained 43.9% of the variance in BSE intentions and 10.9% of the variance in BSE behavior. The subjective norm(${\beta}$=.364, p<.001) and the perceived behavioral control(${\beta}$=.553, p<.001) both positively influenced the behavioral intention, and the behavioral intention(${\beta}$=.768, p<.01) positively influenced the behavior. This study shows the model's applicability in explaining BSE behavior of middle aged women, and suggests that health intervention programs should focus on strengthening the intention for the promotion of BSE behavior.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.137-138
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• 2016

본 연구에서는 기술수용모델과 혁신확산이론을 기반으로 스마트폰 혁신기술 저항에 관한 재사용 의도에 미치는 영향을 알아보고자 한다. 외부변수는 기술수용모델의 인지된 유용성과 인지된 사용 용이성 그리고 혁신확산이론의 적합성과 복잡성을 4개 변수를 두고자 한다. 예측변수는 혁신저항 변수를 두고 재사용의도에 미치는 영향으로 하여 개념모델을 완성하였다. 또한 혁신저항 변수가 인지된 위험 요인을 매개하여 재사용의도에 미치는 영향을 알아보고자 하였다. 연구대상은 부산 경남지역 및 전북지역에 거주하는 스마트폰 사용자를 대상으로 설문을 통해 자료를 수집하고자 한다. 인구통계학인 분석은 IBM SPSS Statistics 19로 하고 확인적 요인분석과 변수들 간의 인과관계에 대한 경로분석은 Smart PLS를 사용하여 분석하고자 한다. 분석결과를 바탕으로 이론적 실무적 시사점을 제시하고자 한다.

• Annual Conference on Human and Language Technology
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• 2022.10a
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• pp.517-520
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• 2022

지능형 대화 시스템은 줄곧 서비스의 목표와 무관한 사용자 입력을 전달받아, 그 처리 성능을 의심받는다. 특히 종단간 대화 이해 생성 모델이나, 기계학습 기반 대화 이해 모델은 학습 시간대에 한정된 범위의 도메인 입력에만 노출됨으로, 사용자 발화를 자신이 처리 가능한 도메인으로 과신하는 경향이 있다. 본 연구에서는 대화 생성 모델이 처리할 수 없는 입력과 신뢰도가 낮은 생성 결과를 배제하기 위해 불확실성 정량화 기법을 대화 의도 분류 모델에 적용한다. 여러 번의 추론 샘플링이 필요 없는 실용적인 예측 신뢰도 획득 방법과 함께, 평가 시간대와 또다른 도메인으로 구성된 분포 외 입력 데이터를 학습에 노출시키는 것이 분포 외 입력을 구분하는데 도움이 되는지를 실험으로 확인한다.