• Journal of Digital Contents Society
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• v.15 no.4
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• pp.559-568
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• 2014

Previous polarity classification using sentiment analysis utilizes a sentence rule by product reviews based rating points. It is difficult to be applied to blogs which have not rating of product reviews and is possible to fabricate product reviews by comment part-timers and managers who use web site so it is not easy to understand a product and store reviews which are reliability. Considering to these problems, if we analyze blogs which have personal and frank opinions and classify polarity, it is possible to understand rightly opinions for the product, store. This paper suggests that we extract high frequency vocabularies in blogs by several domains and choose topic words. Then we apply a technique of sentiment analysis and classify polarity about contents of blogs. To evaluate performances of sentiment analysis, we utilize the measurement index that use Precision, Recall, F-Score in an information retrieval field. In a result of evaluation, using suggested sentiment analysis is the better performances to classify polarity than previous techniques of using the sentence rule based product reviews.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.1047-1050
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• 2015

Wearable device, along with IoT(Internet of Things), is considered the core of upcoming generation's convergence technology. Companies are intensely competing one another for prior occupation in the smartwatch market. Consumers that use smartwatch express their preferences by sharing their opinions through SNS(Social Networking Service). Through this study, emotions dictionary is built, which consists of attributes and emotional words related to smartwatch. Based on the emotions dictionary, SNS data has been categorized according to the attributes through opinion data model. Afterwards, overall polarity and attribute polarity of collected data are distinguished through natural language parsing, followed by an analysis of smartwatch reviews. This study will contribute to determination of which attributes of smartwatch to be improved, to arise consumer's interest for individual smartwatch.

• KIISE Transactions on Computing Practices
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• v.21 no.9
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• pp.579-586
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• 2015

As smart-phone usage increases, the number of Social Networking Service (SNS) users has also exponentially increased. SNS allows people to efficiently exchange their personal opinion, and for this reason, it is possible to collect the reaction of each individual to a given event in real-time. Nevertheless, new methods need to be developed to collect and analyze people's opinion in real-time in order to effectively evaluate the impact of a TV advertisement. Hence, we designed and constructed a system that analyzes the effect of an advertisement in real-time by using data related to the advertisement collected from SNS, specifically, Twitter. In detail, Hadoop is used in the system to enable big-data analysis in parallel, and various analyses can be conducted by conducting separate numerical analyses of the degrees of mentioning, preference and reliability. The analysis can be accurate if the reliability is assessed using opinion mining technology. The proposed system is therefore proven to effectively handle and analyze data responses to divers TV advertisement.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.3
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• pp.301-315
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• 2010

Recently, competition between companies has intensified and so has the necessity of creating a new business value inventions has increased. A numbers of Business organizations are beginning to realize the importance of business process management. Processes however can often not go the way they were initially designed or non-efficient performance process model could be designed. This can be due to a lack of cooperation and understanding between business analysts and system developers. To solve this problem, business process mining which can be used as the basis of the business process re-engineering has been recognized to an important concept. Current process mining research has only focused their attention on extracting workflow-based process model from competed process logs. Thus there have a limitations in expressing various forms of business processes. The disadvantage in this method is process discovering time and log scanning time in itself take a considerable amount of time. This is due to the re-scanning of the process logs with each new update. In this paper, we will presents a modified FP-Tree algorithm for FP-Tree based business processes, which are used for association analysis in data mining. Our modified algorithm supports the discovery of the appropriate level of process model according to the user's need without re-scanning the entire process logs during updated.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.107-117
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• 2019

In the era of SNS, many people relies on it to express their emotions about various kinds of products and services. Therefore, for the companies eagerly seeking to investigate how their products and services are perceived in the market, emotion mining tasks using dataset from SNSs become important much more than ever. Basically, emotion mining is a branch of sentiment analysis which is based on BOW (bag-of-words) and TF-IDF. However, there are few studies on the emotion mining which adopt feature selection (FS) methods to look for optimal set of features ensuring better results. In this sense, this study aims to propose FS methods to conduct emotion mining tasks more effectively with better outcomes. This study uses Twitter and SemEval2007 dataset for the sake of emotion mining experiments. We applied three FS methods such as CFS (Correlation based FS), IG (Information Gain), and ReliefF. Emotion mining results were obtained from applying the selected features to nine classifiers. When applying DT (decision tree) to Tweet dataset, accuracy increases with CFS, IG, and ReliefF methods. When applying LR (logistic regression) to SemEval2007 dataset, accuracy increases with ReliefF method.

• Science of Emotion and Sensibility
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• v.16 no.2
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• pp.167-176
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• 2013

User-created text data are increasing rapidly caused by development of social media. In opinion mining, User's opinions are extracted by analyzing user's text. A primary goal of sentiment analysis as a branch of opinion mining is to extract user's opinions from a text that is required to build a list of emotion terms. In this paper, we built a list of emotion terms to analyse a sentiment of social media using Facebook as a representative social media. We collected data from Facebook and selected a emotion terms, and measured the dimensions of valence and activation through a survey. As a result, we built a list of 267 emotion terms including the dimension of valence and activation.

• The Journal of Korean Association of Computer Education
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• v.6 no.2
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• pp.107-120
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• 2003

In Web Based Instruction, as evaluation of learning process means individual student's learning activity, it demands data on learning time, pattern, participation, environment in a specific learning contents. The purpose of this paper is to reflect analysis results of individual student's learning status in achievement evaluation using the most suitable web log mining to settle evaluation problem of learning process, an issue in web based instruction. The contents and results of this study are as following. First, conformity item for learning status analysis is determined and web log data preprocessing is executed. Second, on the basis of web log data, I construct student's database and analyze learning status using data mining techniques.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.05a
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• pp.277-280
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• 2018

최근 서울시에서는 '미세먼지 비상저감조치'로 '대중교통 무료' 정책을 시행하고 후속 조치로 '시민 참여형 차량 2 부제'를 제안하였다. 본 논문에서는 먼저, 위 두 교통 정책의 실효성을 파악하기 위해 '교통'을 중심으로 각 산업이 미세먼지에 미치는 영향을 알아보고, 위 정책들에 대한 시민들의 반응을 분석한다. 각 산업이 미세먼지에 미치는 영향은 회귀분석으로, 두 정책에 대한 시민들의 반응은 텍스트 마이닝 기법을 통해 알아보았다. 그 결과, 교통수단의 도로 이용 여부에 따라 미세먼지에 미치는 영향력의 정도와 방향이 다름을 알 수 있었고 정책에 대한 관심과 부정적인 의견이 크게 증가함을 알 수 있었다. 또 국외 요인에 대한 해결책도 필요로 함을 알 수 있었다. 마지막으로 위 결과를 토대로 향후 미세먼지 문제와 관련된 정책이 나아갈 방향을 제시한다.

• Journal of The Korean Association of Information Education
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• v.25 no.6
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• pp.947-960
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• 2021

In this study, we examine the AI ethics perception of university students to explore the direction of AI ethics education. For this, 83 students wrote their thoughts about 5 discussion topics on online bulletin board. We analyzed it using language networks, one of the text mining techniques. As a result, 62.5% of students spoke the future of the AI society positively. Second, if there is a self-driving car accident, 39.2% of students thought it is the vehicle owner's responsibility at the current level of autonomous driving. Third, invasion of privacy, abuse of technology, and unbalanced information acquisition were cited as dysfunctions of the development of AI. It was mentioned that ethical education for both AI users and developers is required as a way to minimize malfunctions, and institutional preparations should be carried out in parallel. Fourth, only 19.2% of students showed a positive opinion about a society where face recognition technology is universal. Finally, there was a common opinion that when collecting data including personal information, only the part with the consent should be used. Regarding the use of AI without moral standards, they emphasized the ethical literacy of both users and developers. This study is meaningful in that it provides information necessary to design the contents of artificial intelligence ethics education in liberal arts education.

• Design Convergence Study
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• v.15 no.2
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• pp.347-368
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• 2016

Recently, researches for the word of mouth(WOM) imply that consumers use WOM informations of products in their purchase process. This study suggests methods using opinion mining and visualization to understand consumers' opinion of each goods and each markets. For this study we conduct research that includes developing domain ontology based on reviews confined to "movie" category because people who want to have watching movie refer other's movie reviews recently, and it is analyzed by opinion mining and visualization. It has differences comparing other researches as conducting attribution classification of evaluation factors and comprising verbal dictionary about evaluation factors when we conduct ontology process for analyzing. We want to prove through the result if research method will be valid. Results derived from this study can be largely divided into three. First, This research explains methods of developing domain ontology using keyword extraction and topic modeling. Second, We visualize reviews of each movie to understand overall audiences' opinion about specific movies. Third, We find clusters that consist of products which evaluated similar assessments in accordance with the evaluation results for the product. Case study of this research largely shows three clusters containing 130 movies that are used according to audiences'opinion.