• Design Convergence Study
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• v.15 no.3
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• pp.117-131
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• 2016

The introduction of comprehensive programming channels has led to a diversity in the viewers' tastes and excessive competition between TV channels. Demand for channels on well-being is also increasing, due to the well-being and green consumption trends. This study conducted a case study on domestic and international channel branding strategies as well as an analysis on Korean channels focusing on well-being and lifestyle and found that there are no TV channels which provides comprehensive well-being information on food, clothing and housing at the moment in Korea. This study further discovered that information on such topics are currently provided in a tidbit fashion via educational or entertainment programs. Therefore, this study presented strategies for a well-being lifestyle channel brand and designed the brand mark and a station ID for the channel. This study conducted a survey targeting 50 men and women over 20 who have participated in environment-related projects for an objective verification of the channel brand strategies and design. The survey showed that the respondents were generally positive towards the necessity of the channel and of the content presented by this researcher. Some of the respondents, however, pointed out that the readability of the brand mark needs to be improved. This was reflected in the improved design and a survey comparing the two designs showed positive results. The results of this study will contribute to the launch of a well-being lifestyle channel targeting green consumers in the future.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.727-737
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• 2023

This study aimed to provide basic data for the design and R&D of golf wear intended for 64 people in their 40s, 50s, and 60s by identifying the needs for golfers through a survey of golf wear purchasing conditions and preferences. The findings shows that purchases are made at permanent discount stores, and information about products are discovered through TV and Internet advertisements. Golf wear is purchased once or twice a year, with annual expenditures ranging from KRW 500,000 to less than 1 million, with single purchases ranging from KRW 200,000 to less than 500,000. When purchasing golf wear, design was considered first, with women preferring white garment, while men preferred black and gray ones. Men tended to prefer a PK collar button fastening style, while women preferred a knit style with a round neckline. Women preferred semi-fitted and fitted styles, while men preferred semi-fitted and loose-fitting styles, showing significant differences. When considering the production of golf wear, the younger the age of the consumer, the more the results indicated that the design needed to look younger, so it is the necessary to design golf wear that reflects the functional need of golfer while prioritizing designs for various ages.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.500-512
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• 2020

This research aimed to verify organizational culture of resort underlying bottom of organization and shared by employees. Healing-seeking and life style oriented experiences are in prevailing recently, which resort industry insomuch as presumably held from its origin. Unfortunately, it is also widely recognized that resort lost its entity, blurring business domains with hotel industry or yielding integrated resort by imitating theme park. In order to probe organizational culture, in-depth interview with 16 resort experts conducted in resort setting, prepared by Gremeis actant model which is effective in finding myth(story) structure of interviewees. Firstly, interviewer matched six actants with resort business involving-group and asked interviewee to metaphor freely based on 3 night resort experiences. Results showed that sender, receiver, subject, object, helper and opponent were matched with resort, visitor, company, product & service, supporters, and opponent group in orderly manners and also interviewees made each actant into metaphor as healing, patient, medical doctor, medicine, helper and charlatan, respectively. Significance and limitation of research were included in the end of article.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.529-538
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• 2014

This study was conducted as an need analysis through close and open semi-structured surveys, in order to identify the adaptive elements of the adaptive e-learning system. The study was conducted on students majoring computer education in teacher's college. In terms of the process of the need analysis, Rossett Model was applied. For the research method, responses on the open questionnaire were analyzed. In terms of the analysis method, coding was used to extract the theme of the content, and through the constant comparison method, categorizing took place. As the element that offers adaption in the adaptive learning system, it escapes from the existing learning style, and recognized the importance of providing adaptability for different elements such as the learner's level, learning objectives, and learning contents. Especially, An instructional model was identified as an important element that helps reach rationality as well as efficiently conduct the learning objectives.

• Journal of Convergence for Information Technology
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• v.9 no.10
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• pp.176-186
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• 2019

In this study, we tried to understand the effect and satisfaction of education perception on beauty education and its effect on Intention to Retrain, and to understand the correlation between each intention among students participating in after-school beauty education programs of beauty specialized high schools. According to the survey, those surveyed chose after-school beauty programs because they were likely to have the right interest and aptitude, and confirmed positive responses that after-school beauty education reduced the burden of private education. In addition, the correlation between the recognition and effectiveness of beauty education, satisfaction level and retraining level of those surveyed was confirmed. Based on this data in the future, it is believed that effective operation of the after-school beauty education program will be needed to enhance the quality and satisfaction of beauty education.

• Journal of agricultural medicine and community health
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• v.30 no.2
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• pp.183-204
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• 2005

Objectives: Immunization program is essential public health service under the national responsibility. One of the immunization service of national immunization program is advertising and public relation service, but research for that was rarely conducted. Therefore we conducted the survey for developing advertising strategy of immunization program in 21th century. Methods: Our study subjects were 242 health workers in immunization service department of 169 health centers and 1,193 carers who visited community health center for receiving immunization service of their children. The major questions were general characteristics of the subjects, perceived importance of immunization program, experience of advertising, knowledge and perception about immunization, and items about advertising strategy. Results: Frequently exposed materials in both health workers and carers were TV, community newspapers, and pamphlets. Health workers had high professional knowledges of immunization and carers had high perceptions for need and importance of immunization. Health workers preferred pamphlets and posters as advertising materials and carerers preferred TV and community newspapers. Both health workers and carers preferred green and yellow as advertising posters' color, active and healthy style of immunization advertising, and positive messages of campaign's slogans. Conclusions: Further researches should be conducted for precising long-term immunization advertising strategy in 21th century, and for this we need to develop advertising materials based on public needs and strategy, and evaluate the materials. The national immunization program should be activated throughout more investment of the budgets and human powers.

• CRM연구
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• v.2 no.2
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• pp.1-19
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• 2009

In an attempt to explore the consumption behaviors of customers regarding ethnic food restaurants the present study examined the effects of consumer characteristics, accessibility of ethnic food restaurants, product characteristics, and social factors on the customer behavior towards ethnic food restaurants, and further investigated the causal relationship between the customer behavior and his or her intent to reuse. A questionnaire survey was conducted approximately for a month with domestic consumers who had tried foreign cuisines. A total of 230 questionnaires were distributed and 215 questionnaires were collected, of which 210 were used in the final analysis excluding five due to inadequate responses. The finding of the study were as follows. First, of the consumers' lifestyles category the gourmet oriented did not yield significant effect on subjective norm or other consumption behavior, whereas the trend oriented had noticeable influence on both factors. Second, while consumers' diversity-seeking characteristic did not affect subjective norm, it affected consumption behavior of ethic food restaurants. The results seem to indicate that the diversity-seeking characteristic is more to one's individual attributes, rather than being influenced by others. Third, ethnic food restaurant's consumption accessibilities strongly influenced the subjective norm, suggesting that in using the ethnic food restaurants, the more convenient the accessibility is, the higher the possibility of use from influenced reference group. However, when consumers previously had not been exposed to ethnic cuisines, convenient accessibility was not able to overcome the barriers of consumer reluctance, nor directly shape positive behaviors. Fourth, while national uniqueness of ethnic food did not affect subjective norm, the uniqueness did have positive impact on consumption behavior of foreign ethnic food restaurants. Fifth, consumer's subjective norm positively influenced both consumption behavior of ethnic food restaurants and their intent for future use. Lastly, consumption behavior toward foreign ethnic food restaurants positively influenced consumer's intent for future use, indicating that it would be most imperative and effective to first help reinforce positive attitude in oder to encourage a more use of ethnic food restaurants.

• Journal of the Korean Society of Food Culture
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• v.13 no.3
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• pp.197-206
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• 1998

This study was attempted to identify emerging consumer trends on dietary and food purchasing behaviors and perception for the convenience foods. Self completed questionnaires were collected from 710 housewives in Seoul and Kyunggi province and analyzed statistically. A questionnaire consisted of 3 parts including demographic backgrounds, dietary and food purchasing behaviors, perception for the convenience foods. Among demographic variables age, occupation and lifestyle were the significant factors affecting consumers' behaviors and perception of dietary lives. Over half of housewives, who are the primary persons responsible for home meal preparation, confessed that they do not enjoy meal planning and preparation any more. An attitude toward in home food preparation was significantly different among age groups, working or non-working women and lifestyles. Most of the respondents go shopping for foods whenever they need to or 2-3 times a week. They also did not plan before going foods shopping and purchase decisions were made in-store. They considered quality of foods more important than price. Consumers were not willing to purchase pre-cut packaged vegetables or pre-cooked foods on the market. However, they showed strong desire and demand for the development of convenience korean foods coupled with high quality.

• Journal of the Korea Society of Computer and Information
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• v.25 no.11
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• pp.245-253
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• 2020

This study is a longitudinal analysis of the life satisfaction of Generation X and Generation Y, with different historical backgrounds, growth backgrounds, values, and lifestyles, using data from the Korean Welfare Panel(KOWEPS). The research data is from the KOWEPS 1st year(2006) to 14th year(2019), out of 27,301 people, who conducted life satisfaction from the latest 12th to 14th year, and the responses were properly answered data from 3 years of 2,492 were used. As a result of the study, the higher the life satisfaction of both Generation X and Generation Y, the more the life satisfaction slowly increases at a slower rate as time passes. In addition, in terms of life satisfaction and rate of change, the initial value of life satisfaction was higher as the living satisfaction increased in both Generation X and Generation Y, but in the case of Generation X, the higher living satisfaction, the lower the rate of change in life satisfaction for 3 years by .327, in the case of Generation Y, the rate of change in life satisfaction was not affected. Finally, in the model of this study, a partial mediation of health condition was established between living satisfaction and life satisfaction tendency. Living satisfaction was analyzed to have a direct effect on life satisfaction and at the same time indirectly with a health condition as a parameter.

• Science of Emotion and Sensibility
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• v.17 no.2
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• pp.123-134
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• 2014

Sensibilities to the clothing components such as style and color tone of fashion product are considered important to the consumers in fashion industry today. So the combinational study of clothing sensibility and proper end-use style are needed to improve the product refinements in developing process through scientific research method. The purpose of this study is to measure the sensibilities of the blouse type as a clothing component for it is a representative garment of women and to look for the best matching color tone according to blouse type. We surveyed the questionnaire to two hundred college students and found that there was a meaningful relational consistency between blouse type and color tone. Blouses have been told the best if they are of Bright color tone. They preferred Shirt blouse type and Bright color tone best of all. They are fond of Vivid color tone but they think Vivid tone is not so proper to the blouses. Each blouse has 1~2 best-fit color tones, and color sensibility affect the harmony of blouse style and color tone. The sensibilities of blouse type and color tone are deeply correlated each other regardless of subject's major or gender except a few cases.