• Journal of Digital Convergence
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• v.16 no.10
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• pp.281-288
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• 2018

Cigarette warning pictures are one of the most effective smoking cessation policies, and this is an effective way to promote smoking cessation by conveying the risk of smoking through pictures. However, the recent advertisement of new cigarettes in retail stores has potentially increased tobacco purchase intention by weakening the effect of the warning picture. Therefore, this study examined the problems of the new cigarette advertisement method by analyzing the effect of this method on cigarette warning pictures. For this purpose, 275 men and women were surveyed nationwide, and this study compared the cognitive and emotional effects, and purchase intentions of the new cigarette advertisements with existing advertisement methods through MANCOVA. The results show that the new cigarette advertising method affects the emotions, cognitions, and purchase intentions related to the cigarette warning pictures and have adverse effects on the original purpose of the cigarette warning pictures. This implies that regulatory standards and institutional arrangements are necessary for effective new cigarette advertising.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.225-230
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• 2018

본 연구는 기술사업화 역량과 외부기술획득활동이 신제품개발성과에 미치는 영향에 대한 연구이다. 최근의 기술창업기업은 기존 조직 내부의 기술들 이외에 외부의 다양한 기술들을 들여와 기존 기술과 융 복합하여 기술 사업화를 도모하여 치열한 글로벌 경제 환경 속에서 경쟁력을 갖추기 위해 노력하고 있다. 정책적으로도 글로벌 경쟁력과 첨단기술을 갖춘 중소 벤처기업 육성 안이 대거 포함되어 기술기반의 기술창업기업을 창출하고 육성하여 기술사업화를 촉진하고 있다. 이와 더불어 기술사업화의 핵심적 요소로 간주되고 있는 기술사업화역량 및 외부기술획득활동은 여러 측면에서 연구되고 있다. 따라서 현 시점에서 기술기반의 기술창업기업의 창출과 지속적인 성장을 위해 기술사업화 역량과 외부기술획득활동이 신제품개발 성과에 미치는 영향을 검증함으로써 궁극적으로 기술창업기업의 신제품개발성과 향상을 위하여 어떤 노력을 해야 하는가를 규명하고자 하였다. 이를 위하여 기술창업기업을 대상으로 자료를 수집, 실증분석을 실시하였다. 본 연구결과는 향후 기술기반의 기술창업 기업의 기술사업화 역량과 외부기술획득활동이 신제품개발성과 향상을 위한 시사점을 제공할 뿐만 아니라 성공적인 기술사업화에 미치는 효과에 대한 연구 확산에도 기여할 수 있을 것이라고 판단된다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.10
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• pp.558-566
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• 2020

New Product Development (NPD) is essential for companies' survival, and continuous growth in the rapidly changing, convergence and business environment, and companies need to collaborate with their internal and external partners to improve performance in NPD. This research examined the integrated relationship between NPD (Cross-functional collaboration, and supplier collaboration) and collaborative communication (formality and reciprocal feedback) on corporate performance. The employees who worked in manufacturing for more than one year with experience in NPD were tested. The reliability and feasibility were assessed using the sample 272 data. The results are summarized as follows. First, cross-functional collaboration and supplier collaboration, which are the factors of NPD collaboration, had a significant positive effect on formality. Second, formality and reciprocal feedback had a significant positive effect on reciprocal feedback and corporate performance. Therefore, for successful NPD, manufacturing companies need to establish efficient management strategies and communicate officially and reciprocally to maximize productivity and efficiency based on the reciprocal partnership between suppliers. To accomplish this, companies need to plan effective communication strategies to respond quickly to internal and external partners' needs.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.11
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• pp.226-232
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• 2020

The Stage-Gate is a market-oriented model that aims to launch new products on the market. Therefore, it can be appropriately introduced and applied to the operation and management of NSSCP, which is undergoing demonstration projects for Daegu and Siheung. In addition, smart cities have the characteristics of convergence and complex among various innovative technologies. When the Stage-Gate is introduced, the performance can be managed centering on the outcomes for each research institution. Therefore, the NSSCP is applying the Stage-Gate for the first time among national R&D projects to improve the quality of the research results and to demonstrate and commercialize them successfully. This paper reviews the operation results of the 1st and 2nd years when the State-Gate was introduced and analyzes the opinions of an R&D management agency, research institutes, and gate reviewers to present the supplementary and improvements for applying to the evaluation process for the next year. When operating the Stage-Gate by optimizing the situation for each project and being wary of inefficiencies caused by the rigid operation, it is expected that flexible evaluation for each outcome will be possible according to the convergence characteristics of smart cities.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.241-252
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• 2016

The purpose of this study is to explain the word-of-mouth communication that evolve differently from traditional marketing communications using existing mass media in an environment of the flooding of new products. In particular, people use digital devices as internet users and various communication is activated in blogs and communities. It is expanding that companies use market maven as a facilitator of communication. The role of Market maven due to the spread of the Internet seems to be more meaningful for marketing activities. Market maven is a look at how it should study moderate effect on word of mouth of new products. Empirical results show that perceived curiosity and perceived innovativeness of new product has a positive impact on the word of mouth of new product, and was confirmed in a moderate effect of market maven.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.295-303
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• 2015

This paper is empirically to examine the effects of project manager's competencies (intellectual, managerial, and emotional competencies) on the performance for planning and outcome of NPD (new product development) project in project matrix organization. To achieve this purpose, we employ a field survey of project managers in project matrix organization and PLS (partial least square) structural equation modelling to test hypotheses of our research model. The results show that intellectual competency positively affect both of performances for planning and for outcome, whereas managerial and emotional competencies have not significant effect on them. Our attempt is to provide theoretical implications to current studies related to project management and helps for practitioners to develop a program for selecting and training capable and promising project managers.

• Journal of Digital Convergence
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• v.4 no.2
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• pp.27-39
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• 2006

This paper aimed to exam core factors of the success factors of new products and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized core factors of success factors of new products. From previous studies, we drawed core factor. Core factor is technology factors(marketing skills, technical skills), specific of new product(more innovative, less innovative, cost advantage, competitive advantage), the process of product development(crossfunctional integration, staff involvement). Except for more innovative factors, the others factors affect on success. To be winner, companies must be consider these key factor(less innovative, cost advantage, competitive advantage, cross-functionalintegration, staff involvement).

• Journal of Digital Convergence
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• v.13 no.6
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• pp.91-103
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• 2015

To increase the competitiveness of domestic manufacturers products, CAE system, process and fast delivery of development information and implementation of retrieval system introduced for manufacturers is necessary situation For this purpose, this study analysed instance to build integrated design simulation system that provide design automation, modular design, design standards, automation of quality verification and design knowledge. Also, we discuss that improve design of the new product and increasing the satisfaction of our customers. Completed development of simulation systems are the basic steps, and pilot operation about new product. During pilot operation, the systems is improved. Through this process, the experimental data accumulated to increase the effectiveness of the simulation, and improve the utilization. Therefore, this study have many theoretical, practical value for growing global company.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.159-170
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• 2019

IC industry is one of the foundation and core industries of modern information industry. Therefore, the study of this industry has important theoretical and practical significance. The main purpose of this study is to measure the degree of close correlation between the two indexes through correlation analysis of the selected indicators, so as to study the development trend and direction of IC. Based on the theory of induced innovation and the theory of comparative advantage, this paper analyzes the correlation between the profit of the IC industry and the following three indicators by using chart analysis method, covariance analysis method and correlation coefficient analysis method. These three indicators are R&D expenditure, new product development costs and annual export amount of IC. The selected data are mainly from CHINA STATISTICS YEARBOOK ON HIGH-TECHNOLOGY INDUSTRY. Through the research, it is found that the profit of China's IC industry is positively correlated with the first two indicators and negatively correlated with the annual export amount.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.69-83
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• 2017

This study aims to analyze the causes of a new product failure by using system safety methods, focusing on the case of Samsung Galaxy Note7. However, when analyzing the causes of a product failure, if only technical problems are too emphasized, it is likely to miss other more meaningful causes of a failure. Thus, we claim that the root causes of a product failure should be identified in a broad perspective of integrated systems that include non-technical as well as technical elements. With this viewpoint, we investigated the failure of Samsung Galaxy Note7, by using Root Cause Analysis(RCA) and Fault Tree Analysis (FTA). The results showed that it is necessary to address not only the technical issues but also other non-technical issues, such as a very impetuous launch of a new product due to a very tough competition in the market. Additionally, we also found that RCA and FTA could be a useful tool for analyzing the causes of a new product failure from the viewpoint of an integrated system comprising technical and management elements.