• Design Convergence Study
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• v.14 no.2
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• pp.151-168
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• 2015

As the market of music download stores moved into the mobile epoch the market was growing explosively. Recently, the digital music market tends to move from the mp3 download market to streaming service and the users can use the service on their mobile devices without reference to any inconvenient download and limited storage capacity. It was found that they mainly use the recommendation music playlist, instant player, main player and sharing of the functions of the streaming service from the user behavior research. This is noticeable features that set apart from the mp3 download service. However, the interface design of the streaming app followed the previous service and it needs the optimization of its UI design. In this study, the usability of high ranked three mobile streaming apps was evaluated. The result of the test was that Naver music and Bugs had high scores overall in four sections of the streaming service features. On the other hand, the Melon had primarily high score in color application on the service. The aim of this study is to suggest the direction of the UI design of music streaming service through the understanding of essence of streaming service and evaluation the usability test.

• Korea Science and Art Forum
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• v.37 no.2
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• pp.205-217
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• 2019

This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

• TTA Journal
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• s.153
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• pp.6-11
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• 2014

작년까지 국내에서 대형 침해사고는 2년마다 발생하였으나, 올해 초 대규모 개인정보 유출 사고가 발생하면서 그 암묵적인 2년 룰은 깨졌다. 연이은 침해사고 발생으로 보안의 중요성은 크게 증대되고 있으며, 사이버 공격기술은 대응기술의 발전을 앞질러 빠르게 고도화되고 있고, 그에 대한 피해 또한 가파른 증가세를 보이고 있다. 이에 전 세계적으로 보안시장은 꾸준한 성장세를 보이고 있으며, IoT를 필두로 초연결 시대로 접어드는 시점에서 그 중요성은 날로 증대되고 있다. 전 세계적으로 특히 국내는 연이은 대형 보안사고를 경험해서인지 모르겠으나, 보안은 비용이라는 인식에서 벗어나, 경제적 사회적 비용 측면에서 꼭 필요한 요소라는 인식이 저변에 확대되고 있으며, 다른 분야에 비해 보안 투자는 꾸준히 증대되는 양상을 보이고 있다. 더 나아가 이제는 보안을 차세대 먹거리 산업으로써 육성하려는 정책이 마련되어 추진되고 있으며, 국가 차세대 ICT 신산업 육성 계획을 검토하는 과정에서도 보안이 꼭 고려되어야 하는 요소로 자리매김하고 있다. 이에 본 특집에서는 최근의 사이버 공격 양상과 국내 기술 및 시장 상황을 간략하게 살펴보고, 빅데이터 보안, APT 공격 대응기술, IoT 보안 등 우리가 글로벌 경쟁력을 가질 수 있는 보안 분야와 표준화 이슈에 대하여 살펴보고자 한다.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.49-55
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• 2019

This study is on the trend of real estate market using text mining and big data. The data were collected through internet news posted on Naver from August 2016 to August 2017. As a result of TF-IDF analysis, the frequency was high in the order of housing, sale, household, real estate market, and region. Many words related to policies such as loan, government, countermeasures, and regulations were extracted, and the region - related words appeared the most frequently in Seoul. The combination of the words related to the region showed that the frequencies of 'Seoul - Gangnam', 'Seoul - Metropolitan area', 'Gangnam - reconstruction' and 'Seoul - reconstruction' appeared frequently. It can be seen that the people's interest and expectation about the reconstruction of Gangnam area is high.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.165-176
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• 2016

The purpose of this study is to examine the effects of the IT resources on the work efficiency and corporate performance in Mobile Smart-Work Environment with IT convergence Technology by applying the Resource-Based View. The study has an academic meaning by empirically analyzing the effects of factors identified based on the existing study on the IT resources in Mobile Smart-Work, and practical implications to identify how the significance of the Mobile Smart-Work used as a platform of variety industries in manufacturing, logistics, service, distribution, finance, public institutions, and so on positively affects improvement of corporate efficiency and performance. The results showed that IT Infrastructure and IT skills in the Mobile Smart-work environment were found to bring positive effects on individual work efficiency, and IT skills had positive influence on team work efficiency. Also, we confirmed the individual and team work efficiency positively affect financial and market performance of business firms. Finally, we expect that business firm equipped with IT resources in the Mobile Smart-Work environment with IT convergence Technology. It can improve this work efficiency and the performance, which leads to strengthening the core competency.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.477-487
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• 2017

This paper releases strategies for firms that wish to enter into online circulation business in China. SWOT based on a Korean manufacturing company teaches us better way to approach Chinese online market. Chinese online market is under oligopoly, where Alibaba and Jingdong account for about 80% of the total market. Game theory is used as a measure of threat and opportunity between Korean manufacturer and Chinese online market retailer. Game shows that they are easy to accept opportunity and sales uplift rather than low risk. Analysis shows that Korean companies should improve its products and brand competitiveness in the offline market before entering into the Chinese online retail market. They need to prepare a localization model.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.205-211
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• 2020

The method of predicting the future may be predicted by technical characteristics or technical performance. Therefore, technology prediction is used in the field of strategic research that can produce economic and social benefits. In this study, we predicted the future market through the study of how to predict the future with these technical characteristics. The future prediction method was studied through the prediction of the time when the market occupied according to the demand of special product. For forecasting market demand, we proposed the future forecasting model through comparison of representative quantitative analysis methods such as CAGR model, BASS model, Logistic model and Gompertz Growth Curve. This study combines Rogers' theory of innovation diffusion to predict when products will spread to the market. As a result of the research, we developed a methodology to predict when a particular product will mature in the future market through the spread of various factors for the special product to occupy the market. However, there are limitations in reducing errors in expert judgment to predict the market.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.209-214
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• 2014

Despite the recession of the global market, the domestic electronic appliance companies dominated TV market in North America. They took both the premium and mid-priced product market and achieved both profitability and volume due to strong product competitiveness and brand power. Despite doing well in the North American market, the domestic TV manufacturers are worried about product development, marketing and sales strategies to remain the continuous competitiveness in the TV market. This study proposes the a sales prediction model of electronic appliances using sales data of S company from the North American market. We develop the sales prediction models based on multiple regression analysis and artificial neural network and compare two models. Especially, this study analyzes the relevance between the TV sales and TV main features in order to improve the price competitiveness or improve the value of TV products.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.111-124
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• 2015

The economic growth in China takes the step of the Internet/Mobile revolution together. The high internet penetration provided the opportunity to increase the e-commerce market with fast speed. However, due to imbalance of the growth speed and preparation, the problems on various infrastructures and regulations were generated. Therefore, this study investigateed the current status of e-commerce market and sub-categories. This study also discussed about the problem of e-commerce logistics system, consumer protection, R&D investment, and human resources and provided the considerations for the future improvement. Finally, this study diagnosed the mobile payment and internet finance market and new e-commerce tax regulation, and then suggested institutional implications for the international standardization. This study is meaningful to provide the first implication to the Korean exporters after Chinese government had announced market open strategy for the 5 year e-commerce development plan.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.367-376
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• 2020

According to recent statistics on new consumer market trends, 'alone consumption' is at the center. This study focuses on the social big data that attracts the public's opinions in that it is important for a certain social trend to comprehensively understand the various fields such as society, locality, culture, marketing, economics, and psychology that form the background for it. Therefore, we set up the linkage of 'solo consumption' and conducted research on new consumer market trends using Opinion Analisys. As a result of this trend analysis, representative keywords such as 'honbab', 'honsul' and 'honyoeng' were derived and analyzed the trend of new consumer market using this data. Alone consumption is an inevitable new consumption trend caused by demographic change after the global economic crisis. The importance as a trend reflecting this will be further strengthened. Trend analysis by social big data will help scientific and systematic business distribution strategies and planning to help make new and valuable decisions and decisions about new consumer markets.