• Proceedings of the Safety Management and Science Conference
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• 2011.11a
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• pp.491-498
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• 2011

산업은 컨버전스라는 새로운 형태의 비즈니스 모델로 발전하고 있으며, 산업간 융합 환경에서 클라우드 컴퓨팅은 전통산업의 새로운 경쟁력을 제공하는 원천으로 활용되고 동시에 산업 간의 융합 환경을 지원하기 위한 유용한 솔루션을 제공할 것으로 기대하고 있다. 이와 같이 클라우드 컴퓨팅이 일반화되고 그 서비스가 재편됨으로써 기존의 다른 응용 기술과의 융 복합된 서비스 구조 및 형태를 예측하고 개발하는 것은 매우 중요하며 필수적인 일이다. 이에 본 논문에서는 다양한 분야의 융합형 클라우드 서비스 지원을 위해 효율적인 서비스 모델링을 위하여 활용되었던 방법론을 분석하고 이를 통해 고객 서비스 시나리오 기반의 클라우드 서비스 비즈니스 모델 사례 연구를 수행하고자 한다. 이를 통하여 이를 통하여 궁극적으로 특정 산업영역내에서 혹은 서로 다른 산업 영역간의 서비스 융합을 통하여 새로운 부가 가치를 창출할 수 있는 다양한 융합형 클라우드 서비스 비즈니스 모델 개발을 위한 사례연구로써 활용되길 기대한다.

• Journal of Digital Convergence
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• v.11 no.4
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• pp.467-472
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• 2013

Recently, the value of ICT-based medical devices, equipments, software and service development are is increased according to strengthening the convergence among ICT, medical technologies and services. This paper presents the new convergence business models by applying cloud service to medical industry. In order to develop the new convergence business models, we checked the validity and feasibility through analyzing the medical market environments such as medical data backup, medical regulation etc. and present the new convergence business models and the direction of commercial business models for customer acquisition, market expansion and competitiveness improvement. This study is to provide the guidelines for establishing the core capacity strengthening strategy and partnership cooperation strategy when we design a new convergence business models in various industrial fields.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.04a
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• pp.1379-1382
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• 2011

모바일 융합 서비스를 개발하기 위해 단순 컴포넌트의 조립(integration)이나 합병(merge)과 융합 서비스를 식별하는 기존의 개념만으로 부족하다. 비즈니스 서비스 모델에 적합한 비즈니스 기능을 가진 융합 서비스를 지원하는 응용 시스템 개발을 위해 비즈니스 서비스 모델에서부터 서비스 모델로의 매핑과 다양한 자산(assets)정보가 필요하며 이들을 설계 단계에서 구현 단계를 지원하는 적절한 프레임 워크가 절대적으로 필요하다. 따라서 본 논문에서는 소프트웨어 집약적인 신기술을 도입하여 시장 전략과 융합 모바일 도메인에 적합한 소프트웨어 개발 도구 및 환경 지원을 위한 모바일 융합 서비스 기반 공통 프레임워크(SOCF:Service Oriented Common Frameworks)를 연구하며 실생활의 모바일 서비스가 제공자와 고객 간에 재사용 단위의 추상화 수준을 단순 컴포넌트를 넘어 서비스 제공과 사용사이(provide/consume)의 서비스 수준까지 확대하여 다양한 서비스 자원들을 통합하고 재사용하여 서비스 융합 시스템 개발을 지원하는 프레임워크 설계 및 구현에 관한 내용을 서술한다.

• Digital Contents
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• no.6 s.133
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• pp.92-94
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• 2004

국내 데이터베이스 시장은 정보 선진국인 미국이나 일본에 비해 전체 매출 규모나 데이터베이스 단위당 매출 규모가 매우 뒤떨어져 있다. 이는 이용 측면에서 국내 이용자들이 유료 정보에 대한 인식이나 비즈니스 활동에 있어서 정보의 중요성에 대한 인식이 아직 취약하고, 제공 측면에서는 고품질의 정보 콘텐츠가 적다는데 근본 원인이 있다. 기존에는 데이터베이스 사업자의 주요 수익 모델이 유료 회원 제도를 통한 회원 수입이나 정보 이용료를 통한 종량제 수입이 주류를 이뤘다. 하지만 최근에는 정보의 유통 매체가 웹으로 발전함에 따라 인터넷의 포털사이트를 통한 정보가 폭발적으로 증가하고 있다. 때문에 기존 정보제공 사업자들은 웹이라는 강력한 매체를 통해 자신의 정보에 새로운 비즈니스 모델을 부가해 수익을 창출하고, 콘텐츠간 융합 또는 기존의 오프라인 비즈니스 모델과 융합하는 등 다양한 형태의 서비스를 제공하고 있다.

• Korea Science and Art Forum
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• v.25
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• pp.103-118
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• 2016

Due to the rapid development of ICT, corporate business models quickly changed and because of the radical growth of IT technology, sequential or gradual survival has become difficult. Internet-based new businesses such as IT service companies are seeking for new convergence business models that have not existed before to create business models that are more competitive, but the economic efficiency of business models that were successful in the past is wearing off. Yet, as reaching the critical point where the platform value becomes extremely high for platforms via the Internet is happening at a much higher speed than before, platform-ization has become a very important condition for rapid business expansion for all kinds of businesses. This study analyzes the necessity of establishing platform business models in IT service planning and identifies their characteristics through case analyses of platform business models. The results derived features First, there is a need to ensure sufficient buyers and sellers, and second, platform business model should provide customers with distinctive value of the only platforms are generating. third, the common interests between platform-driven company and a partner, participants Should be existing. Fourthly, by expanding base of participants and upgrades, expansion of adjacent areas we must have a continuous scalability and evolution must be sustainable. While it is expected that the identified characteristics will cause tremendous impacts to the establishment of platform business models and to the graphing of service planning, we also look forward to this study serving as the starting point for the establishment of theories of profit models for platform businesses, which were not mentioned in the study, so that planners responsible for platform-based IT service planning will spend less time and draw bigger schemes in building planning drafts.

• The Journal of Society for e-Business Studies
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• v.17 no.4
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• pp.175-196
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• 2012

Compared to the wide spread of convergence in government and industries there are still lack of theoretical foundation and effective methodologies to successfully implement it. Especially, there are few remarkable results on the ideal types of convergence business model (BM) in both domestic and foreign researchers. In this paper we show theoretical types, strategic alternatives, and design steps of convergence BM could be developed based on '4WH1H model' which is a conceptual framework of a BM. 4W1H model includes 5 constituents of a BM, i. e., customer value, value proposition, operation, target market, and supply capability. We derive 5 theoretical types of convergence BMs depending on the focus of innovation, i.e., value, product, operation, market, and capability. After defining the constituents and types (i.e., structural aspects) of convergence BM, we also show a BM could be linked with business strategy by defining the interaction among 5 constituents (i.e., behavioral aspects) of convergence BM.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.413-414
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• 2015

통합과 융합은 산업에 있어서 전 세계적 추세이며, 최근 국내산업도 업종 겸업화, 상품과 서비스의 복합화, 대형화 등의 변화를 거치고 있다. 이러한 통합과 융합은 IT의 구조적 복잡성을 증가시키면서도 변화에 민첩하게 대응할 것을 요구한다. 따라서 통합 시대의 정보시스템은 작고 간단한 컴포넌트들이 서비스 지향적으로 통합되어 있는 구조와 지속적으로 발전할 수 있는 구조가 요구되며, 유연성, 통합성, 재사용성 등이 핵심성공요인이 된다. 이에 본 논문에서는 이러한 구조적 변화를 반영하는 IT 통합방안의 하나로 서비스 지향적 아키텍처 기반의 통합 비즈니스 아키텍처 모델의 적용을 제안하고자 한다. 차별화된 특성을 가지는 이러한 비즈니스 아키텍처는 신규 비즈니스 및 상품의 민첩한 대응, 업무의 일관성 및 유연성 향상 등의 효과를 가져 올 수 있다.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.441-446
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• 2013

It is expected to change for convergence robotic services according to emergence new communication technologies and cloud computing, etc. Robot industry is evaluated the biggest filed that is possibility to convergence of new IT technology. This paper presents a design framework for robot industry business model on cloud services through the cloud computing and environment of robot industry, features and provide valuable of cloud-based robot service, analysis of customer needs and value chain in the market in an aging society. In addition, we describe the evolution path of the proposed business model in terms of technology development and market. This study is expected to help that cloud and robot services companies when establishing new service model development and marketing strategy.

• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.243-255
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• 2020

The purpose of this study is to present the factors that affect business model and product innovation on the enterprise performance of the mobile ecosystem, and to confirm the results of whether they have an effect. To this end, through prior research, business model factors and product innovation factors were defined in the mobile ecosystem that was the mother of the 4th industry, and a hypothesis that each factor will affect corporate performance was established. Through the exploratory surveys and interviews, the value proposition of the business model proved to have a positive (+) effect on the financial and non-disaster performance of the company, and the innovation was proved to have a positive (+) effect on the non-financial performance of the company. It was analyzed that the price competitiveness of product innovation had a positive (+) effect on the financial factors of a company, and the initial market entry had a positive (+) effect on the non-financial factors. With this study, we propose the criteria for reviewing the performance of companies that are rapidly competing in the 4th industrial revolution in terms of business model and product innovation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.175-193
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• 2022

Although there is paradigm shift in art industry and interdisciplinary convergence between art and entrepreneurship, little has been done in "art entrepreneurship." First, this study organized the concepts of art entrepreneurship and conducted literature reviews on the trends of international and domestic research. Second, this paper aimed to understand the concept of art platform business. To do so, authors reviewed the general concept of business model and special features of platform business. Third, this paper categorized and introduced 11 art platform businesses from the based on the purposes of companies (① rental & selling, ②commercialize & selling, ③crowdfunding, ④information sharing & digital exhibition). Forth, this study provided two frameworks (①business model components, ②platform controllability and customers' information asymmetry) and applied them into 11 cases. By systematically reviewing the previous studies, this paper expects to increase scholarly understanding of the field of art entrepreneurship where two different areas (art and entrepreneurship) have studied separately. In addition, introduction and analyses of 11 online art platform have practical implications.