• Title/Summary/Keyword: 융합적 태도

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A Study on US Consumers' Loyalty to Online Shopping Mall : Focused on Group Buying Social Commerce (미국 소비자의 온라인 쇼핑몰 충성도 연구 : 공동구매형 소셜커머스를 중심으로)

  • Cho, Yun-Jin
    • Journal of Convergence for Information Technology
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    • v.9 no.2
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    • pp.75-84
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    • 2019
  • The purpose of this paper is to examine the factors influencing on loyalty in US online shopping malls. The study proposed a model to investigate the relationship among quality of sites, satisfaction, attitude, and loyalty. The hypotheses were examined by analyzing a structural equation model. 280 US samples were used for the final analysis. The results show that this model demonstrates good fit for the samples. The ease of use was found to be a significant variable in their satisfaction, while it did not have the direct effect on attitude toward the sites. The information quality was found to be a crucial variable in consumers' satisfaction and attitude toward the site. Satisfaction directly affected attitude as well as loyalty, and attitude also directly affected loyalty. Thus, the structural relationship among the variables of customers' loyalty was verified. This research provides practical insights into US consumer behaviors that would be beneficial to marketers when they make decisions for the US e-commerce market.

Gender Difference Between Sexual Harassment Awareness and Sexual Attitude in College Students (대학생 성희롱 인식과 성태도의 남녀 차이)

  • Cho, Sunhee;Han, Eun-Ju
    • Journal of the Korea Convergence Society
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    • v.11 no.11
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    • pp.385-391
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    • 2020
  • This study aimed to identify gender differences in sexual harassment awareness, sexual attitude, and correlation between them among college students. Data were collected in a 4-year university in Jeollanam-do and a total of 127 female and 93 male college students participated in this study in April, 2018. Descriptive statistics, independent t-test, and Pearson's correlation coefficient were used for data analysis. Male students' level of sexual harassment awareness were lower than femal's (p<.001). Male's sexual attitude was more conservative, but difference of sexual attitude between male and female was not statistically significant (p=.073). This study presented that the more conservative sexual attitude was related to the higher level of sexual harassment awareness in male group. On the contrary, the more conservative sexual attitude was related to the lower level of sexual harassment awareness in female group. It is necessary to develop a gender-specific sexual harassment prevention education program.

A Study on the Effect of Airline Brand Evidence on Brand Value, Brand Trust, Brand Attitude, and Word-of-mouth Intention (항공사의 브랜드 증거가 브랜드 가치, 브랜드 신뢰, 브랜드 태도 및 구전 의도에 미치는 영향에 관한 연구)

  • Lee, Jin-Young;Kim, Ki-Woong;Kim, Geun-Su
    • Journal of Convergence for Information Technology
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    • v.9 no.10
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    • pp.71-80
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    • 2019
  • The purpose of this study is to analyze the effects of brand evidence on brand value, brand trust, brand attitude and word of mouth intention. To achieve the purpose of the study, a research model and hypothesis were established based on previous studies, and survey was conducted on 222 passengers who had used the airline. As a result of the analysis, sub-factors of airline brand evidence had a positive impact on brand value. Except for employee services, perceived prices, core services, brand names, and brand logo had a positive impact on brand value. Brand value had a significant positive effect on brand trust and brand attitude. It was also found that brand trust had a significant influence on brand attitude. This study examined the extended range by adding the brand logo as a sub-factor of brand evidence, and it is considered necessary to study including brand emotion in next study.

An analysis of Learning Attitude among the Chinese Students in Korea - focused on the Q Methodology - (한국 내 중국 유학생의 학습태도 유형 분석 - Q방법론적 접근 -)

  • Li, Zhangpei;Li, Xiaohui;Park, Changun
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.6
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    • pp.115-123
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    • 2017
  • The purpose of this research provides analyzes the learning attitude types by Chinese students in Korea. For this purpose, we have adopted of the practical research methodology and quantitative research methodology, which can objectively determine the individual's ideas and behavior of the "Q methodology". To this end, This research is targeted at Chinese students in the students' learning attitude implemented by 4 types and analyzes questionnaires of each type. The analysis results are categorized as the type of learning environment is not satisfied; positively cooperate with the learning process and the environment; the lack of learning motivation; and paradoxical learning state. As a result of this discussion, Chinese students should have clear motivation to learn new things; improve their korean language ability; and need to know their clear learning methods. Nowadays, more and more Chinese students are choosing study abroad. Therefore, the learning attitudes and learning abilities as two of the most important of focus from society.

The Effect of Positive and Negative Parenting Attitudes on Adolescents' Smartphone Dependency in the Time of Convergence : Focusing on the Mediating Effect of Poor Attachment (융복합시대 부모의 긍정적양육태도와 부정적양육태도가 청소년의 스마트폰 의존도에 미치는 영향 : 또래애착의 매개효과)

  • Kim, Kwang-Sook;Shin, Kyoung Sil;Lee, Hoon-Min
    • Journal of Convergence for Information Technology
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    • v.7 no.4
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    • pp.139-149
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    • 2017
  • This study tries to examine the effect of positive and negative parents' attitudes on adolescents' smartphone dependency, and prove the meditating effect of poor attachment between the two variables in the times of convergence. For the study, the data from the Korean Children and Youth Panel Survey were analyzed by utilizing the path analysis, the data from 1,971. The results are as follows: First, positive and negative parents' attitudes influenced adolescents' poor attachment. Second, positive and negative parents' attitudes had a effect on adolescents' smartphone dependency. Third, parents' attttudes directly influenced adolescents' smart phone dependency and its' effect was indirectly mediated by the subjects's poor attachment.

A Convergence Study on the Effects of Writing Reflection Journal with Teaching Feedback on Learning Motivation, Learning Attitude, and Academic Self-Efficacy of Nursing Students (교수피드백을 적용한 성찰일지 작성이 간호대학생의 학습동기, 학습태도 및 학업적 자기효능감에 미치는 효과에 대한 융합 연구)

  • Kim, Jin-Young;Kim, Eun-Jung
    • Journal of the Korea Convergence Society
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    • v.10 no.12
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    • pp.503-510
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    • 2019
  • This study aimed to analyze the effects of nursing students' learning motivation, learning attitude and academic self-efficacy on their application of reflective journal with teaching feedback. For this retrospective comparative study data from 190 undergraduate students in the health assessment skills course from 2018 to 2019. The collected data were analyzed by chi-square test, independent t-test, Ancova. After writing reflection journal with teaching feedback showed significant difference in learning motivation(t=2.10, p=.037) and learning attitude (t= 4.54, p=.034) compared to writing reflection journal without teaching feedback. However, no significant difference was found between reflection journal with teaching feedback and reflection journal without teaching feedback. These results suggest writing reflection with teaching feedback is an effective strategy for improving learning motivation and learning attitude.

A Study on Poverty and Health Perceptions and Attitudes toward Poverty among Nursing Students (간호학생의 빈곤과 건강 관련성에 대한 인식 및 빈곤에 대한 태도 연구)

  • Hwang, Rah-Il
    • Journal of the Korea Convergence Society
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    • v.12 no.5
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    • pp.405-413
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    • 2021
  • The purpose of this study was conducted to identify perceptions about the relationship between poverty and health and examined the attitudes toward poverty among nursing students. This study administered a standardized questionnaire to 198 nursing students at a university. The data were analyzed using SPSS 22.0. The results of the study showed that nursing students recognized the importance of nursing education for poverty. They also recognized that clinical practice and extra-curricular programs such as volunteer activities were necessary for nursing education. Furthermore, they were aware of the vicious cycle of poverty and health; however, their awareness of the health behavior of the poor was insufficient. In the perception of attitudes toward poverty, individual explanations of poverty tended to be more common than structural explanations, and there was a difference in scores according to age, economic level, political orientation, and clinical practice. In conclusion, it is necessary to develop programs, such as multidisciplinary convergence clinical practice education and volunteer activities, to produce competent nurses to health inequity care for the poor.

A Convergence Study of Nursing Students' Knowledge and Attitudes toward the Elderly (간호학과 학생의 노인에 대한 지식과 태도에 관한 융합연구)

  • Baik, Sung-Hee;Yim, So-Youn
    • Journal of the Korea Convergence Society
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    • v.8 no.9
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    • pp.143-149
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    • 2017
  • The purpose of this convergence study was to identify the knowledge and attitudes toward the elderly of nursing students. The data, self-reported questionnaires were collected to 112 senior nursing students in B nursing college located in Cheonan City in Korea which were gathered during the period of March 3 to March 31, 2016. and analyzed using by SPSS 18.0. In this study, the mean scores of the level of the knowledge and attitudes toward the elderly in nursing students were 12.08, 3.85 respectively. It was showed a significant positive relationship between the knowledge and attitudes toward the elderly(r=.385, p<.001). Specially the knowledge of physical area was a significant influencing on attitudes toward the elderly($Adj.R^2=.16$, p<.001). Therefore, the results obtained from this study are expected to provide a valuable baseline data to improve the future educational strategies in Gerontological Nursing.

Impact of Response-Based Learning in Physical Education Class on Participation Attitude (체육수업에서 반응중심 학습법이 참여태도에 미치는 영향)

  • Lee, Yang-Gu
    • Journal of the Korea Convergence Society
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    • v.9 no.10
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    • pp.363-370
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    • 2018
  • This study aims to analyze the impact of motivation through Response-Based Learning (RBL) on elementary students' attitude of participation and change before and after a Physical Education class and provide a perspective on the understanding of the practice of the PE class. For this purpose, this study selected 115 students in fifth grade in N. Elementary School located in the C. region as subjects, regardless of their sex. An exploratory factorial analysis was conducted with the subjects, and they were analyzed, applying a product-moment coefficient to examine the similarity between the factors. As shown in the result of this study, it is necessary to promote student-centered education instead of one-sided cramming education. Also, it is important to consider and convergence on apply the factors of learning before and after the class to be able to contribute to students' active and positive participation in the PE class.

Effects of Mental health clinical practice on the attitude toward the mental illness, social distance, psychiatry nurses' image of Nursing Students (정신간호학 실습이 간호대학생의 정신 장애인에 대한 태도, 사회적 거리감, 정신간호사 이미지에 미치는 영향)

  • Cho, Young-Hee
    • Journal of the Korea Convergence Society
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    • v.9 no.11
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    • pp.371-378
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    • 2018
  • The purpose of this study was to identify the effects of mental clinical practice on attitude toward the mental illness, social distance, psychiatry nurses' image in nursing students. After experiencing mental health clinical practices, social distance(t=-4,29, p<.001), psychiatry nurses' image.(t=-5.89, p<.001) are increased, but their attitude toward the mental illness (t=-1.02, p=.305) is not changed. Significant positive correlation were found between social distance and attitude toward the mental illness(r=.316, p<.001), psychiatry nurses' image(r=.378, p<.001). Based on the outcome of this study, implications for developing further psychiatry nursing teaching curriculum and psychiatry clinical practice program of nursing students.