• Journal of Advanced Technology Convergence
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• v.1 no.2
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• pp.27-35
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• 2022

We investigated the role of product-influencer congruence between social distance, perceived authenticity and attitude toward ads. In particular, we focused on the mediating effect of perceived authenticity on the relationship between social distance and attitude toward ads. Also, we interested in the conditional indirect effect of product-influencer congruence on the mediation process. For our purposes, data were collected from a convenience sample of 340 undergraduate students at a large university in South Korea. Our results indicated that social distance is directly related to the perceived authenticity and, consequently, affects attitude toward ads. Also, an indirect effect of the perceived authenticity was significant on the low level of product-influencer congruence and not in the high level. Our findings suggest that marketing managers should consider the social media influencer's authenticity and congruence between the product and the influencer.

• Korean journal of communication and information
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• v.57
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• pp.227-249
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• 2012

In the media convergence era, contents industry is raising core area in the government level. This study explores directions of development policy of national contents industry. So this study performs depth interview with 10 experts and investigates delphi research with 30 experts who are specialists in digital convergence area. Following the depth interview, there are three categories in the convergence contents - technical area, human resource area, and political area. The result shows that there is discordance between importance and present status each area. This finding suggests that there is political delay in the convergence media industry. In conclusion, it is necessary to look over the current limits and inspect defects. This study implicates further directions of national contents industry.

• Journal of Convergence for Information Technology
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• v.7 no.4
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• pp.53-60
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• 2017

The purpose of this study was to identify the factors affecting intention and attitude of artificial intelligence technology(AI) of university students in healthcare using UTAUT model. Participants were 278 college students and the data were collected through self-reported questionnaire from May 15 to June 14, 2016. The collected data were analyzed using PASW Statistics/AMOS 22.0. The results were as follows. The effect of expectation factor, social influence, usefulness of work, anxiety factor had a significant effect on use of AI technology Intention. Factor of expectation effect, social influence, usefulness of work, anxiety factor had a significant effect on use of AI technology. As a result of verifying the significance of the indirect effect, it can be seen that the direct effect of the anxiety factor on the attitude factor is partially mediated by the use intention factor and the intention to use was partially mediated in the direct effect of the usefulness factor of the task on the attitude factor. This result means that it is important to increase the expectation factors, social effects, and perceived usefulness through accurate information based on facts and to reduce vague anxiety in order to increase the positive intention and attitude of university students' use of AI technology.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.101-107
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• 2020

This study is based on Art Infusion type (modification vs. re-interprete and interactivity level (high vs. low) are independent variables such as 'Product-Related Memory (PRM)' and 'Image Related Memory (IRM)', Experimental research was carried out empirically through Two-Way MANOVA analysis with advertising attitude as a dependent variable. As a result, first, in the case of the modified advertisement, when the interactivity is low, the advertisement image-related memory information (IRM) is more memorized and affects the judgment. Second, in the case of reinterpreted advertising, the memory information related to product attributes is stored at low level regardless of the level of interactivity. Third, the attitude toward advertising for famous paintings was positive when the level of interactivity was low.

• Journal of Convergence for Information Technology
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• v.8 no.2
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• pp.37-44
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• 2018

This study examined the moderating effects of gender on the influences of parental parenting attitudes on peer attachment in early adolescents. Data analysis was conducted over 1,912 respondents who met the purpose of this study among Korean Youth Panel KCYPS 7th year data of 1st grade in elementary school. The research methods examined the influence of variables on dependent variable, with difference of gender influences. As a result, it was found that gender, the control variable, and overall grade satisfaction affected peer attachment. Second, positive and negative parenting attitudes have confirmed positive and negative effects on peer attachment. Third, moderating effect was confirmed as parenting attitudes by gender show the difference of impact on peer attachment. Therefore, this study suggest to apply it to practical and theoretical implications and basic data for the program development to improve youth peer relations.

• Journal of the Korea Convergence Society
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• v.8 no.10
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• pp.359-369
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• 2017

The purpose of the study was to identify the factors affecting the consciousness of biomedical ethics of the nursing students before clinical practice. Data were collected among 183 nursing students in G city, from June 12 to 30, 2017. Data were analyzed by using SPSS 22.0 WIN program. The level of attitude on the withdrawal of life sustaining treatment was $3.20{\pm}0.35$, ethical values was $3.55{\pm}0.27$, consciousness of biomedical ethics was $2.69{\pm}0.20$. Models including the variables, ethical values(${\beta}=.52$, p<.001), major satisfaction(${\beta}=.21$, p=.001), attitude on the withdrawal of life sustaining treatment(${\beta}=-.01$ p=.031), explained 36.6% of the variance in the consciousness of biomedical ethics. Based on the outcome of this study, steps should be taken to design intervention programs that emphasize a improve consciousness of biomedical ethics for nursing students in convergence era.

• Journal of the Korea Convergence Society
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• v.8 no.11
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• pp.193-201
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• 2017

The purpose of this study was to be identified the perception toward long-term care insurance system among seniors in health and welfare colleges. The questionnaire was distributed to 207 students in a local area. Data were analyzed by SPSS 22.0ver. The subjects' interest and knowledge level an long-term care insurance system was low, but the attitude was positive. Knowledge levels and attitudes related to lang - term care insurance system were found to differ according to elderly institutional service experience. In conclusion, it will be necessary to develop curriculum and active program of volunteer activities to improve the awareness and interest of lang-term care insurance system in health and welfare colleges.

• Journal of Convergence for Information Technology
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• v.12 no.4
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• pp.278-285
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• 2022

This study presence in VR advertising into three types presence. Further, through an experiment, the study empirically verifies the kind of recalled information depending on the flow which forms users' attitudes towards the content. The experiment was conducted with a factor design between 3X2 subjects. Hyundai Motor's Ioniq VR video was conducted, and a questionnaire of 143 subjects was used for the study. The results revealed that positive attitudes were formed towards the advertisement used in the experiment when the level of emotional presence was the highest. In addition, higher flow levels established positive attitudes towards the advertisement. and Cognitive presence's effects on memory, ARM such as product-attribute information was found to increase when the flow level is high; however, GRM such as overall product evaluation was found to increase when the flow level is low.

• Journal of the Korean Society of Earth Science Education
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• v.12 no.3
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• pp.291-301
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• 2019

The purpose of this study is to develop HTE-STEAM program using natural disasters for high school students and to verify their attitude and satisfaction with STEAM. We developed the HTE-STEAM program utilizing natural disasters and tested the effectiveness of 243 students from G High School and N High School. For data analysis, a single group pretest and post response t-test were conducted to verify the effects on attitudes and satisfaction with STEAM. The research results are as follows. First, we developed STEAM education programs for high school students by selecting the topic of "natural disasters" in the area of earth science and flying drones as lifesaving drones. The six-hour program was designed to give students the experience to solve problems by applying essential knowledge related to natural disasters and drones, and what they learned in other situations. Second, there was a significant statistical test result in the t-test of the corresponding sample by the difference between the pre and post score of the STEAM attitude test (p <.05). The drone-based HTE-STEAM program had a significant improvement in the overall attitude toward STEAM education, which consists of seven subfactors. Third, in the HTE-STEAM satisfaction test, the average value of the lower job offer was 3.64 ~ 3.76, which showed a positive response overall. It is judged that the students' satisfaction is improved through the students' understanding of the problem situation and the design of creative convergence and production process.

• Journal of Convergence for Information Technology
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• v.10 no.10
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• pp.161-173
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• 2020

This study tries to examine the effects of multicultural adolescent's ego-resilience, biculture acceptance, bullying, and parenting attitude on their intention of school dropout. To do this, the subjects(n=1,347) extracted from the 5^th year of the Multicultural Adolescent Panel Survey were analyzed by using hierarchical regression analysis. The founded results are as follows. First, multicultural adolescent's strong ego-resilience, biculture acceptance and positive parenting attitude decreased their intention of school dropout. Second, multicultural adolescent's bullying had no effect on it. Third, negative parenting attitude increased multicultural adolescent's intention of school dropout, playing the most significant role in the change of their intention of school dropout. On the based of findings, the study suggested various the programs to prevent multicultural adolescent's intention of school dropout which can be practiced in the field service.