This study started from the question of what we think about big data as the term "big data" was used and discussed in our daily lives in the era of the 4th industrial revolution. For the analysis, the final 30 Q samples were selected based on prior research related to big data, and 23 respondents were secured for Q analysis, and the following results were derived. First, the explanatory power of each type was 34.30% for , 8.03% for , 7.21% for , and 6.24% for , showing a total of 55.69%. Second, the Q sample emphasized by respondents by each type shows various occupational distributions in , and for 'big data', it is 'digital' and future'. So they were named 「Digital Type」. In , the distribution of 'social workers' was high, and for 'big data', 'future', 'collaboration', 'welfare', 'local residents', and 'defense' were emphasized. It was named 「welfare type」. In , the job distribution of respondents appeared evenly, and it was named as 「Convergence Type」. Because it emphasized statements such as 'convergence', 'digital', 'future', and 'sports'. is composed of association officials, sports instructors, and graduate students, and was named 「Artificial Intelligence Type」, because it emphasizes 'artificial intelligence', 'new paradigm', 'network', and 'sports'. In the age of knowledge industrialization and knowledge informatization that followed industrialization and informatization, how to process and utilize the numerous data accumulated over the years is an important task. Right now, in sports, more than anything else, it is necessary to continuously seek ways to utilize and activate accumulated big data.