• Journal of Digital Convergence
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• v.10 no.9
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• pp.151-158
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• 2012

This study aims to suggest ways of experiential marketing management plan that the virtual tour service in the internet shopping mall is as a agents and the role of the physical interface of the internet virtual experience. It is a empirical analysis to analyze the relationship among Schmitt's five experiential Marketing elements. By the result, the rankings for high impact experiential marketing feedback relationship of cognitive creativity, composition, relationship between social intimacy, behavioral lifestyle, providing a sense of the acoustic auditory effect, a sense of dimensional visual effects in order. This result means that the intimacy and creativity, giving feedback that the opinion of consumers actively prefer internet shopping mall. In addition, it means more visual rather than auditory experience to provide marketing services and provide the lifestyle behaviors that the customer want in the Internet shopping mall. It is needs to make virtual experiential marketing relationships, strengthen the recognition specificity of these results because of experiential marketing relationship's ultimate purpose is to make the relationship between brand and customer service satisfaction of the Internet shopping mall through strengthening the relationship.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.47-58
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• 2012

This study selects political and military decision factors of Participatory Government's Wartime Operational Control(OPCON) Transition and analyzes, both quantitatively and qualitatively, the effects and relations between those factors. Previous research utilizing the Analytic Hierarchy Process(AHP) selected their decision factors based on academic data and field experience, requiring more objective analysis of the factors. For this study, we conducted a survey among security subject matter experts(SME) both online and offline. The results show that OPCON transition's decision factors were to 'recover military sovereignty', 'set the conditions for peaceful reunification' and 'improve ROK image through enhancing national power' which differs little from the previous AHP method studies. It also showed that 'recover military sovereignty' and 'set the conditions for peaceful reunification' had no relationship to each other and that the key factor that decided the OPCON Transition was actually 'recover military sovereignty' which represents the interest of the liberal party in ROK. This study finds its meaning by analyzing the decision factors of Participartory Government's OPCON Transition thorugh Delphi and DEMATEL method.

• Journal of Digital Convergence
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• v.18 no.9
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• pp.113-124
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• 2020

The aim of this study is to examine the effect of the work-family conflict on the organizational citizenship behavior, to examine the mediating effect of burnout in that relation and to verify the moderating effect of proactive personality between burnout by work-family conflict and organizational citizenship behavior. For study samples, total 331 copies were collected from the members of hospitals and call centers in Daejeon, Sejong and Chungcheongnam-do and Chungcheongbuk-do. The results are as follows: firstly, it was found that, Work Interference with Family(WIF) had negative (-) effect on the organizational citizenship behavior. And, Family Interference with Work(FIW) had negative (-) effect on the organizational citizenship behavior. Secondly, there was a mediating effect of burnout between Work Interference with Family(WIF) and organizational citizenship behavior. And, there was no mediating effect of burnout between Family Interference with Work(FIW) and organizational citizenship behavior. Thirdly, proactive personality had a moderating effect between burnout due to work-family conflict and the organizational citizenship behavior. It proved that the relation between burnout due to work-family conflict and the organizational citizenship behavior through proactive personality of members concerning the negative effect of burnout caused by the work-family conflict at the workplace can be reduced by the proactive personality. It is significant in that this study proved the necessity of proactive personality of members in the work-family conflict. Therefore, more diverse personal characteristics should be considered as control variables in the future.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.55-65
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• 2013

The purpose of this study was to investigate correlations between entrepreneurial intention and entrepreneurship and entrepreneurial success. For that purpose, the study carried out a survey among the students of Graduate School of Business & Entrepreneurship, the students of small business start-up education, and general people and reviewed the previous studies and literature with a focus on the characteristics and capabilities of entrepreneurial intention. The investigator identified the characteristic factors of entrepreneurial intention including entrepreneurial intention, entrepreneurship, entrepreneurial success, education, and mentor, set a research model and hypothesis for their relations with entrepreneurial success, and empirically analyzed and tested them. The empirical analysis results were summarized as follows: first, entrepreneurial methods and abilities of the variables of entrepreneurial intention turned out to have significant impacts on entrepreneurial success. Second, corporation determination, external factor, and internal factor of the variables of entrepreneurship turned out to have significant effects on entrepreneurial success. Third, re-education after success turned out to be the most influential entrepreneurial education factor on entrepreneurial success, which points to a need for constant education after setting up a business. Fourth, practical entrepreneurial mentors had the greatest influences on entrepreneurial success, being followed by successful entrepreneurial mentors and socially successful mentors in the order. One can have a vision to see a further future of his or her business and promote its growth by forming relationships with those who have more knowledge about the line of business and richer experiences in the field. The subjects overwhelmingly had a positive personality, which suggests that those who try to start a business tend to be positive and considerate of others.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.121-127
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• 2020

Innovation in local industries and the development of public services require, among other things, shared growth with the concept of regional co-prosperity. Regional co-prosperity is essentially aimed at bridging regional balance or regional gaps, which means a relationship that can achieve shared growth through complementary cooperation. In this study, cases using living labs were drawn based on the current status of industry-academic cooperation at the level of regional innovation and its policy implications were sought. Local governments are making various attempts to solve regional problems and enhance the linkage effect of securing mutual competitiveness through co-prosperity cooperation autonomously. In particular, an effective approach has been continued by activating the Living Lab Network, a problem-solving mechanism, focusing on pending regional issues. Above all, one of the strategies for regional development should be linked to the establishment of a cooperative system for win-win cooperation and policy means to support it. The activation of cooperative programs with local universities, companies and local governments and the case of problem-solving using living labs. Therefore, it suggested that active participation by various stakeholders and a cooperative governance model were needed to enable Living Lab.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.147-154
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• 2022

This paper evaluated visual function and stereoacuity function after surgery for intermittent exotropia. Subjects of this study were 18 patients (male: n = 10, female: n = 8) mean aged 12.06±5.43 years diagnosed with intermittent exotropia who underwent strabismus surgery. Of these subjects, 72.2% of the subjects underwent strabismus surgery once and 27.8% had it twice. Visual function and stereoacuity function were tested for these subjects. For data analysis, frequency analysis, cross analysis, and correlation analysis were used, and statistical significance was set at p<.05. Regarding the deviation state after strabismus surgery, exodeviation accounted for the most(72.2%), followed by diplopia(50.0%) and suppression(33.3%) for distance sensory fusion. Regarding near sensory fusion, fusion(50.0%) accounted for the most, followed by diplopia(44.4%). After strabismus surgery, subjects with distance stereoacuity blindness were the most at 61.1% and there were no subjects with a normal range of 40-60 arcsec. Near stereoacuity blindness subjects accounted for 33.3% and subjects with 40-60 arcsec accounted for 1.1%. Even after surgery for intermittent exotropia, there were some areas that did not improve in deviation state, stereoacuity, or sensory fusion. Therefore, it is necessary to manage and control strabismus through non-surgical methods before and after surgery for intermittent exotropia.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.385-393
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• 2020

Focusing on the Chinese market of MSNG (Mobile Social Network Game), perceived flow and satisfaction were designed as parameters, purchasing intention was set up as dependent variables, the purpose of present research is to analyze the factors influencing purchase intention of the paid items in mobile social games by studying the game and personal characteristics in terms of interoperability, accessibility, interesting, operability, innovativeness and challenge. Data was collected by questionnaires, Amos was employed to analyze the relationship between purchase intention and target influencing factors. Results showed that characteristics of game and consumers of MSNG have positive effects on the flow and satisfaction of paid items. Moreover, the flow of paid items in MSNG has a positive effect on satisfaction; the flow and satisfaction of paid items in MSNG have a positive effect on purchase intention. more samples and references should be involved in the further study in order to acheive an comprehensive result on comparative study of the social and cultural characteristics between Chinese MSNG and Korean counterpart.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.569-584
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• 2022

This study can be helpful in establishing and establishing company-wide marketing strategies from the supplier's point of view by analyzing the effects of rental service users' risk perception and service quality on customers' re-use intentions, and revealing differences according to demographic characteristics. It was intended to provide valid results. A total of 218 data were used as analysis data. Frequency, factor, mean, reliability and regression analysis, ANOVA, and t-test were performed through SPSS program (statistics). As a result of the study, first, as a result of analyzing the effect of risk perception on rental service quality, functional and psychological risks have a negative (-) effect on service quality. Second, in the relationship between service quality and re-use intention, the empathy factor has a high positive (+) effect, and as a result of analyzing the effect of risk perception on re-use intention, functional and psychological risk have the greatest influence, and financial Risk perception was also highly influential. In conclusion, the research results suggest that increasing the concentration of marketing strategies by reducing the negative (-) effect related to risk perception for short-term customers and housewives and enhancing the reliability and empathy for service quality can maximize the sales of suppliers.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.477-485
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• 2018

This study is to find construction factors of assessing the support needs of people with intellectual disabilities. For this purpose, 19 social welfare activists of the disabled having experiences in individual support services interviewed 196 persons with intellectual disabilities and based on the interview results, confirmatory factor analysis has been conducted. The study has found a construct of 6 areas and 20 items to assess the support needs. Compared to ICF and SIS-A, it shows the health care area has been emphasized while community life, social life and civic life have decreased. The study discusses the possibility of using the simple scale in the early stage of introduction of individual support services for people with intellectual disabilities in South Korea and the normative scores are needed to be produced by additional larger scale survey studies in the future.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.345-352
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• 2020

This purpose of this study was to examine relationships among empowerment, academic resilience and positive psychological capital and identify the factors that influence on positive psychological capital in the nursing students. The data were collected from 200 nursing students in the three colleges located Y and S city and 20 April 2019 to 10 May 2019. Data were analyzed by descriptive statistics, T-test, one-way ANOVA, Scheffe test, Pearson's correlation coefficient, and multiple regression using SPSS/WIN 20.0. program. Positive psychological capital in nursing students was significantly correlated with empowerment(r=.610, p<.001) and academic resilience(r=669, p<.001). The result of the multiple regression indicates the academic resilience predict 58.7%(F=19.47, p<.001) of positive psychological capital. Therefore, it is necessary to develop academic resilience increase education program for strategy positive psychological capital in nursing students.