• Journal of Digital Convergence
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• v.16 no.1
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• pp.409-420
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• 2018

This is a convergence study to investigate the factors affecting the psychological happiness of leisure sports participants(social baseball club) and to present a strategy for effective program development. The subjects of this study were 151 participants of social baseball clubs in J-do area and collected data by self-reported questionnaire. Data were analyzed by descriptive statistics, t-test, ANOVA, correlation analysis and stepwise multiple regression analysis. The results of this study were the explanatory power was 54.1% with psychological happiness, quality of life, self-efficacy. As a result, it was confirmed that strengthening interpersonal relationship ability, positive reinforcement of self-efficacy, and quality of life were important for improvement of psychological happiness. and in the future, it is necessary to study repeatedly to confirm the influence of psychological through objective measurement.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.197-208
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• 2020

Social enterprises are entities to pursue solving societal problems with maintaining commercial viability. In order for a social enterprise to achieve commercial viability, it must be able to provide products that consumers can satisfy, to make social enterprise trustable, and to establish a lasting relationship with customers. This study suggests that perception of value congruence, price fairness and service quality will affect customer performance such as trust, satisfaction and customer loyalty. And this structural relationship was confirmed through structural equation modelling. The empirical results show that customer trust and satisfaction can be improved when the value congruence is high and service quality is high. Meanwhile, the perception of price fairness has a negative effect on customer trust. However, considering the influence of price fairness on customer satisfaction, the total effect of price fairness on trust is not significant. This result implies that customers are less sensitive to social enterprise product prices than general companies. And customer satisfaction for the social enterprise is positively affecting trust and loyalty, and customer trust is also positively affecting customer loyalty. After the empirical analysis, this study suggests implications for social enterprises to improve customer performance and secure commercial viability.

• Journal of Digital Convergence
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• v.12 no.8
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• pp.397-410
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• 2014

This study sought to identify types of health behavior clusters among Korean adults and their related factors. A secondary analysis of 1,441 subjects, aged 19 to 64, in the 2009 Korean National Health and Nutrition Examination Survey (KNHANES IV-3) was conducted. A cluster analysis was used to identify types of clusters related to physical activity, smoking, and alcohol drinking. A complex samples chi square test and multivariate logistic regression were performed to analyze the associations between types of health behavior clusters and sample's characteristics using SPSS WIN 21. Five clusters were identified: health promotion, smoking, alcohol drinking, passive attitude, and risky behavior. The passive attitude cluster had the most subjects, with 47.7% of subjects as members. Socio-demographic factors, hypertension, and depressive symptoms were associated with membership in the alcohol drinking, smoking, passive attitude, or risky behavior cluster rather than the health promotion cluster. The findings of this study suggest that integrated health promotion programs incorporating multiple strategies need to be investigated. In addition, further studies should explore psychosocial factors that affect health behavior clusters, such as stress, self-efficacy, social support, and social networks.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.335-343
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• 2014

To find out self elasticity of student of dental hygienic, how self elasticity influences life adaptation of college and study satisfaction. To structure analysis the effects that is given from self-elasticity of student of dental hygienic influences life adaptation of college and study satisfaction, from 2013/10/1 to 2013/10/31 due to convenience sampling, 369 students in grade 1,2,3 in Daegu Gyeongbuk were conducted a survey. The sub factors of self elasticity and study satisfaction and correlation of university life adjustment have the highest relevance to optimistic attitude and life adaptation of college. The higher self elasticity, the higher study satisfaction and the higher self elasticity and study satisfaction, the higher life adaptation of college. self elasticity increase the study satisfaction of students, improve adaptation(p<0.001). Therefore to promote the life adaptation of college, the effort and attention to reinforce the abilities of regulation of self elasticity that are an improvement of personal relation, goal setting, anger control and motivation. On this wise, development and management of suitable continuous and gradational educational programs are needed.

• Journal of Digital Convergence
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• v.11 no.6
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• pp.11-21
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• 2013

Though adolescents have the skillful ability to use internet and use it extensively, they have experienced sexually less than adults and are hard to have the right viewpoint toward sexuality. Because of these adolescents' characteristics, internet pornography cause them serious troubles with their sexual behavior. Based on the viewpoint, this research explores structural relationship among their sexual orientations, exposure to internet pornography, the sexual drive and behavior with PLS path modeling analysis. In result, androcentric and pornography-friendly sexual orientation have an influence on the exposure to internet pornography, in turn, the exposure to internet pornography affect the sexual drive and behavior directly and sexual behavior indirectly mediated by the drive. The significance of this research is to identify fact that sexual orientations, reconceptionalized from previous researches's dependent variables, predict the exposure to internet pro-pornographic and is to identify a popular myth indirectly that the exposure to internet pornography stimulates sexual drive to cause behavior, in turn leads to sex crimes finally.

• Journal of The Korean Association of Information Education
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• v.23 no.6
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• pp.675-687
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• 2019

As interest in artificial intelligence increases, each university has been establishing a special graduate school with artificial intelligence major, and recently, the Korea government has established various support policies for artificial intelligence education. However, each university has a lot of difficulties because it has little experience in operating graduate education with the latest field of artificial intelligence and it is not easy to find experts. In this study, the response of graduate school students majoring in artificial intelligence was analyzed using IPA technique, and the direction of education of graduate school artificial intelligence major was searched. Among the 40 items surveyed by IPA, 12 items such as systematization of artificial intelligence curriculum, progress of class considering learning level, improvement of academic relations with guidance professors were extracted as items to be improved first. On the other hand, 8 items such as assistant capacity, and relationship with colleagues were overloaded, and twelve items such as instructor's lecture competency, appropriateness of educational contents, learner's artificial intelligence skills and knowledge, and attitude acquisition were to be maintained. In addition, eight items such as convergence education curriculum and diversity of education methods were all low in importance and performance. It is suggested that AI graduate school should be divided into two tracks(technical specialization, convergence expansion) by educational goal, and each track should be conducted by level-specific educational contents and methods suitable for student level. The curriculum should be elaborate and systematic to acquire AI knowledge, skills, and attitudes, and should have an individualized guidance system centered on excellent faculty members.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.557-568
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• 2013

This study is conducted to analyze the difference among college students' department satisfaction, career maturity, and career stress, and to examine the influence of department satisfaction and career maturity on career stress. A survey was done among 824 college students using the scales on department satisfaction, career maturity, and career stress and the following results were found. First of all, department satisfaction, career maturity, and career stress had statistically significant differences based on students year, age, academic records, entrance motive, peer relation, and health condition. Secondly, the subfactors of department satisfaction, namely, course satisfaction, relationship satisfaction, general satisfaction, and recognition satisfaction, showed statistically significant differences according to age, gender, academic records, entrance motive, peer relation, and health condition. Thirdly, the subfactors of career maturity, namely, determinacy, participation, independence, tendency, and compromise, had statistically significant differences according to year and age. Lastly, career maturity and department satisfaction considerably influenced career stress: when department satisfaction and career maturity were lower, career stress was higher. These results indicate that department satisfaction and career maturity correlate with career stress. Therefore, in order to decrease career stress, college students who maintain a low level of department satisfaction and career maturity should receive active guidance and education.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.135-144
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• 2017

This study is to identify the growth rate and volatility of logistics related firms in the stock market. To do this, we used monthly data for 197 years from June 2000 to October 2016 by selecting KOSPI and Transport & Storage(T&S), KOSDAQ, Transportation(TRANS) index. The purpose of this study is to compare the T&S and TRANS stock index returns with the KOSPI and KOSDAQ index. And we are to judge whether the development potential of the logistics industry and the value of the investment of related companies in the future is high. For this purpose, we will analyze the basic statistics, correlation and growth rate of each index, and compare T&S and TRANS with market returns. Analysis result, for the past 197 months logistics related T&S and TRANS have been higher than market returns. The correlation was highly related to TRANS and T & S in KOSPI, but it was not related to KOSDAQ. TRANS represents high risk and high return, while KOSDAQ represents high risk and low return market. TRANS is considered to be an efficient investment. We expect the future development of logistics related industries and T & S and TRANS to show a high rate of increase compared to the market returns.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.133-142
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• 2016

The purpose of this study is to test the effects of brand image and product similarity with the original on the attitude toward the counterfeit of prestige brand. Especially this study is focused on the moderating effect of perceived bland globalness (PBG) and the influence of the original attitude on the counterfeit one. The results of this study are as follows 1) brand image has a positive impact on the counterfeit attitude as well as the original one. And symbolic image is more positive than functional image on the both of them. 2)The moderating effect of PBG appeared between brand image and attitude. Namely, there is no statistical difference according to PBG in the effect of brand image on the original attitude. But the effect of brand image on the counterfeit attitude is higher in case of high PBG. 3) Product similarity of the counterfeit with the original has a positive impact on only the counterfeit attitude. And the similarity of perceived quality is more positive than appearance similarity on the counterfeit attitude. 4) The original attitude has a positive impact on the counterfeit one.

• Journal of Digital Convergence
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• v.21 no.2
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• pp.33-40
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• 2023

In this study, we aim to examine the impact of corporate social responsibility implementation, which is a major concern in previous research, on investment efficiency. The research method will be a qualitative study with reference to existing previous research. The three main claims to be addressed in this study will be summarized, and the research variables and research models will be described. As a result of the study, based on existing previous research, this study presented three issues to examine how a high level of corporate social responsibility performance increases investment efficiency. First, we argue that a company's high level of social responsibility will be positively related to investment efficiency. Second, it is argued that investment efficiency will be positively related to individual CSR components that represent the interests of primary stakeholders. Third, it is argued that companies with too high a CSR index and companies with a too low CSR index will have less correlation with investment efficiency. The contribution of this study will be to more accurately understand the impact of CSR on corporate investment efficiency. In the future, it is hoped that additional discoveries will be made through research that adopts the three claims presented in this study as hypotheses and empirically analyzes them. The Journal of Digital Policy & Management. This space is for the abstract of your study in English.