• Journal of Digital Convergence
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• v.20 no.4
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• pp.39-44
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• 2022

This study conducted an actual analysis on the effects of smart phone experience marketing by brand on consumption value and purchase intention for Chinese consumers who are interested in smart phone purchase experience or products. In addition, experience marketing was classified into five components such as sense, emotion, cognition, behavior, and relationship. The results, In the effect of the components of experiential marketing on purchase intention, sense, act, fell, and relate had an obviously positive impact on purchase intention, however The result is that think does not affect. The results of this study are more effective when considering the five components of smart phone experience marketing. This The study will contribute to the projecting and establishment of long-term experience marketing of smart phone producers by continuously providing experiences related to the direction of pursuing brand image.

• Journal of Digital Convergence
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• v.17 no.8
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• pp.159-170
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• 2019

IC industry is one of the foundation and core industries of modern information industry. Therefore, the study of this industry has important theoretical and practical significance. The main purpose of this study is to measure the degree of close correlation between the two indexes through correlation analysis of the selected indicators, so as to study the development trend and direction of IC. Based on the theory of induced innovation and the theory of comparative advantage, this paper analyzes the correlation between the profit of the IC industry and the following three indicators by using chart analysis method, covariance analysis method and correlation coefficient analysis method. These three indicators are R&D expenditure, new product development costs and annual export amount of IC. The selected data are mainly from CHINA STATISTICS YEARBOOK ON HIGH-TECHNOLOGY INDUSTRY. Through the research, it is found that the profit of China's IC industry is positively correlated with the first two indicators and negatively correlated with the annual export amount.

• Journal of Digital Convergence
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• v.13 no.11
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• pp.119-132
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• 2015

This study empirically examined which factors facilitate or disturb the learning and practical knowledge transfer in consulting and which factors have most powerful influence on the learning and transfer of consulting knowledge. Analysing 160 data collected from FTA origin managers in export companies, the study findings show the ambiguity(-), complexity(+), consulting competences(+), intervention design and delivery(+), self-efficacy(+) and government subsidies(+) significantly affected on Client's learning, while consultant's expertise(+), consulting involvement(+), transfer culture(+) significantly affected on consulting knowledge transfer, respectively. It showed that consulting competence and causal ambiguity have an greater influence on learning while consultant's expertise has a greater influence on consulting knowledge transfer, respectively. The findings implicate that consulting success depends on rather consultant's factors(consultant's expertise and consulting competence) than client's input factors. To succeed in consulting project, it is important that the consultants effectively develop and apply consulting methods & tools as shared interfaces between consultant and client.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.407-417
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• 2018

The purpose of this study was to investigate the motives for using emoticons on mobile messengers and determine whether an individual's character (extrovert/introvert) played a moderating role in the relationship between the motives and purchase intention. To achieve that, this study had 198 users in their 10s to 60s fill in a questionnaire and analysed the answers. The analysis first showed that the motives of using emoticons on mobile messengers were enjoyment, utility, simplicity, and general utility. It was also found that only enjoyment among all the motives had a significant effect on purchase intention. Finally, the analysis showed that the extrovert character of the individual using emoticons on mobile messengers played a moderating role in the effect on purchasing intention.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.197-205
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• 2016

The purpose of this study is to examine the relationship among subjective norms, attitude, perceived behavioral control, action intended with Korean culture familiarity using extended behavior model. To test hypotheses structural equation model was used. The results are shown as follows: Korea culture familiarity influences significantly attitude, and subjective norms also influences attitude and perceived behavioral control. In addition, attitude and perceived behavioral control influence significantly action intended. Development Korean food Program and events that combines Korean culture will affect the eating behavior of foreign tourists and the Globalization of Korean Food.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.321-332
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• 2020

The purpose of this study was to identify relationships among level of e-Health literacy, subjective health status and health-seeking behaviors. Subjects were 102 senior citizens who used the internet at least once in the last month and visited elderly community centers and welfare centers. Collected data were analyzed descriptive statistics, t-test, ANOVA, Pearson's Correlation Coefficient, and Multiple Regression using SPSS version 25.0. Fifty five percent of subjects responded the average weekly internet usage hours was 'less than 3 hours', The e-health literacy (r=.349, p<.001) and subjective health status (r=.466, p<.001) were positively correlated with health seeking behavior. Subjects' gender (β=.22, p=.012), type of disease (β=.23, p=.013) and subjective health status (β=.38, p<.001) had significant effects on health-seeking behaviors. The results suggest that the development of intervention programs to increase the level of e-Health literacy and subjective health status to improve of their health-seeking behaviors.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.615-624
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• 2014

The purpose of this study is to ascertain the effect of the reputation of ski resorts on multidimensional trust, customer satisfaction and spread by word-of-mouth. To attain this goal, 400 adult male and female subjects using 3 Ski Resorts located in Gangwon-do in Korea in 2013 were selected. For this, convenient sampling was used. The data was processed with the 382 final available samples excluding the 18 inappropriate questionnaires through frequency-, exploratory factor-, reliability-, correlation-, and simple/multiple regression-analyses by using the PASW 18.0. The result is as follows. First, the reputation of the ski resorts was found to have a positive effect regarding the trust of the resorts and their employees. Second, trust in ski resorts and their employees was found to have a positive effect on customer satisfaction. Third, trust in ski resorts and their employees was found to have a positive effect on the spread of word-of-mouth about the resorts. Fourth, customer satisfaction was found to have a positive effect on the diffusion by word-of-mouth.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.193-199
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• 2013

In this paper, a user search history based potential query recommendation system is proposed to enable the user of information search system to represent one's potential desire for information in terms of query and to facilitate the desired information to be searched. The proposed system has analyzed the association with the existing users's search histories based on the users' search query, and it has extracted the users's potential desire for information. The extracted potential desire for information is represented in terms of recommended query and thereby made recommendations to users. In order to analyze the effectiveness of the system proposed in this paper, we conducted behavioral experiments by using search histories of 27656. As a result of behavioral experiments, the experiment subjects were found to show a statistically significant higher level of satisfaction when using the proposed system as compared to using general search engines.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.261-271
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• 2017

This study was conducted to identify sexual knowledge, sexual attitude, and sexual behavior that are perceived by psychiatric patients, and analyzes their differences and relations. Participants were 222 adult psychiatric patients hospitalized in two psychiatric hospitals located at K city of J province. Data were collected from March 11 to April 15, 2016 by using structured questionnaires. Collected data were analyzed through independent t-test, One-way ANOVA, $Scheff{\acute{e}}$ test, Pearson's Correlation Coefficients using SPSS/WIN 20.0 program. The mean score of sexual knowledge was 2.60, sexual attitude was 2.74, and sexual behavior was 0.49. The sexual knowledge of patients differed significantly according to parent attitude(${\rho}$<.01), and sexual behavior showed the difference according to diagnosis(${\rho}$<.05). Sexual knowledge had a significant positive correlation with sexual attitude(r=.75, ${\rho}$<.001) and sexual behavior(r=.15, ${\rho}$<.05). There were also positive correlation between the sexual attitude and active sexual behaviour(r=.20, ${\rho}$<.01), the subcategory of sexual behaviour. These results of study suggest that psychiatric nurses should appropriately assess sexual problems of psychiatric patients and include them in nursing interventions.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.497-504
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• 2012

Information types and display methods according to the relation between frequency of exposure and degree of cognition was suggested by this study as a way to enhance effective communication by information in aspect of user cognition. First of all, we ascertained the relation between frequency of exposure and degree of cognition by literature research for cognitive psychology and cognitive engineering psychology, results are as follows based in it. First, we suggested information types and attributes for visualization as 'Framework' which helps designers understand cognitive demands of users. Specifically, there are 4 types(STM, STA, LTM, LTA) of information according to the relation between frequency of exposure and degree of cognition, cognitive characteristics for each types and 'attributes matrix for visualization' which is consisted of 14 attributes of high -quality information and resorted by the types. Second, we suggested a guideline for display methods according to depth of information in the design process of information contents. For display methods of STM, STA information as primary information, we suggested "Attribution theory of Distinctiveness", "Advance Organizer", "Progress Closure", "Affordance", for display methods of LTM information as multidimensional information, we suggested "Modularity", "Consistency", "Mimicry", "Mnemonic Device". We had found from this study that there are distinction of status for attributes of information visualization according to information types or depth, and various display methods by them.