• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.139-150
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• 2015

This study highlighted influences which affect purchase intention of audience to viewing performance. And after grouping audience types by applying the cluster analysis to samples which are collected by survey, this study examined how purchase intentions influence audience to viewing performance by each audience type. Thus, to improve the reliability to classify audience type, the sample was selected by considering neither age group nor previous experience of viewing performance arts. Factor analysis and reliability analysis was performed to analyze the effect of purchase intention according to the type of audience. And we used AMOS program to verify using SEM(Structural Equation Modeling) how affect it was with moderating variable of audience type. Through surveying and analyzing th results, we confirmed that viewing motivation and quality of performing work have significant effect on purchase intention and significant moderating effect according to audience type. Therefore, we contribute to make suitable strategy that they figure out audience type, when performing art organizations make marketing strategy.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.427-439
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• 2019

The purposes of the study were to introduce a new approach in overcoming career problems of adolescents with multicultural backgrounds, and to explore public views on their careers. Using the Q-methodology, the types of perception toward multicultural adolescents' careers and their features from diverse views were drawn, Data from 35 participants and 34 statements were analyzed by using the QUANL-PC program. The identified perception types were classified as four types: neutral perception type, economic hardship perception type, lack of career training perception type, and lack of professional support perception type. The results found that views toward career problem of adolescents with multicultural backgrounds are neither positive nor negative, and their perceptions were more varied and specific beyond the dichotomy. Therefore, to promote the careers development of adolescents with multicultural backgrounds, more individualized career supporting strategy should be provided based on the applicable perception types.

• Journal of the Korean Society for information Management
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• v.40 no.1
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• pp.175-198
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• 2023

This study aimed to investigate the difference in response to reading as shown in book reports by personality type and interest type. For this purpose, personality type analysis data, interest type analysis data, and book report data written in subject reading activities were collected from 81 third graders at D Science High School in Daejeon. Topic analysis was conducted on the collected book reports, and the probability of a topic being mentioned was statistically tested according to personality type (thinking type, feeling type) and interest type (investigative type, types other than investigative). Subsequently, the conceptual connection structure of words was measured by keyword network analysis, and the analysis results of topic modeling were complemented by the centrality index. As a result of the study, the topic regression analysis showed statistically significant differences between thinking type (T) and feeling type (F) in topic 2 (understanding and studying) and topic 3 (reading and thinking), and statistically significant differences between investigative type and non-investigative type in topic 2 (understanding and studying). The results of this study can be used as a basis for tailored book recommendations and personalized reading education.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2023.04a
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• pp.30-30
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• 2023

한국산 체꽃속(Scabiosa L.)의 외부형태형질을 바탕으로 구분한 5가지 변이 유형[솔체꽃(S. comosa) Type 1-2, 체꽃(S. tschiliensis f. pinnata) Type 3-4, 구름체꽃(S. tschiliensis f. alpina) Type 5]에 대해 잎 표피와 화분의 미세구조를 관찰하였다. 잎 표피세포의 크기는 향축면은 평균 12.4 × 6.7 ㎛로, Type 1이 가장 작고 Type 3가 가장 컸으며, 배축면은 평균 9.4 × 4.6 ㎛로 모든 유형이 비슷하게 나타났다. 모용은 단세포성 선상 모용이 일부 유형에서, 다세포성 비선상 모용이 모든 유형에서 관찰되었다. 선상 모용은 향축면에서 Type 1과 5에만 있었으며, 두 유형 중 Type 5의 모용이 길이 72.2 ㎛로 더 길고, 단위면적 (0.01 mm²) 당 개수도 5개로 더 많았다. 배축면에서는 Type 1, 3 및 5에 있고, 단위면적 당 개수가 Type 1과 5는 3~6개로 비슷하였으나, Type 3은 1개 이하로 매우 드물게 나타났다. 기공복합체는 부등형으로 양면에 분포하며, 향축면의 공변세포 크기는 평균 4.4 × 2.7 ㎛로 너비는 유사하나 길이는 Type 1과 5가 3.1 ㎛, 3.9 ㎛로 나머지에 비해 작았다. 단위면적 당 기공의 수는 향축면과 배축면이 평균 40.2개, 149.2개이고, 양면 모두 Type 1이 66.3개와 177.2개로 가장 많았다. 화분은 모두 단립으로 삼구형이고, 극축 길이(P)와 적도면 지름(E)의 비율은 0.83~1.12로 모양은 아단구형~약장구형이다. 표면무늬는 과립상 표면에 자상 돌기가 있고, Type 3과 4에서만 유공상이 확인되었다. 이상의 결과에서, 솔체꽃 유형인 Type 1과 2가 잎 표면의 선상 모용 유무 및 기공의 수에 뚜렷한 차이를 보여 Type 1은 솔체꽃과는 다른 새로운 변종 또는 품종일 가능성이 있다고 생각된다. 또한 체꽃 유형인 Type 3과 4의 경우, Type 3의 잎 배축면에 털이 드물게 있으나, 두 유형의 화분 표면무늬가 동일하고, 다른 형질들도 모두 중복되어 연속적인 변이로 보이며, 구름체꽃 유형인 Type 5는 나머지 유형과 뚜렷이 구분되었다.

• Design Convergence Study
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• v.15 no.4
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• pp.45-58
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• 2016

The purpose of this study is to investigate the most effective emoticon type in on-line communication context through analysis decoding(by their interpretation, empathy, reaction) of receiver about emotional message included the various emoticon types. Message types were all 5 - only text message and messages included texticon, graphicon, anicon, and photocon that reflected the transitional process of emoticon. Survey questionnaire that included various emotional situations was developed and utilized to undergraduate students to analyze the differences in their gender and majors. Results are as follow. First, the graphicon, anicon and photocon messages had higher effectiveness than others in the pleasure while the text only message had the highest effectiveness of them in the displeasure. Second, female students responded that the graphicon, anicon and photocon messages were more effective while male students responded that text only message was. Third, between Arts/Physical and Science/Engineering majors had significant differences in some message types, and especially Science/Engineering majors showed higher average than other majors in all of the emoticon types. These results can provide the information to design messages by the emotional situation of sender and gender and major of receiver.

• Asia Marketing Journal
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• v.6 no.1
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• pp.1-16
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• 2004

서비스품질의 차원과 위계에 대한 논의가 최근 들어 늘어나고 있다. 그 이유는 서비스품질, 고객만족, 고객의 긍정적 행동의향, 수익성 간의 선순환 때문이다. 차원모델은 SERVQUAL과 SERVPERF 모델이 있고 위계모델은 Grönroos(1984)모델과 미국학자들이 개발한 모델이 대표적이다. 최근들어 이들을 결합한 하이브리드모델이 제안되고 있다. 하지만 기존의 하이브리드모델은 차원과 위계를 결합하여 일반성은 높지만 위계를 정하는 이론적 근거가 분명하지 않다. 본 연구는 욕구위계이론 중 Herzberg(1968)의 두 요인이론에 근거하여 서비스품질의 위계모델을 제시하려 한다. 이를 위해 CIT로 판매접점에서 고객이 느끼는 결정적 사건(critical incidents)을 조사하였다. 먼저 중복요인과 단독요인으로 나누고 각각을 다시 불만족중심과 만족중심으로 나눌 때 이들 결정적 사건이 잘 분류되었다. 분류결과 신뢰성은 불만족중심 중복요인, 응답성은 만족중심 중복요인, 공감성은 단독만족요인으로 나타났다. 본 연구에서 제시하는 서비스품질의 욕구위계모델에 따르면 신뢰성, 응답성, 공감성의 순으로 서비스품질이 중요하다. 확신성과 유형성은 따로 분류되는 결정적 사건이 없어 만족, 불만족 요인을 도와주는 조절요인으로 볼 수 있다.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.173-184
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• 2018

The purpose of this study was to investigate the relationship among the parent-adolescent communication styles, self-esteem, depression and career decision-making styles. The subjects were 399 middle school students and 366 high school students in four middle schools and two high schools in metropolitan and small towns for one month from July 1, 2017. Data were analyzed through descriptive statistics, correlation analysis. Multiple regression was used to see how parent-adolescent communication styles, self esteem, and depression affect the career decision-making style. As a result, first, open communication with mothers has a statistically significant effect on the rational career decision-making style and open communication with fathers has a statistically significant effect on the intuitive career decision-making style of adolescents. Second, self-esteem of adolescents showed a positive correlation with rational career decision-making style and negative correlation with dependent career decision-making style, and depression showed a positive correlation with dependent career decision-making style. The results may help to understand the relationship among the parent-adolescent communication styles, self-esteem, depression and career decision-making styles and be used for counseling intervention.

• Management & Information Systems Review
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• v.30 no.3
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• pp.133-151
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• 2011

This study investigates the moderating effect of customer type(deal prone/promotion insensitives) on the relationship between perceived values on the reward program of tele-communication firms and customer satisfaction. To test moderating effect, Difference test for distinct parameters in Amos 18.0 program was used. Results show that there is no the moderating effect of customer variable. But both kind of perceived values(utilitarian value and hedonic value) have a significant effect on customer satisfaction. For all customer, utilitarian reward has influenced on the customer satisfaction more than hedonic reward. And for utilitarian reward, promotion insensitives customer has influenced on the customer satisfaction more than deal prone customer.

• Journal of Korea Game Society
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• v.12 no.1
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• pp.15-24
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• 2012

Serious games are purposive game. So game-developers want to achieve the desired purposes, and game-users also want to play to achieve the goals of playing games. The function of achievement-assessing is an important area of serious game. In this study, achievement-assessing style was defined as three types, that is, 'all-in-one', 'complex', and 'separation'. Accordingly, we analyzed which type of serious games use which type of achievement-assessing style. As a result, the survey shows that those who want to play game itself preferred 'all-in-one' above all, and those who want to stick to the purpose of game preferred 'separation' or 'complex'. In addition, the investigation of preference of achievement-assessing function shows that users, as a whole, preferred 'all-in-one'. We hope this study will be useful data to design of achievement-assessing function which achieve the purpose of game and provide users with higher satisfaction.

• Journal of the Korea Convergence Society
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• v.11 no.4
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• pp.311-321
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• 2020

The purpose of this study was to analyze the recognition of secondary pre-physical education teachers' recognition for the learning athletics using Q methodology. P-sample was composed of 28 pre-secondary P·E teachers. The selected Q samples were arranged in the normal distribution form. The collected data were analyzed by factor analysis through varimax rotation using QUANL PC program. This study found four types of recognition on learning athletics. Type I is defined 'the type of recognition for education value.' Type II is defined 'the type of emphasizing assistant activities.' Type III is defined 'the type of an appeal difficulty to learn athletics skill.' Type IV is defined 'the type of emphasizing the basic movement value.' Based of the results of this study, the implications and direction to future research on athletics activities are suggested.