• 프린팅코리아
• /
• v.14 no.7
• /
• pp.92-94
• /
• 2015

(주)켐플러스(대표이사 이대주)는 지난 2006년 11월 이대주 대표이사가 IPA 블랭킷 세척제의 제조에서부터 유통과 영업을 모두 책임지는 1인 기업(당시는 개인회사 켐플러스)으로 설립됐다. 이대주 대표이사가 인쇄부자재 유통업체 직원으로서 인쇄세척액의 생산과 유통, 영업을 두루 거친 경험을 살려 설립한 것이다.

• International Commerce and Information Review
• /
• v.14 no.2
• /
• pp.3-27
• /
• 2012

As Chinese political and economical status gets higher, a lot of multinational firms have tried to find some chances from the Chinese market successfully. Though geographically Korea is located closely to China, a lot of firms entering into Chinese market have turned out failed. Thus, this study researched Korean manufacturing firms in China, surveyed their localization degree of distribution, and tried to find out factors which influence these localization from a far-reaching literature. As a result of analyzing 146 questionnaires, the length of channel, among Chinese environmental factors, has a positive influence on the distribution localization degree. In addition, the factor of distribution relation assets has a positive effect on the distribution localization degree. Considering this study, the Chinese market, especially distribution field, has recently grown up to the world-class level. Therefore a firm intending to enter into China needs to be careful not to underestimate China.

• Journal of Distribution Research
• /
• v.11 no.1
• /
• pp.99-124
• /
• 2006

The purposes of the study are two-folds. First, it analyzes how factors other than price(e.g. delivery service, saving point policies, free gifts) impact total price for various products and different types of stores. Second, it analyzes how to increase market efficiencies through price level, price differences, and the frequency of price changes for different shops, various products and different types of transactions. By analyzing the price level within different types of stores, there found that prices at on-line store were lower than off-line shops. It also found price differences between pure on-line, hybrid, and off-line store. Comparing prices by product size, there found that pure on-line shops have a lower price compared to others. The results showed that on-line store had lower price variation compared to off-line shops. When comparing pure on-line store to hybrid store, hybrid store had lower price variation. In terms of the frequency of price changes, hybrid stores had higher price fluctuations. In terms of total price differences for delivery distances, pure on-line store had great price fluctuation, excluding cosmetic goods. In conclusion, if we consider price level and price fluctuations, on-line store had more efficiencies and was superior in terms of price effectiveness. Hybrid shops, on the other hand, had greater advantages for seasonal goods and dominant products. Therefore, market entry strategies should differ based on order quantity, type of store(pure on-line, hybrid, off-line), product characteristics(seasonality, product life), etc.

• Proceedings of the Korean DIstribution Association Conference
• /
• 2006.02a
• /
• pp.15-42
• /
• 2006

프랜차이즈 시스템은 서로 독립적인 프랜차이즈 본부와 가맹점이 계약에 의해 상호의무를 준수하면서 운영되는 시스템이다. 이러한 프랜차이즈 시스템은 다른 유통경로 시스템과 마찬가지로 개방형 시스템이기 때문에 환경의 변화에 민감하다. 특히, 급속하게 변화하는 고객 욕구와 경쟁전략은 프랜차이즈 시스템의 성과에 매우 큰 영향을 미친다. 이처럼 환경의 변화가 심할 경우는 프랜차이즈 본부와 가맹점 간 관계결속이 중요한 데 강한 결속력을 가진 장기적인 파트너십이야 말로 변화하는 환경에 대응할 수 있는 무기가 된다. 본 연구는 이러한 환경의 변화 즉, 환경동태성과 프랜차이즈 시스템의 장기지향성을 다루고 있다. 연구의 주된 관심은 첫째, 수요부문과 경쟁부문의 환경 동태성이 프랜차이즈 시스템 구성원 간 장기지향성에 어떠한 영향을 미치는 지 밝히는 것이고, 둘째, 이러한 환경의 영향이 다양한 조절변수 (관계수명주기, 경로기후, 의존성)에 의해 어떻게 달라지는 지를 규명하는 것이다. 이러한 목적으로 본 연구는 국내의 대표적인 프랜차이즈 업체인 L사의 가맹점 96곳을 대상으로 설문조사를 실시하였다. 구조방정식 모형을 통한 분석결과 수요부문 동태성은 프랜차이즈 가맹점의 장기지향성을 약화시킨 반면, 경쟁부문 동태성은 강화시켰다. 한편 관계수명주기, 경로기후에 따라 수요부문, 경쟁부문 환경 동태성의 영향은 달라졌지만, 의존성은 유의적인 조절효과를 나타내지 못했다.

• The Korean Publising Journal, Monthly
• /
• s.245
• /
• pp.6-6
• /
• 1998

대형 할인매장에서 베스트셀러를 중심으로 한 거의 모든 책을 무차별 할인판매하고 있다. 출판사는 할인매장에 책을 출고하지 않았다고 하고, 도매상은 유통을 철저히 관리한다고 주장한다. 어떤 유통경로의 허점을 비집고 들어와 할인판매를 하건간에 이 문제는 출판계의 위기를 몰고올 우려가 크다는 지적이다.

• Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
• /
• 2002.04a
• /
• pp.117.2-117
• /
• 2002

• Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
• /
• 2007.11a
• /
• pp.225.2-225.2
• /
• 2007

• Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
• /
• 2007.11a
• /
• pp.226.1-226.1
• /
• 2007

• Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
• /
• 2006.11a
• /
• pp.21-37
• /
• 2006

• Journal of Distribution Research
• /
• v.4 no.3
• /
• pp.87-103
• /
• 2000

Throughout the nation, each local Agricultural Cooperative (AC) has built its own agri-products processing factory in order to provide the steady demand source for the locally produced agri-products. However, each factory of AC has performed poorly with no competitive advantages against the national brands of private companies. Thus, from the perspective of the National Agricultural Cooperative Federation (NACF), the current situation of unorganized and inefficient management of the factories under the control of each local AC needs to be improved. In this case analysis, we introduce the problems of the AC factories and discuss the NACF's approach to solve the problems. In particular, given that AC as well as NACF are the non-profit organizations, it is worthwhile to fay special attention to the process of restructuring the system of distribution channels for the processed agri-products with the concept of marketing.