• Title/Summary/Keyword: 유통성과

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The Effects of Justice on Relationship Quality and Performance in Industrial Markets (산업재 시장에서 공정성이 관계품질과 성과에 미치는 영향)

  • Ji, Seong-Goo
    • Journal of Distribution Research
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    • v.11 no.3
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    • pp.79-101
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    • 2006
  • This paper examines the effects of justice on relationship quality and performance in industrial markets. Data were obtained from a sample of 284 supplier's key informant. The findings demonstrate that distributive, interactional and issue-specific justice enacted by buyer enhance supplier trust. Further, distributive and procedural justice enacted by buyer enhance supplier satisfaction. Trust positively affected supplier satisfaction, and relationship quality positively affected performance of its supplier. And, the theoretical and practical implications of this result and future research were suggested.

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슈퍼마켓의 성공 및 실패요인에 관한 연구 - 농협 하나로마트를 중심으로 -

  • Bae, Lee-Man;An, Seong-Sik;Lee, Hun-Yeong
    • Proceedings of the Korean DIstribution Association Conference
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    • 2006.02a
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    • pp.105-136
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    • 2006
  • 이 연구는 농협 하나로마트를 표본점포로 하여 슈퍼마켓의 점포성과에 미치는 영향요인을 규명하기 위한 것이다. 기존의 유통관련 선행연구가 소비자조사를 통한 점포선택이론 중심으로 접근하였다면, 본 연구는 소매공급 측면에서 접근했다는 점과 소매입지모델 뿐만 아니라 소매경영이론 측면에서 내적요인까지 아울러 접근함으로써 슈퍼마켓의 점포성과에 대한 영향관계를 종합적으로 접근하여 규명하고자 시도하였다는 점에서 그 의의를 갖는다. 본 연구의 접근은 슈퍼마켓 경영에서 환경요인인 외적요인과 역량요인인 내적요인에서 점포성과에 영향을 미칠 것으로 기대되는 다양한 변수들을 선정하고, 이 변수들에 대한 검증을 통해 슈퍼마켓의 점포성과에 미치는 영향관계를 분석하였다. 분석의 신뢰도와 설명력을 높이기 위하여 변수별, 요인별 접근을 시도하였으며, 대상점포의 설명력을 높이기 위하여 동업계 편균대비 비교분석과 도시와 농촌간의 입지유형별 특성과 차이점을 규명하고자 하였다. 연구결과 현실적 측면에서 채용가능한 결과를 도출할 수 있었다. 본 연구가 대형 슈퍼마켓이 향후 유망업태로 주목받고 있는 상황에서 농협 하나로마트를 표본으로 하여 슈퍼마켓의 점포성과에 영향을 미치는 요인을 규명하고자 하였으나, 향후 슈퍼마켓의 점포출점, 전략수립, 점포운영 등에서 실질적인 방향성을 제시할 수 있도록 연구가 보강되어야 할 것이며, 나아가 타 업태 및 업종에 일반화될 수 있도록 기대한다.

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조직성숙이 6시그마의 도입성과에 미치는 영향

  • Yu, Ji-Su;Kim, Ju-Yeong;Kim, Hye-Jeong
    • Proceedings of the Korean DIstribution Association Conference
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    • 2006.08a
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    • pp.133-154
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    • 2006
  • 본 연구에서는 6시그마에서 기대한 성과를 얻으려면 도입과정에서 일련의 단계를 거쳐야한다는 가정을 하였으며 특히 조직성숙이 성과에 미치는 영향을 분석하고 있다. 6시그마에서 성과를 얻는 단계를 준비단계, 수용단계, 성숙단계로 정의하여 단계적 모형을 제시하였다. 준비단계는 다시 조직변화요인, 추진시스템요인으로 세분하였고, 결과변수인 성과는 시장경쟁력성과, 조직구성원성과, 재무성과로 구분하였다. 6시그마를 도입하여 기대한 성과를 얻으려면 이 단계를 순차적으로 거처야한다는 가정을 토대로 단계 모형과 경쟁모형을 설정하여 구조방정식 모형을 통하여 비교분석하였다. 기업을 표본단위로 판단표집(judgement sampling)을 통해 설문자료를 수집 처리 하였다. 최종적인 분석에는 281업체에서 수집된 자료가 사용되었다. 6시그마를 도입하고자 하는 기업은 준비단계, 수용단계, 그리고 성숙단계까지 도달해야만 기대한 성과를 얻을 수 있다는 것을 분석 견과로 제시한다. 즉, 준비와 수용만 되었다고 큰 성과를 얻는다기 보다는 성숙단계까지 되어야 성과가 제대로 얻을 수 있음을 시사하고 있다.

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Antecedents and Consequences of Channel Conflict (유통경로상의 칼등원인, 갈등 및 거래성과에 관한 연구)

  • 한상린
    • Journal of Distribution Research
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    • v.9 no.1
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    • pp.93-110
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    • 2004
  • One of the most important things in channel of distribution is the management of intrachannel conflict. In this study, 1 tried to find out the major sources of conflict among distribution channel members of gasolin industry and home electronics industry which have two types of distribution channels - sales branch and agency. I also investigated how the level of conflict influences the business performance of the channel member. The results of the study showed that the imbalance of power, nonfulfillment of roles by manufacturers, nonfulfillment of roles by dealer, divergence in perceptions, intrachannel communication problem have positive relation but role clarity has negative relation with conflict. The results also indicate that the more power supplier exerts upon dealer, the less supplier and dealer practice their roles, and the more communications problem there is, there will be more conflict between channel members. I also analyzed the relationship between conflict and business performance and the result came out as expected: the more conflict there is the less business performance. Some difference was found between sales branch and agency on that aspect. Managerial implications and limitations of the study were also discussed.

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Performance of Broadcasting Contents by Platforms (방송 플랫폼별 콘텐츠 유통 성과)

  • Kim, Suk;Song, Gin
    • The Journal of the Korea Contents Association
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    • v.15 no.12
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    • pp.81-96
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    • 2015
  • This study investigated the attributes of the popular programs by various broadcasting related platforms(on-air, VOD, SNS) and the relationship between the outcomes of these platforms in order to get the implications of broadcasting contents distribution strategy in multi-platform era. First, the study found that drama programs of territorial broadcasting showed the most high performance in on-air platform while comedy entertainment programs got the outstanding achievement in VOD platform. Second, although it had the low ratings in on-air platform, the program could be highly probable to get a great deal of VOD hits if it had attracted the younger audience. Knowledge programs showed the similar outcome between on-air and VOD platforms. Third, the study found that the factor which had a significant influence on VOD performance was the amount of buzz in SNS. These results suggest that broadcasting content distribution strategy in multi-platform era needs the understanding of the segmented target audiences of content and the analysis of trait of each platform.

The Effects of Output Sector Uncertainty on Dependence, Commitment and Strategic Performance: A Comparative Analysis on Korean and American Manufacturers (환경 불확실성이 한.미 제조업체의 의존성, 결속과 전략적 성과에 미치는 효과: 수요부문 환경불확실성을 중심으로)

  • Kim, Jong-Young;Bang, Ho-Yeol
    • International Commerce and Information Review
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    • v.16 no.1
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    • pp.163-183
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    • 2014
  • This paper empirically investigated whether the strategic performance of dependence and commitment on output sector uncertainty based on the data from manufacturing firms in Korea. U.S. Also, the proposed model was proven by the structural equation model with the data gathered from 105 manufacturing firms in Korea, 103 in U.S. The success of the members of channel having limited resources and capabilities depends on how they cope with environment. Especially, it is insispensable for manufacturing firms and distributing firms to build up win win systems when environmental uncertainty is high in the output sector. The findings were as follows. Hypothesis 1 was accepted in all the nations. Hypothesis 2 was accepted in the United States yet not in Korea. Hypothesis 3, 4 was accepted in Korea yet not in the United States. Hypothesis 5 was accepted in every nation as well. In the future, the dependence, commitment and strategic performance of manufacturing and distribution firms should be investigated from a mutual perspective, and additional data should be obtained by selecting more subjects. As for environmental uncertainty, the uncertainty of distribution environments as well as output sector uncertainty should equally be investigated by making a comparative analysis.

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A Study on the Management Promotion of Small Retail Shops with Information System in Practical Use and Implementation of PDS (소규모 유통점포의 정보시스템 활용 현황과 PDS 구축을 통한 경영 활성화 방안 고찰)

  • JEOUNE, Dae-Seong;RYOO, Yun-Kyoo
    • Journal of the Korea society of information convergence
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    • v.5 no.2
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    • pp.91-99
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    • 2012
  • In this paper, we discuss the effectiveness of information system such as POS(point of sale) and PDS(POS data service) to the government-supported small retail shop called nadle shop. Also, the functional requirements for PDS implementation are examined. Introduction of information system to small retail shop is necessary for achieving good - but a little impact on - management performance. For the empirical study, the survey results for POS utilization and management performance for the nadle shops supported from 2010 to the first half of 2011 are analyzed. Consequently, information system doesn't give direct effect on producing management performance. However, no doubt it contribute service quality and satisfaction to the customers and provides refined information to be useful to the owners.

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