• Title/Summary/Keyword: 유통성과

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The Effects of Alternative Channel Integration Structures on the Channel Performance: An Implication for Export Channel Strategy (유통경로 지배구조 유형과 유통성과 간의 관계에 관한 실증적 연구: 수출유통구조 전략에 관한 시사점)

  • Kim, Kyu-Dong
    • International Commerce and Information Review
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    • v.14 no.2
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    • pp.81-119
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    • 2012
  • In order to maintain high level of control over and close coordination of foreign marketing activities, export manufacturers often consider vertical integration strategy into global distribution. However, full integration is not always a feasible option. The purpose of this study is to investigate the alternative ways to achieve optimal level of control over export channel system for desirable channel performance. This study investigates different options for integration of the vertical channel structure, and examines their effect on the performance. The findings of this study suggest different combination of ownership and coordination level has varying impact upon channel performance: efficiency, effectiveness, and adaptiveness. This implies exporters may achieve desirable performance control over export channel without fully integrating the channel via ownership.

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A Study on the Determinants for Measuring Performance of the Electronic Goods Distribution Channel (전자유통경로의 성과평가 척도에 관한 연구)

  • 황호종
    • The Journal of Information Technology
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    • v.2 no.2
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    • pp.1-12
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    • 1999
  • The purpose of this study is to classify the determinants of channel performance and to reveal the contribution of classified performance factor on the total distribution performance of individual channel members. The empirical results of this study confirm that channel member performance is too rich and complex to be accurately reflected in a single item or even limited domain performance measures. The respondents in our sample monitored a lot of different facets of performance, indicating their belief in the multidimensional nature of performance. Our finding that outcome-based monitoring was particularly pervasive was not surprising given that managerial attention to end results is expected since those results are necessary for continued survival of the dealership. However, the dealership owner were not content to rely exclusively on these outcome performance indicators. They also gathered information on the efforts and activities that lead to those outcomes as well as other facets of information such as customer satisfaction and selling skills of salesperson. Limiting the definition and measurement of performance to outcomes only, or to a single item measure would have failed to capture important facets of performance, and could distort he relationship between the managerial variables and performance.

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건설현장 중심의 국토지반정보 유통시스템 개선 연구

  • Jang, Yong-Gu;Lee, Jun-U;Jeon, Heung-Su;U, Je-Yun
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2011.11a
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    • pp.76-77
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    • 2011
  • 국토해양부의 국토지반정보 DB구축사업은 건설현장에서 발생하는 지반조사성과를 전산화하여 재활용할 수 있도록 DB구축, 시스템 보급, 센터 운영 등을 주요수행사업으로 '00년부터 현재까지 10년 이상 지속적으로 추진되고 있다. '07년부터 "지반조사성과전산화및활용에관한지침"이 국토해양부 훈령으로 제정 시행되면서 건설현장에서 발생하는 지반조사성과에 대한 전산화는 건설사가 직접 입력 제출하고 있다. 지침 시행과 함께 국토해양부에서는 국토지반정보 통합DB센터(한국건설기술연구원) 중심으로 지반정보 유통프로세스를 확립하고 지반정보 생산을 위한 지반정보 입력시스템, 검수 등록을 위한 검수등록시스템, 지반정보 유통을 위한 웹유통시스템으로 구성된 국토지반정보 유통시스템을 구축 운영하고 있다. 보급 활용 중인 국토지반정보 유통시스템에 대하여 지반정보 생산자 및 활용자들의 지속적인 개선요구사항들을 수렴하고 있으며, '11년도 사업을 통하여 사용자 중심의 국토지반정보 유통시스템으로 개선 및 추가개발을 추진하였다. 본 연구에서는 건설현장의 의견을 수렴하여 사용자 중심으로 개선한 국토지반정보 유통시스템의 주요 연구내용을 소개한다.

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동태적 SCM을 통한 식품유통의 합리화

  • 탁승호;설봉식
    • Proceedings of the Korean DIstribution Association Conference
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    • 2003.05a
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    • pp.47-54
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    • 2003
  • 그 동안 바코드와 POS 시스템은 SCM이나 ERP 및 CRM등 여러 가지 기법의 경영성과를 얻는 데 이바지해 왔다. 그러나 지금 널리 사용되고 있는 바코드에 상품의 제조연월일 등에 관한 정보를 포함한 새로운 개념의 타임 바코드(Time stamp barcode)를 도입한다면 보다 나은 경영성과를 얻을 수 있을 것이다. 이 논문은 이와 같은 동태적 SCM 즉, 타임 바코드를 이용하여 개선된 SCM에 관한 이론적 배경과 그 기법 및 적용범위 등에 관하여 논의하고 있다. POS 시스템에서 타임 바코드를 통하여 경과시간별 판매/재고정보를 실시간으로 제공하여 각 매장에서 판매되고 남아 있는 경과시간별 재고량을 토대로 생산량을 최적화하고 또 최적의 머천다이징도 가능하다. 그리고 유통기한 경과에 따른 폐기손실의 규모를 줄이고 재고처리 전략도 큰 성과를 기대할 수 있다.

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The Effect of Ethical Management on Performance of Retailer-Vendor Relationship: The Mediating Effect of Equity from Vendor Perspective (소매업체-공급업체 관계에서 윤리경영 평가가 관계성과에 미치는 영향: 공급업체 공정성 지각의 매개효과를 중심으로)

  • Hur, Won-Moo;Park, Jin-Yong;Kim, Min-Sung
    • Journal of Distribution Research
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    • v.13 no.2
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    • pp.59-78
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    • 2008
  • The purpose of this study is to investigate the effect of vendor perceived equity on the performance of retailer-vendor relationship. The empirical study of 386 vendors identified the following results. First, retailers' ethical management positively influenced on vendors' perception on procedural justice and interactional equity, whereas boundary personnel's ethical management positively influenced only on interactional equity. Second, distributive equity was positively influenced by procedural equity and interactional equity. Third, the performance of retailer-vendor relationship was directly affected by distributive equity and interactional equity, whereas procedural equity indirectly influenced on the relationship via distributive equity.

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Study on Performance Evaluation of Academic Information Distribution Project in Scientific Technology Field (과학기술분야 학술정보 유통사업 성과평가에 관한 연구)

  • Kwak, Seung-Jin;Kim, Jeong-Taek;Park, Yong-Jae
    • Journal of Korean Library and Information Science Society
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    • v.38 no.4
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    • pp.441-462
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    • 2007
  • As country try expand R&D investment and enhance its efficiency to improve the national competitiveness, research is needed to conduct qualitative enhancement and derive progressive future strategy in relation to the academic information distribution project in scientific technology field. In this study, BSC-based performance indicators were applied to an institute that is the representative of domestic academic information distribution institutes in the field of scientific technology to evaluate project performance, and then to analyze portfolio of using such evaluation results. As for the items of evaluation for the performance indicators of academic information distribution project in the scientific technology field, 12 items that includes information resource quality, information service quality, user satisfaction and economically useful value of academic information from four(4) viewpoints such as information resource, information service, user and economic viewpoints. In the portfolio analysis, it was conducted by performance indicators and by elements of the individual performance indicators as well. Based on the results of performance evaluation and portfolio analysis, the improvement method by viewpoints on academic information distribution project of an institute was suggested.

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The Effects of Customer Satisfaction of Automobile Distribution System on Corporate Financial Performance (자동차 유통시스템의 고객만족도가 기업의 재무적 성과에 미치는 영향)

  • Lee, Won-il
    • Journal of Distribution Science
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    • v.6 no.1
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    • pp.79-98
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    • 2008
  • The Automobile Industry is an end product, which is manufactured by more than 20,000 component parts and measure international competitiveness and technology of a country. It is basic industry leading national economy. The purpose of the present paper is to study The Effects of Customer Satisfaction of Automobile Distribution System on Corporate Financial Performance. The empirical analysis is as follows. First, the result of the difference between Distribution System and Customer Satisfaction shows similar differences with among confidence index, customer loyalty, oral publicity and wills of repeat purchasing. Second, the result of the difference between Customer Satisfaction and Corporate Financial Performance shows similar differences with among safety ratio, growth ratio, activity ratio.

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A Study on the Non-linear Relationship between Asymmetric Interdependence and Conflict (불균형적 상호의존성과 갈등간 비선형적 관계에 대한 연구)

  • Kim, Jong-Keun;Kim, Jae-Wook
    • Journal of Distribution Research
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    • v.10 no.2
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    • pp.49-72
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    • 2005
  • As interdependence and conflict are important to the understanding of channel interactions, many researchers have studied their relationship. Identifying the relationship between interdependence and conflict will help understanding an exchange relationship. In social science, the relationship between interdependence and conflict is explained by two contradictory theories, and there are also inconsistent results in marketing science. The authors suggest non-linear relations between asymmetric interdependence and conflict, based on bilateral deterrence theory and conflict spiral theory. Using survey data from industrial market, we demonstrate that there is an inverted U-shaped relationship between asymmetric interdependence and interfirm conflict. The result show, as the magnitude of interdependence is high. the hypothesis on the non-linear relationship between asymmetric interdependence and conflicts is acceptable on both suppliers and distributors. Finally, we discuss several theoretical implications and suggest limitations and future research issues.

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An Effects of the Distribution Information Technology Application on the Communication strategies and CRM performance (유통정보기술 활용이 커뮤니케이션 전략과 CRM 성과에 미치는 영향)

  • Moon, Jang-sil
    • Journal of Distribution Science
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    • v.8 no.2
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    • pp.13-22
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    • 2010
  • Customer Relationship Management(CRM) paradigm has emerged that suggests organizations will be more successfully if they concentrate on obtaining and maintaining a share of each customer rather than a share of the entire market, with information technology(IT) being the enabling factor. This paper presents five key elements that provide the necessary steps that allow and organization to position its people, business process, and information system to establish and take advantage of this paradigm. The key elements are : (1) IT investment, (2) Website application, (3) IT System application, (4) Communication strategies, (5) CRM Performance. The results show that IT investment, IT system application, and Website application play a vital role in enhancing an Organizational Communication. Also, the results show that IT investment, IT system application, Website application, and Organizational Communication play a vital role in enhancing an organization's performance of customer relationship management. Further, this paper discusses the importance of integrating these four elements for achieving effective customer interaction. The author provides academical and managerial implication for business strategies.

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