• Title/Summary/Keyword: 유인 요인

Search Result 1,544, Processing Time 0.025 seconds

A Study on Relationship Factors of TV Home Shopping and Smart Media's Repurchase Intention : Focuing on Mediating Effect of Relationship Bonding (TV홈쇼핑과 스마트 미디어 재구매 의도의 관계 요인 분석 연구 - 관계결속의 매개효과를 중심으로)

  • Kim, Bog Joon;Jang, Seckjun
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.8
    • /
    • pp.127-147
    • /
    • 2018
  • The purpose of this study is to investigate the influence of service quality factors and related ties on the repurchase intention of home shopping products and application home shopping through smart media using relation bonding according to the platform. In this study, it was confirmed that the relationship between home shopping and home shopping follows the process of establishing brand equity by mediating or partially mediating the influence relationship between specific service quality factor and repurchase intention. At this time, the mediating effect of the relationship tying is different according to the home shopping platform, but the relation of the TV + application group to the use of TV home shopping has no mediating effect. Also, according to users' usual media usage habits, service quality factors for home shopping have different influence relations on repurchase intention through relationship binding.

An Analysis Study on the Doping Intentions of Athletes using Stepwise Regression Analysis

  • Youn-Suk Han;Jong-Hwa Park
    • Journal of the Korea Society of Computer and Information
    • /
    • v.28 no.5
    • /
    • pp.171-177
    • /
    • 2023
  • This study aims to provide useful information for prevention of doping by investigating and verifying relationships among demographic factors such as athletic career and experience of anti-doping education, controlled motivation, attitude toward anti-doping, perceived behavioral control factors and doping intentions to verify factors affecting doping intentions of domestic elite athletes based on the advance studies that have been carried out various theoretical approaches so far. Method: This study analyzed using SPSS 27.0 program. First, this study confirmed a multicollinearity problem by conducting Pearson's correlation analysis to examine correlation between variables. And this study conducted stepwise multiple linear regression to confirm how the variables affect doping intentions. Result: Study results show that all factors such as athletic career, experience of anti-doping education, controlled motivation, attitude toward anti-doping and perceived behavioral control have a significant impact on doping intentions, and this study verified significant impact by putting variables in order of each influence. As a result of verification, this study confirmed that controlled motivation has the greatest influence, and perceived behavioral control toward doping, experience of anti-doping education, attitude toward and athletic career came next in order.

The effect of self-objectification through the user's postural habit analysis on the practice of correct posture: App service proposal through EMG sensors and wearable devices (사용자의 자세 습관 분석을 통한 자기 객관화가 바른 자세 실천에 미치는 영향: 근전도센서 및 웨어러블 기기를 통한 앱 서비스 제안)

  • Ye-eun Ko;Ye-jun Kim;Seon Kim;Jae-sun Yi
    • Industry Promotion Research
    • /
    • v.8 no.1
    • /
    • pp.11-22
    • /
    • 2023
  • This study proposes service content that helps people stay in the right posture in their daily lives to manage the pain of musculoskeletal diseases. Resistance factors and induction factors were analyzed through a survey of 143 people and Ethnography. Based on this, we propose an app service that helps practice the right posture by using EMG sensors and wearable devices. This study is meaningful in alleviating musculoskeletal pain and further improving the quality of life by helping to practice and maintain the right posture with service content based on self-objectification through user posture habit analysis.

A Close Examination of Unstability and a Quality Improvement using Anhydrous $Na_2CO_3$ in Waste Plastic's Thermal Pyrolysis Oil (폐플라스틱 열분해 재생유의 불안정한 요인 규명과 무수탄산나트륨으로 품질 향상)

  • Seo, Young-Hwa;Ko, Kwang-Youn
    • Journal of Korean Society of Environmental Engineers
    • /
    • v.29 no.12
    • /
    • pp.1371-1380
    • /
    • 2007
  • Study on the instability of waste plastic's thermal pyrolysis oil was carried out for the purpose of improving its quality. The reaction of pyrolysis oil with ozone changed double bonds into aldehydes and ketone, estimated that HDPE pyrolysis oil contained $\sim45$ wt% 1-alkene type olefins, and PP pyrolysis oil did $\sim73$ wt% olefins, which consisted of $\sim47$ wt% secondary and $\sim20$ wt% primary alkenes. The dark brown color and odor of pyrolysis oil were improved by eliminating double bonds, indicated that they were directly related to unsaturated hydrocarbons. Container test showed that metal can affected oil quality worse than the brown glass bottle. Antioxidant added into pyrolysis oil was consumed up to 90% within $2\sim3$ days and the wt. composition of unsaturated hydrocarbons in pyrolysis oil was not changed within 50 days, inferring that instability of pyrolysis oil due to unsaturated bonds can be stabilized by antioxidants. Adsorption test on silica gel, activated carbon and alumina to remove precipitates in oil produced a good result, but not enough to remove moisture. However, cheap anhydrous sodium carbonate showed the best removal efficiency of moisture as well as precipitates in oil. Therefore the pyrolysis oil quality improvement was accomplished by applying anhydrous $Na_2CO_3$ into the production plant.

Job Satisfaction of Social Workers from the Dimensions of Hedonia & Eudaimonia (헤도니아와 유데모니아 차원에서 분석한 사회복지사의 직무만족)

  • Song, In Han;Lee, Kyeongwon;Kim, Eunsil
    • Korean Journal of Social Welfare Studies
    • /
    • v.49 no.4
    • /
    • pp.131-157
    • /
    • 2018
  • The happiness of social worker's role in promoting the happiness of the people has been relatively overlooked. Despite the importance of the ultimate value and meaning of eudaimonic happiness felt by social workers as a value-oriented profession, negative aspects such as work-related burn-out or hedonic happiness such as pleasure has been mainly focused so far. Happiness is a concept that must be met with both hedonia and eudaimonia, and it is necessary to understand both two dimensions of job satisfaction experienced by social workers. The purpose of this study is to investigate 376 social worker's hedonic and eudaimonic job satisfaction and factors associated with them by analyzing "Social Worker's Eudaimonia" dataset in which the Korean Version of Global Hedonic & Eudaimonic Job Satisfaction(K-GHEJS) scale was used. The results showed that the factors affecting hedonia and eudaimonia were different so that hedonia was statistically significantly associated with the levels of education, income and workload while eudaimonia was not. Based on these results, how to improve the hedonic and eudaimonic job satisfaction among social workers was discussed.

Application of TRA in u-health system focusing on moderating effect of health privacy information (유헬스 시스템에 대한 TRA의 적용에 관한 연구: 건강개인정보의 조절 효과를 중심으로)

  • Kim, Mincheol;Yang, Young-Bae;Ha, Tai-Hyun
    • Journal of Digital Contents Society
    • /
    • v.17 no.6
    • /
    • pp.537-543
    • /
    • 2016
  • The purpose of this study is to analyze the moderating effect of health privacy information on the relationship between the factors that affect the behavioral intention of the usage of u-health system have. Therefore, as a research hypothesis in TRA (Theory of Reasoned Action), self-efficacy and perceived usefulness will have a positive effect on the behavioral intention of the u-health system, and in the path, that personal information factors have an effect on each path. This study used the PLS-SEM methodology to verify the proposed research model. As a result of the analysis, this study showed that the moderating effect of health personal information in the presented model affects to some extent by the increase of R2 explanatory power. However, it was found that it was more consistent with the role of the independent variable rather than the moderating influence on the perceived usefulness.

Churn Analysis of Maximum Level Users in Online Games (온라인 게임 내 최고 레벨 유저의 이탈 분석)

  • Park, Kunwoo;Cha, Meeyoung
    • Journal of KIISE
    • /
    • v.44 no.3
    • /
    • pp.314-322
    • /
    • 2017
  • In MMORPG (Massively Multiplayer Online Role-Playing Game), users advance their own characters to get to the maximum (max) level by performing given tasks in the game scenario. Although it is crucial to retain users with high levels for running online games successfully, little efforts have been paid to investigate them. In this study, by analyzing approximately 60 million in-game logs of over 50,000 users, we aimed to investigate the process through which users achieve the max level and churn of such users since the moment of achieving the max level, and determine possible indicators related to churn after the max level. Based on the result, we can predict churn of the max level users by employing behavioral patterns before the max level. Moreover, we found users who are socially active and communicate with many people before the max level are less likely to leave the service (p<0.05). This study supports that communication patterns are important factors for persistent usage of the users who achieve the max level, which has practical implications to guide elite users on enjoying online games in the long run.

Exploration on factors to affect continuance intention of collegian subscribing YouTube: Focused on Post-adoption Model (대학생 유튜브 구독 이용자의 지속이용 영향요인에 관한 탐색 : 기술 수용 후 모형(Post-adoption model)을 중심으로)

  • Joo, Jihyuk
    • Journal of the Korea Convergence Society
    • /
    • v.11 no.10
    • /
    • pp.197-205
    • /
    • 2020
  • The present study analyzed the effector that has an influence on continuance intention to use YouTube that is a prime platform to distribute visual contents. Whether the dispersion of information communication technology succeeds or not is determined by a more extent which user uses active and continued than adopts fast. From this point of view, we employed partial least square(PLS) path modeling to analyze structural causality among constructs in the post-adoption model(PAM). As a result, all paths given in PAM except for the path 'confirmation-satisfaction' were validated. Especially, confirmation mediated with satisfaction than perceived usefulness has a more effect on continuance intention. Finally, we described the limitation of the present study and the suggestion for future research.

A Study on the Motivation of Public Welfare Game Users to Participate in Game Based on UTAUT Model (UTAUT모델을 기반한 공익성게임 유저의 게임 참여 동기 유발에 관한 연구)

  • Wanxin, Qian;Kyung, Byung-Pyo
    • Journal of Korea Game Society
    • /
    • v.21 no.3
    • /
    • pp.67-78
    • /
    • 2021
  • The subjects of this study are Chinese players who have participated in public welfare games. SPSS24.0 and AMOS24.0 were used to analyze the data, including reliability analysis, validity analysis, correlation analysis, structural equation model verification and so on. The hypothesis results show that Trust-Aware is the most important motivation dimension that affects players' participation in public welfare games. Under the dimension of Performance Expectancy, the main influencing factors are players' needs for self-realization and concern for vulnerable groups. Perceived Risk and Social Influence are the motivational factors that influence players' participation in public welfare games.

The Performance of Venture Company from the Perspective of Resource-based Theory : Focusing on Technology-driven vs. Management-driven Ventures (자원기반이론 관점에서의 벤처기업 성과에 관한 연구 : 기술주도 vs. 경영주도의 차이를 중심으로)

  • Yoo, In-Jin;Seo, Bong-Goon;Park, Do-Hyung
    • Proceedings of the Korea Technology Innovation Society Conference
    • /
    • 2017.11a
    • /
    • pp.479-479
    • /
    • 2017
  • 본 연구는 벤처기업의 매출액의 영향요인에 대하여 기업 내 자원을 범주화하여 그 영향력을 검증하고, 나아가 기업이 보유한 역량을 2개의 차원으로 구분하여 각 차원에 따른 집단 간 벤처기업성과 영향요인의 차이를 확인하고자 하였다. 즉, 기업이 보유하는 역량인 기술, 가격, 품질, 디자인, 조직관리, 마케팅 경쟁력에 대하여 요인분석을 통해 기술역량과 경영역량 차원을 도출하였고, 군집화 과정을 거쳐 각 역량 수준에 따른 네 개의 벤처기업 집단을 분류하였다. 네 개의 집단은 기술-경영 우위, 기술주도, 경영주도, 기술-경영 열위로 나뉘었다. 이후 성과 영향요인들을 자원기반이론의 관점에서 기업현황, 기업가자원, 인적자원, 재무자원, 기술자원, 외부자원의 여섯 개의 상위 범주로 구분하였고, 각 범주에 포함되는 세부 요인들이 매출액에 미치는 영향을 '벤처기업정밀실태조사'의 2개년 데이터를 활용하여 분석하였다. 분석 결과 첫 번째, 전체 벤처기업을 대상으로 분석한 결과 모형에 투입된 33개의 변수들 중 22개의 변수가 벤처기업 매출액에 유의한 영향을 미치는 것이 확인되었다. 두 번째, 기업 역량 차원 분류에 따른 기업 집단 간 영향요인 차이를 분석한 결과, 매출액 영향요인은 입력된 33개의 독립변수 중 최대 13개에서 최소 8개로, 기업 역량 차원에 따른 매출액 영향요인의 차이가 확인되었다.

  • PDF