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http://dx.doi.org/10.7583/JKGS.2021.21.3.67

A Study on the Motivation of Public Welfare Game Users to Participate in Game Based on UTAUT Model  

Wanxin, Qian (Department of Game Design Kongju National University)
Kyung, Byung-Pyo (Department of Game Design Kongju National University)
Publication Information
Journal of Korea Game Society / v.21, no.3, 2021 , pp. 67-78 More about this Journal
Abstract
The subjects of this study are Chinese players who have participated in public welfare games. SPSS24.0 and AMOS24.0 were used to analyze the data, including reliability analysis, validity analysis, correlation analysis, structural equation model verification and so on. The hypothesis results show that Trust-Aware is the most important motivation dimension that affects players' participation in public welfare games. Under the dimension of Performance Expectancy, the main influencing factors are players' needs for self-realization and concern for vulnerable groups. Perceived Risk and Social Influence are the motivational factors that influence players' participation in public welfare games.
Keywords
Public Welfare Game; Participation Motivation; UTAUT Model;
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