• Journal of Korea Water Resources Association
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• v.39 no.12 s.173
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• pp.1031-1042
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• 2006

In recent years, a growing concern exists in watershed and stream improvement projects. Under these circumstances, this paper estimates monetary value of the attributes of alternatives for rehabilitation of hydrologic cycle using choice experiments. Choice experiments shows vivid image and estimates a willingness to pay based on their preference for environmental goods. A preliminary survey shows that the attributes of the Anyangcheon watershed are flood-damage possibilities, Instreamflow, water quality, river characteristic and estimates the tax for the Anyangcheon watershed improvements. We surveyed 200 citizens were selected as samples of watershed beneficing in Seoul and Gyeonggi Province and used conditional logit model to analyze the implicit values of the attributive per household. The benefit of the attributes by province based on the implicit price obtained from estimated parameters were calculated. This study is expected to contribute to the decision-making process for policy-makers by providing useful methodological framework and quantitative information related to watershed improvement projects.

• Knowledge Management Research
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• v.23 no.1
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• pp.133-148
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• 2022

In an ever-changing tourism environment, we need to think about how to successfully attract tourists and provide them with memorable experiences. Smart tourism content is considered as a useful tourism resource for converting into an attractive tourist destination by providing new values in various tourist destinations as well as the changed tourism patterns due to COVID-19. However, there are still few successful cases of smart tourism contents that have secured economic sustainability. Accordingly, this study applied the Contingent Valuation Method (CVM) to estimate the economic value perceived by tourists for smart tourism contents based on augmented reality to develop a smart tourism content development plan that can secure economic sustainability. As a results, it was confirmed that the lower the offered amount, the higher the awareness of the new value, the higher the likelihood of willingness to pay. Based on these research results, this study presented academic and practical implications for the development of smart tourism content that secured economic sustainability.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.1-16
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• 2020

The purpose of this study is to promote package tourism. The value perceived as a sub-factor of tourism motivation and inducement was divided into emotional and functional values. And the variables of tourism constraints, satisfaction and behavior were addedly presented. The analysis proved that all factors have a positive effect on perceived values (emotional and functional) of the sub-factors of tourism motivation (daily escape, harmony, service appeal, convenience). The perceived value (emotional and functional) has also established a positive impact on the satisfaction, and tourism restrictions have been proven to have a negative impact on satisfaction and behavior intention. Finally, it was confirmed that there was a positive relationship between the two variables of satisfaction and behavior. Based on these research results, the implications and future research directions were presented, and it could be useful for promoting package tourism.

• Journal of the Korea Society of Computer and Information
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• v.25 no.5
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• pp.27-36
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• 2020

In this paper, we propose a method to derive valuable but hidden infromation from the data which is the core foundation in the 4th Industrial Revolution to pursue knowledge-based service fusion. The hyper-connected societies characterized by IoT inevitably produce big data, and with the data in order to derive optimal services for trouble situations it is first processed by discovering valuable information. A data-centric IoT platform is a platform to collect, store, manage, and integrate the data from variable devices, which is actually a type of middleware platforms. Its purpose is to provide suitable solutions for challenged problems after processing and analyzing the data, that depends on efficient and accurate algorithms performing the work of data analysis. To this end, we propose specially designed structures to store IoT data without losing the semantics and provide algorithms to discover the useful information with several definitions and proofs to show the soundness.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.111-118
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• 2015

Electronic Medical Record(EMR) is medical record that has been saved electronically onto a computer. The standardization activities for EMR is actively underway as it may not only improve the overall quality of the medical services but as the value of medical big data (medical & IT convergence area) is being considered very important. One of the most important issues is ensuring the necessary and effectiveness of EMR standardization to the stakeholder. Researchers did an empirical study to find out how the doctors perceived the EMR standardization from both technical and economical perspective. The results of the empirical analyses showed that system quality and an economical value had a positive effect on perceived usefulness and intention to adopt EMR standardization, yet interoperability have only affected the perceived usefulness. Additionally, the economical value seemed to be the most important variable in forming a consensus in the need of EMR standardization.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.55-60
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• 2019

It is true that Blockchain has been known as a core technology for cryptocurrency like bitcoin (BTC). It is caused by its rapid value rises. Now, one BTC is trading around 10,000 US dollars while it bought just less than one dollar at its first trading in May, 2010. Blockchain makes on-line transactions possible by the safe cryptocurrency swiftly based on P2P network and distributed public ledger while its on-line traffic is rapidly increasing. However, this technology has bigger potential in the fourth industrial revolution era and its application areas will be varied. The evolving intelligent information society needs to make new added value through utilizing, sharing and processing of useful digital information. Obstacles such as hacking and fraud often exist when transactions of digital properties, right transfers, etc. are done through digital network specialized with anonymity. It is expected that blockchain will be a definite solution in this regard. This paper addresses useful development directions and countermeasures for blokchain in the digital economy by analysis of its current status and issues.

• Journal of The Korean Society of Grassland and Forage Science
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• v.38 no.4
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• pp.298-309
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• 2018

This study examined the multi-functionality of an eco-pastoral system in alpine grassland and measured its economic value. The multi-functionality can be divided into three categories: direct-use value, indirect-use value, and heritage value. Direct-use value includes both extractive (forage and livestock production) and non-extractive (recreation and tourism) functions. Indirect-use value includes the functions of water conservation, soil erosion control, atmospheric control, landscape, livestock-manure management, and forest firebreaks. The heritage value includes the function of species diversity. The results showed that the annual value for 1 hectare of the eco-pastoral system in alpine grassland's direct use was estimated to be 21,090,874 Korean won; the indirect-use value was 15,562,203 won when the landscape in grassland system, and 16,018,224 won when the landscape comprised in silvopastoral system. The value of the species diversity in heritage terms ranged from 767,273 to 1,578,845 won, depending on whether it included any endangered species. The total value of multi-functionality of the eco-pastoral system in alpine grassland was estimated to be a minimum of 37,420,350 won/ha and a maximum of 38,687,942 won/ha. The results of this study can provide useful insights for the eco-pastoral system in alpine grassland policies in Republic of Korea.

• Culinary science and hospitality research
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• v.22 no.8
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• pp.192-203
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• 2016

This study examined the effects of characteristics of mobile coupon on the user's perceived usefulness and intention of using mobile coupon in order to suggest directions to enhances marketing strategies for foodservice company. The research model for this study was designed based on the hypothesis that the characteristics of mobile coupon influenced both the user's perceived usefulness and purchase intention. Based on total 227 customers obtained from the empirical research, this study reviewed validity, reliability and fitness of research model. Major findings of empirical analysis could be summarise as follow. First, among the characteristics of mobile coupon, the easiness of acquisition and the economic value of the mobile coupon had an influence on the mobile coupon user's perceived usefulness. Second, the easiness of acquisition and the economic value of the mobile coupon had an influence on the intention of using mobile coupon. Third, the mobile coupon user's perceived usefulness had an influence on the intention of using mobile coupon.

• Journal of the HCI Society of Korea
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• v.9 no.2
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• pp.53-59
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• 2014

The objectives of this research is to compare UX elements influencing the satisfaction of users in Korea and North America according to product types of mobile commerce services, to determine UX INDEX suitable for each type of service, and to derive positively influencing UI factors through analyzing the relationship between UX INDEX and UX design detail factors. This research showed that there was difference in perceived reliability according to selling product types and there was difference in both perceived usefulness and reliability according to users in Korea and North America. Also, this research found out that, in analysis of relationship between UX INDEX and UX design detail factors, UI factors to understand a service structure generally showed close relationship but factors such as troubleshooting and help showed difference between users in Korea and users in North America.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2012.05a
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• pp.3-3
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• 2012

자원식물은 인간의 천연물에 대한 관심 고조와 미래 생물자원으로서의 경제적 가치가 재인식되어 미국을 비롯한 선진국은 오래전부터 유용한 식물자원 보존과 이를 이용한 산업화에 정부가 앞장서 추진하고 있다. 더욱이 우리나라는 국토면적에 비해 많은 식물종이 분포하고 뚜렷한 4계절과 다양한 토양특성으로 우수한 기능성식물자원이 많으며 이들 식물자원의 이용과 효능에 대한 풍부한 지식이 전통적으로 이어져 왔다. 그럼에도 불구하고 우수한 자원식물에 대한 보존과 이용이 과학화 체계화되지 못하여 세계적인 품종이나 제품개발은 미흡한 실정이다. 그동안 우리나라는 토종자원에 대한 관심과 꾸준한 연구개발로 농촌진흥청 보존 농업유전자원은 세계 6위 수준('10년말 291천점) 이며, 멀티기능 유용물질 함유 작물 개발 및 실용화 기술수준도 기술력 지수 세계7위로 높게 평가되고 있다. 그러나 이들 자원식물로부터 유용물질을 이용하여 세계시장을 선도하는 천연물신약, 건강기능성식품, 한방화장품, 천연 색소 및 향료 등의 제품개발은 미흡하여 앞으로 유망 자원식물을 이용한 체계적이고 과학적인 고부가 산업 육성을 위한 집중적인 투자가 필요한 시점이다. 자원식물을 이용한 천연물 신약개발은 고부가가치 제품과 산업재산권 확보가 가능하므로 수입 대체와 기술 및 제품수출이 충분히 이루어질 수 있다고 보여 현재 연구개발 중인 신약후보 도출 및 임상개발 과제의 수요를 반영한 후 단계별 대규모 신약개발 노력이 필요하다 하겠다. 건강기능 식품 개발은 고령사회 진입과 노령인구 증가로 노화억제 및 고령자 건강유지용 식품비중이 지속적으로 높아질 것으로 추정되어 약용식물을 소재로 개인 맞춤형 나노바이오 건강기능성 식품 개발을 통한 다양한 제품개발이 요구된다. 또한 우리나라 화장품분야의 전반적인 기술수준은 세계최고 기술의 62% 수준이나 화장품 소재의 자원식물 발굴과 나노기술 접목을 통한 효능의 극대화는 소비자의 웰빙 트랜드와 외국화장품과의 차별화 전략에 맞물려 국내 한방화장품의 세계화가 가능한 품목 중 하나이다. 식용 및 염색용 색소도 자원식물이 풍부하고 천연색소 시장이 크게 확장되고 있어 자원식물 중 경제성과 기술적 개발 가능성을 고려하여 단계적인 개발이 요구된다. 특히, 우리의 식물자원, 전통지식, 과학기술이 통합되어 효능을 현저하게 상승시키는 천연물신약, 건강보조식품, 화장품 등이 개발된다면 세계시장을 선도할 날도 멀지 않을 것으로 기대한다.